Startups for Outsiders by Amardeep Parmar (Nik's Book Notes) Cover

Startups for Outsiders by Amardeep Parmar (Nik’s Book Notes)

Ordinary people have the most billion-dollar ideas.

Think about it: A billionaire is just a normal person who executed a plan and succeeded on an extreme scale. Don’t believe me? I’ve got proof.

As of mid-2025, only one third of the world’s 3,000 billionaires inherited their money. Meanwhile, around 70% have either founded or co-founded the business that made them wealthy.

What’s more, most billionaires build one billion-dollar business, not seven. Quiet Elon! So even if you already have all the capital in the world, scaling a global business ain’t easy. It takes more than money to make money.

Why does this little fact check matter? Because it shows the playing field is more level than we think. Innovation is not the prerogative of the rich.

My friend Amardeep Parmar understands this. “Humble startups founded by people like you have changed the world,” he begins Startups for Outsiders.

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Slaughterhouse-Five by Kurt Vonnegut (Nik's Book Notes) Cover

Slaughterhouse-Five by Kurt Vonnegut (Nik’s Book Notes)

It’s good that I didn’t expect anything when I first opened Slaughterhouse-Five. It’s not that I thought it’d be bad. I just happened to know absolutely nothing about either the book or its author. Sure, I’d heard the name Kurt Vonnegut before, but thinking it was a remarkably German name for an American author was where my judgements began and ended.

I’m glad I went blank into Slaughterhouse-Five because whatever expectations I might have had would have been subverted immediately. It’s one of those books you can never quite put your finger on, yet even though its parts seem disorganized, those parts don’t just add up to a whole, that whole makes you feel and reflect on many things.

For example, you could say Slaughterhouse-Five is about the bombing of Dresden in World War II. Technically, that’s correct. And even though the city and its destruction are mentioned all the time, the supposed main event ultimately takes place on less than a handful of pages. It is anticlimactic not only in its presence but also its description. Bombs fell. Our hero stayed in his shelter. He came out, everyone was dead. So it goes.

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My 12 Favorite Nonfiction Books Most People Have Never Heard Of Cover

My 12 Favorite Nonfiction Books Most People Have Never Heard Of

Imagine a city with one million inhabitants. It has everything you would expect from a city of that size: some skyscrapers, a decent transport system, and all the usual public and social infrastructure.

There is, however, a catch: Everyone in this city can only read the same 10 books. It’s a simple literary restriction, but what consequences might it have? If all of those books are mainly concerned with inequality and societal problems, chances are, the city’s citizens will spend most of their time bickering and fighting. But what if those books are instead filled with stories about community and kindness? Probably, people will be inclined to help one another, and everyone will get along on most days.

Regardless of their effect and how strong you believe this effect might be, however, with only 10 books, the people in that city will inevitably stop learning. Thinking, creativity, innovation — eventually, these pillars of progress will come to a screeching halt. Why? Because the pool of ideas is too limited! Try as hard as they may, the best those citizens can do is to rehash the same ideas from the same 10 books, over and over again. Sooner or later, to create more and better output, they’ll need more and better input. The same is true for you as an individual.

Haruki Murakami famously wrote that “if you only read the books that everyone else is reading, you can only think what everyone else is thinking.”

Popular books are usually popular because they’re agreeable. They’ll get you social credit and remind you of what’s common sense, but they’ll rarely truly stretch your brain. There’s nothing wrong with reading these books, but they shouldn’t be the only ones you consume. If you and your friends all read the same few bestsellers each year, and you all agree on their premises, none of you will learn anything new! Where’s the discussion? The thinking? The sparring of ideas? If you all read different books, however, everyone has something to teach to everyone else.

Over the last ten years, I’ve read hundreds of nonfiction books. Without fail, the lesser known ones have been the most satisfying in terms of new ideas, memorable lessons, and, yes, I’ll admit it, making me look smart in front of my friends. So for more than one reason, I agree with Murakami: Don’t run the risk of becoming like the people in that city — set in your ways, a rusty thinker. Read the obscure, the questionable, the forgotten. Read what no one else is reading.

Here are 12 titles I believe will fit that mark. Even if you’re an avid nonfiction reader, I’m confident you won’t have heard of most of them. But if you give them a try, maybe they’ll enter the ranks of your all-time favorites. They sure have done so for me.

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