This Virtual Soldier's Speech Explains How to Have True Purpose in Life Cover

This Virtual Soldier’s Speech Explains How to Have True Purpose in Life

Humans are agents of change.

From the moment we are conceived, our body begins to evolve. It grows until we’re born, and then it grows some more. Our bones, cells, muscles, even our brains — they constantly renew themselves. Day after day, month after month, year after year. It all changes until it can’t change anymore.

In time, we start to decay. Decay, too, is change. It’s not a bad thing, you know? As Steve Jobs said, “Death is very likely the single best invention of life. It clears out the old to make way for the new.”

We don’t change just on the inside. Between birth and death, we change everything we interact with. We change nature, culture, and others. Throwing a rock is change. Discussing remote work is change. Patting a friend on the back is change. Even sleeping is change.

Change is the most human thing we do — and the most powerful way to enact change is through purpose.

Read More
The 3 Rules for Dropping Projects Cover

The 3 Rules for Dropping Projects

It’s an unwritten law of entrepreneurship that for every project you stick with, there are at least three you’ll quit or never start.

In my case, there’s the car blog, the car Instagram, the inspired quotes Instagram, the animated quotes app, the anti-stress course, and hundreds of deleted article ideas — and those are just some of the least public of my failures. I quit my Substack newsletter after six weeks, quit as editor of Better Marketing, and quit another newsletter to write a book, which I then quit to write another book. I’m now on book #3 and have given up announcing. Quit, quit, quit.

On the plus side, it is only out of this flaming pile of failures that a handful of lasting, rewarding projects were able to emerge. Projects like Four Minute Books or my writing course, which pay the bills and align well with my long-term mission of being a writing-focused writer.

On Shark Tank, one of Kevin O’Leary aka Mr. Wonderful’s most common pieces of advice is to “take that idea behind the barn and shoot it.” He has no qualms about telling people with six figures in sales to drop a product that’s already dead but doesn’t know it yet. But how can you tell? What do you do if you don’t have Mr. Wonderful yelling in your face?

One mistake we make is that we try to evaluate each new idea on its own merits rather than relative to what we’re already doing. Everyone wants 100,000 Twitter followers, but unless you have indication to believe tweeting would be a better use of your time than your current project, you shouldn’t start posting memes on a whim. Similarly, while writing a book is hard and takes forever, it could be the right move at the right stage in your career.

To help you determine what to drop and what to rock, here are three lessons I’ve learned over the years. I try to live by these rules, and they’ve made my life a lot easier.

Read More
As the World Reopens, Don’t Forget To Empty Your Cup Cover

As the World Reopens, Don’t Forget To Empty Your Cup

I. Pagliacci

In the movie Watchmen, the character Rorschach tells the following story:

Heard joke once: Man goes to doctor. Says he’s depressed. Says life seems harsh and cruel. Says he feels all alone in a threatening world where what lies ahead is vague and uncertain. Doctor says, “Treatment is simple. Great clown Pagliacci is in town tonight. Go and see him. That should pick you up.” Man bursts into tears. Says, “But doctor…I am Pagliacci.”

The uncertainty the poor clown feels closing in around himself is a major theme of the movie — an exploration of existential dread and how to live with it. Ozymandias, the main antagonist and smartest man on earth, banks on the world seeking the doctor’s prescribed treatment for his plan to succeed:

“In an era of stress and anxiety, when the present seems unstable and the future unlikely, the natural response is to retreat and withdraw from reality, taking recourse either in fantasies of the future or in modified visions of a half-imagined past.”

Ozymandias uses and reinforces people’s desire to escape by selling them a vast array of consumer products, for example a perfume called Nostalgia, which in turn fund his master plan — and boy, would Ozymandias have loved coronavirus. He’d have thought it to be ripe with opportunity.

What did you do when the crisis first hit? How did you react? Regardless if you buried yourself in work, parenting, hobbies, or distractions, chances are, you buried yourself in something, and thus, your head ended up in the sand. Depending on the crisis, this may — surprisingly — be a healthy thing to do. Six months into the pandemic, however, Tara Haelle explained why you might have suddenly felt tired — your “surge capacity” was depleted:

Surge capacity is a collection of adaptive systems — mental and physical — that humans draw on for short-term survival in acutely stressful situations, such as natural disasters. But natural disasters occur over a short period, even if recovery is long. Pandemics are different — the disaster itself stretches out indefinitely.

“How do you adjust to an ever-changing situation where the “new normal” is indefinite uncertainty?” Haelle asks. The answer is you don’t, at least not just once, and so irrespective of whether you initially rallied around safety measures, home workouts, getting a promotion, assembling IKEA furniture, or watching movies like Watchmen, your rallying never could have lasted.

A response meant for catastrophe won’t do for a new status quo, and so no matter how deep we may bury its tip beneath the surface, that massive iceberg of uncertainty is still there, still hiding underneath, and when it comes out — and it will — it might crush us like an elephant stepping on an ant.

Tell me you haven’t asked yourself any of the following: Will we get a third wave? A fourth one? What about oxygen? What about shortages? When will I get my vaccine? How much protection will it give me? How long will it last? Will it be required? Directly? Indirectly? What will I be able to do with it? How will “doing stuff” work? When will it reopen? The cinema? The swimming pool? The museum? The office? And what will it be like? This, my friend, is the tip of that iceberg, so if you’re anything like me, PCSD — post-corona stress syndrome — has already crept in. The elephant has long been in the room.

Questions, questions, questions without end. Where those about the virus stop, the existential ones merely begin. We are uncertain about our health, uncertain about our jobs, uncertain about our retirement. We have doubts about the school system, the financial system, definitely the political system, and, really, any system of any kind. We no longer trust in people, for those could be infectious. We never fully trusted the machines, for those are prone to our own errors. And do we trust ourselves? However much you used to, don’t tell me there’s not a crack in that armor.

All in all, that’s a lot to process, and you know what? It’s okay to be scared. I know I am. I’m crapping my pants over here. Not literally, but, metaphorically, on some days, I’m all poop emojis. And not the smiling kind.

Of course, what we should have done over the past year is learn to accept uncertainty. It really would have been a good time. To “live in the question,” as poet Rainer Maria Rilke once said, and “have patience with everything that remains unsolved in your heart.” Instead, most of us have become paranoid, seeking reassurance at every turn. We double-stitch every scratch when a band-aid would do, and then we still go up in anger when the backup of our backup plan fails — and, like in Ozymandias’ great master plan, that’s exactly what uncertainty wants to achieve.

Uncertainty wants to make you tired before you’ve even begun. Its goal is to keep you in place, and, for the past year, uncertainty has had a field day with you. Stay! Good dog. Don’t move a muscle! Breathe shallowly, and wait. Wait for what, however? Until you die? Listening to uncertainty is a fool’s errand. If you don’t move, nothing will happen. Without action, no real errands will get done. And yet, that iceberg looms ever larger, its shadow becoming more paralyzing with every sunset.

There’s another character in the Watchmen movie. His name is Dr. Manhattan. Think Silver Surfer meets Superman, a sorta-naked, blue demigod who can teleport, read minds, see his own past and future, travel between dimensions, disintegrate people on thought, and lots of other fun stuff. Dr. Manhattan tells Ozymandias: “The world’s smartest man poses no more threat to me than does its smartest termite.” The great irony is that, at that point in the movie, Ozymandias’ threat has long been fulfilled — and he tricked everyone, including Dr. Manhattan, into helping him accomplish his quest: sacrificing millions of lives in the hopes of preserving billions more.

In what can’t be a coincidence, Ozymandias calls his plan “the greatest practical joke in human history,” and the message it sends is clear: Even the best of the best can’t fully escape uncertainty. We’re all Pagliacci, and so from time to time, inevitably, we’ll all burst into tears.

Read More
Someone Will Save You Today Cover

Someone Will Save You Today

If his mom hadn’t called him about the suicide book he’d ordered from the library, Tim Ferriss might not be here today. Thankfully, most of us will never need such a chance encounter or staged intervention. Why is that?

Why don’t we all require literal life-saving, given we all fight the same existential battles? I have a theory: You’re already being saved. It just happens differently than you imagine, and you don’t realize it does.

Every day, tiny parachutes protect you from falling. You don’t know who made them. You don’t see them on your back. All you know is you’re okay, and that’s the part that matters.

Read More
If You Can’t Beat the Fear, Just Do It Scared Cover

If You Can’t Beat the Fear, Just Do It Scared

Glennon Doyle knows what fear is. The fear of eating, fear of drinking, and fear of speaking. The fear of saying what she wants, changing her mind, and admitting her marriage isn’t working.

Doyle struggled with bulimia, alcoholism, and other addictions. Her ex-husband was unfaithful. How should she raise their three daughters? How could she explain she now loved a woman?

More so than most people, Doyle needed her own advice: “If you can’t beat the fear, just do it scared.”

Read More
Your Mind Is a Straightener for Reality Cover

Your Mind Is a Straightener for Reality

In a gallery in Birmingham, there’s a painting. When you stand still, it looks flat. If you move a bit to the side, however, the corridors will…shift.

It feels like you’re wandering the halls of an art gallery — inside a painting in an art gallery. It’s marvelous. Magical. And hella confusing.

YouTube video

The trick is, of course, that the painting is not flat at all. It’s made of three-dimensional, pyramid-shaped cones, sticking out from the canvas. It’s a sculpture disguised as a painting, and your mind struggles to tell the difference. From the right perspective, however, you can clearly see it.

Read More
Today Is Gonna Be Your Day Cover

Today Is Gonna Be Your Day

You wake up. You’re eight years old. It’s your birthday. How excited are you?

I’ll tell you how excited you are: Right now, your zest for life is an 11 out of 10. Heck, it might be a 15. I think you should live your life as if it’s your eighth birthday every day. At least once a week.

Psychologically, there’s no reason you can’t. That’s all life is. Psychology. Identifying, managing, changing your emotions — and then projecting what you have procured upon the world. Seriously. Try it.

Smash your alarm with the force of Thor’s hammer. Don’t roll over in bed. Jump out! JUMP! Try the 5 second rule: 5…4…3…2…1 — GO!

Play music. Pick a song that makes you feel unstoppable. Like this one. Or this one. Or this one. Blast it on repeat. Put on headphones. Don’t stop. You’re a train of joy, and you’re just leaving the station.

Read More
30 Lessons Learned in 30 Years of Life Cover

30 Lessons Learned in 30 Years of Life

Yesterday, I turned 30. When I was 18, I thought by 30, I’d have it made.

My 20s were a long, slow grind of realizing “made” does not exist. “Made” is past tense — but you’re never done! The only finish line is death, and, thankfully, most of us don’t see it until we’re almost there.

Instead of the binary made/not made distinction, I now see life as round-based. You win some, you lose some, and different rounds have different themes. There’s a carefree-childhood season, a teenager-trying-to-understand-society season, an exuberant-20-something season, and so on.

At 30 years old, I’ve only played a few seasons, but each round feels more interesting than the last. If that trend persists, I can’t imagine what one’s 60s or 90s must be like. By that time, you’ve seen so much — and yet, there’ll always be new things to see.

Most seasons last longer than a year, and there’s plenty to talk about with respect to the important, defining decade from 20 to 30 alone, but today, I’d like to do something different: I want to share one thing I’ve learned from each year I’ve been alive.

Read More
Your Best Work Is Always Ahead Cover

Your Best Work Is Always Ahead

In the 1960s, Gene Wolfe worked as an industrial engineer at Procter & Gamble. One day, he was called into a team tasked with mass producing a new product: chips.

The process was divided into several stages, from dough-making, rolling, and pressing to cooking, salting, and packaging. Gene was in charge of the cooking stage. He had to build a machine that would fry an exact amount of chips for an exact amount of time.

Since this was a new kind of potato chip, a real innovation if you will, developing proper equipment was no easy feat.

The chips were wavy and shaped like a saddle. This way, they stacked neatly on top of one another, but it also meant they all had to look exactly the same — and not break. In order to protect each chip stack, P&G decided to sell them in a can rather than a bag, which led to more manufacturing challenges.

In fact, someone at P&G had invented the chip more than ten years ago, but so far, the company hadn’t been able to make all the puzzle pieces fit together. This was Gene’s time to shine.

Read More
The Japanese Art of Kintsugi: How to Practice Self-Improvement Without Judging Yourself Cover

The Japanese Art of Kintsugi: How to Practice Self-Improvement Without Judging Yourself

I still remember the commercials: “Clearasil Ultra Face Wash — and in three days, they’re gone!” “They” are the pimples, of course.

Each ad played out the same way: A teenage boy hides from his crush because he has acne. His friend reminds him of the party in three days. “You can’t go with that face!” The boy uses Clearasil, shows up, and gets to kiss the girl.

As someone who suffered three long years of intense acne in high school, those ads hit me right in the feels — first with hope, then with misery. After I tried the product and it didn’t work, Clearasil continued to erode my self-worth in 30-second increments by reaffirming a false belief I held about myself: As long as I have acne, girls won’t be interested in me, so there’s no point in even trying.

Every year, millions of teenagers share this experience, and it reveals a pattern deeply ingrained in Western culture: Find a flaw, worry about it, try a quick fix, and if it doesn’t work, go back to worrying. Repeat this cycle until some magic pill works or you find an even bigger inadequacy. While this may lead to some improvement, in the long run, it inevitably leads to self-loathing.

You wouldn’t think a pimple commercial reveals so much about a nation’s culture, but if you watch a few Japanese skincare ads for reference, you’ll see — because unlike Clearasil, they do clear things up.

Read More