Category: Business

Omotenashi: How the Japanese Remind Us We Deserve to Be Happy Cover

Omotenashi: How the Japanese Remind Us We Deserve to Be Happy

Nik

On our last night in Tokyo, we missed the korot stop. It was nearly 8 PM, and we knew this was our last chance. “Dude! We have to turn around!” My friend and I got off at the next stop along the red Marunouchi metro line that connects Shinjuku and Tokyo Station, then hopped right back in to go the other direction.

I can’t recall whether it was Ginza, Kasumigaseki, or Shinjuku-sanchome station, but I still remember exactly what the tiny stall selling little pieces of heaven looked like. It was a 10-foot-long aluminum box with two glass displays, their bottom half straight, the upper half curved — the kind you typically see in bakeries and cake shops. “Thank god!” The single-pull metal shutter was still open.

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7 Lessons From the 7th Year of Running a Book Summary Business Cover

7 Lessons From the 7th Year of Running a Book Summary Business

Nik

My business has lasted as long as the average American marriage — seven years. The level of commitment surely feels on par.

When I launched Four Minute Books, I had no idea what it would grow into. All I thought about was how to get better at writing and maybe make a few bucks along the way.

Seven years later, in what has been, undoubtedly, my hardest year in business yet, it turns out that this little book summary site is, so far, the only consistently growing revenue generator. Here’s a chart contrasting its revenue vs. Medium and Write Like a Pro, my writing course.

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If You’re Not Valued, You’re in the Wrong Place Cover

If You’re Not Valued, You’re in the Wrong Place

Nik

When she graduated high school, the father told his daughter: “I’m proud of you. Soon, you will move out and go your own way. I’d like to give you a going-away present. Follow me.”

The father walked to the garage and pressed a light switch the daughter had never seen before. A single light bulb lit up and revealed: Hidden in the back of the garage, there sat an old car. It was dusty, dirty, and clearly not in good shape.

The father smiled and revealed a set of keys: “I bought this car many years ago. It is old, but now, it’s yours! I only have one request: Take the car to the used car lot and ask how much they’re willing to give you for it. I’d like to know.”

The daughter was happy to have a car, but she wished it was a better one. With a sigh and an awkward half-smile, she took the keys and drove downtown. When she returned, she said: “They offered me $1,000, dad. They said it looks pretty rough.”

“Hmm, okay,” her father said. “Might you take it to the pawnshop and hear what they say?” The daughter rolled her eyes and went off. When she came back, she said: “The pawnshop was even worse. They only wanted to pay $100 because the car is so old.”

“Okay then,” the father said, “only one last try: Take it to the car club and show the members there.” At this stage, the daughter really didn’t see the point anymore, but because the car was a gift, she did as her father asked.

When she returned, the father could see the surprise on her face. “Well?” “Dad! Five people in that club offered me $100,000 on the spot! They said it’s a Nissan Skyline, and every collector worth their salt would give an arm and a leg for such an iconic car.”

The father smiled and said: “If you are not being valued, you’re just in the wrong place. Do not be angry. Do not be bitter. But do go to another place.”

“The right place with the right people will always treat you the way you deserve to be. Know your worth, and never settle where you’re not appreciated. Never stay where people don’t value you.”

The daughter never sold the car — and she never forgot this lesson.

How To Not Be Gullible Cover

How To Not Be Gullible

Nik

In 1997, 14-year-old Nathan Zohner used the science fair to alert his fellow citizens of a deadly, dangerous chemical.

In his report Dihydrogen Monoxide: The Unrecognized Killer, Nathan outlined all the alarming characteristics of the colorless, odorless, tasteless compound — DHMO for short — which kills thousands of Americans each year:

  • DHMO can cause severe burns both while in gas and solid form.
  • It is a major component of acid rain and often found in removed tumors of cancer patients.
  • DHMO accelerates corrosion of both natural elements and many metals.
  • Ingesting too much DHMO leads to excessive sweating and urination.
  • For everyone with a dependency on DHMO, withdrawal leads to death.

After giving his presentation, Nathan asked 50 fellow students what should be done. 43 — a staggering 86% — voted to ban DHMO from school grounds.

There was only one problem: Dihydrogen monoxide is water.

Every day, people use facts to deceive you because you let them.

Life is hard. We all get fooled six ways from Sunday. People lie to us, we miscommunicate, and it’s impossible to always correctly read other people’s feelings. But facts? If we let facts deceive us, that’s on us.

When it’s hard to be right, there is nothing wrong with being wrong. But when it only takes a few minutes or even seconds to verify, learn, and educate yourself, choosing to stay ignorant is really just that: A decision — and likely one for which you’ll get the bill sooner rather than later.

If you know a little Latin, Greek, or simply pay attention in chemistry class, the term “dihydrogen monoxide” is easy to deconstruct. “Di” means “two,” hydrogen is an element (H on the periodic table), “mono” means one and “oxide” means oxidized — an oxygen atom (O on the periodic table) has been added. Two hydrogens, once oxidized. Two Hs, one O. H2O. Water.

When Nathan ran his experiment “How Gullible Are We?” in 1997, people didn’t have smartphones. They did, however, go to chemistry class. Nathan’s classmates had parents working in the sector, and they all had chemistry books. They even could have asked their teacher: “What’s dihydrogen monoxide?” But none of them did.

In his final report, Nathan wrote he was shocked that so many of his friends were so easily fooled. “I don’t feel comfortable with the current level of understanding,” he said. James Glassman, who wrote about the incident in the Washington Post, even coined the term “Zohnerism” to describe someone using a fact to mislead people.

Today, we have smartphones. We have a library larger than Alexandria’s in our pocket and finding any page from any book takes mere seconds. Yet, we still get “zohnered” on a daily basis. We allow ourselves to be.

“Too much sugar is bad for you. Don’t eat any sugar.” Yes, too much sugar is bad, but the corollary isn’t to stop eating it altogether. Carbohydrates are the body’s main source of energy, and they’re all broken down into various forms of sugar. It’s a vital component of a functioning metabolism. Plus, each body has its own nuances, so cutting out sugar without more research could actually be bad for you. But if I’m selling a no-sugar diet, who cares, right?

You care. You should. And that’s why it’s your job to verify such claims. It’s easy to spin something correct in a way that sends you in whatever direction the manipulator wants to send you. The only solution is to work hard in order to not let yourself be manipulated:

  • Say “I don’t know” when you don’t know. I know it’s hard, but it’s the most liberating phrase in the world. Whenever you’re out of your comfort zone, practice. “Actually, I don’t know, let me look it up.”
  • Admit that you don’t know to yourself. You’ll miss some chances to say “I don’t know.” That’s okay, you can still educate yourself in private later. Your awareness of your ignorance is as important as fighting it.
  • Google everything. When you’re not 100% sure what a word means, google it. When you want to know where a word comes from, google it. When you know you used to know but are hazy on the details, google it. Seriously. Googling takes ten seconds. Google everything.
  • Learn about your biases. Hundreds of cognitive biases affect our thinking and decisions every waking second. Learning about them and occasionally brushing up on that knowledge will go a long way.
  • When someone argues for one side of a conflict, research both. Whether it’s a story in the news, a political issue, or even the issue of where to get lunch, don’t let yourself get clobbered into one corner. Yes, McDonald’s is cheap. Yes, you like their fries. But what about Burger King? What do you like and not like about both of them?
  • When someone talks in absolutes, add a question mark to every sentence. James Altucher often does this with his own thoughts, but it’s equally helpful in questioning the authority of others. Don’t think in absolutes. Think in questions.

The dihydrogen monoxide play has been used many times to point people at their own ignorance. A 1994 version created by Craig Jackson petitions people to “act now” before ending on a truthful yet tongue-in-cheek note: “What you don’t know can hurt you and others throughout the world.”

Richard Feynman received the Nobel prize in physics, but he started his journey as a curious boy, just like Nathan Zohner. Like Einstein, he believed inquisitiveness could solve any problem, and so he always spoke in simple terms — to get people interested in science.

He also said the following, which still rings true today: “The first principle is that you must not fool yourself — and you are the easiest person to fool.”

How To Type Faster Cover

Learn Touch Typing in 4 Minutes

Nik

Here’s some simple math: If you type 30 words per minute, then a 300-word email will take you 10 minutes to write. But if you can type twice as fast, you can crank it out in five. That’s a lot of minutes saved if you write a lot of emails — or do anything else that requires you to type words on a screen.

With all the productivity hacks out there for managing your time — simplifying your inbox, time blocking, optimizing your meetings — typing faster seems like the obvious, low-hanging fruit. But it’s fruit that many people aren’t reaching for. As the MIT Tech Review has noted, touch typing has fallen out of favor and many schools are no longer teaching it. You probably type at the same speed that you did when you were in high school, and you assume that it’s working out for you just fine.

Trust me, it’s not. Your slowness is costing you. Dearly. You just never realized it. You don’t see the person at the other end of your email typing at twice your speed and therefore getting more done. But that’s what’s happening. When it comes to small tasks at work, speed matters.

As the writer John McDermott laid out in Mel magazine, if you’re an average typist at 40 words per minute (WPM) and you write about 2,000 words per day — whether you’re writing code, messaging colleagues on Slack, posting Tweets and Instagram captions — then by increasing your speed to an above-average 70 WPM, you can save yourself four whole days a year.

How To Type Faster: Typing Speed
My typing stats. Screenshot via TypingTest.com

A couple studies that emerged over the past five years suggest that two-finger typers — the so-called “hunt-and-peckers” — can work their way to similar typing speeds as 10-finger touch typers. But as Typing.com puts it, “hopping from one key to the next with the same finger is almost like trying to pedal a bike with one leg.” You could learn how to do it pretty quickly, but you’ll never be as fast as if you placed both feet on both pedals.

Luckily, if you never learned how to type correctly, you can get the gist of touch typing in about four minutes. Here’s a graphic to explain how it works:

How To Type Faster: Touch Typing Diagram
Image via OnlineTyping

This simple, color-coded keyboard is at the heart of every touch typing class. Print it out and hang above your desk. Study it for a few minutes each day, and use it as a guide.

The idea is that each finger is responsible for one diagonal column on your keyboard, with the exception of your thumbs, which only cover the space bar, and your index fingers, which cover two columns each. Place your fingers on the keyboard. Your index fingers go on the F and J button — there are bumps on those keys to guide you — the others in a row alongside them. Try to only move up and down with each finger.

There are also plenty of free typing trainers online, like this one, which cover the basics and provide short practice lessons based on the diagram. And it helps to play a typing game for five to 10 minutes each day (in TypeRush, you can virtually race cars and boats against others — it’s fun). Test your typing speed weekly, track your best WPM out of three runs, and watch your accuracy and pace increase over time.

The reason why I’m writing about this seemingly basic skill is that most people won’t take the time to learn it. Why? First, as I mentioned, your current speed and system probably feels good enough to you.

Then, of course, there’s effort barrier. Like learning a language, typing is a skill that’s much easier to master when you’re young, and you may not be sure that the work of picking it up now is worth the reward.

Finally, learning touch typing will at first slow you down. Not everyone’s willing to make that temporary sacrifice.

But again, the math is simple. Another way to frame it: If you spend one hour a day typing, which is a conservative estimate, doubling your typing speed will save you 30 minutes every single day. So stick with the process, keep practicing, and follow the rules. The diagram might be coded in rainbow colors, but what lies at the end of it — more time — is better than gold.

How to End an Email Cover

How to End an Email: Which Sign-Off Most Likely Leads to a Response?

Nik

For all the energy you put into your mails, you’re neglecting the one element that’s most crucial in determining whether you’ll receive a reply: the ending.

Tell me if this sounds familiar:

You’ve spent hours deliberating over your email subject line and its content. Will this word get them to open my message? Am I rambling? How can I get my request across in the most concise and considerate way?

You’ve worried about the first sentence, the second, and you’ve re-written both of them a dozen times. And then? Then you hit ‘Send’ without spending one thought on which words your recipient will read right before they decide if they’ll respond or not.

It’s easy to understand why your email’s subject line is all-important: If it doesn’t get the receiver to open your message, all hope is lost. Similarly, it’s clear that if you waste the first few seconds of someone’s attention, they won’t give you any more of it. What’s less obvious but also true is that if your email leaves a bad taste in someone’s mouth at the end, that person won’t reply.

Nobel Prize winning psychologist Daniel Kahneman found evidence across several studies for something he dubbed “the peak-end rule.” The peak-end rule suggests we judge and remember experiences mostly based on how they feel at their most intense moments and right before they end.

If you’ve ever gone to a great party only to have the night ruined by someone spilling their drink over you just before you left, you know this is true. Chances are, you still remember it as “a bad night,” even if everything leading up to the last-minute mishap was perfect. The peak-end rule affects all of us, all the time, and so a good rule for closing your emails is this: Don’t spill your drink on people’s shoes before you leave.

This isn’t to say you’re actively killing people’s vibe in your sign-offs. You likely don’t end your emails with, “So long, sucker!” (if you do, please stop.) But are you doing your best to not just not ruin people’s day but make it better and increase your chances of getting a response in the process? Probably not. You might even have a generic signature that attaches “Best,” or “Regards” without you even choosing a particular sign-off phrase for any given email — and it torpedoes your response probability for every email you send.

In 2017, the company behind the Boomerang plugin for Gmail analyzed 350,000 email closings. They found the following three phrases most increased the likelihood of a response, somewhere from 22% to 38% when compared to the baseline:

  1. “Thanks in advance” (65.7% absolute response rate)
  2. “Thanks” (63% absolute response rate)
  3. “Thank you” (57.9% absolute response rate)

Gratitude. Who would’ve thought? Adam Grant, author of Give and Take and psychology professor at Wharton, concluded in a 2010 study: “Gratitude expressions increase prosocial behavior by enabling individuals to feel socially valued,” which is a fancy way of saying what the title of the study suggests: a little thanks goes a long way.

In the experiment, college students received an email asking them for help with a cover letter, some of which ended on “Thank you so much!” while others didn’t. More than twice as many people offered support when gratitude was expressed in advance. This may seem like common sense, but, apparently, we’re often lacking it when closing our emails.

In Boomerang’s study, phrases that didn’t perform so well in eliciting a response were “Cheers,” “Kind regards,” “Regards,” “Best regards,” and — ironically worst of all — “Best.” While you may not want to lean on “Thanks in advance” too much — it’s a bit presumptuous and can feel passive-aggressive, a simple “Thanks” will get most people to respond to your emails.

Don’t waste your effort building beautiful digital paper planes by skimping on the last few characters before they reach the finish line. Think about how you end your emails. Last words matter, even here — and, often, a simple “Thanks” will do.

5 Good Things That Will Follow From This Pandemic Cover

5 Good Things That Will Follow From This Pandemic

Nik

The best way to stay calm amidst the coronavirus madness is to focus on the present moment. Accept reality as is, realize you’re okay, and then handle the challenge at hand with direction and resolve.

The second best way is to time travel to the future. What will happen after all this is over? Can you imagine a more peaceful tomorrow? What good will come from this? There will come some good from this. It’s hard to see it now, but making the effort will give you something to aspire to in these dark times.

Of course no one can predict the future, but when I think about what positive, long-term consequences we could see from this pandemic, I spot a lot of potential. Here are 5 predictions to provide some comfort while we’re all stuck at home.

1. Cashless payments everywhere

In Germany, half of all payments are still made in cash. Half. Can you imagine? Who wants to carry around clunky, dirty coins and bills, which you constantly have to re-stock from an ATM in an inconvenient location?

Apparently a lot of people — but even those don’t want to pay in cash right now. No matter how advanced your country is in terms of paying cashless, chances are, the share of those payments — and the options required to enable them — will only go up from here. Humans are creatures of habit. Even the most die-hard cash fan might be swayed by the ease of swiping a card if they have to do it for several months.

It’ll be good for our hygiene, tracking our spending, and saving time.

2. Remote work for everyone

On paper, 40% of German companies allow employees to work remotely. The reality looks different, and it’s likely one of the factors why Germans are particularly unhappy at work. But now, even my dad works from home.

Especially small and medium-sized businesses usually only condone remote work in emergency situations. Even if it’s officially allowed, shifting towards more work from home will often get you weird looks and canteen whispers.

Your country might already be more open to remote work, but now, with everyone being forced to make it work (pun intended), I think we’ll likely see much higher acceptance rates for working from home after the virus passes.

Given most of us only need laptops and internet access anyway, I think more autonomy is a good thing. It’ll make us happier, and save everyone time and money. My dad definitely agrees.

3. (Even) better on-demand services and delivery.

In Munich, quarantined life isn’t so bad. We have Amazon PrimeNow, which delivers everyday goods within the same day. Some of our large grocery store chains also offer home delivery.

But if you’re stuck in a small town like my parents, you still can’t get any food without getting into your car. That’s bad, and it especially affects the large concentrations of older people in more secluded areas. For an 80-year-old woman, driving is dangerous enough as it is. Now, buying groceries might be a matter of life and death.

With millennials and younger generations already being used to the online ordering life, the trend here has always been clear. Coronavirus, however, might accelerate widespread availability of on-demand services and delivery around the globe.

Your doctor, optician, hairdresser — soon, they might all come to you. After this crisis, at least your groceries most definitely will.

4. Less spending on needless consumer goods

Call me crazy, but I think right now, people will remember what’s really important. Suffering, be it our own or that of others, prompts us to think.

Who feels like buying fancy clothes now? Who cares about VIP tickets? When you’re forced to reduce your expectations and stop living large, you gain space to reflect. A common conclusion is, “Oh, I never needed this to begin with.”

Suddenly, it’s enough to watch your children play. To read a book or talk to a friend on the phone. If you can’t fill your spare time with distractions, the only alternative is to spend it on what’s meaningful.

Granted, all this reduced spending might not be prolonged, and it might look bad on paper for the world economy — but I think in the end, it’ll turn us into better humans. We might even use more our resources to the benefit of others once we resume business-as-usual.

5. Improved global crisis management

While this will likely go down in history as the number one crisis in terms of how fast information was generated and spread with relative efficiency, many analyses and reports show there’s also lots of room for improvement in preparation and prevention.

Italy is one of the most advanced nations on the planet, and its healthcare system collapsed in the span of two weeks. Restaurant chain Vapiano filed for insolvency just two days after being forced to close most locations. 200 scientists had to write an open letter to the UK government to finally get them to take action.

If this were to happen all over again, I assure you everyone involved would do one or two things differently. At the very least, we should see larger stocks and emergency reserves of basic hygienic goods, medication, and medical equipment. But I think we’ll see much more. Just like 9/11 changed airport security forever, after coronavirus, healthcare will never be the same.

Choose Hard Problems Cover

Choose Hard Problems

Nik

The restroom has been closed for months. There are others, of course. One downstairs. One upstairs. Which one do you go to?

Upstairs is nicer. Downstairs is closer. And, well, you walk down, not up. At least initially.

Most people go down, and it shows. The towels are empty. The room smells. In times of global sanitary crisis, it’s not where you want to be.

You decide to go up. Just once. Just to try it. You’re surprised. No one’s here. The sink is clean. There’s a window. It’s open. What a breath of fresh air.

If that’s the prize for going up instead of down, what else might be out there? You wonder — and then you venture. Endless hallways stretch in front of you. Here’s another nice restroom. And another. And another.

One day, you turn a corner and find a completely renovated part of the building. Whoa! Shiny white tiles, 15-foot-ceilings, fragrance sticks, what lavatory luxury is this? And all it took was another five minutes of walking.

“The long way is the shortcut,” Seth Godin says. We shy away from the extra mile because we think it’s long — but it’s just another mile. Plus, there are no traffic jams on it, according to hall of fame quarterback Roger Staubach.

Four years ago, I went to a library every day. The lockers were public, you chose at random, but I could always rely on mine being empty — it was at the bottom. The rewards for solving harder-than-average problems are often extraordinary, making them well worth the additional effort.

Another reason to go a little further, work a little harder, stay a little longer, is that it brings its own form of motivation.

The more time you spend on your application after everyone has sent theirs, the more used you’ll get to having — and satisfying — higher expectations — both your own and those of others. It’s a positive, self-reinforcing loop. Shoot higher, do more, want to shoot higher, want to do more. Meanwhile, the exponential rewards keep accumulating.

In The 4-Hour Workweek, Tim Ferriss said: “99% of the world is convinced they are incapable of achieving great things, so they aim for the mediocre middle-ground. The level of competition is thus fiercest for “realistic” goals, paradoxically making them the most time- and energy-consuming.”

There’s a third reason to tackle hard problems, and it might be the most compelling: The easy ones are already solved.

We have AirBnB. And Uber. And Netflix. There are enough electric scooter startups. We don’t need another one. We don’t need another bubble tea store, another listicle, another dieting hack. We need someone committed to doing the work. We need you to show up — and not just when it suits you.

Once your ass starts to hurt, how long can you stay in the chair? How crazy are you willing to look before we realize you’re right? “Hard choices, easy life. Easy choices, hard life,” Jerzy Gregorek says.

The hardest part of solving a hard problem is rarely the problem itself. It’s deciding to go where no one else will. Because how’s that gonna look? How’s that gonna feel?

You might be lonely. You might be ridiculed. But you might also find the comfiest restroom in the building. You might feel more empowered than ever. And you might change the world for all of us.

Choose hard problems. Venture off the beaten path. You never know what you’ll find, but it’s the only way that can lead to true growth.

If You Can’t Do Big Things for Yourself, Do Small Things for Others Cover

If You Can’t Do Big Things for Yourself, Do Small Things for Others

Nik

Your latest article flopped. Your boss criticized you in public. Your income is 30% down from the last month. It hurts, doesn’t it? To give your all and still fail. It happens to the best of us.

In moments of intense frustration, the weeks when nothing seems to be working, it’s easy to see each missed swing as a third strike. Can you ever recover? How will you come back from this?

The truth is simple and undramatic: You have a good meal, go to bed early, and show up again tomorrow. Except death, there are no third strikes in life. You’ll never have to go to the bench. You swung the bat and missed the ball. That’s all that happened. Nothing more, nothing less.

Most of all — and this is one of the best lessons you can teach yourself — hardly anyone noticed. The world doesn’t need you to be great just yet. We’ll get through the day without your grand achievement — just like you.

This isn’t to say your mission isn’t important or that you shouldn’t keep up the fight, it’s simply a reminder that, yes, it’s okay to be successful tomorrow.

There’s a story about Larry Page and Sergey Brin that, in the early days of Google, they were happy about small user numbers. “Good. Our product will be better tomorrow. Let people find us then.”

In Twitter’s first office, there was a big, upside down sign. It read, “Let’s make better mistakes tomorrow.”

Of course, right now, you don’t want to think about mistakes. You don’t want to think about tomorrow. You want to wallow in your failure. You want to steep in it like a teabag, but we all know what happens to tea that sits too long: it gets cold, bitter, and devoid of the energy it’s supposed to bring.

So what else can you do? You can take a deep breath. You can remember the world doesn’t revolve around you. You can forget yourself for a while and do something for others.

Answer your friend’s voice message from five days ago. Hold the door for someone at the grocery store. Buy flowers on the way home. Or ice cream. Or frozen pizza. Whatever makes your partner, kids, or neighbor happy.

Scan your inbox for a simple question. Instead of a one-liner, write a five-sentence response. You’ll get a beaming “Thank you!” back. Donate to your friend’s fundraiser. Their cause can use ten bucks. Recommend a good show to a colleague. They might return the favor at lunch.

When you can’t do big things for yourself, do small things for others.

It’ll take your mind off the monumentality of your task. Like that first gulp of air after being underwater, it’ll put you at ease. Then, it slowly morphs into a warm, fuzzy feeling.

Most of all, it’ll remind you: That big thing you want to achieve for yourself? It was never about you in the first place. It’ll be the result of serving others.

We look at people who make others shine and call them ‘great.’ We most respect folks who elevate others. Who step aside, time after time, and pass on the credit. The more spotlights you point towards those around you, the more we’ll love you in return.

Steve Jobs didn’t give people a new phone — he made them into pioneers, photographers, and folks with good taste. That’s why we loved him. Not because he invented some device.

Long before he was “Steve Jobs,” he too had many bad days. The latest demo crashed. The board fired him from his own company. I’m sure that, more than once, he wanted to quit. “How can I come back from this?”

But then, eventually, Steve remembered there was one more thing to do. One more task to take care of. Why aren’t the fonts perfect yet? How can we make initial setup easier? Which click can we do without?

Steve Jobs obsessed over details because it allowed him to keep going where others would have quit. It was a brilliant coping mechanism. No matter what disaster had happened, if he could get this one thing right, he still had a chance to make someone’s day.

Steve was a visionary. His commitment to innovation was remarkable. His greatness, however, rests on a million acts of service. Tiny, near-inconceivable ways of elevating the users of his products. By pushing him towards those acts — if only as a distraction in the moment — his worst days contributed as much to his success as his best ones, if not more.

If, one day, we tell your story like we tell his today, we might say the same about you. For now, remember that it’s okay to be great tomorrow. You may have failed, but it’s never too late to get back in the game.

If you want to do something big, do something small for others. True greatness is about making others shine.

Assiduity Cover

Assiduity: Work Hard and Don’t Quit Too Early

Nik

In 2010, I dropped myself into a 60-hour workweek by accident: I started college with no idea what would hit me.

I remember adding all my lectures, tutorials, and seminars to my schedule and realizing: If I attend all of these, I’ll spend 40 hours a week just getting input — and I won’t have done any studying or assignments yet.

In our first semester, we had seven subjects, ranging from math to economics to programming to materials science and business, each with a big final exam that determined 100% of our grade. The pressure was on. While my friends and I didn’t know the first thing about these topics, we also had to code a new mini program each week, hand it in, and present it to a tutor. It was a lot.

None of us knew what to expect, and, facing such a crazy workload, we were, quite frankly, scared shitless. In order to cope, we did what most cornered animals do: we fought. Luckily, in Germany, attendance isn’t mandatory for most classes, so we skipped what we could and, instead, focused on getting things done.

Every day, we went to the library, sometimes as early as 6 or 7 AM, and worked like hell. We studied 13, 14, 15 hours a day. Alone. Together. Working on the same problems or completely different ones. We compared our notes, shared solutions, and stared at the programming console until the code finally worked. It was a nightmare, but in the end, we passed all of our exams.

That first semester was a real wake-up call. In the words of German singer Farin Urlaub: “Life is not Home Depot, and there’s no such thing as a free lunch.” Having cruised through high school on little to no studying and with good grades, I had finally arrived in the real world — and it was tough.

If you had listed everything I would do and accomplish that year in advance, I would have said, “Impossible!” Looking back, however, as hard as it was, I feel incredibly proud of overcoming all these obstacles. With each long work day came a sense of accomplishment, and the more days I racked up, the more I started seeing myself as a gritty person.

Ultimately, I gained a lot of confidence from all this hard work, confidence that then helped me achieve bigger goals and exceed my own expectations — and that I rely on to this day.

What Is Assiduity?

The word ‘assiduity’ made its first appearance in the 16th century. It describes an attitude of great attention, care, and effort to what one is doing.

Unlike words such as ‘diligence,’ ‘concentration,’ or ‘ambition,’ it includes a sense of stubbornness. Imagine a dog fighting to keep his bone — he’s unrelenting. He just won’t give up.

Merriam-Webster defines assiduity well with a three-word catchphrase: persistent personal attention.

The late talent agent and movie producer Jerry Weintraub provides a good example: For 365 days in a row, he called Elvis’ manager, asking to take the King of Rock ’n’ roll on tour. Eventually, he did, and the shows in large arenas he subsequently organized became the innovation that made his career.

Jerry mostly prided himself in his persistence, saying that, “The person who makes it is the person who keeps on going after everyone else has quit.” That’s true, but I think Jerry did more than that: He also showed great care and attention to what his target’s needs were. When you call someone for 365 days in a row, part of the magic is getting them to keep picking up — and that takes more than brute force.

Assiduity is deciding to do the right job the right way and then committing to stick with it until it’s done. Assiduity comes in two flavors: There’s the kind that makes you see through the first semester when you want to quit after the first week and the kind that lets you finish each slide deck, exercise, and class in order to do so.

Macro-Assiduity

Charlie Munger is the vice chairman of Berkshire Hathaway, Warren Buffett’s company. He’s 96 years old, a billionaire, and the person Buffett credits most for his success.

In a 2019 interview, he recounts a story he frequently tells young people who come to him, asking for advice on getting rich:

A young man goes to see Mozart, and he says, “Mozart, I want to start composing symphonies.” Mozart asks, “How old are you?” and the guy says, “22.”

Mozart tells him, “You’re too young to do symphonies,” but the guy retorts: “Yes, but you were 10 years old when you were composing symphonies.”

“Yes, but I wasn’t running around asking other people how to do it.”

What Charlie is trying to tell us with this snippy comment is: Don’t quit too early. If you don’t invest serious effort into mastering your craft, no advice from even the greatest in your field can make up for it. Until you’ve done so, don’t give up!

It’s the cliché millennial dilemma Simon Sinek frequently bumps into:

I keep meeting these wonderful, fantastic, idealistic, hard-working, smart kids. They’ve just graduated school. They’re in their entry-level job. I sit down with them, and I go: “How’s it goin’?” They go, “I think I’m gonna quit.” I ask why. They’re like, “I’m not making an impact.” I’m like, “You’ve been here eight months.”

Charlie began his career as a lawyer. Thinking he didn’t like it, he started working on investment deals in his spare time. Once he’d settled into a career as an investor, however, he realized he could’ve just stuck with being a lawyer:

“I think this flitting-around business is something not everybody should try. I think if I tried it again, it might not have worked as well.“

Passion for your work isn’t a one-way street: Any job will become more fun as you get better at it. Yes, you might have to make a big change later, but be honest with yourself: So far, have you even tried? Like, really tried?

Humans are bad at understanding the concept of time, but we’re even worse at estimating and managing it, especially as the numbers get larger. If you count back one million seconds, you’ll land 12 days ago. A billion is 1,000 times larger. You know the difference, right?

Well, if you turn the clock back one billion seconds, you’ll arrive… 30 years ago. In the same way, we tend to overestimate how much we can do in a year but underestimate how much we can pull off in ten. “As a result of our short-sightedness, we are overfeeding the present by stealing from the future,” Jim Brumm writes in Long-Term Thinking for a Short-Sighted World.

Don’t quit too early. Have some macro-assiduity.

Micro-Assiduity

In 2007, Munger gave the commencement speech at the USC Gould School of Law. Among many other bits of wisdom, he shared the following:

“Have a lot of assiduity. I like that word because it means: Sit down on your ass until you do it.”

Sounds real simple, doesn’t it? You have the work. You know what to do. So you get on your ass, sit down, and do it. Ass. Sit. Do it. As in Jerry Weintraub’s story, however, I think there is a second part to this: You don’t just sit until you start. You also sit until you finish.

In college, we didn’t know how long we’d need to get our algorithm to draw a Pythagoras tree. We just sat there until we figured it out. We even have a word for this in German: “Sitzfleisch.” Taken literally, it translates to “seat-meat,” the metaphor being that you have a strong butt — a butt that can stay in a chair for a long time. Ass-sit-do-it-y.

Analyzing the science behind this staying power, Thomas Oppong writes:

Finding the ability to embrace your work, no matter how difficult, as a challenge instead of a threat can be one way to overcome the emotional challenge of finishing what we start.

Next to sound, music, and managing your internal and external triggers, reframing problems as projects can help you convert at least some of your stress into inspiration. Furthermore, the same long-term thinking that’ll allow you to stick with a one-year project can also make the short-term decision to keep working on a strenuous task easier.

For the most part, our day-to-day tasks are well-defined. If you have a job, are getting a degree, or have been freelancing for a while, chances are, your list of objectives is long enough.

For more nebulous, self-driven career paths, a good rule of thumb is to follow the verb that goes with the noun of what you’d like to call yourself. That’s the part that can’t be compromised. A writer must write. A speaker must speak. A runner must run. And so on.

Find the tasks essential to your long-term goal, sit on your ass, and do them.

Life is not a straight line. Sometimes, you have to work late to deliver on a promise you made to a customer. This isn’t to say you should sacrifice your health for your job, but if you’re unwilling to show up when you’re needed the most, especially if it’s uncomfortable, you’ll never be able to take on the amount of responsibility required to also gain the benefits that come with it: self-determination, unlimited financial upside, and freedom of time.

While your attitude to work directly impacts these tangible results, it also builds a set of strong, indirect benefits over time. Sitting with tasks until they’re done comes with a sense of accomplishment and trust in your ability to overcome obstacles. You’re proving yourself to be gritty, one day at a time. Eventually, you’ll form genuine confidence and achieve more than you ever thought possible.

Life may not be Home Depot, but it’s a great feeling to take pride in your work — even without a free lunch.