Here’s how most people approach networking:
“Uh-oh, our Kickstarter is about to launch and we have zero people on our email list. Let me go to some networking events, hopefully find 2–3 influencers I can do something for, and then they’ll share.”
These people do find influencers. The problem is they see right through this sham. And then these people lose.
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I want to share a series of billboards which I think are great because:
I hope you love cars as much as I do. Let’s roll!
Read MoreFriction-free impulse buying on mobile devices.
The web browser is already disappearing on mobile phones, as more and more apps allow cross-platform browsing.
Not having to switch to another app or go to your browser to complete a purchase after seeing an ad will spike impulse buys, because it will eventually reduce friction to zero (or rather one tap with your finger).
Read MoreOne word: CARE.
Social media is from people for people. At the end of every account you interact with is a person. And all social media accounts are run by, surprise again, people.
That said, here are 10 ways you can bring value to your community.
Read MoreSocial media is great for listening and engaging. Social media is all about people. And all brands are run by, surprise, people.
The listening and engaging part IS what builds the brand.
If you’re building a brand for cross-country motorcyclists, then your only job is to care about cross-country motorcyclists.
and, most importantly, don’t rip them off for a short-term gain, because long-term, your brand only exists because of them.
If you care more about cross-country motorcyclists than anyone in the world, prove it and one day, you’ll be the most popular cross-country motorcyclist brand ever.
I’ve spent 1000s of hours playing Pokémon.
My parents got me a Game Boy when I was 8 years old. All of my elementary school breaks afterwards were spent playing the game. I regularly attended the local Pokémon trading card game league. I’ve watched all the movies. Even the ones that never made it to Germany (where I was born and raised). I’ve walked dozens of kilometers with my phone in hand this year. Even now, I still occasionally play the card game online.
This franchise has been with me for 17 of the 25 years that I’m alive, so naturally I care about its future.
I think this questions contains many sub-questions, which, if answered in order, can be pieced back together to a proper answer.
Read MoreHere’s how I generated almost 30,000 visitors in 2 months with a $0 marketing budget, AND no previous experience (I just graduated).
You can do the same. How?
By setting up a content creation process and streamlining your SEO and promotion, so you can write without thinking, publish every damn day and turbocharge your site’s growth (even if it’s brand new).
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Note: This is a guest post I wrote for SumoMe.
Doesn’t this make you want to punch something?
If it were that easy we’d all be internet millionaires by now. Outlandish claims like this are based on either one of two assumptions:
1. You’re a marketing expert.
2. You have a massive pre-existing audience.
When you get 100,000 monthly visitors, you can just install a pop-up and collect an easy 1,000 subscribers without even having to worry about content creation.
But if you’ve never built an email list before and no one in your industry knows your name, you need somebody to take you by the hand and walks you exactly through what to do, step by step.
Lucky for you, that’s exactly what I’m going to do today.
Read MoreFor my newest blog, I went with an entirely different strategy than most others. This takes a lot of work, but it works.
It’s based on 2 pillars.
But first, some credibility. After building a few pieces of content over 3 weeks and fleshing out the site, I officially launched the blog on January 11th, 2016, with this post.
The blog is called Four Minute Books and I publish book summaries.
As of today, 1 month in, over 20,000 people have been on the site. Not bad for 4 weeks.
This strategy is not perfect, and it doesn’t absolve you from doing some serious SEO work later on, but it’s the fastest way to a lot of initial traffic I know of, other than having a 100,000 person email list in your desk drawer 🙂
Here are the 2 pillars of this strategy:
1. Publish daily.
2. Syndicate your content.
Let’s look at both of them.
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