In theory, people in the West haven’t had to cook since the 1950s, when ready-made meals first became available. Nowadays, there’s an infinite variety of such meals, and, in many countries, it’s actually cheaper to only eat processed food than it is to buy fresh ingredients and cook for yourself.
From just-add-water porridge to frozen pasta to instant ramen, you can eat whatever you like, whenever you like, and you won’t have to prepare a single meal. Of course, once you start factoring in health, the picture gets more complicated. But from a financial and taste perspective alone, there’s no reason to not eat convenience food 24/7—and yet, the cooking and restaurant industries are larger than ever, and growing.
Every year, thousands of new cookbooks hit the market. Millions of cooking videos are uploaded to social media every day. Cooking shows, new restaurants, more advanced equipment, creative concepts like virtual kitchens—food is on a roll, and the train is only accelerating. Why? Because humans love food. Humans love cooking. And humans love to learn from other humans about food and cooking. If 80 years of cheap, ready-made meals haven’t changed that, it’s unlikely the next 80 will. Perhaps not even the next 800. In fact, recipes from the year 1,200 are pulling in large crowds right now.
AI is doing to various kinds of work what ready-made meals have done to cooking: provide lots of cheap alternatives which, ultimately, make the real deal even more popular. Now, millions of people can dabble in creating special effect videos with a few simple prompts. But will more folks than now put in the hard work to become true special effect experts? Probably not. And so the video editing industry gets new tools—more cookbooks, more recipes, more ingredients—but it won’t prevent a tight-knit community of editing nerds from thriving.
Sure, not all numbers will go up everywhere. Some roles and workflows will change. But activities only become obsolete once we lose interest in them—and wherever you can show up and craft something meaningful with intention, chances are, humans will be interested.
Stay curious, and try not to miss the forest for the trees.