Imagination Is the God of Change Cover

Imagination Is the God of Change

Cobb puts his sunglasses into his jacket’s inner pocket.

“So, Arthur keeps telling me it can’t be done.”

Eames can’t hide a smile, playing with the peanuts in his hands.

“Hmmm, Arthur…You still work with that stick-in-the-mud?”

“He’s good at what he does, right?”

“Oh, he’s the best. He has no imagination.”

“Not like you.”

“Listen, if you’re gonna perform inception you need imagination.”


Who’s Cobb? What’s with the sunglasses? Who’s Arthur? And Eames? Why is he eating peanuts? And what the hell is inception?

Even if you recognize the fragment above, you don’t have complete answers to these questions. Except you do. Because whatever inception is, if it requires imagination, it means you need ideas. Creativity. Curiosity, and, of course, the will to believe a new version of the truth. You have all those things. And you can use them to fill in the gaps.

Inception is a task of the mind. And how you use it makes all the difference.

The Cradle of Change

Imagine you walk down the street and see someone with an extremely fit body. You think to yourself: “I should work out. I would get abs like that.” Or you support a friend running a marathon and wonder: “Maybe I can run that far.” You read a good book and before you know it, a daring thought floats to the surface of your attention: “I could be a writer too.

That’s inception. The cradle of change. But the message of Christopher Nolan’s hit movie is bigger than that. It’s not just “a single thought can change the world.” It’s also “a single thought can destroy a life.”


Cobb loads the gun. He and his protégé get off the the elevator.

“Listen, there’s something you should know about me. About inception. An idea is like a virus. Resilient. Highly contagious. And the smallest seed of an idea can grow. It can grow to define or destroy you.”

They enter the living room. Cobb’s wife sits at the table. With her back towards the duo, she finishes his speech:

“The smallest idea such as: ‘Your world is not real.’ Simple little thought that changes everything.”

Two Kinds of Seeds

Imagination is humanity’s best trait. It is also the most dangerous. It gives as much as it takes away. That’s why the seeds of imagination are always planted in pairs. The first thought is brilliant. Shiny. Crystal clear. A ray of divine creation. The one that immediately follows is dark. Malevolent. A destructive force that casts a veil of despair.

The name of that second thought is Resistance. It’s the voice that says you needn’t work out. Or that you’ll never get abs, no matter how hard you try. “Run a marathon? You? That’s even less likely than you becoming a writer.”

In The War of Art, the man who named Resistance, Steven Pressfield, writes:

“Resistance will bury you. You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen, and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement but I’ll say it anyway: it was easier for Hitler to start World War II than it was for him to face a blank square of canvas.”

Resistance’s initial reaction is always brute force. Change feels dangerous. Even the thought of it provokes a hard “no” from your brain. It wants you to stay the same. What you’ve done so far has gotten you to this day. It’ll get you to another one, won’t it? Your brain says yes, but in truth no one can tell.

Resistance is cunning, however. Once it sees you’ve made up your mind, it won’t keep trying to dissuade you. It throws a curve ball instead.


Cobb sips on his beer. He puts it down and looks at Eames.

“Let me ask you something.”

He pauses.

“Have you done it before?”

Eames raises his eyebrows.

“We tried it. We got the idea in place. But it didn’t take.”

“You didn’t plant it deep enough?”

“No, it’s not just about depth. You need the simplest version of the idea in order for it to grow naturally in your subject’s mind. It’s a very subtle art.”

Source

A Fool’s Errand

Once you’ve had an idea, you’re only one step away from execution. But your brain knows that. The peril of change is imminent. Enter artificial complexity.

“Go for it. But how are you going to do that?”

Your mind counters inception with deception. “What’s your plan?” It’s a trick question, designed solely to throw you off your game. It ensures no work will be done today, because suddenly, you’re busy collecting maps.

Here are some of the headlines from my Medium home page:

  • The One Routine Common to Billionaires, Icons and World-Class Performers
  • The 4 Pillars of Extraordinary Bliss
  • The Strange Productivity Secret of Successful People
  • How Do You Build A Business Around Doing What You Love? Here’s The Answer
  • 7 Things You Should Stop Doing NOW if You Want to be a Writer

That’s a fraction of the how-to plans we come across in a single day. Infinite wisdom awaits online; knowledge is democratized. A lot of people share a lot of great advice. Gym routines, reading tips, running guides, it’s all there. I know those lists. I make them myself from time to time. Some of them sometimes work. But you don’t need them.

Your brain sending you to find plans is a distraction. A fool’s errand. But the web is happy to comply. It’s one of the problems Ev is trying to address:

“The internet is amazingly well tuned to give you what you “want” — whether you want it or not. If you can’t look away from a car crash, it will surmise you want more car crashes and will create them for you. If you can’t stop eating junk food, it will serve you up a platter.”

The simplest version of the idea is more than enough for it to grow. If you want to be a dancer, all you need to do is dance. To lose weight, eat less, move more. For a design career, begin designing. Take the seed and water it. Let it unfold. In your mind. In your life. But that’s not how it works.


As they ride down the elevator, Cobb reveals to his mentee:

“I knew something was wrong with her. She just wouldn’t admit it. Eventually, she told me the truth. She was possessed by an idea. This one, very simple idea that changed everything. That our world wasn’t real. That she needed to wake up to come back to reality. That, in order to get back home, we had to kill ourselves.”

The Terror of Maplessness

The reason other people’s recipes are so tempting, not just to look at, but even to try and follow, is that they’re a perfect excuse to not really have to change. Seth Godin spells it out in Linchpin:

“Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.”

As well-intended as the world’s suggestions might be, all you end up with if you readily take them is someone else’s point of view. That’s not what you want. That’s not real change. It only ends in frustration and blame.

That’s not what we want either. We want your point of view. We desperately need it. What do you want? What do you feel? What do you think? You know your flaws. Your strengths. You have ideas. What do you need a map for?


Cobb sits down at the table, next to his wife. But it’s all in his head. He’s talking to himself. A projection of her, to which he can finally confess.

“The idea that caused you to question your reality came from me.”

He turns back to his student.

“She had locked something away, something deep inside. A truth that she had once known, but chose to forget. She couldn’t break free. So I decided to search for it. I went deep into the recess of her mind and found that secret place. And I broke in and I planted an idea. A simple little idea that would change everything. That her world wasn’t real.”

The memory of Cobb’s wife looks down. She realizes.

“That death was the only escape.”

Photo by Guilherme Stecanella on Unsplash

Waiting For a Train

There is only one answer to your mind’s devious questions: silence. When it prompts you to research, to make plans, to go out and find a map, stop.

  • Stop reading Medium, Business Insider, Wikipedia, even stop reading books. Don’t read anything for a while.
  • Stop watching Youtube videos, TED talks, TV, movies, anything at all.
  • Screw what people say. Your best friend, your cousin, the hot guy or gal at work, your professor, your boss, even your parents. Especially your parents.
  • Don’t do anything you wouldn’t do if none of the above sources had told you to. Show up at work, do your job, but outside of that, don’t let anyone sell you on what you “have to do.”

If you can’t live without a map, you might one day pay the price.


Cobb opens the door. The hotel room is trashed. The window open. As he peers through the blowing curtain, he sees his wife, sitting on the sill of the opposite building.

“Sweetheart, what are you doing?”

“Join me.”

“Just step back inside, alright? Just step back inside now, come on.”

“No. I’m going to jump and you’re coming with me.”

She forces him out onto the ledge, then closes her eyes.

“You’re waiting for a train.”

“Mal, goddamn it! Don’t do this!”

“A train that will take you far away.”

“James and Phillipa are waiting for you!”

“You know where you hope this train will take you.”

“They’re waiting for us!”

“But you can’t know for sure.”

“Mal, look at me!”

“But it doesn’t matter.”

“Mal, goddamn it!”

Her hands leave the ledge.

“Because you’ll be together.”

She jumps.

The Power of Imagination

Cobb got so lost in the plan that he drove his wife insane. He gave her an idea she was too afraid to let go, so he couldn’t stop her from jumping off the ledge. But you can. Because you’re not battling someone else’s insanity. You’re fighting against your own mind. Don’t let Resistance win. Hold on to that first thought. Protect your simple ideas. You owe it to yourself. And to all of us.

Life has always pushed us not to think, but since the internet it’s a lot worse. It’s a made up place and it consists of nothing but opinions. Dare to close your laptop. To throw your smartphone out the window. Or turn it off. Don’t allow these devices to plant rogue ideas. Stop.

Stop looking for maps. For things to blame. Think for yourself. A lot can happen in six months. You wouldn’t be rich, successful, super smart or more popular. But you’d be you.

Maybe that’s the real task of the mind. Maybe that’s inception.

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Habit Tracker: Which One’s The Best? + 100 Habits To Track

“What gets measured gets managed.”

That’s a quote from Peter Drucker, considered the father of modern management. Contrary to what you’d think, he wasn’t a big fan of complex business models or convoluted strategies. He mostly talked about habits. Businesses are run by people and people run on habits. That’s why managing our habits is important. Measuring them, however, is hard.

That’s where habit trackers come in. Read More

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303 Life Lessons We All Learn But Keep Forgetting

I used to think beyond 7th grade math is only useful for physicists and statisticians. After the rule of three, which allows you to calculate discounts on prices, diminishing returns start to kick in fast.

I’ve remedied that view a bit; geometry and calculus have led to some of histories strongest philosophical insights, but I still like to imagine a world in which our high school table of subjects includes:

  • Human behavior.
  • Relationships.
  • Communication.
  • Body language.
  • Personal finance.
  • Etiquette.
  • Career discovery.
  • Work habits.
  • Creativity.

Until that happens, however, I’m grateful for people like Alexander J.A Cortes, who compile the curriculum of such a school of life for us to learn it now, as adults. On February 25th, he shared a tweet storm previewing his next book titled Untaught Truths of Adulthood, which went viral.

As I read through his nearly 100-tweet-long outpour of life lessons, many examples from my own life popped up in my mind. It’s only natural, for all of us learn many of these things, but we never articulate them. I reached out to him and asked whether he’d be up for a collaboration: The result is his treasure trove in long-form, with my experiences as backup to his insights.

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You Don’t Need an Identity to Have a Life

Dressed in a brown, too large sweater, a man is standing in an archway, elbows crossed. It’s snowing. Having waited for hours in the cold, the bank across the street finally opens. He walks in.

Inside the Zurich Community Bank, he writes down a 13-digit number on a piece of paper, which the clerk hands to a more senior employee, who guides the man to an elevator. Down in the vault, a security guard silently gestures him towards the fingerprint identification system. He passes.

As he sits down in a dimly lit cabin, another clerk retrieves a metal lock box, roughly the size of two shoe cartons, from the bank’s walk-in safe. He places it in front of the man, unlocks it, nods, and walks away. After the man’s made sure the cabin curtain is closed, he opens the box.

There’s nothing unusual inside. A bunch of markers, a flashlight, contact lenses, a watch, a credit card, his vaccination record, a USB stick. His eyes quickly scan the contents, resting on one item almost instantly: his passport. He opens it and sits down in the small cabin chair.

After what feels like a lifetime, he nods, but his face is full of doubt. As if to make himself believe, he utters:

“My name is Jason Bourne.”

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How To Eliminate the Number One Cognitive Bias on the Internet Cover

How To Eliminate the #1 Cognitive Bias on the Internet

In 1906, famed English statistician Sir Francis Galton visited the annual ‘West of England Fat Stock and Poultry Exhibition.’ The 84-year-old scientist was obsessed with breeding in his spare time. While I’m sure he strolled along the stalls amidst curious onlookers, he did find the perfect mix of leisure and work: a weight-guessing contest.

An ox was brought on stage before ‘dressing’, which is butcher speak for slaughter and removal of organs. Contestants could then submit guesses regarding the dressed weight for six pence each, which resulted in a variety of prizes, a cool $6,000 in modern-day dollars for the host, and a data set of 787 points for Galton to play with.

As Galton suspected, not even the few livestock experts among the group guessed the correct weight. The best estimate came in at 1,207 lbs, nine pounds off the 1,198 lbs mark. When he calculated the mean of all guesses, however, Galton was shocked: 1,197 lbs.

Imagined as a single individual, the crowd’s judgement was almost perfect.

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How To Control Your Mind

One of life’s great trilemmas is the tradeoff between money, energy, and time. Maybe you’ve heard someone joke about how you can only ever have two of the three. The punchline inevitably comes with age.

When you’re young, you have time and energy, but no money. As an adult, you get some money, but lose all your time. And once you’re old, you might have cash and hours to spare, but no fit body to enjoy either.

We laugh at this, but at the same time, it scares us a little. Because we know it’s true.

I’ve spent the past four months reflecting on our relationship with technology. After exploring addictions, distractions, and enhancements, I recognize many of our efforts in the tech arena are spent trying to fix this impossible problem. While there are some improvements we can make, we’ll never get a perfect outcome.

And yet, the power to deal with this imbalance has been with us all along.

1 + 1 = 1

We usually think of time as a good way to measure a life, but it’s only a proxy for what we really mean: attention. Think of the wealthy heir, who wastes all his riches, and compare him to the artist who dies at 40, but leaves behind a significant body of work. The things we most want in life, be it money, health, family, status, or impact, are really just byproducts of deliberate attention.

To cultivate said attention, we need more than just time. We also need energy. Time without energy is not spent moving. It is just spent. Most of us start life with an abundance of both, meaning our capacity to synthesize attention is often greatest when we’re young.

Visually speaking, science describes attention like a zoom lens on a camera. If you try to see the whole picture from afar, it takes a while to focus. The more you zoom in, the smaller the segment and the faster you can process it.

If we translate this metaphor to attention the way we just defined it, you can think of your time as a flashlight and your energy as the batteries. You need both to turn it on and point it where you want to go. Yes, it’s true that more time and more energy lead to more attention, but that’s only half the picture.

Like on any good flashlight, you can also adjust the radius of the beam.

One Addiction to Rule Them All

One of the world’s leading researchers of attention, Mihaly Csikszentmihalyi, wrote about the state of optimal performance:

“Control of consciousness determines the quality of life.”

Imagine you had $100 million and were perfectly healthy. What excuse would you have not to use your attention well? None. Chasing this imaginary state is the game most of us are playing. There will never be no excuses left, but blaming their existence is easier than dealing with them head on. It’s an addictive game too. You can play it your entire life without ever getting close to winning.

David Allen calls this our biggest weakness as humans:

“I think control is the master human addiction. To try to control the world.”

Often, in spite of having the right intentions, that’s what we’re doing. Less Facebook, more time, less email, more energy. They’re all small steps in the right direction, but by taking them we lose out on a much bigger one:

What if we just maximized the attention we can get from whatever time and energy we have right now?

This is a slight, but significant difference. Allen noticed it too:

“Not ‘be in control,’ because that’s something that we work with, something I think you need to develop, but trying to control externally the world is a big addiction.”

Deliberate attention is good. Aware attention is better.

Talking to Ourselves

Even if you’re loaded with spare flashlights and batteries, you can’t just point your attention once and then go straight forever. You’re going to get lost. Naval Ravikant calls this ‘monkey mind:’

“The reality is if you walk down the street and there are a thousand people in the street, I think all thousand are talking to themselves in their head at any given point. They’re constantly judging everything that they see. They’re playing back movies of things that happened to them yesterday. They’re living in fantasy worlds of what’s going to happen tomorrow. They’re just pulled out of base reality.”

He explains that as children, we’re very connected to the real world, a trait we lose as we grow older and start long-range planning. While some projecting is necessary and useful, we tend to go overboard rather quickly. We get stuck in our visions and wave our attention spotlight around uncontrollably.

So, to get where we want to go, it’s not enough to be deliberate in using our attention. We also have to observe it. Therefore, looking inward and reflecting on where you deploy your attention is equally as important, if not more, than how much you can muster.

This isn’t easy, but Naval has some ideas:

“I’ve taken on this idea that I want to break the habit of uncontrolled thinking, which is hard. If I say to you, “Don’t think of a pink elephant”, I just put a pink elephant in your head. It’s an almost impossible problem. It’s more something that has to be guided by feel, than guided by actual thinking or thought process. I’m deliberately cultivating experiences, states of mind, locations, activities, that will help me get out of my mind.”

Funny how that works, isn’t it? In order to get more control over your attention, you have to let it go.

Wrong Means, Right Ends

Csikszentmihalyi’s book is titled Flow. The name itself suggests the loose nature of the state.

“To overcome the anxieties and depressions of contemporary life, individuals must become independent of the social environment to the degree that they no longer respond exclusively in terms of its rewards and punishments. To achieve such autonomy, a person has to learn to provide rewards to herself. She has to develop the ability to find enjoyment and purpose regardless of external circumstances.”

But it is not just letting go of external rewards. Flow also requires a certain degree of surrender to the task at hand. You don’t beat a hard level in a video game on first try, you beat it on the 17th attempt, when you barely care any more, but the gears magically click into place.

“The best moments usually occur when a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile. Optimal experience is thus something that we make happen.”

Subconsciously, we know this. We induce chemical reactions in our bodies in hopes of controlling our attention all the time, according to Naval:

“In some sense, the people chasing thrills in action sports or flow states or orgasm or any of these states that people really strive to get to, a lot of these are basically just trying to get out of your own head. They’re trying to get away from that voice in your head and this overdeveloped sense of self.”

Food, alcohol, drugs, sex, exercise, these all rest on a choice to direct our attention a certain way and then let it drift for a while. We can use this same choice to recalibrate our attention flashlight, minus the escapism.

What blocks our way usually isn’t the obstacle, but our brain’s obsession with it. Once we let that go, we immediately regain internal control, even long after external control has gone. There are many ways to achieve this:

  • Meditating.
  • Taking a walk.
  • Visiting a place that triggers nostalgia.
  • Immersing yourself in a task that’s either repetitive, like washing dishes, or continuous, like reading, for an extended period of time.

Whatever the activity, if it puts you in a meditative state it helps you make this mental shift. Over time, you’ll see you can do almost anything this way. Allen agrees this is very productive:

“Being able to let go and say ‘wait a minute, let me just accept what’s going on, cooperate with what it is and then be in control of myself.’ But be aware of whatever’s new, whatever’s current, whatever’s present. Letting go is probably the idea that made the biggest difference in my life.”

The result is peace.

No Strings Attached

When you direct your attention once, but then adjust focus intuitively as needed, you get a calm mind. This is a state worth cultivating, Naval says:

“You can think of your brain, your consciousness, as a multi-layered mechanism. There’s kind of a core base kernel level OS that’s running. Then there’s applications that are running on top.

I’m actually going back to my awareness level of OS, which is always calm, always peaceful, and generally happy and content. I’m trying to stay in that mode and not activate the monkey mind, which is always worried and frightened and anxious, but serves incredible purpose. I’m trying not to activate that program until I need it. When I need it, I want to just focus on that program. If I’m running it 24/7, all the time, I’m wasting energy and it becomes me. I am more than that.”

No matter how much attention you can create, spend it right here, right now. Not up in the future, not down in the past. The most peaceful place on earth is always the present.

Be Water, My Friend

This is all very confusing and paradoxical, which is the perfect indicator that it’s natural.

Even if you had 100% of your attention at all times, you would choose to turn on the autopilot occasionally. Watching a movie, reading, music, or sensory experiences, like being outside, eating, swimming, you want your mind to wander during those. Creativity, inspiration, love, that’s when they happen.

At the same time, frantically chasing impulse after impulse, without any awareness of where your attention goes, would be equally disastrous. Who’s planning your goals, checking your direction, paying the bills, if you’re busy slinging feces at the other monkeys in the park?

So, what do we make of this imbalance? Let the pendulum swing, for true control comes from the inside. To lead an empowered life, you needn’t command what happens in it.

Know that while behavior change is helpful, it’s a pebble in the powerful river that is your mind. Remember to look inward and work with what you have. Choose where to go and when to flow. Don’t escape, exist.

Pay attention to your attention, and you’ll always be on your way.


This post is the last in my AntiTech series, where we use technology to fight technology in order to get back what we lost: our time and our attention. You can find an overview here.
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Trust in a World Full of Hidden Agendas

In June 2017, fundraising for blockchain startups via so-called initial coin offerings, or ICOs, exploded to over $450 million and has since stayed there, on average.

The crypto space is new and unregulated, so collecting funds from retail investors via direct contributions is fast, easy, and profitable. Whenever money comes in these three flavors, scams are an immediate side effect.

Websites, white papers and roadmaps can be pulled out of thin air, so many have. Confido, Prodeum and LoopX are just a few of the projects that disappeared with millions of people’s dollars and even legit projects, like Tezos, can get stuck in frozen funds hell.

But the most interesting ICO of 2017 was neither a scam, nor did it promise a great future.

In fact, it was a completely useless project. Literally.

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Everything Popular Is Wrong

We remember Oscar Wilde as a poet, a playwright, a player who’d write. Most of us associate him with drama, both in his work and life. The Picture of Dorian Gray, a few pithy lines, an early death.

But when I look at the sea of thoughts that unravels when you click on the author of the most popular quote on Goodreads, I see none of that. I see a philosopher, full of contrarian ideas, paradoxes, and lots of new angles to look at life from.

They remind me of the beliefs of a philosopher we can still talk to: Naval Ravikant. After reflecting on an interview he did with Shane Parrish, I can’t help but notice that some of the most popular sentiments floating around Medium and the web are, well, just sentiments.

“Everything popular is wrong.” One of Wilde’s many polarizing statements. It may be hyperbole, but it’s a starting point for originality. In the echo chamber of self-improvement, some ideas have been circulating for so long, we’ve stopped questioning them.

What if we considered the possibility that these ideas are false?

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How To Make Better Decisions

In 1970, economist George Akerlof published a paper called The Market for Lemons: Quality Uncertainty and the Market Mechanism, in which he described an idea that would keep researchers busy for decades: adverse selection.

The concept describes a type of market inefficiency. When buyers and sellers have different information about the goods or services being sold, whichever party knows more can dictate the outcome of the transaction.

For example, sellers of used cars know whether their vehicle is of good quality or breaks down every ten miles, (a so-called ‘lemon’) but potential buyers don’t. As a result, sellers overcharge. Akerlof dubbed this phenomenon ‘asymmetric information’ and predicted a market death spiral in which, theoretically, no one would want to buy a car.

Of course the real used car market is very much alive, however inefficient. While measures to mitigate information asymmetry have been introduced, such as extended guarantees, inspections, and certifications, people still get ripped off every day.

But why? Akerlof received the Nobel prize in economics for his discovery and today, almost 50 years later, every US state has its own variant of the ‘Lemon law’ to protect consumers. Yet, we still make bad decisions, not just in purchasing goods, but everywhere.

And we really have no excuse to.

Avoidance Is Expensive

There are two types of capitalism: the kind that solves real problems and the kind that peddles placebos. The latter thrives on information asymmetry. In fact, it’s the only reason it works.

While con artists and scammers have been around for millennia, they’ve had to be a lot more creative since the rise of the internet. The wide dissemination of information at no cost has shrunk the gap a lot. Or rather, it’s increased how much we can shrink it ourselves. What used to be mostly a game of luck has now become a game of effort, but we avoid it just the same.

Take this picture of a turtle, for example.

It’s beautiful, isn’t it? While it’s a fantastic way to elicit emotions and get you to daydream about your next vacation, you don’t know where I took it from. But you could find out, thanks to Google Image Search.

With some more effort, you could even determine what kind of camera was used, where it was taken, who the photographer was, and ask them for more details. The question is, if I used this picture to try and sell you an all-inclusive trip to the Bahamas, would you?

Most of us don’t. We’re happy to comply when others prompt us to make decisions with as little context as possible. We form opinions based on headlines, pass judgements after reading tweets, and glance at pictures without demanding the frame they came in.

That’s what information asymmetry is at its core. A lack of context. It’s baffling how often we choose to decide under its influence, despite having all the tools we need to fight it.

Here are three that help you define, set, and leverage context to improve every single one of your decisions.

1. Knowing What You Know

One of Warren Buffett’s most popular mental models is the circle of competence. In a 2017 documentary, he describes it as follows:

“I can look at a thousand different companies and I don’t have to be right on every one of them, or even 50 of them. So I can pick the ball I want to hit. The trick in investing is just to sit there and watch pitch after pitch go by and wait for the one right in your sweet spot. And the people who are yelling ‘swing, you bum,’ ignore them.”

Knowing what you know increases the probability of your assumptions being right and thus helps you decide with confidence. Whatever lies outside of that circle is nothing but smoke and mirrors, but you can afford to ignore it, because you’re not going to take shots in the dark.

What’s remarkable is how small a circle we can get away with, yet still be successful. You could specialize in producing, selling, or investing only in tetracycline antibiotics, and that’d be more than enough to keep you busy for a lifetime.

To find the border of that circle early, we must walk to the edge, peer over, and maybe run a few low-risk experiments. But once we’ve set the perimeter, we can build a huge web of context inside it, while ignoring all the noise on the outside.

2. Knowing What You Don’t Know

In video games, it’s very common for the map of the terrain to be unknown when you start playing. Only as you move around do you uncover patches of the area, which then slowly begin to form a complete picture.

No matter how many black spots are left, keeping track of where they are allows you to shine your proverbial flashlight on them later, but not go there before you’re ready. There’s lots of smoke outside your circle, but that too is finite, at least for any particular decision. Knowing that boundary has value.

The more you optimize your life, the less you’ll have to step outside your circle of competence, but sometimes, life forces you to. It’s impossible to pick the perfect job when completely switching career fields, but being aware of how little you know, you can consult with experts, steer clear of big responsibilities at first, and prioritize what you’ll learn.

Even saying “I don’t know” out loud provides relief, makes it easier for others to empathize, and is more often seen as a sign of professionalism, rather than weakness.

3. Knowing How Much You Need To Know

Once you’ve determined where your wisdom ends and how much there is to attain for your specific decision altogether, another question presents itself, and it makes all the difference: how big is the gap between the two?

Former Secretary of State Colin Powell placed the ideal amount of information needed to make an educated decision between 40% and 70% of the total that’s available. Ideally, he says, you’d always keep waiting for more context at less than 40%, but never procrastinate after you’ve got 70% of the data.

No two situations are alike and this isn’t a hard rule, but thinking about whether you can push the edges of your circle of competence, and how far you’d have to drive them to avoid complete failure, is worth your while.

For example, if a stranger passes you in the street and doesn’t return your smile, your gut might tell you “this person’s arrogant.” However, armed with nothing but their appearance, you clearly have less information than you need to make that call.

Similarly, spending two whole afternoons to decide which out of three $50 backpacks you buy might be overdoing it, especially if you make $50/hr or more.

These are oversimplified, but the principle stands. Don’t let perceived urgency pressure you into sub-par decisions. Ask, search, and wait for what you need to pick not just an option that will do, but the option that’ll do best in your circumstances.

The Diet of the Wise

When Warren Buffett first took an interest in financial markets, there was no internet, yet he chose to fight information asymmetry regardless. It surely must have been an uphill battle, reading all those books, complicated financial reports, and whatever else he could get his hands on.

Yet here we are, history’s entire knowledge at our fingertips, often failing to google, go beyond the headline, or read the blurb of a book, let alone the whole thing. We’re too lazy to read and too busy to think, when that’s the diet of the wise. Better yet, it’s close to free.

In a fully connected world, information is only as asymmetric as you allow it to be. You have all the tools you need. Use them to build context. Avoid environments that force your hand. Know what you don’t know. Resist the temptation to move too quickly.

If your good decisions compound, maybe we’ll read about you someday.

3 Simple Words Will Set You Free Cover

3 Simple Words Will Set You Free

When Robin Williams died in 2014, the world lost a legend. No scene better encapsulates his brilliance than what must be one of the greatest monologues in entertainment history: the park scene in Good Will Hunting.

After being horribly verbally assaulted by his patient and boy genius, Will, therapist Sean makes one last attempt at getting through:

“So if I asked you about art you’d probably give me the skinny on every art book ever written. Michelangelo? You know a lot about him. Life’s work, political aspirations, him and the pope, sexual orientation, the whole works, right? But I bet you can’t tell me what it smells like in the Sistine Chapel. You’ve never actually stood there and looked up at that beautiful ceiling. Seen that.

If I asked you about women you’d probably give me a syllabus of your personal favorites. You may have even been laid a few times. But you can’t tell me what it feels like to wake up next to a woman and feel truly happy.

You’re a tough kid. I ask you about war, and you’d probably — uh — throw Shakespeare at me, right? “Once more into the breach, dear friends.” But you’ve never been near one. You’ve never held your best friend’s head in your lap and watched him gasp his last breath, looking to you for help.”

What Williams’s character is doing, though it may not seem like it at first, is giving Will a chance. A chance to say “I don’t know.” An opportunity to admit that he’s scared and talk about his feelings.

We can see that it’s working, because Will, for an on-screen eternity of four minutes, does not say a word. He just sits there, petrified. Here is a scene in which the main character doesn’t do a thing, yet it is pivotal, not just in the movie, but also for our lives.

Whether you show this scene to someone born ten years before the movie came out, or ten years after, they can relate. We, too, have been given plenty of chances to say “I don’t know” in our lives so far.

But, like Will, we keep missing them. This makes us miserable deep inside.

Why?

The Shattered Self

Maybe it happened after you graduated college. Or entered. Maybe when you started your first job, or even after high school. But at some point, you had a terrifying epiphany:

“I don’t know anything about life. I have no clue what to do and I can’t see how the hell I’m going to figure all of this out.”

It’s one of those moments where you can feel the metaphorical glass shattering, because your view of the world forever changes. The shattered self is something all humans go through, but, according to Simon Sinek, there is a group that experiences this traumatizing, but important event very early in their lives: millennials.

The reason my generation stands out is not because of our age, but because of how we react to this event.

We choke.

A Different House of Cards

As Sean continues his speech, Will’s expression hardens more and more.

“I look at you; I don’t see an intelligent, confident man; I see a cocky, scared shitless kid.”

Terrified Will Hunting

He gulps. He can’t even look at Sean now. In an instant, the house of cards that was his sense of confidence collapsed. For many of us, entering the real world feels exactly the same.

Once we’re burdened with the full weight of responsibility for our own lives, we quickly realize we have no confidence. I see two reasons:

  1. We haven’t accomplished much worth being confident about.
  2. All of our lives, we’ve been told the exact opposite by our parents.

The first cause is normal. A history of achievements needs history as much as it needs achievements. But the second one isn’t. More and more, helicopter parents keep sheltering their children and it turns them into incomplete adults.

I’m not saying those were your parents, or my parents. The point is there are parents who do these things to their children and, worse, they think they’re making the right choice.

Having not had enough time to build it, and with no foundation for our confidence to rest on, it only takes a brief, lonely moment of clarity as we grow up for it to crumble. Faced with reality, we’re forced to unlearn what’s not true and feel like an impostor, mortified at the idea of being found out.

Unfortunately, unlike Will, we don’t all have a therapist to catch us as we fall.

ICQ

What compounds this suffering of low self-esteem is that we suffer it in silence. Not only did we not learn confidence, we also chose the wrong coping mechanism to deal with the fact that we have none.

Going through adolescence, we untie our self-worth from our parents and attach it more to our peers. This is an important change that helps us integrate in the real world: we learn to rely on our friends.

Enter technology.

When I was 13, everyone in my class started using a service called ICQ. It was the first standalone instant messenger and instantly, we messaged. Outside of school, I spent more time on ICQ than anywhere else. Most of us did.

We chatted more than we called, more than we hung out in person, more than we went outside. Teenagers enjoy chatting less, but because of its dopamine-inducing nature, they get addicted anyway. So no, we did not learn to rely on our friends. We learned to rely on technology.

You can replace ICQ with many other things — Facebook, Snapchat, Netflix, WhatsApp — the year changes, the outcome remains the same. Instead of learning to control our mood with serotonin, or what it feels like to be loved with oxytocin, we go on a dopamine-only diet. Gambling, alcohol, sex, most addicts find their drugs as teens. So did we, it just didn’t have the label on it.

Thus, when our self is shattered, we have no one to turn to. We’re alone with our devices. We look at our peers through 4″, 12″ and 50″ screens and all we see is everyone’s highlight reel.

“They’re doing so well and I don’t. I can’t talk about that.”

So we gulp. We swallow. And we remain silent, staring at the letters. ICQ.

You know what it stands for? “I seek you.”

What Kind of Choice?

Seeing Will crack, Sean must twist the knife:

“And if I asked you about love y’probably quote me a sonnet. But you’ve never looked at a woman and been totally vulnerable. Known someone could level you with her eyes. Feeling like God put an angel on earth just for you, who could rescue you from the depths of hell. And you wouldn’t know what it’s like to be her angel and to have that love for her to be there forever.

Through anything. Through cancer. You wouldn’t know about sleeping sittin’ up in a hospital room for two months holding her hand because the doctors could see in your eyes that the term ‘visiting hours’ doesn’t apply to you.

You don’t know about real loss, because that only occurs when you love something more than you love yourself. I doubt you’ve ever dared to love anybody that much.”

The result of all this, the lack of confidence, the false images, the weak technological replacement for true friendship, true love, is that we keep spinning in circles.

As we reach the end of our 20s, and 30s, then 40s, we begin to live in a world in which everyone is too scared to admit that they’re scared and so we all remain lonely and clueless about feeling lonely and clueless.

When we constantly grab our phones, we don’t do it to procrastinate. We do it because we’re terrified of being alone. Every day, every second. We’re not even chatting just to chat, we’re chatting to feel less discomfort.

We fundamentally lack the ability to express our feelings in the company of other people.

The third most common cause of death for people aged 15 to 24 is suicide. One in ten adolescents is depressed. 64% of millennials feel overwhelmed at work every day.

The best way we can express how we feel is a two-word cry for help: “I’m fine.” Our careers, our love lives, our friendships, it’s all fine, and then we die.

What kind of a choice is that?

Like a Freakin’ Rainbow

Social media, digital communication, online entertainment, these things aren’t bad, it’s just our usage that’s off. We depend on devices, not people. It’s not solely our fault either. Technology found us way too young and we could never let go.

What we can let go of is our fear of opening our mouth and speaking our truth. Yes, we still don’t know jack shit about life. That fact will never change. Not at 20 and not at 85. But all the irrational fears surrounding that fact? Those are imaginary.

It’s okay to say how we feel. Anywhere. Any time.

Even right here, right now. Try it. Say it. “I don’t know.” See? You’re free to express who you are. You don’t need anyone’s permission. The rest of us is just waiting for it too.

This does not make our challenges any easier, just easier to bear. We must remember why we use technology to communicate.

  • What’s this app for? Who do you talk to with that? Why?
  • Does this platform build your confidence? Or destroy it?
  • Is what you see real? Or are you just assuming it is?
  • If you can’t say it in person, is it worth saying at all?

We also need to put boundaries on digital communication.

  • When you sit at a table with other people, even ones you don’t know, who deserves your attention more? The Facebook friend you don’t really know far away or whoever is right there?
  • If you go out with your friends, why do you need a phone? Take one phone. Or no phone. You’ll be fine for a few hours.
  • Yes, that video you sent your friend was funny, but how much more fun would it have been if you’d waited until you could watch it together?

None of these will be easy, but through all of those trials, you can show us your true colors. We’ll adore you for it like a freakin’ rainbow.

Why Are We Here?

Every time you swallow important feelings, you rob the world of the chance to learn something from you. But that’s the main reason we’re here. We’re all waiting for it.

Even though everything Sean has thrown into Will’s face is true, he’s still willing, still curious, to learn from his fellow human:

“I can’t learn anything from you I can’t read in some fuckin’ book. Unless you wanna talk about you, who you are. And I’m fascinated. I’m in. But you don’t wanna do that, do you, sport? You’re terrified of what you might say.”

Usually, it’s not a therapist sitting next to us on the bench. Just some random dude. Or a young mom with her child. But isn’t that enough? What if, unlike Will, we didn’t let them walk away?

Go back all the way to that moment. Back to that shattered self. How did it feel? What if you hadn’t swallowed it? What if, in that minute, you’d had the guts to reach out and say: “I have no clue. Can we talk about that?”

While that first one may have defined much of who we are today, the truth is that, in life, we all have many of these moments. Again and again, we realize we’re scared, lonely and we don’t have the answers.

Neither do our phones. Or Twitter. Or our coworkers. So in reality, we’re free to admit it any time. We know this is good for us. One of the most popular quotes in the world is a 2,000 year-old line from one of the wisest men ever:

“I know that I know nothing.” — Socrates

Imagine how liberating that must’ve felt. Every single thing you’ve ever been dying to say, but never dared to — every feeling, every thought, every question, every idea — it all starts from here.

You don’t need to look so tough. You can tell us how you feel. Because we don’t know anything either. We have no opinions. We, too, don’t want to be judged.

When you want to be curious, let yourself be curious. Say “nice shoes” or “what’s that mean?” or “how’d you do your hair like that?” If you feel like laughing in the middle of a crowded place, laugh. And when you don’t know what to do, let us know.

The man who taught us this lesson, Robin Williams, lived it both in character and in life. He played jokes on live TV in front of millions and talked openly about his problems with alcohol and depression.

Like Will, he leaves us with three words that carry all the hope in the world:

“Your move, chief.”