Omotenashi: How the Japanese Remind Us We Deserve to Be Happy Cover

Omotenashi: How the Japanese Remind Us We Deserve to Be Happy

On our last night in Tokyo, we missed the korot stop. It was nearly 8 PM, and we knew this was our last chance. “Dude! We have to turn around!” My friend and I got off at the next stop along the red Marunouchi metro line that connects Shinjuku and Tokyo Station, then hopped right back in to go the other direction.

I can’t recall whether it was Ginza, Kasumigaseki, or Shinjuku-sanchome station, but I still remember exactly what the tiny stall selling little pieces of heaven looked like. It was a 10-foot-long aluminum box with two glass displays, their bottom half straight, the upper half curved — the kind you typically see in bakeries and cake shops. “Thank god!” The single-pull metal shutter was still open.

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If You Want to Be Happy, Learn to Love the Little Things Cover

If You Want to Be Happy, Learn to Love the Little Things

I’ll never forget the day I got to drive my friend’s Ferrari. I had been staring at Ferrari posters in my bedroom since I was five, so it was a dream come true.

I’ll also never forget what he told me a few years later: “The car now means absolutely nothing to me. I’ve grown 100% used to it. It’s sad, isn’t it?” He sold it soon after that.

The only car I’ve ever owned was a first-generation BMW 1 Series. Here’s a picture from the day I picked it up:

For many people in Germany, even people my age — and even back then — a car like this was nothing special. But to me it was.

I still remember the unique government program that made it affordable, the sound of the handles when opening the doors, and the feel of the materials inside. I remember the whirring of the engine, the vibration of the tires rolling around a corner, and the click of the locks opening as I pressed the button on my remote control key.

It was always a good moment, approaching the car. I saw it standing there, always in the same corner of the square in front of our house, always ready for another adventure. I knew we were about to embark on a new journey together, and that made me happy. Would it be a short trip to the gas station? A long drive back to college? Whichever it was, I knew I had my Bavarian companion to rely on. Music on, sunroof open, gears falling into place.

I only owned that car for two years, but I never got tired of it. I always enjoyed climbing into the driver’s seat once again. How can one person grow completely indifferent to a Ferrari, while another cherishes every second with their tiny BMW? “Well, you’re a car nut, Nik! It’s easy for you to enjoy any car,” you might say, and to that I can only respond, “You’re probably right.”

Then again, I’ve had that same, joyously-approaching-the-car-feeling many times since selling my BMW — and that was ten years ago. Therefore, I have a theory: I think I’ve learned to love the little things.


Every morning, I step inside the small, Middle Eastern café across the street. Beneath cannolis in a glass display, the counter bends and stretches towards the far end of the restaurant. Wooden chairs and tables rest amidst a sea of green. Plants on the wall, plants on the ceiling, plants on the floor. The king of this urban jungle casually leans against the counter. “Good morning! What can I do for you?” the manager asks. “One cappuccino to go, please!”

Then, the magic begins. Their device is no mere coffee maker. It’s a whole apparatus of alchemistic instruments; an Italian portafilter — the Ferrari of coffee machines. Dynamic displays show temperature and pressure. The coffee is ground on the spot, the milk freshly steamed. After a complex series of physical and chemical micro-processes, the prized brown liquid drips into a biodegradable cup. It may as well be gold. Without having to ask, the manager puts chocolate powder on top. “Here you go!”

£3.20 is an insane amount for a tiny cup of coffee. That’s $4.37. Or 3.83€. A few months ago, it was £3.00. That’s a near-7% increase. Then again, coffee beans now cost twice as much as they did a year ago. I guess 7% is not so bad.

There’s so much fortune in this interaction: My girlfriend living in a nice area with a nice restaurant across the street, the manager of which happens to know how to make the perfect blend of milk and coffee. Me being able to afford £3.00 a day for such a treat and not even needing to worry about a 7% price increase. Of course, we worked hard to get here, but just because you deserve something does not mean it’s not worth pointing out.

In fact, the longer you can appreciate something long after you’ve earned it, the happier you’ll be. Thankfully, the smell of great coffee never gets old.


Ding! “9th floor,” the robotic, female voice announces. Fresh, warm cappuccino in hand, I make my way to the rooftop garden.

Behind a glass door lies a beautiful maze of stone, wood, grass, earth, and plants. It’s not a huge space. A few shaded benches, a small patch of green, and a rectangular walkway that goes all around — but dropped into the middle of what feels like a roundtable discussion among a dozen high-rise buildings, it’s nothing short of a sanctuary.

London isn’t exactly known as the world’s tanning bed, so whenever the weather doesn’t look too much like Game of Thrones, I go to the rooftop for all of five minutes before starting my day. When the sun is out, I just stand there, shamelessly absorbing my dose of rays. When it’s a bit foggy, I test how far I can see. In the distance, Canary Wharf, London’s finance hub, presents me with its best LA impression. Seagulls are scanning the rooftops for scraps.

Inside their glass boxes, people type, stitch, and talk. They fold, pace, and file away. Around me are hundreds of apartments, home to thousands of people. The garden connects two 20-story buildings — yet none of their inhabitants are here. Nine out of ten times, I’m alone on the rooftop.

“Where is everybody?” I wonder. Are they too busy for five minutes of beauty? Do they even know this garden exists? “I can always go there” is the death of every local. After all, how local will you truly have been if you were always physically present but never truly there?

It’s a fascinating thing, this temple in such a secular place — self-evident to those who can access it but rarely do, yet almost certainly a miracle to those who’ve never known the splendor of modern metropolitan compounds.

I sip on my cappuccino. Three more deep breaths. Ahh! Okay, time to go back inside.


If you want to be happy, learn to love the little things. If you want to love the little things, understand the following:

Gratitude is not a creativity exercise. It’s a gratitude exercise. You don’t need a new thing to be grateful for each day. In fact, the more you realize it’s the same things, over and over again, that make you feel warm, sheltered, and loved, the easier it’ll be to savor those things — and find true, lasting contentment in them.

Hedonic adaptation is the treadmill that adjusts its speed to keep us running after happiness without ever catching it. Making a habit of loving the little things is how you step off, step outside, and marvel at everything life has to offer, allowing you to come to just one conclusion:

You don’t need anything more than what you already have — because the little things are, actually, the biggest things of all.

Don't Set Goals Cover

Don’t Set Goals This Year

The more New Year’s resolutions you set, the faster you’ll feel like a failure.

I used to pick five, seven, ten new goals each year. Sadly, making it from New Year’s Eve to January 1st never turned me into Superman. I was still the same old me, still hopelessly overwhelmed with trying to change too much all at once. Within a month or so, I failed and had to start over. Smaller. With lower expectations.

For a few years, I gave up on resolutions entirely. Then, instead of a barrage of targets, I tried setting one goal, and that worked a lot better. The real game-changer, however, was using a different concept altogether. That concept is a theme.

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5 Lessons I Learned From Meditating for 800 Days in a Row Cover

5 Lessons I Learned From Meditating for 800 Days in a Row

Two years ago, I finally began to meditate. Inspired by Naval Ravikant, I managed to turn a decade-long aspiration into an actual habit.

For the first week, I did an hour a day, and, ironically, the sheer size of that commitment helped. I learned several things from my experience, the most notable being that I should continue to meditate, no matter how much.

As expected, life happened, and for a while, I only managed to meditate five minutes a day. Nowadays, I’m back up to 15.

When I say “meditate,” I mean “sit comfy yet straight, close your eyes, and wait.” That’s all meditation is. Beyond a timer, there are no apps, no music, no neural-activity-tracking headbands or wonky gadgets of any kind. Those things cause stimulation, which is the opposite of meditation.

Looking at my habit tracker, I see today marks my 825th consecutive day of meditation. What an appropriate day to share a few more lessons, don’t you think?

1. It’s okay to think

This is both a common and obvious lesson. I’ve seen it a million times. Yet, I, like most people, constantly forget it. “Damn it! Why can’t I stay in nirvana? Where the hell is my zen today?!” Probably wherever I left my manners.

The goal of meditation isn’t to not think. It is to realize that you think, what you think, and learn to change it if you want to.

Whatever states of blissful emptiness you may or may not achieve are as fragile as they are pleasurable, both of which make them dangerous to pursue. If you turn meditation into yet another pointless chase of the near-unattainable, you might as well stop.

When you notice yourself being lost in thought, that’s a good mediation session. When you realize you needed your entire 15 minutes to process an issue in your life, that’s a good meditation session. When you decide to let go of one thought in favor of another, that’s a good meditation session.

Meditation is the art of observing — and deliberately participating in — the activities in your mind. If our goal was to merely shut those activities down, we could develop a habit of napping instead.

2. Lean into what irks you

The best trait meditation will give you is patience. Calmness, serenity, inner peace — these are mere consequences. Patience is where it starts, and, forced to sit there without acting, it’s your only option.

Naturally, life will find ways to be particularly annoying in those 15 minutes you’ve anointed as your sacred time of silence. In my case, common instances are construction work in my building, passing cars honking outside, ambulance sirens wailing, and my ears starting to itch right when I close my eyes. These are perfect opportunities to practice.

For as long as I can, I try to resist scratching the itch, often literally. “It’s all stimulation. You don’t have to act on it.”

On a good day, I won’t fall for the distraction. Instead, I’ll become the distraction. I sync my mind to the rhythm of the drill or the sirens. They too are the pulse of life. Who am I to resist? I become the hair on my cheek, sitting lightly on human skin, ready to fall anytime. I become the hum of my fridge, buzzing away to keep the universe in balance.

It is a good skill, the ability to keep yourself from erupting like a volcano. It is better still, however, to be able to realize what’s poking you is just another, natural part of life.

3. Imagine your thoughts as a river

What makes thinking difficult to observe is that you do it all the time. Your default mode of consciousness is going from one thought to the next, never breaking the chain. It’s a chain that is highly flexible, seamlessly adjusting to impulses and interruptions. As soon as they’re handled, it’s back to the original lane.

If you want to observe your thoughts rather than bathe in them, you must turn them into a dynamic, abstract entity. Which image you choose is up to you. I like the idea of a river.

When my mind is calm, I’m sitting in the grass next to a little stream. I watch it ripple along, shimmering in various colors. I can see topics, ideas, even individual sentences float by. “Work.” “I need to check my inbox.” “The room feels cold.” My goal is to keep sitting, to not reach into the river and grab what I can see.

Depending on how active my brain is, the river will look different, but the goal remains the same: Just sit and watch. Don’t jump into it. Sometimes, my stream of thoughts feels as big as the Thames. I could sit next to gushing rapids or at the edge of Victoria Falls. It can be hard to stay on land.

This morning, I was sitting beside a creek. It was peaceful. Then, I thought about something I saw on Twitter. I chuckled and began to craft a response. Just before I could send it, I woke up: “Why am I wet? How did I get here? Why am I splashing in the river?” I stood up and, clothes dripping, sat back on my patch of grass.

That’s meditation.

4. Create a sanctuary (or two, or three)

Nirvana is not a place you can enter at will, but how you design your mind is up to you.

In the video game series Kingdom Hearts, there’s a place called Castle Oblivion. All of the rooms are white. One houses an egg-looking device called a “memory pod.” I like that room. I go there a lot.

I also like the version of King’s Cross where Harry meets Dumbledore at the end of Harry Potter. In the game Fable III, there’s no menu. Just a room, literally called “the Sanctuary,” where you can safely recover, change your equipment, and so on. Even the music is relaxing.

In Love Yourself Like Your Life Depends On It, Kamal Ravikant says about his meditation: “I imagine all the light from space flowing into my head and down into my body, going wherever it needs to go.”

Light is healing, calming, warming. It keeps you away from the river.

When I meditate, I imagine myself in my sanctuaries. I just stand there and marvel at their infiniteness. Their bright, white light stretches out in front of me, never-ending, ever-comforting.

Design your own sanctuary. You will not regret it.

5. Don’t dismiss great ideas

You won’t be able to anyway. The only ideas you can dismiss during meditation are mediocre ones. Maybe they’re not fully fledged out. That’s okay. If they’re actually great, they’ll come back later.

Sometimes, a train of thought is too good to not board it. Whenever that happens, however rarely, get on and enjoy the ride. Chase your idea until you can grasp it. Like a salmon swimming upstream, it might slip through your fingers regardless.

The other day, my meditation was steamrolled by the idea to recap my experience of choosing a book cover. “I could do a workshop, I could do an interview, I could even do it live on my friend’s YouTube channel!” By the time my phone rang, I was ready to pour a sea of notes into it, which I promptly did.

Meditation is a time of gestation. Usually, the ripening will be passive. It’ll happen quietly, subconsciously, somewhere in the back of your mind. Sometimes, however, the fruits of your thought tree will bloom. When they do, it’s time to collect them. Don’t let them go bad.

Every now and then, it is time to jump in the river. Dive deep enough, and you might emerge with nuggets of gold.


In Harry Potter and the Philosopher’s Stone, Harry must catch the exact right specimen of a thousand flying keys. As soon as he gets on his broomstick to chase it, the entire swarm starts whizzing like angry hornets. Sticking his hand into a tornado, eventually, Harry manages to grab the right key — but not before the wrong ones have left several cuts on his skin.

Thinking can be like that. We’re ants holding out against a torrent of mental activity: Occasionally, we’ll get washed away. I think that’s normal. Nothing to be ashamed of. It is honorable, however, to try and step out of the torrent.

Meditation is the practice of observing the keys. You can look at them for hours. See all their marvelous colors? The shapes! The sizes! There is so much to witness; it takes time to zone in on the right one. Once you have, however, thanks to first observing, you’ll have clarity and confidence in what you’ve picked.

The right thought at the right time will fit into your life better than any key can ever match its lock. Meditation allows you to sync your mind’s activity with what’s happening around you, and nothing will open more doors than that.

Routines vs Rituals Cover

Protect Your Routines, Not Your Rituals

When I don’t leave the house, I won’t get much done. That’s the deal my brain has struck with itself. Little of my best work has happened at home. I’ve always been most productive when I separated the two, and being self-employed while living in a studio apartment has only confirmed that trend.

It doesn’t matter when I leave the house. As long as I do and arrive at an office, a Starbucks, literally anywhere with wifi, productivity will follow. The other day, I went to WeWork at 6 PM on a Saturday to shop Christmas gifts. It worked! Even a task as trivial as booking a train ticket, I’d rather do “at work” if you gave me a choice.

Lately, my mornings look like this: I wake up at 7, drink water, and brush teeth. I do some push-ups, some sit-ups, and shower. I meditate for 10–15 minutes, get dressed, grab a banana or prep some food, and go. That’s a lot of stuff. The part that matters, however, is that I leave the house. I could skip all the rest, and sometimes, I do. I might meditate at work or shower at night. I’ll move my workout or get food on the way.

The point here is that some habits deserve protection, whereas others do not. To determine which is which, I like to separate them into two categories: Routines vs rituals.

A routine is a recurring, cornerstone behavior that enables many others. It should be flexible in how you do it, but the fact that you do it is important to who you want to be. In my example, leaving the house is a routine. It doesn’t matter when I do it, and there are a million places I could go, but I know leaving the house makes me productive — and I want to be a productive person. Therefore, it’s a routine I must protect.

Showing up for practice is a routine. Cooking your own food is a routine. So is listening to your partner. There are many ways to live up to these routines. One day, you practice the topspin by yourself. On another, you have a session with a trainer. But you’re always showing up to practice tennis. Similarly, there are a million dishes you can cook, and which one you pick will depend on your mood and what you have in your fridge — but if it’s important to you to only eat what you’ve prepared, you’ll find a way.

A ritual is a fixed, intentional expression of who you are. It’s an exact set of steps, done in a certain way. If you go out of said way, you’ve failed to perform the ritual correctly. For me, doing 50 push-ups is a ritual. I’ve never been an exercise nut, but I do pride myself on moving a little every day. I’ve done 50 push-ups for so long, doing 10 no longer feels valid. The ritual has become fixed. At the same time, a million options would suffice my “move a little” criterion. I could switch to jumping jacks, squats, or running around the block any day of the week, and that’s important to remember. My rituals are expressive, not aspirational. Therefore, I should keep adjusting them as I go.

For religious people, lighting a candle is a ritual. So is meditation. Drinking coffee can be a ritual, as can making your partner’s bed and the 7-minute ab workout. People love to argue about the rules of various rituals, but in truth there are as many rituals as there are ways to do them. Even if others disagree with you, you’ll always have a specific idea of what it means to perform a certain ritual “correctly.” In that sense, each ritual is rigid on its own, but there are countless ones you can choose from to show who you are.

Routines determine your identity, rituals merely express it.

If I wanted to be “a fit person,” I wouldn’t keep doing 50 push-ups. I’d commit to the routine of “working out,” and the rituals I’d pick as part of living up to that commitment would change drastically over time. I’d also do a whole bunch of other things, like reading fitness articles while sitting on the toilet and curating workout playlists. Many non-ritualistic behaviors would follow. The routine would encompass many rituals, but it would be a lot bigger than the concept of rituals altogether.

Naturally, there are exceptions. Some rituals are so important, almost all of us perform them. Brushing our teeth, for example. But those are far and few between. For the most part, rituals serve the sole purpose of enabling our routines. Therefore, if they get in the way, it is our duty to change them.

Writing is one of my routines. It’s important to me to do it regularly. Coffee is a ritual to help with said routine. The smell, the taste, the feeling of a warm cup in my hand — it just gets the muse talking in the morning. There is, however, a limit to this ritual: If I perform it more than once or twice a day, it stops supporting my writing and starts hindering it.

I go from alert to jittery and from focused to distracted. After my third cup, I can no longer sit still, and neither can my brain. It races from thought to thought, from browser tab to browser tab, and my word count goes downhill. If I have coffee too late in the day, it even affects my sleep and thus next day’s performance! Clearly, this ritual needs to be reined in to serve its purpose.

On a good day, I’ll only have one coffee. I’ll combat post-lunch tiredness with a break or a walk, or I’ll have tea to simulate the feeling minus the caffeine. That’s a ritual well-swapped! Whatever it takes to aid the routine. Similarly, if I insisted on all my morning rituals, on some days, I’d lose all my writing time! What does it matter how good they are individually if, collectively, they prevent me from doing the most important thing? That’s why sometimes, I shorten my mediation or workout or shower in the evening.

You can’t have many routines. They grow quickly. The more you do them, the more meaningful they’ll become, and the more space in your life they’ll take. That’s a beautiful process, and even when it gets boring, a good routine will offer enough room for a break, be it a literal one or a change of rituals and patterns. Your tolerance for routines should be high. They’ll carry you to your goals. Better yet, in time, they’ll become their own reward.

Rituals, on the other hand, should be like books in a library: As long as you only pull them out when you need them, you can’t possibly have too many. Insist on doing them all at once, all the time, however, and you’ll become a fanatic. Consider “The Power 5,” a cheat sheet from billionaire trader Paul Tudor Jones’s early days:

Five times a day on each and every trading day, I will break from the momentum of the moment and take control of all trading situations by reestablishing my vision, my game plan, and my invincible physiology. I will enter my Power Room, drink fresh water, take 3 deep abdominal breaths, and take the following 5 steps…

It only gets more ridiculous from there. “Be Mr. Tough and hold contempt for the weak trader!” “Take pain! Take pain! Take pain!” No matter how much you love them in isolation, a long list of rituals compressed into one big ceremony will often feel like a cultish rite, and if you perform said rite five times a day, when will you get anything done?

Rituals are the gears in your routine machine — interchangeable parts of a much larger whole. Rituals are the means, the routine is the end. Treat your rituals like a general treats his soldiers: Value them, respect them, but dismiss them when their service is done. Let them rest once they’ve done their fair share, and if the situation requires it, swap one out and put in another. Some, you might not replace at all.

Protect your routines, not your rituals. Use one as the tool it is to maintain the other — nothing more, nothing less. Stay flexible, replace good with better, and throw out what doesn’t work as soon as it stops working — and yes, that does include our new ideal of working from home.

Do Self-Help Books Work? Cover

How Modern Non-Fiction Books Waste Your Time (and Why You Should Read Them Anyway)

When I first discovered non-fiction books, I thought they were the best thing since sliced bread. Whatever problem you could possibly have, there’s a book out there to help you solve it. I had a lot of challenges at the time, and so I started devouring lots of books.

I read books about money, productivity, and choosing a career. Then, I read books about marketing, creativity, and entrepreneurship. I read and read and read, and, eventually, I realized I had forgotten to implement any of the advice! The only habit I had built was reading, and as wonderful as it was, it left me only with information overwhelm.

After that phase, I flipped to the other, equally extreme end of the spectrum: I read almost no books, got all my insights from summaries, and only tried to learn what I needed to improve a given situation at any time.

So, do self-help books work? As always, the truth lies somewhere in the middle.

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Are You Free to Abstain? Cover

Are You Free to Abstain?

French scientist Pierre Fouquet was an early researcher of alcoholism. He broke the illness into three categories, two of which describe the circumstances of people we now describe as “alcoholics,” such as drinking in secret with the goal of blacking out.

The third, “alcoholitis,” is “the most common form of alcoholism in France, particularly among men,” Fouquet noted. The subject has a high tolerance and lacks serious psychological complications — they mainly drink beer and wine in social settings, just in too large quantities for it to be healthy.

“We drink to drink with others,” Fouquet said, but “the toxic effects of consumption are still felt.”

Our sneakiest addictions are those we don’t consider to be problems at all. If you drink with coworkers four nights a week and everyone has two beers, that seems like a perfectly normal thing to do.

The question — and this may be Fouquet’s greatest contribution to the world — is:

Do you have the freedom to abstain?

The loss of this freedom is the mark of an addict, Fouquet claimed. When we no longer feel free to abstain, when it seems as if there is no choice to be had, that’s when we should scratch our heads — because we always have a choice.

I love coffee. I usually drink two cups every day. Yesterday, I just had one, and occasionally, I’ll skip an entire day. Not because I want to, but because I must remember that I can.

It is nice to give yourself a break, even from things you love, especially if the break will prevent the thing from becoming a chain around your ankles.

It is also profoundly liberating to sit in front of a foregone conclusion, like “I will drink this beer,” and realize, “You know what? I’m free to abstain. I can just say no.”

Don’t let harmless habits become dictators. Innocuous addictions can secretly run your life. Use your freedom to abstain. It is something you’ll always have — even when you think you’ve already lost it.

Your Brain Is Your Ally, Not Your Enemy Cover

Your Brain Is Your Ally, Not Your Enemy

It’s a myth that we only use 20% of our brain, but I can see why it’s popular: It’s the perfect excuse.

How can I excel if the tools I need to do so are in a place I can’t access? If only there was a miracle drug…

In reality, even a single task can easily demand 35% of your brain’s capacity, and, over the course of a single day, most of us will access all 100% — just different areas at different times.

Still, many a movie has been made about said miracle drug, including Limitless, a film starring Bradley Cooper as a hard-up writer. After he discovers NZT-48 and finishes his book in a day, he makes millions in the stock market and enjoys his newfound life as a genius — until the side effects kick in.

It’s a nice movie to fuel our daydreams, but it also makes for a strong wake-up call because, as Lars van der Peet says in a video essay about the film, “it explores something we are all aware of: The perception that we are unfulfilled potential; that we aren’t doing everything we could and should be doing.”

Our frustration with our brains shows on many levels: You might be angry that you can’t remember what you wanted to say, feel depressed after being stuck on an important project for months, or watch movies like Limitless in lack of motivation to write your novel.

As understandable as these frustrations are, they are born out of misconception: Our brain was never something we were meant to have 100% control over — it is simply a partner we must work with.

There is no exact science on how much of our brain activity happens “below the surface,” but chances are it’s a lot more than what we process and register in a conscious manner. Whether it’s 80–20 or 60–40, the point is: Your subconscious is much larger than your consciousness, and you can’t force everything into the realm of awareness. Even if you could, you’d probably feel overwhelmed and wouldn’t be able to synthesize the information in a useful way.

Your brain is an iceberg. Most of it is under water. It is not your job to try and turn it upside down. Your job is to navigate whatever lies above sea level. Even the small terrain up top is constantly changing, and in order to navigate it well, you must trust in whichever part the iceberg decides to reveal.

“Make your unconscious your ally instead of your enemy,” Lars says.

Accept that creativity requires breaks, and that in those breaks, your subconscious is working for you, not against you. Your mind can process even when you don’t, and usually, it does its best work while you do none at all.

Organize your surroundings. Give your brain every chance to structure what it sends you by structuring your sensory input. A brain fed with views of a chaotic room will only feed you chaotic thoughts. Clarity on the outside, however, breeds clarity within.

Make new connections. Structure and routine lead to insights on the regular, but if they become too rigid, only a change of pace can provide stimulation. In the long run, your brain can only give you new ideas if you give it new input.

Finally, never let a good idea go to waste. I can’t tell you how many times I’ve scrambled for my phone to make a note, and I expect myself to do so many times in the future. Inspiration can strike anywhere, anytime, and it is foolish to think it’ll repeat the favor just because you’re too lazy to take note right now.

Towards the end of the movie Limitless, the main character realizes he never needed a smart-drug in the first place: His limitations were mostly self-imposed. Instead of blaming his brain, he starts using it.

Your brain is not you. It will never define who you are, and yet, you must live with it every day. Treat your brain like a partner: You don’t control them, but together, you can achieve a whole lot.

In that sense, I think the real message of the movie is this: We have everything we need. We just have to work with it rather than against it.

How To Not Be Gullible Cover

How To Not Be Gullible

In 1997, 14-year-old Nathan Zohner used the science fair to alert his fellow citizens of a deadly, dangerous chemical.

In his report Dihydrogen Monoxide: The Unrecognized Killer, Nathan outlined all the alarming characteristics of the colorless, odorless, tasteless compound — DHMO for short — which kills thousands of Americans each year:

  • DHMO can cause severe burns both while in gas and solid form.
  • It is a major component of acid rain and often found in removed tumors of cancer patients.
  • DHMO accelerates corrosion of both natural elements and many metals.
  • Ingesting too much DHMO leads to excessive sweating and urination.
  • For everyone with a dependency on DHMO, withdrawal leads to death.

After giving his presentation, Nathan asked 50 fellow students what should be done. 43 — a staggering 86% — voted to ban DHMO from school grounds.

There was only one problem: Dihydrogen monoxide is water.


Every day, people use facts to deceive you because you let them.

Life is hard. We all get fooled six ways from Sunday. People lie to us, we miscommunicate, and it’s impossible to always correctly read other people’s feelings. But facts? If we let facts deceive us, that’s on us.

When it’s hard to be right, there is nothing wrong with being wrong. But when it only takes a few minutes or even seconds to verify, learn, and educate yourself, choosing to stay ignorant is really just that: A decision — and likely one for which you’ll get the bill sooner rather than later.

If you know a little Latin, Greek, or simply pay attention in chemistry class, the term “dihydrogen monoxide” is easy to deconstruct. “Di” means “two,” hydrogen is an element (H on the periodic table), “mono” means one and “oxide” means oxidized — an oxygen atom (O on the periodic table) has been added. Two hydrogens, once oxidized. Two Hs, one O. H2O. Water.

When Nathan ran his experiment “How Gullible Are We?” in 1997, people didn’t have smartphones. They did, however, go to chemistry class. Nathan’s classmates had parents working in the sector, and they all had chemistry books. They even could have asked their teacher: “What’s dihydrogen monoxide?” But none of them did.

In his final report, Nathan wrote he was shocked that so many of his friends were so easily fooled. “I don’t feel comfortable with the current level of understanding,” he said. James Glassman, who wrote about the incident in the Washington Post, even coined the term “Zohnerism” to describe someone using a fact to mislead people.

Today, we have smartphones. We have a library larger than Alexandria’s in our pocket and finding any page from any book takes mere seconds. Yet, we still get “zohnered” on a daily basis. We allow ourselves to be.

“Too much sugar is bad for you. Don’t eat any sugar.” Yes, too much sugar is bad, but the corollary isn’t to stop eating it altogether. Carbohydrates are the body’s main source of energy, and they’re all broken down into various forms of sugar. It’s a vital component of a functioning metabolism. Plus, each body has its own nuances, so cutting out sugar without more research could actually be bad for you. But if I’m selling a no-sugar diet, who cares, right?

You care. You should. And that’s why it’s your job to verify such claims. It’s easy to spin something correct in a way that sends you in whatever direction the manipulator wants to send you. The only solution is to work hard in order to not let yourself be manipulated:

  • Say “I don’t know” when you don’t know. I know it’s hard, but it’s the most liberating phrase in the world. Whenever you’re out of your comfort zone, practice. “Actually, I don’t know, let me look it up.”
  • Admit that you don’t know to yourself. You’ll miss some chances to say “I don’t know.” That’s okay, you can still educate yourself in private later. Your awareness of your ignorance is as important as fighting it.
  • Google everything. When you’re not 100% sure what a word means, google it. When you want to know where a word comes from, google it. When you know you used to know but are hazy on the details, google it. Seriously. Googling takes ten seconds. Google everything.
  • Learn about your biases. Hundreds of cognitive biases affect our thinking and decisions every waking second. Learning about them and occasionally brushing up on that knowledge will go a long way.
  • When someone argues for one side of a conflict, research both. Whether it’s a story in the news, a political issue, or even the issue of where to get lunch, don’t let yourself get clobbered into one corner. Yes, McDonald’s is cheap. Yes, you like their fries. But what about Burger King? What do you like and not like about both of them?
  • When someone talks in absolutes, add a question mark to every sentence. James Altucher often does this with his own thoughts, but it’s equally helpful in questioning the authority of others. Don’t think in absolutes. Think in questions.

The dihydrogen monoxide play has been used many times to point people at their own ignorance. A 1994 version created by Craig Jackson petitions people to “act now” before ending on a truthful yet tongue-in-cheek note: “What you don’t know can hurt you and others throughout the world.”

Richard Feynman received the Nobel prize in physics, but he started his journey as a curious boy, just like Nathan Zohner. Like Einstein, he believed inquisitiveness could solve any problem, and so he always spoke in simple terms — to get people interested in science.

He also said the following, which still rings true today: “The first principle is that you must not fool yourself — and you are the easiest person to fool.”

Learn How to Meditate Properly in 2 Minutes Cover

Learn How to Meditate Properly in 2 Minutes

“Meditation is literally the art of doing nothing,” Naval Ravikant says.

You don’t need an app to meditate. You don’t need peaceful sounds or guided instructions. And you definitely don’t need a $299 headband.

All of these are distractions. By turning it into a billion-dollar industry, we’ve done to meditation what humans always do: We overcomplicate it.

“All you need to do for meditation is to sit down, close your eyes, comfortable position, whatever happens happens. If you think, you think. If you don’t think, you don’t think. Don’t put it effort into it, don’t put effort against it.”

The purpose of meditation is to “just witness,” Naval says. Concentration only helps insofar as it quiets our minds to the point where we can drop whatever we concentrate on, so you might as well go straight for the end game.

When asked if he focuses on his breath or uses a specific technique, Naval goes: “Nothing. Nothing. Nothing. Nothing.” That’s how much we’ve baked virtue signaling into mindfulness: If you don’t have any techniques to share or 1,000 minutes to display on your app, we’ll doubt how legit you are. We’re looking for gimmicks while you’re doing the real thing.

“It’s one of those things that everybody says they do, but nobody actually does.”

It’s true. We turn meditation into a sport because the real practice is scary. Who wants to sit in solitude, alone with their mind? Who wants to face the void? No one. And yet, if we actually did it, we’d benefit immensely.

Noticing and processing are not the same thing. Being self-aware, I thought I didn’t need meditation. I was wrong. For nine months now, I’ve meditated every day, often just 5–10 minutes. Finally, on top of knowing what goes on in my life, I also make time to acknowledge it, if only a few seconds. Like Naval, I just sit. I close my eyes, and whatever happens happens. That’s how to meditate properly.

Meditation won’t solve all your problems, but it’ll solve the problem of not dealing with your problems. It’s not about being spiritual or smart or chasing some fleeting state of bliss, and it’s definitely not about being better at it than your neighbor.

Meditation is about making peace with yourself today. If you have the courage to look inside, that really is an option. To not just find peace but to create it.

Tune out the noise, and give it an honest try. It just might change your life.