In the mid-90s, the Russian artist duo Komar and Melamid conducted an interesting experiment. They hired research firms in 11 countries — including the US, Russia, France, China, Turkey, Iceland, and Kenya — to interview 1,000 people each and ask them: What do you most want in a visual work of art? Then, they painted the results. Here they are:

What was supposed to be a beautiful exploration of human diversity turned out to be, according to Komar, “a collaboration with [a] new dictator — Majority.” 30 years later, the duo’s People’s Choice series merely seems like the tip of the iceberg.
When opening his viral essay “The Age of Average” with their example, designer and strategy director Alex Murrell concludes: “The landscapes which Komar and Melamid painted have become the landscapes in which we live. […] Distinctiveness has died. In every field we look at, we find that everything looks the same.”
Murrell’s article about our statistical convergence mostly deals with the visual, but books do make an appearance. First, for their titles, which, among other trends, seem to love swear words these days, and second, for their lack of breadth in authors. Murrell quotes Adam Mastroianni: “In the 1950s, a little over half of the authors in the top 10 [of bestsellers] had been there before. These days, it’s closer to 75%.”
While I’m still waiting for my first top 10 bestseller, let alone repeat visits on those coveted lists, even being an aspiring self-published author has its benefits. Namely, you get to know other aspiring authors. The ones who haven’t quite made it yet but are taking their craft seriously. So, for today’s book recommendations, I have the incredible privilege of sharing titles written 100% by people I personally know and admire. Some of them, I’ve worked with. Others are old friends. But all of them are awesome writers.
ChatGPT would never suggest these books to you. You likely won’t find them on the New York Times Best Seller list or at the next airport bookstore any time soon — not that they don’t deserve it. But if you want to pick up some unique ideas from underrated people, look no further than these books.
Here are 12 great reads that’ll help you break out of the age of average.
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