Do Self-Help Books Work? Cover

How Modern Non-Fiction Books Waste Your Time (and Why You Should Read Them Anyway)

When I first discovered non-fiction books, I thought they were the best thing since sliced bread. Whatever problem you could possibly have, there’s a book out there to help you solve it. I had a lot of challenges at the time, and so I started devouring lots of books.

I read books about money, productivity, and choosing a career. Then, I read books about marketing, creativity, and entrepreneurship. I read and read and read, and, eventually, I realized I had forgotten to implement any of the advice! The only habit I had built was reading, and as wonderful as it was, it left me only with information overwhelm.

After that phase, I flipped to the other, equally extreme end of the spectrum: I read almost no books, got all my insights from summaries, and only tried to learn what I needed to improve a given situation at any time.

So, do self-help books work? As always, the truth lies somewhere in the middle.

Read More
As the World Reopens, Don’t Forget To Empty Your Cup Cover

As the World Reopens, Don’t Forget To Empty Your Cup

I. Pagliacci

In the movie Watchmen, the character Rorschach tells the following story:

Heard joke once: Man goes to doctor. Says he’s depressed. Says life seems harsh and cruel. Says he feels all alone in a threatening world where what lies ahead is vague and uncertain. Doctor says, “Treatment is simple. Great clown Pagliacci is in town tonight. Go and see him. That should pick you up.” Man bursts into tears. Says, “But doctor…I am Pagliacci.”

The uncertainty the poor clown feels closing in around himself is a major theme of the movie — an exploration of existential dread and how to live with it. Ozymandias, the main antagonist and smartest man on earth, banks on the world seeking the doctor’s prescribed treatment for his plan to succeed:

“In an era of stress and anxiety, when the present seems unstable and the future unlikely, the natural response is to retreat and withdraw from reality, taking recourse either in fantasies of the future or in modified visions of a half-imagined past.”

Ozymandias uses and reinforces people’s desire to escape by selling them a vast array of consumer products, for example a perfume called Nostalgia, which in turn fund his master plan — and boy, would Ozymandias have loved coronavirus. He’d have thought it to be ripe with opportunity.

What did you do when the crisis first hit? How did you react? Regardless if you buried yourself in work, parenting, hobbies, or distractions, chances are, you buried yourself in something, and thus, your head ended up in the sand. Depending on the crisis, this may — surprisingly — be a healthy thing to do. Six months into the pandemic, however, Tara Haelle explained why you might have suddenly felt tired — your “surge capacity” was depleted:

Surge capacity is a collection of adaptive systems — mental and physical — that humans draw on for short-term survival in acutely stressful situations, such as natural disasters. But natural disasters occur over a short period, even if recovery is long. Pandemics are different — the disaster itself stretches out indefinitely.

“How do you adjust to an ever-changing situation where the “new normal” is indefinite uncertainty?” Haelle asks. The answer is you don’t, at least not just once, and so irrespective of whether you initially rallied around safety measures, home workouts, getting a promotion, assembling IKEA furniture, or watching movies like Watchmen, your rallying never could have lasted.

A response meant for catastrophe won’t do for a new status quo, and so no matter how deep we may bury its tip beneath the surface, that massive iceberg of uncertainty is still there, still hiding underneath, and when it comes out — and it will — it might crush us like an elephant stepping on an ant.

Tell me you haven’t asked yourself any of the following: Will we get a third wave? A fourth one? What about oxygen? What about shortages? When will I get my vaccine? How much protection will it give me? How long will it last? Will it be required? Directly? Indirectly? What will I be able to do with it? How will “doing stuff” work? When will it reopen? The cinema? The swimming pool? The museum? The office? And what will it be like? This, my friend, is the tip of that iceberg, so if you’re anything like me, PCSD — post-corona stress syndrome — has already crept in. The elephant has long been in the room.

Questions, questions, questions without end. Where those about the virus stop, the existential ones merely begin. We are uncertain about our health, uncertain about our jobs, uncertain about our retirement. We have doubts about the school system, the financial system, definitely the political system, and, really, any system of any kind. We no longer trust in people, for those could be infectious. We never fully trusted the machines, for those are prone to our own errors. And do we trust ourselves? However much you used to, don’t tell me there’s not a crack in that armor.

All in all, that’s a lot to process, and you know what? It’s okay to be scared. I know I am. I’m crapping my pants over here. Not literally, but, metaphorically, on some days, I’m all poop emojis. And not the smiling kind.

Of course, what we should have done over the past year is learn to accept uncertainty. It really would have been a good time. To “live in the question,” as poet Rainer Maria Rilke once said, and “have patience with everything that remains unsolved in your heart.” Instead, most of us have become paranoid, seeking reassurance at every turn. We double-stitch every scratch when a band-aid would do, and then we still go up in anger when the backup of our backup plan fails — and, like in Ozymandias’ great master plan, that’s exactly what uncertainty wants to achieve.

Uncertainty wants to make you tired before you’ve even begun. Its goal is to keep you in place, and, for the past year, uncertainty has had a field day with you. Stay! Good dog. Don’t move a muscle! Breathe shallowly, and wait. Wait for what, however? Until you die? Listening to uncertainty is a fool’s errand. If you don’t move, nothing will happen. Without action, no real errands will get done. And yet, that iceberg looms ever larger, its shadow becoming more paralyzing with every sunset.

There’s another character in the Watchmen movie. His name is Dr. Manhattan. Think Silver Surfer meets Superman, a sorta-naked, blue demigod who can teleport, read minds, see his own past and future, travel between dimensions, disintegrate people on thought, and lots of other fun stuff. Dr. Manhattan tells Ozymandias: “The world’s smartest man poses no more threat to me than does its smartest termite.” The great irony is that, at that point in the movie, Ozymandias’ threat has long been fulfilled — and he tricked everyone, including Dr. Manhattan, into helping him accomplish his quest: sacrificing millions of lives in the hopes of preserving billions more.

In what can’t be a coincidence, Ozymandias calls his plan “the greatest practical joke in human history,” and the message it sends is clear: Even the best of the best can’t fully escape uncertainty. We’re all Pagliacci, and so from time to time, inevitably, we’ll all burst into tears.

Read More
Acceptance Is Better Than Discipline Cover

Acceptance Is Better Than Discipline

When a fly lands on your nose, your inclination is to swat at it. Shoo! Go away! There are several reasons not to do it.

For one, even though it only takes a second to wave, it might not be much longer before the fly sits in the same spot again. She can play this game for hours! Can you?

This leads to the second reason: You’re not in the business of fly-swatting. Whatever job you actually have in the moment, it’s much more important than squashing a pesky bug — especially one that means you no harm.

The third and final reason is that if your job happens to be driving a vehicle, working at height, or giving an all-important presentation, losing focus could be of lethal consequence — in two cases literally, in one metaphorically.

The fly can be a stand-in for any number of unexpected unpleasantries, but the point remains the same: It pays to stick with what matters, even when the going gets tough.

Read More
Will Smith Medicine or Kevin Hart Therapy? Cover

Will Smith Medicine or Kevin Hart Therapy?

One time, Will Smith and Kevin Hart were on a talk show. The host did an experiment with the audience: Everyone had to write their worst fear on a card, and then Will and Kevin would help some people overcome it.

The first candidate was a woman named Galia. Galia was afraid of feet. “Any feet. My own, my friends’, any. I don’t want to look at them, see them, be touched by them…”

Will goes first. What advice does he have to offer? Will is a man of action, and so, instead of talking, he proceeds to take off his shoe. “This one’s easy. We’ll fix this right now!” he yells. “Galia! Come down here and confront your fear!” The audience bursts out in laughter, but Galia looks terrified.

Luckily, before Will can take off his sock, the host passes the baton to Kevin, who must have used his extra minute of prep time well, because what he tells Galia is one of the most profound pieces of advice I’ve ever heard:

“You can’t take steps in life without feet. Your fear is prohibiting you from progression. The minute you can look at feet and understand they are simply what moves you forward, you will put your fear behind you.”

Galia looks happy, the audience goes crazy, and even Will is impressed. With a keen eye, fellow guest Naomi Scott remarks: “Will’s advice was like medicine, and Kevin’s was like therapy!”

Read More
9 Timeless Articles You’ll Read Many Times Over the Years Cover

9 Timeless Articles You’ll Read Many Times Over the Years

“Matter” is my theme for this year. As in: What matters?

So far, it has been fun to ask this question in my personal life. What are the things I really need? Who are the people I really want to be around? I’m decluttering and prioritizing the people I care about.

When it comes to my work, however, asking this question hasn’t been fun at all. It’s throwing me for a massive loop. All writers eventually hit this wall. In my case, I look back at seven years and some 2,000 pieces, and when I ask, “Which ones did I really care to write?” the answer is “Shockingly few.”

When you’ve written every day for so long, there’s always another idea, always another fluff piece you could write. Fortunately or not, I’m so bored of fluff pieces. I’d rather not repeat myself for 50 years. So, how can my problem be to your benefit?

Well, in my investigation of “Which writing matters?” I couldn’t help but dig up the articles that mattered most to me over the years. The following nine are beacons of light I keep coming back to again and again. I hope you too will find their timeless wisdom worth revisiting.

Read More
Why I Quit My Substack After 6 Weeks and $3,700 in Revenue Cover

Why I Quit My Substack After 6 Weeks and $3,700 in Revenue

If you don’t separate what’s working from what you wish was working, you’ll never commit to the right projects. This is a story about learning to tell the difference.


On January 11th, I started a freemium newsletter. I called it “You — A daily email full of inspiration, smart ideas, and emotional support for the most important person in your life.

Three times a week, it was free. For two extra editions, plus audio recordings, plus community interaction, you had to pay. I launched with a discounted rate of $5/month or $50/year, which later went up to $7/$70. I started with 27,000 email subscribers, painstakingly acquired over the last seven years.

After six weeks, I had about 70 paying customers, for a projected annual revenue of about $3,700. I took a week off for my 30th birthday — and then I quit. I refunded everyone and shut the project down.

Here’s why in 5 lessons.

Read More
The Wheaton Scale of Productivity Cover

The Wheaton Scale of Productivity

When you no longer have to work, how do you decide what to work on — and how much you work at all? Most people will never face this question, and so they zone out when others ask it.

Let’s consider a man named Jack. Jack thinks the above question is stupid. He assumes that if he didn’t have to, he’d never choose to work. In fact, why would anyone? Ironically, with that kind of mindset, if Jack came by some money, he’d just spend it all and, ultimately, be forced to go back to work.

Meanwhile, Blair has ventured deep into the world of work. She has studied productivity, time management, and flow. She knows about philosophical concepts like zen and self-actualization. She is thinking about leverage, delegating, and the impact her work makes on the world as a whole. Blair has had jobs where she was happy and jobs where she was miserable, and so, when she hears the above question, she is intrigued.

The reason Jack and Blair can barely have a conversation about work is that they’re too far apart on the Wheaton scale of productivity.

Read More
30 Lessons Learned in 30 Years of Life Cover

30 Lessons Learned in 30 Years of Life

Yesterday, I turned 30. When I was 18, I thought by 30, I’d have it made.

My 20s were a long, slow grind of realizing “made” does not exist. “Made” is past tense — but you’re never done! The only finish line is death, and, thankfully, most of us don’t see it until we’re almost there.

Instead of the binary made/not made distinction, I now see life as round-based. You win some, you lose some, and different rounds have different themes. There’s a carefree-childhood season, a teenager-trying-to-understand-society season, an exuberant-20-something season, and so on.

At 30 years old, I’ve only played a few seasons, but each round feels more interesting than the last. If that trend persists, I can’t imagine what one’s 60s or 90s must be like. By that time, you’ve seen so much — and yet, there’ll always be new things to see.

Most seasons last longer than a year, and there’s plenty to talk about with respect to the important, defining decade from 20 to 30 alone, but today, I’d like to do something different: I want to share one thing I’ve learned from each year I’ve been alive.

Read More
The Japanese Art of Kintsugi: How to Practice Self-Improvement Without Judging Yourself Cover

The Japanese Art of Kintsugi: How to Practice Self-Improvement Without Judging Yourself

I still remember the commercials: “Clearasil Ultra Face Wash — and in three days, they’re gone!” “They” are the pimples, of course.

Each ad played out the same way: A teenage boy hides from his crush because he has acne. His friend reminds him of the party in three days. “You can’t go with that face!” The boy uses Clearasil, shows up, and gets to kiss the girl.

As someone who suffered three long years of intense acne in high school, those ads hit me right in the feels — first with hope, then with misery. After I tried the product and it didn’t work, Clearasil continued to erode my self-worth in 30-second increments by reaffirming a false belief I held about myself: As long as I have acne, girls won’t be interested in me, so there’s no point in even trying.

Every year, millions of teenagers share this experience, and it reveals a pattern deeply ingrained in Western culture: Find a flaw, worry about it, try a quick fix, and if it doesn’t work, go back to worrying. Repeat this cycle until some magic pill works or you find an even bigger inadequacy. While this may lead to some improvement, in the long run, it inevitably leads to self-loathing.

You wouldn’t think a pimple commercial reveals so much about a nation’s culture, but if you watch a few Japanese skincare ads for reference, you’ll see — because unlike Clearasil, they do clear things up.

Read More
The Question That Shows How Great Founders Think Cover

The Question That Shows How Great Founders Think

In 1954, a milkshake machine salesman named Ray called his secretary to check if anyone had left a message. To his surprise, someone had ordered not one, not two, but six milkshake mixers, each capable of making five milkshakes within a few seconds.

Ray was skeptical. Business hadn’t exactly been booming, and who could possibly need to make 30 milkshakes at a time? He thought to himself: “No one orders six mixers — what if that’s wrong?”

To make sure the order was correct, Ray called the restaurant himself. He could barely hear the owner over all the background noise. The guy seemed in a hurry. “What? Six mixers? Yeah, that’s us. Actually, make it eight while you’re at it. I gotta go.”

After he hung up on Ray, the latter was even more confused. “Does this guy even know what I’m selling? What if something’s wrong?” Ray decided to drive to the restaurant and meet the owner in person, both to confirm and deliver the machines. It’s not exactly a stone’s throw from St. Louis to San Bernardino, but after a 26-hour drive (!), Ray arrived.

When he finally pulled up to the restaurant, he saw a long line of people, queuing to get burgers from a place that — as far as Ray could tell — didn’t even have any seats. People just stood around the parking lot, munching on their fries. To Ray it all seemed sketchy, but after traveling this far, he had to see what’s going on, so he queued.

When he got to the counter, Ray ordered a burger, a Coke, and fries. Right along with his change, the cashier gave him his food. “No no, that’s wrong, I just ordered!” The cashier said: “Yeah, and now it’s here! This is your food!”

Read More