You Must Meme Your Dreams Into Existence Cover

You Must Meme Your Dreams Into Existence

Why is America “The Greatest Country in the World™?”

Unlike Italy (Caesar), Greece (Alexander the Great), and Mongolia (Genghis Khan), America never ruled half the known world. In fact, America is only 200 years old. It’s one of the youngest countries of all.

So why do they get that slogan? America gets that slogan because for all 200 of those years, they’ve been yelling it at the top of their lungs. When the founding fathers put their signatures on that document, they said: “This is what makes a country great.”

Ever since, America at large has been saying, “Look! This is what makes a country great. And we’re doing it! Look at us! That is why our country is the greatest.” It’s marketing — but it works.

“Which country is the best?” is a stupid question, of course, but let’s ignore that for a second. For any of the years it has existed, including this one, you could argue a thousand ways that America is not the greatest country in the world. You could use facts. You could use opinions. You could use ideas. What about originally taking the land from Native Americans? What about slavery? What about the problems with energy, finance, poverty, food, race, and a million other things? Every country has problems. America is no exception.

And yet, if you could put your ear on the global chatter-chamber, you’d find there’s no debate: By and large, people around the world agree that the USA are “The Greatest Country in the World™.” It might not be more than half the global population, but it sure is a hell of a lot more than just the 328 million people who live there. How many dream of moving to the USA? Billions.

USA wins, and it wins because when it comes to “the country reputation scoreboard,” Americans have made up a competition and declared themselves the winner. They’ve memed the outcome they wanted into existence, and even if the memes were just made up, the result is very much real.

Achieving your dreams works the exact same way.


The sooner you wrap your head around the fact that all large-scale change must — in large part — be memed into existence, the better. It’s not all of it but most of it.

Most people don’t want to accept this. People who don’t understand Bitcoin, the GameStop drama, or how Trump could ever win the election want logical explanations for why things work.

“But it’s not backed by anything.”

“But it’s not a good stock fundamentally.”

“But he’s not equipped to be president.”

The truth is most things work because we collectively decide they should. Much more so than with facts and figures, we back them with belief — and human belief is one of the most powerful forces in the world. The story matters more than the data.

If we could travel through time and be there for some of the big moments of history, we’d understand this much faster. Imagine how skeptical the first users of paper US dollars must have been. “What the hell is this? I can’t bite on it to verify it’s real. It’s just paper!” Imagine how freaked out people were by the first light bulbs. “It must be witchcraft! They should hang this Edison guy.”

Early on, Martin Luther King was just a hot-headed guy with crazy ideas. So were Newton, Steve Jobs, Lady Gaga, and Amelia Earhart. Then, the story changed.

When you actively try to change your story, you are taking back your power. You’re starting to meme your dreams into existence.


There’s a great scene in The Dark Knight where Alfred explains why Bruce doesn’t have what it takes to defeat Bane: “I see the power of belief.”

A few weeks ago, Jake Paul knocked out Ben Askren in the first round. How can a Youtuber (repeatedly) beat professionals? Training, circumstance, luck — sure, but at some point, you have to admit: “I see the power of belief.”

Ten days before the fight, one of Jake’s security guards died. That guard told Jake he had a dream of him knocking out Ben in the first round. Imagine what it feels like to fight for that. Imagine the power of belief. Can you feel it? Goosebumps.

Of course, Batman ultimately does defeat Bane, but not because of his renewed physical strength, better gadgets, or smarter ideas. He wins because he fights for something bigger, something he believes in so much that he makes all the above happen in the first place. Belief is a self-reinforcing loop.


If you want something, you need to tell yourself a story that leads to it. In that story, you must be the hero. Then, you keep telling it to yourself and everyone you come across.

“I’ll write the most popular young adult novel ever.”

“I’ll be the first person on Mars.”

“I’ll make green beans the most desirable food in the world.”

It matters not how asinine or unrealistic the story is. What matters is that it offers the power of belief — to others, but especially to you. You don’t need the facts on your side because if you persist with your story, the data will change over time.

When it comes to understanding what happens in the world as well as making your dreams a reality, the story isn’t everything, but it’s probably more than half. In today’s world of global awareness and instant story-spreading, don’t let anyone tell you what you can and can’t do. Decide what the story will be, then insist on it with your words and actions. One day, it is bound to happen.

Just like, one day, someone decided America should be the greatest country in the world — and today, that’s a story billions of people believe.

Are You Free to Abstain? Cover

Are You Free to Abstain?

French scientist Pierre Fouquet was an early researcher of alcoholism. He broke the illness into three categories, two of which describe the circumstances of people we now describe as “alcoholics,” such as drinking in secret with the goal of blacking out.

The third, “alcoholitis,” is “the most common form of alcoholism in France, particularly among men,” Fouquet noted. The subject has a high tolerance and lacks serious psychological complications — they mainly drink beer and wine in social settings, just in too large quantities for it to be healthy.

“We drink to drink with others,” Fouquet said, but “the toxic effects of consumption are still felt.”

Our sneakiest addictions are those we don’t consider to be problems at all. If you drink with coworkers four nights a week and everyone has two beers, that seems like a perfectly normal thing to do.

The question — and this may be Fouquet’s greatest contribution to the world — is:

Do you have the freedom to abstain?

The loss of this freedom is the mark of an addict, Fouquet claimed. When we no longer feel free to abstain, when it seems as if there is no choice to be had, that’s when we should scratch our heads — because we always have a choice.

I love coffee. I usually drink two cups every day. Yesterday, I just had one, and occasionally, I’ll skip an entire day. Not because I want to, but because I must remember that I can.

It is nice to give yourself a break, even from things you love, especially if the break will prevent the thing from becoming a chain around your ankles.

It is also profoundly liberating to sit in front of a foregone conclusion, like “I will drink this beer,” and realize, “You know what? I’m free to abstain. I can just say no.”

Don’t let harmless habits become dictators. Innocuous addictions can secretly run your life. Use your freedom to abstain. It is something you’ll always have — even when you think you’ve already lost it.

Hit Rock Bottom? Don't Waste It

Don’t Waste Your Rock Bottom

On August 1st, 1976, Formula One racing legend Niki Lauda crashed at the Nürburgring. In an instant, his car burst into flames, his helm flew off, and he was trapped in the wreckage.

Other drivers were able to pull him from the car, but because of the burns he suffered and toxic fumes he inhaled, he fell into a coma. A priest showed up to perform his last rites but, luckily, Niki survived.

When he woke up, he was in pain. He had lost half his right ear, and his face would never be the same. Just shy of a miracle, Niki recovered in six weeks — and got back into his car. He missed a mere two races of the season, and yet, to add insult to injury, he lost the title of world champion to his arch nemesis, James Hunt, by one point.

Imagine how that must have felt — to nearly die and then come back — and lose by one point. For Niki Lauda, this was it: rock bottom. He had been destroyed physically and psychologically. What did Niki do?

On the first day of the next season, he showed up for practice. He drove. He studied. Niki tweaked his car. And by the end of the 1977 season, he became world champion.

The universe works in mysterious ways. Common sense will tell you: Wow, here’s a guy who succeeded despite his setbacks. Here’s an interesting question: What if he succeeded because of them?

It’s nearly impossible to see it when you’re in the middle of it, but there’s true beauty in hitting rock bottom: It’ll break you into a thousand pieces, but then, you’ll be on solid ground — maybe for the first time.

You won’t need further dampers. There’ll be no more uncertainty. You’ve lost. In fact, you’ve lost so much, you’ve got nothing left to lose — so you might as well start building.

In 2009, after decades of hard work, late night talk show host Conan O’Brien achieved his dream: He took over The Tonight Show from Jay Leno. It took just nine months for the network to fire him. It was a PR disaster of epic proportions. Leno came out of retirement and grabbed the show right back. Can you feel the humiliation?

Two years later, O’Brien gave a commencement speech, in which he said:

“There are few things more liberating in this life than having your worst fear realized.”

After his failure, O’Brien shunned the spotlight. He went on tour, made an album, and filmed a documentary. He claims he never had more fun or conviction in what he was doing. O’Brien used rock bottom to completely reinvent himself. “No specific job or career goal defines me, and it should not define you,” he told the students.

Don’t have such a fixed idea of where your career should go. This is very common in high achievers. Accept your dreams will change. Sometimes, they might have to — and so will you. It’s great to shoot for the stars, but you can’t let your identity drift through space when you miss.

You know who else hit rock bottom? A woman who, in her 2008 Harvard commencement address, said:

“Failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was and began to direct all my energy to finishing the only work that mattered to me.

Had I really succeeded at anything else, I might never have found the determination to succeed in the one area where I truly belonged. I was set free because my greatest fear had been realized, and I was still alive, and I still had a daughter whom I adored, and I had an old typewriter and a big idea.

And so rock bottom became a solid foundation on which I rebuilt my life.”

In 1994, J. K. Rowling was broke, divorced, a single mom, living on welfare, and had just filed a restraining order against her ex-husband. She was the biggest failure she knew.

Whether it was despite or because of everything that had happened, she decided to turn rock bottom into fertile ground. She watered it, sowed some seeds, and slowly built new footing to start from. A “solid foundation,” as she called it. After all, rock bottom is made of rocks.

Rowling put all her energy into the one thing she cared about beyond her daughter: the Harry Potter books. Eventually, she didn’t just find greener pastures; she became the first billionaire author in history. All because she accepted rock bottom.

So here you are. Another weekend sacrificed at the altar of alcohol. Another afternoon wasted in front of the screen. Maybe, you’re embarrassed to tell your children you can’t afford a nicer place. Maybe, you feel ashamed you’re late on paying back a friend.

Whatever your big failure that stings right now, in the long run, it will set you free. Once you’ve given up your expectations of yourself and the ones others put on you, you’ll finally be able to genuinely try new things. No more fake attempts. Truly break with convention, and create a new self-image.

You can’t envision it right now, but the next iteration of you is the exact person you need to be to reach new heights.

No matter how harsh your rock bottom feels, don’t punch it until your fists bleed. See it for what it is: Rough terrain, sure, but one that won’t give way beneath your feet. Don’t waste your rock bottom. Let it be the foundation of something new; the start of better.

Be grateful you’ve arrived, and then start climbing.

Your Brain Is Your Ally, Not Your Enemy Cover

Your Brain Is Your Ally, Not Your Enemy

It’s a myth that we only use 20% of our brain, but I can see why it’s popular: It’s the perfect excuse.

How can I excel if the tools I need to do so are in a place I can’t access? If only there was a miracle drug…

In reality, even a single task can easily demand 35% of your brain’s capacity, and, over the course of a single day, most of us will access all 100% — just different areas at different times.

Still, many a movie has been made about said miracle drug, including Limitless, a film starring Bradley Cooper as a hard-up writer. After he discovers NZT-48 and finishes his book in a day, he makes millions in the stock market and enjoys his newfound life as a genius — until the side effects kick in.

It’s a nice movie to fuel our daydreams, but it also makes for a strong wake-up call because, as Lars van der Peet says in a video essay about the film, “it explores something we are all aware of: The perception that we are unfulfilled potential; that we aren’t doing everything we could and should be doing.”

Our frustration with our brains shows on many levels: You might be angry that you can’t remember what you wanted to say, feel depressed after being stuck on an important project for months, or watch movies like Limitless in lack of motivation to write your novel.

As understandable as these frustrations are, they are born out of misconception: Our brain was never something we were meant to have 100% control over — it is simply a partner we must work with.

There is no exact science on how much of our brain activity happens “below the surface,” but chances are it’s a lot more than what we process and register in a conscious manner. Whether it’s 80–20 or 60–40, the point is: Your subconscious is much larger than your consciousness, and you can’t force everything into the realm of awareness. Even if you could, you’d probably feel overwhelmed and wouldn’t be able to synthesize the information in a useful way.

Your brain is an iceberg. Most of it is under water. It is not your job to try and turn it upside down. Your job is to navigate whatever lies above sea level. Even the small terrain up top is constantly changing, and in order to navigate it well, you must trust in whichever part the iceberg decides to reveal.

“Make your unconscious your ally instead of your enemy,” Lars says.

Accept that creativity requires breaks, and that in those breaks, your subconscious is working for you, not against you. Your mind can process even when you don’t, and usually, it does its best work while you do none at all.

Organize your surroundings. Give your brain every chance to structure what it sends you by structuring your sensory input. A brain fed with views of a chaotic room will only feed you chaotic thoughts. Clarity on the outside, however, breeds clarity within.

Make new connections. Structure and routine lead to insights on the regular, but if they become too rigid, only a change of pace can provide stimulation. In the long run, your brain can only give you new ideas if you give it new input.

Finally, never let a good idea go to waste. I can’t tell you how many times I’ve scrambled for my phone to make a note, and I expect myself to do so many times in the future. Inspiration can strike anywhere, anytime, and it is foolish to think it’ll repeat the favor just because you’re too lazy to take note right now.

Towards the end of the movie Limitless, the main character realizes he never needed a smart-drug in the first place: His limitations were mostly self-imposed. Instead of blaming his brain, he starts using it.

Your brain is not you. It will never define who you are, and yet, you must live with it every day. Treat your brain like a partner: You don’t control them, but together, you can achieve a whole lot.

In that sense, I think the real message of the movie is this: We have everything we need. We just have to work with it rather than against it.

Choose Hard Problems Cover

Choose Hard Problems

The restroom has been closed for months. There are others, of course. One downstairs. One upstairs. Which one do you go to?

Upstairs is nicer. Downstairs is closer. And, well, you walk down, not up. At least initially.

Most people go down, and it shows. The towels are empty. The room smells. In times of global sanitary crisis, it’s not where you want to be.

You decide to go up. Just once. Just to try it. You’re surprised. No one’s here. The sink is clean. There’s a window. It’s open. What a breath of fresh air.

If that’s the prize for going up instead of down, what else might be out there? You wonder — and then you venture. Endless hallways stretch in front of you. Here’s another nice restroom. And another. And another.

One day, you turn a corner and find a completely renovated part of the building. Whoa! Shiny white tiles, 15-foot-ceilings, fragrance sticks, what lavatory luxury is this? And all it took was another five minutes of walking.

“The long way is the shortcut,” Seth Godin says. We shy away from the extra mile because we think it’s long — but it’s just another mile. Plus, there are no traffic jams on it, according to hall of fame quarterback Roger Staubach.

Four years ago, I went to a library every day. The lockers were public, you chose at random, but I could always rely on mine being empty — it was at the bottom. The rewards for solving harder-than-average problems are often extraordinary, making them well worth the additional effort.

Another reason to go a little further, work a little harder, stay a little longer, is that it brings its own form of motivation.

The more time you spend on your application after everyone has sent theirs, the more used you’ll get to having — and satisfying — higher expectations — both your own and those of others. It’s a positive, self-reinforcing loop. Shoot higher, do more, want to shoot higher, want to do more. Meanwhile, the exponential rewards keep accumulating.

In The 4-Hour Workweek, Tim Ferriss said: “99% of the world is convinced they are incapable of achieving great things, so they aim for the mediocre middle-ground. The level of competition is thus fiercest for “realistic” goals, paradoxically making them the most time- and energy-consuming.”

There’s a third reason to tackle hard problems, and it might be the most compelling: The easy ones are already solved.

We have AirBnB. And Uber. And Netflix. There are enough electric scooter startups. We don’t need another one. We don’t need another bubble tea store, another listicle, another dieting hack. We need someone committed to doing the work. We need you to show up — and not just when it suits you.

Once your ass starts to hurt, how long can you stay in the chair? How crazy are you willing to look before we realize you’re right? “Hard choices, easy life. Easy choices, hard life,” Jerzy Gregorek says.

The hardest part of solving a hard problem is rarely the problem itself. It’s deciding to go where no one else will. Because how’s that gonna look? How’s that gonna feel?

You might be lonely. You might be ridiculed. But you might also find the comfiest restroom in the building. You might feel more empowered than ever. And you might change the world for all of us.

Choose hard problems. Venture off the beaten path. You never know what you’ll find, but it’s the only way that can lead to true growth.

If You Can’t Do Big Things for Yourself, Do Small Things for Others Cover

If You Can’t Do Big Things for Yourself, Do Small Things for Others

Your latest article flopped. Your boss criticized you in public. Your income is 30% down from the last month. It hurts, doesn’t it? To give your all and still fail. It happens to the best of us.

In moments of intense frustration, the weeks when nothing seems to be working, it’s easy to see each missed swing as a third strike. Can you ever recover? How will you come back from this?

The truth is simple and undramatic: You have a good meal, go to bed early, and show up again tomorrow. Except death, there are no third strikes in life. You’ll never have to go to the bench. You swung the bat and missed the ball. That’s all that happened. Nothing more, nothing less.

Most of all — and this is one of the best lessons you can teach yourself — hardly anyone noticed. The world doesn’t need you to be great just yet. We’ll get through the day without your grand achievement — just like you.

This isn’t to say your mission isn’t important or that you shouldn’t keep up the fight, it’s simply a reminder that, yes, it’s okay to be successful tomorrow.

There’s a story about Larry Page and Sergey Brin that, in the early days of Google, they were happy about small user numbers. “Good. Our product will be better tomorrow. Let people find us then.”

In Twitter’s first office, there was a big, upside down sign. It read, “Let’s make better mistakes tomorrow.”

Of course, right now, you don’t want to think about mistakes. You don’t want to think about tomorrow. You want to wallow in your failure. You want to steep in it like a teabag, but we all know what happens to tea that sits too long: it gets cold, bitter, and devoid of the energy it’s supposed to bring.

So what else can you do? You can take a deep breath. You can remember the world doesn’t revolve around you. You can forget yourself for a while and do something for others.

Answer your friend’s voice message from five days ago. Hold the door for someone at the grocery store. Buy flowers on the way home. Or ice cream. Or frozen pizza. Whatever makes your partner, kids, or neighbor happy.

Scan your inbox for a simple question. Instead of a one-liner, write a five-sentence response. You’ll get a beaming “Thank you!” back. Donate to your friend’s fundraiser. Their cause can use ten bucks. Recommend a good show to a colleague. They might return the favor at lunch.

When you can’t do big things for yourself, do small things for others.

It’ll take your mind off the monumentality of your task. Like that first gulp of air after being underwater, it’ll put you at ease. Then, it slowly morphs into a warm, fuzzy feeling.

Most of all, it’ll remind you: That big thing you want to achieve for yourself? It was never about you in the first place. It’ll be the result of serving others.

We look at people who make others shine and call them ‘great.’ We most respect folks who elevate others. Who step aside, time after time, and pass on the credit. The more spotlights you point towards those around you, the more we’ll love you in return.

Steve Jobs didn’t give people a new phone — he made them into pioneers, photographers, and folks with good taste. That’s why we loved him. Not because he invented some device.

Long before he was “Steve Jobs,” he too had many bad days. The latest demo crashed. The board fired him from his own company. I’m sure that, more than once, he wanted to quit. “How can I come back from this?”

But then, eventually, Steve remembered there was one more thing to do. One more task to take care of. Why aren’t the fonts perfect yet? How can we make initial setup easier? Which click can we do without?

Steve Jobs obsessed over details because it allowed him to keep going where others would have quit. It was a brilliant coping mechanism. No matter what disaster had happened, if he could get this one thing right, he still had a chance to make someone’s day.

Steve was a visionary. His commitment to innovation was remarkable. His greatness, however, rests on a million acts of service. Tiny, near-inconceivable ways of elevating the users of his products. By pushing him towards those acts — if only as a distraction in the moment — his worst days contributed as much to his success as his best ones, if not more.

If, one day, we tell your story like we tell his today, we might say the same about you. For now, remember that it’s okay to be great tomorrow. You may have failed, but it’s never too late to get back in the game.

If you want to do something big, do something small for others. True greatness is about making others shine.

Assiduity Cover

Assiduity: Work Hard and Don’t Quit Too Early

In 2010, I dropped myself into a 60-hour workweek by accident: I started college with no idea what would hit me.

I remember adding all my lectures, tutorials, and seminars to my schedule and realizing: If I attend all of these, I’ll spend 40 hours a week just getting input — and I won’t have done any studying or assignments yet.

In our first semester, we had seven subjects, ranging from math to economics to programming to materials science and business, each with a big final exam that determined 100% of our grade. The pressure was on. While my friends and I didn’t know the first thing about these topics, we also had to code a new mini program each week, hand it in, and present it to a tutor. It was a lot.

None of us knew what to expect, and, facing such a crazy workload, we were, quite frankly, scared shitless. In order to cope, we did what most cornered animals do: we fought. Luckily, in Germany, attendance isn’t mandatory for most classes, so we skipped what we could and, instead, focused on getting things done.

Every day, we went to the library, sometimes as early as 6 or 7 AM, and worked like hell. We studied 13, 14, 15 hours a day. Alone. Together. Working on the same problems or completely different ones. We compared our notes, shared solutions, and stared at the programming console until the code finally worked. It was a nightmare, but in the end, we passed all of our exams.

That first semester was a real wake-up call. In the words of German singer Farin Urlaub: “Life is not Home Depot, and there’s no such thing as a free lunch.” Having cruised through high school on little to no studying and with good grades, I had finally arrived in the real world — and it was tough.

If you had listed everything I would do and accomplish that year in advance, I would have said, “Impossible!” Looking back, however, as hard as it was, I feel incredibly proud of overcoming all these obstacles. With each long work day came a sense of accomplishment, and the more days I racked up, the more I started seeing myself as a gritty person.

Ultimately, I gained a lot of confidence from all this hard work, confidence that then helped me achieve bigger goals and exceed my own expectations — and that I rely on to this day.

What Is Assiduity?

The word ‘assiduity’ made its first appearance in the 16th century. It describes an attitude of great attention, care, and effort to what one is doing.

Unlike words such as ‘diligence,’ ‘concentration,’ or ‘ambition,’ it includes a sense of stubbornness. Imagine a dog fighting to keep his bone — he’s unrelenting. He just won’t give up.

Merriam-Webster defines assiduity well with a three-word catchphrase: persistent personal attention.

The late talent agent and movie producer Jerry Weintraub provides a good example: For 365 days in a row, he called Elvis’ manager, asking to take the King of Rock ’n’ roll on tour. Eventually, he did, and the shows in large arenas he subsequently organized became the innovation that made his career.

Jerry mostly prided himself in his persistence, saying that, “The person who makes it is the person who keeps on going after everyone else has quit.” That’s true, but I think Jerry did more than that: He also showed great care and attention to what his target’s needs were. When you call someone for 365 days in a row, part of the magic is getting them to keep picking up — and that takes more than brute force.

Assiduity is deciding to do the right job the right way and then committing to stick with it until it’s done. Assiduity comes in two flavors: There’s the kind that makes you see through the first semester when you want to quit after the first week and the kind that lets you finish each slide deck, exercise, and class in order to do so.

Macro-Assiduity

Charlie Munger is the vice chairman of Berkshire Hathaway, Warren Buffett’s company. He’s 96 years old, a billionaire, and the person Buffett credits most for his success.

In a 2019 interview, he recounts a story he frequently tells young people who come to him, asking for advice on getting rich:

A young man goes to see Mozart, and he says, “Mozart, I want to start composing symphonies.” Mozart asks, “How old are you?” and the guy says, “22.”

Mozart tells him, “You’re too young to do symphonies,” but the guy retorts: “Yes, but you were 10 years old when you were composing symphonies.”

“Yes, but I wasn’t running around asking other people how to do it.”

What Charlie is trying to tell us with this snippy comment is: Don’t quit too early. If you don’t invest serious effort into mastering your craft, no advice from even the greatest in your field can make up for it. Until you’ve done so, don’t give up!

It’s the cliché millennial dilemma Simon Sinek frequently bumps into:

I keep meeting these wonderful, fantastic, idealistic, hard-working, smart kids. They’ve just graduated school. They’re in their entry-level job. I sit down with them, and I go: “How’s it goin’?” They go, “I think I’m gonna quit.” I ask why. They’re like, “I’m not making an impact.” I’m like, “You’ve been here eight months.”

Charlie began his career as a lawyer. Thinking he didn’t like it, he started working on investment deals in his spare time. Once he’d settled into a career as an investor, however, he realized he could’ve just stuck with being a lawyer:

I think this flitting-around business is something not everybody should try. I think if I tried it again, it might not have worked as well.

Passion for your work isn’t a one-way street: Any job will become more fun as you get better at it. Yes, you might have to make a big change later, but be honest with yourself: So far, have you even tried? Like, really tried?

Humans are bad at understanding the concept of time, but we’re even worse at estimating and managing it, especially as the numbers get larger. If you count back one million seconds, you’ll land 12 days ago. A billion is 1,000 times larger. You know the difference, right?

Well, if you turn the clock back one billion seconds, you’ll arrive… 30 years ago. In the same way, we tend to overestimate how much we can do in a year but underestimate how much we can pull off in ten. “As a result of our short-sightedness, we are overfeeding the present by stealing from the future,” Jim Brumm writes in Long-Term Thinking for a Short-Sighted World.

Don’t quit too early. Have some macro-assiduity.

Micro-Assiduity

In 2007, Munger gave the commencement speech at the USC Gould School of Law. Among many other bits of wisdom, he shared the following:

“Have a lot of assiduity. I like that word because it means: Sit down on your ass until you do it.”

Sounds real simple, doesn’t it? You have the work. You know what to do. So you get on your ass, sit down, and do it. Ass. Sit. Do it. As in Jerry Weintraub’s story, however, I think there is a second part to this: You don’t just sit until you start. You also sit until you finish.

In college, we didn’t know how long we’d need to get our algorithm to draw a Pythagoras tree. We just sat there until we figured it out. We even have a word for this in German: “Sitzfleisch.” Taken literally, it translates to “seat-meat,” the metaphor being that you have a strong butt — a butt that can stay in a chair for a long time. Ass-sit-do-it-y.

Analyzing the science behind this staying power, Thomas Oppong writes:

Finding the ability to embrace your work, no matter how difficult, as a challenge instead of a threat can be one way to overcome the emotional challenge of finishing what we start.

Next to sound, music, and managing your internal and external triggers, reframing problems as projects can help you convert at least some of your stress into inspiration. Furthermore, the same long-term thinking that’ll allow you to stick with a one-year project can also make the short-term decision to keep working on a strenuous task easier.

For the most part, our day-to-day tasks are well-defined. If you have a job, are getting a degree, or have been freelancing for a while, chances are, your list of objectives is long enough.

For more nebulous, self-driven career paths, a good rule of thumb is to follow the verb that goes with the noun of what you’d like to call yourself. That’s the part that can’t be compromised. A writer must write. A speaker must speak. A runner must run. And so on.

Find the tasks essential to your long-term goal, sit on your ass, and do them.


Life is not a straight line. Sometimes, you have to work late to deliver on a promise you made to a customer. This isn’t to say you should sacrifice your health for your job, but if you’re unwilling to show up when you’re needed the most, especially if it’s uncomfortable, you’ll never be able to take on the amount of responsibility required to also gain the benefits that come with it: self-determination, unlimited financial upside, and freedom of time.

While your attitude to work directly impacts these tangible results, it also builds a set of strong, indirect benefits over time. Sitting with tasks until they’re done comes with a sense of accomplishment and trust in your ability to overcome obstacles. You’re proving yourself to be gritty, one day at a time. Eventually, you’ll form genuine confidence and achieve more than you ever thought possible.

Life may not be Home Depot, but it’s a great feeling to take pride in your work — even without a free lunch.

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Restful Thinking: 7 Lines to Calm Yourself in Tough Situations

Last week, the revenue of my website dropped 65%. It’s a train wreck. I have server costs, marketing costs, and a full-time partner to pay. After the initial shock, however, I quickly regained my composure.

I didn’t drop everything and frantically attack the problem, but I took time to gather my thoughts, and it allowed me to recollect myself fast. Then, I was able to brainstorm ideas, make adjustments, and even create fallback plans.

After losing thousands of dollars, I went from “Holy crap, my house is on fire!” to “This sucks, but I’ve got this!” — all in a single day.

Calm in the midst of chaos may look like a character trait, but it is a skill.

You can learn this skill, but it takes emotional labor to do so. In order to form this kind of unshakeable sense of quiet, I practice what I like to call “restful thinking.”

Restful thinking means getting yourself into a calmer, more capable state first.

Instead of giving in to your emotions or spinning in mental circles, you focus on certain thoughts over others so you can then resolve the situation more quickly and efficiently. You make sure you maintain your mental health, then deal with the problem from a point of rationality.

To reach this higher ground of calm and clear-headedness, I jump to certain thoughts in moments of crisis. Here are seven of them you can use to calm yourself down when the going gets tough.


Insomnia: “I can’t sleep, but I can still recover.”

I have spent many a sleepless night in my life. Some because the walls were thin, others because the people were loud, but most because I’m an overthinker who takes forever to fall asleep and not much to wake back up.

For years, I would lie in the dark, cursing all of the above, only getting angrier and grumpier by the minute — minutes I could have spent recovering. Sleep is important, and you should try to figure out how to consistently get the right amount, but there are other forms of recovery, and lying still is one of them.

Even when you can’t sleep, you can still rest. You can keep your eyes closed and steer your thoughts towards calming images. You can choose to not toss and turn, to not grab your phone, to resist the temptation to get up and eat or watch TV.

You won’t always get as much sleep as you want, but you can always try to make the hours you have as restful as possible.

Pressure: “I don’t need to think to exist.”

The most powerful lesson I’ve learned from meditation so far is that, sometimes, it’s okay to just exist. No need to act, move or even think.

It’s a humbling experience to let time pass without doing or thinking, but it also breeds a lot of compassion for yourself and others. Every minute that flies by teaches you that your physical presence in this world is enough.

We don’t consider this, do we? We constantly expect ourselves to be of service, to solve problems, to provide value to others. Those are important tendencies. They can lead to a lot of good in the world. But if we don’t turn them off once in a while, they amount to a crushing pressure to perform.

Forcing yourself to do nothing is a good way to practice humility and non-judgment. “I don’t need to think to exist” is a good reminder when expectations pile up.

Helplessness: “I don’t need the answer right now.”

I’m an entrepreneur. I have three main sources of income. Every week, it feels like one of them is on fire. Something always goes wrong. While sometimes the house does come crashing down, most of the time, it won’t. Eventually, things figure themselves out.

Whenever getting there feels extra stressful, it’s because I feel helpless. When I first discover the problem, I don’t know what to do — and then I panic about not knowing what to do. This second-order anxiety is often worse than whatever worries the original problem might cause if I dealt with it head-on, so I need to remind myself of what really matters — and on what timeline.

Okay, you scratched your car, but do you need to fix it instantly? You got fired, but you don’t need a new job tomorrow. You can’t explain the drop in website traffic, but, chances are, you won’t ever have to. You’ll just need new traffic — eventually.

Problems often feel more urgent than they actually are, especially the important ones. Give yourself time. You don’t need all the answers today. Trust yourself to find one later, and you’ll be calmer and more productive.

Doubt: “If this doesn’t work, what’s the next thing I can try?”

It’s hard to say what’s worse: Not having a solution or doubting the one you have. The way you deal with either is by coming up with fallbacks.

Even if you can’t solve your current challenge, you can still think about how you’d solve one that might follow, and that provides a sense of relief. Backups and fail-safes are like extra straps on a safety harness: Whether you’ll need them or not, it’s comforting to know they’re in place.

You don’t need to map out solutions to all kinds of post-apocalyptic scenarios in great detail. Just briefly consider the different avenues you could take if your existing plans don’t pan out. This way, you’ll have a new crossroads to start from after you hit rock bottom and will spend less time in the helplessness-stage.

Fear: “Who needs you to see this through?”

I’m human: Most of my goals are fueled by selfish motives. However, that doesn’t mean they’re the only motives, nor that they’ll be my strongest motivators.

I can’t think of the last time I wanted something that didn’t involve helping others to get there. This is a wonderful dynamic. It inspires you to become a better person for other people in order to get what you want.

You know that famous line, “If you want a billion dollars, help a billion people”? When you’re on a quest to help everyone you meet, you don’t really have time for fear and paralysis.

Every time you freeze, ask yourself who needs your help. Who depends on you to go on? Who needs you to be honest with them, to try that bold idea, to take the leap you’re scared to make?

Dream up a business for the money, but start it for your family. End the relationship for yourself, but have the break-up talk to set them free. Write because you have something to say, but hit publish because someone needs to hear it.

Emotional pain: “This feels bad, but I don’t have to react right now.”

One quality of emotionally mature people is that they don’t run away when others hurt their feelings. Instead, they sit with the discomfort.

It’s okay to have impulses, to want to scream, take revenge, or act out — but it’s also your responsibility to pause before acting on those impulses. When you wait until you can sort your feelings and assess them clearly, often, you’ll find you don’t need to react to them at all. You can just let go.

Even if you choose to respond, your response will be clearer, more thought out, less hurtful, and likely yield a much better reaction in whoever else is involved. Who knows? The other party might seek to make amends in the meantime.

Wait a day before you send the angry email. Don’t jump into a new project out of desperation. You can get hurt at any time, but you rarely have to counter immediately.

Impostor syndrome: “I love myself.”

It’s only human to spend a large chunk of your time feeling inadequate. Even though we’re one big community, we all feel out of place at times.

You might think you’re not talented or qualified enough to be friends with the professionals you hang out with. You may want to create, share, and be recognized for it but wonder, “Who am I to speak up?” Sometimes, impostor syndrome is as simple and nasty as a flash of, “I don’t deserve this person’s kindness, generosity, and love.”

Often, there is no rational counterargument to these feelings because they weren’t based in reality to begin with. Of course you’re good enough. Right now, you just can’t see it. That’s okay. I want you to say “I love myself” anyway.

You don’t even have to believe it. Not right now, at least. It’s one of those fake-it-till-you-make-it kind of things. Maybe the most important one. No matter how strong your doubts, it’s hard not to smile when you think you love yourself.

Find the courage to have that thought, and you just may find the smile is real.

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Now Would Be a Great Time to Give Up

11:29 on a Thursday. PM, of course. You don’t feel like writing. You really, really don’t. But if you don’t prep another draft, you might fall behind on your experiment. You might not publish every weekday. So what can you do?

I mean, no one’s forcing you to write. You don’t need to. Especially not right now. The world will keep spinning either way. Who cares if you don’t?

Haven’t you earned the right to quit? Inbox zero, the call where you planned a new project, the newsletter you sent out — you did all of those today. Can’t that be enough? Of course, it could. It probably is. Yet here you are, staring at the blinking cursor.

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12 Lasting Values For an Uncertain World

On May 1st, 2019, an event took place in Japan that hadn’t happened for over 200 years: The Emperor abdicated in favor of his son.

When a new emperor is crowned in Japan, he is presented with the Imperial Regalia as part of the ceremony. The regalia are three sacred treasures, meant to both legitimize and empower the ruler of Japan. They consist of the Sword of Courage, the Jewel of Benevolence, and The Mirror of Wisdom.

The ceremony isn’t public, and only priests and the emperor see the regalia, so no one knows what they look like, and no known photographs exist. However, when Emperor Naruhito succeeded his father this May, the press was allowed to document a brief, silent, public-facing variant of the handover process.

Emperor Naruhito takes possession of the jewel, sword, and two state seals — Image via NBC

If you look closely at the image, you’ll see one of the three holy items is missing: The Mirror of Wisdom, Yata no Kagami. As with their appearance, no one knows the exact location of the regalia, but the mirror is guessed to be hidden in a shrine some 300 miles away from Tokyo.

There are over 150,000 shrines in Japan. According to the 22 ranking system, the Ise Grand Shrine in the Mie Prefecture is the highest, holiest of them all. Supposedly, this is where the Mirror of Wisdom resides.

As if all this wasn’t fascinating enough, the shrine itself is also shrouded in mystery — and a singular tradition: Every 20 years, the people of Ise tear down the shrine’s two main buildings and rebuild them. The underlying idea is that “rebuilding renders sanctuaries eternal,” and that the impermanence of everything is nothing to be feared.

Of course, such a monumental undertaking comes with a plethora of problems. For one, there are only 500 miyadaiku — the kind of carpenter who can build such ancient structures — left in all of Japan. Then, there’s the issue of getting not just enough wood, but the right wood and having it available in time. In times of economic crisis, financial aid is a problem, as are criticisms of the whole thing being a waste of time and money.

Most of all, with 20 years between each reconstruction, a whole new set of problems will have arisen by the time the shrine is next rebuilt — and a whole new group of people will have to deal with them. It all begs the question: When will it end? When will the people of Ise reach a point where holding on to their tradition just isn’t possible anymore?

The answer — and this is where you and I can learn something — is never. As long as the people choose tradition, they will find a way. They have done so for the past 1,300 years. Until today, the Grand Shrine of Ise has been rebuilt 63 times. Every rebuild was different, and each came with its own set of problems, but the process is not about rebuilding some wooden hut — it’s about the values the people of Ise uphold and how there’s always a way to do so if they’re flexible in how to live them.

This is why having values is so important. Why you and I must choose our values. Values provide us with a sense of continuity in a world where none exists. They allow us to make sense of, form, and tell a story bigger than ourselves, and that story fends off the chaos of a world that attacks us with unfairness, irrationality, and lack of meaning.

I have spent a lot of time thinking about my values. I’ve come up with 12 that are dear to my heart, that provide me with a sense of stability in both the best and the worst of times.

I can spot many of them in the good people of Ise and their tradition, and, while each of them stands on its own, stacking them together creates a foundation that makes it easier to embrace all of them at once.

Courtesy of Japan’s most fascinating tradition, here are 12 lasting values for an uncertain world.

1. Calmness

Earth has always spun around its own axis at the same speed. Time doesn’t accelerate, but we do. Life feels much faster than it did 10, 20, 30 years ago. This is a function of both our own age and civilization. As the two progress, more and more unknowns pile up in our lives, and it feels less and less possible to keep up.

The answer, I think, is to not try to keep up at all. It’s to celebrate slowness. Revel in it. Cultivate it as an antidote to the modern cult of busy. Sure, there will always be situations demanding you act quickly and decisively. But those are far and few between.

What’s more, even fast moves are best prepared in a moment of calm. Calmness is where it all starts. Always. In Ise, the wooden logs used to rebuild the shrine rest at the bottom of a pond for two years in a process called “underwater drying.”

Likewise, focusing your energy, breath, vision, and thinking on a daily basis will set you up for better decisions. It’ll also provide an aura of peace — and that’s invaluable in a restless world.

2. Rationality

Rebuilding the Ise Grand Shrine is a $500 million undertaking. With much at stake and a long time horizon, whoever calls the shots better think straight.

Being calm alone won’t always lead to rational decisions, but I rarely manage to do what’s reasonable if I’m not calm to begin with. Note that being rational is not the same as being consistent.

Most people are risk-averse. They confuse habit for common sense. Seeing the world clearly, however, is different from seeing it as it used to be. “Be reasonable,” they might say when, actually, they mean, “Don’t change.”

Many forces work against our rationality around the clock, but continuing to fight them is one of most noble, rewarding, and meaningful pursuits you’ll ever engage in.

3. Commitment

It takes a commitment to rationality to see what else is worth committing to. Study where the world is headed and figure out your place in it. Once you do, you’ll feel confident, happy even, to let everything that doesn’t match your narrative fall by the wayside.

The only guaranteed path to misery is committing to nothing at all. We fear missing out so much that we let optionality toss us about like a small sailboat at sea. If we don’t snap out of this meandering rhythm, we’ll one day find the river of life has carried us to a destination we never wanted to visit — but by then it’ll be too late.

In a world of endless possibilities where whatever we master will provide us with passion and meaning, committing to the wrong quest is near-impossible. Often, it’s that we give up too soon, that we fail to bring purpose to our task, not that we weren’t compatible with our aspirations.

A commitment is empowering. It resolves many of our fears and doubts and gives us the confidence to stand our ground, even in the face of criticism.

Many have called out the Ise tradition as a waste of time, money, and precious resources, but for centuries, the large bill has been footed by a combination of private donations and tax money. As long as the Japanese government and its people believe in the tradition, it’s a price they’re happy to pay — and they don’t care what you and I think.

4. Restraint

Commitment feels liberating, but it’s not always easy. Time and again, you’ll have to choose what’s right over what’s convenient. As long as you believe in your commitment, however, deciding to do the right thing will come easy even when the act of following through is hard.

In the rebuilding of the Ise shrine and its treasures, the same methods have been applied for 1,200 years. Power tools are forbidden on holy sites in Japan, it’s all manual labor and ancient craftsmanship. The artisanal skills required are passed down from generation to generation, so each next group must acquire them anew. The young must practice discipline and restraint in learning from their older, more experienced peers to keep the tradition alive.

I’m sure many a Sunday was, is, and will be spent studying woodwork that might have been spent otherwise. But, at the end of the day, the people of Ise take comfort in knowing their sacrifice allows them to be part of something bigger than themselves. It’s the right thing to do — and that’s why it’s worth it.

5. Humility

When I set out to write 365 pieces for Four Minute Books in one year, I didn’t know whether I’d succeed nor if my efforts would bear fruit. Despite my commitment, restraint, and conviction that I was on the right path, stuff went wrong all the time. I put in 3–4 hrs of work each day, but momentum took months to kick in. I tried many promotion techniques that failed. Everyone told me I was wrong.

Success looks good in hindsight, but building it is a humbling experience. We control much less than we’d like, sometimes too little, and often nothing at all. Realizing this while doing your very best can be frustrating, but it’s the foundation of both: True success and true humility.

The Ise rebuild is one big humble-cycle. No one can really achieve anything on their own in such a big construction project. Everyone must work together. No individual stands above the mission; it’s all in service of the shrine. Even the sanctuary itself is only a vessel. A symbol with a 20-year-expiration date. Soon, it’ll be cleared away and have to make room for the new.

6. Vulnerability

With the world looming so much larger than you even when you’re at your best, all you can do is show up and be yourself. That’s scary. Every day, you’re exposing some part of yourself that you’re worried someone else might see.

What will they say? Will they laugh at you? Judge you? Detach? Sometimes. Most often, however, people will be too busy worrying about their own flaws to even notice. Better yet, a select few will take your courage as an invitation to be vulnerable themselves. They’ll see you for who you really are and offer you the same chance in return.

Tradition is always vulnerable, never perfect, and constantly under attack by younger generations. But it spans a bridge across the ages, all to connect humans with one another. That bridge is worth crossing, even if we have to tread lightly.

7. Patience

On a 20-year journey, nothing happens fast. As one lucky guest in the Ise traditional events recounts:

I saw one elderly person who probably has experienced these events three or four times, saying to young people who perhaps participated in the event as children last time, “I will leave these duties to you next time.” I believe that this is how traditions, culture and skills are preserved over time.

Imagine an 80-year-old’s smile when her daughter leads the parade that transports the timber to the renovation site. Or the pride of a father whose son will be on the on-site team of carpenters. Think of the disappointment if their children hated the festivities. Every time the elders put themselves out there, they have to wait for the youth’s reaction. Handing over tradition is a slow endeavor — and might not always work.

Being vulnerable and living to tell the tale is what enables patience. Whether you hit rock bottom or the highest highs after revealing your true colors, each time you do, you’re reaffirming your ability to survive, learning to wait what tomorrow will bring in the process.

8. Empathy

Once you’ve accepted that life is long, and that, in spite of our smallness, we’ll live to see a good future if we show up honestly, dutifully, and with reason, you’ll find you even have time to contemplate the fortunes of others. With all of us riding in the same boat, why not get to know your fellow travelers?

Without ever talking to them, you can imagine what people feel. You can think their thoughts, visualize their experiences, and see the world through their eyes. None of this has to match reality to be valuable. Sometimes, it is even more so if it doesn’t.

Beyond getting to know their neighbors, elders, and youths, with each iteration of the Ise tradition, every participant gets to ponder the lives of their ancestors, some dating back over 1,200 years. What did they do? How did they feel? What were their struggles?

We’re all humans facing the same demons. Empathy is how we remember.

9. Compassion

The procession moving the logs to the rebuilding site takes several hours despite covering only a short distance. The carrier carts are connected with ropes, and children and participants walk in between them. Every few meters, a good-natured tug of war erupts.

People push the ropes from either side, trying to force the other party to move away from them, the younglings scurrying about in the middle. People sing, laugh, and compete. It’s a resilience exercise.

Of course, sometimes, people get hurt. A child might fall over, a cup of tea might spill. These are chances to practice compassion. To help keep the parade going, to lend a helping hand.

Like the ropes tying the carts together, empathy and compassion are deeply connected. Once you make an effort to know someone, you’ll see they’re not so different from you — and that makes it easier to be kind and forgiving.

10. Acceptance

Rebuilding the Ise Grand Shrine takes about 17 years. Preparations start 6–7 years before the ceremonies, renovations take another 8–10 years after. That means there’s only a brief period of time with no preparation or construction before the next renewal begins. Along the way, countless things go wrong.

After WWII, the rebuilding had to be delayed for four years due to bad economics and uncertain politics. 90 years ago, shrine officials had to craft a 200-year forestation plan to combat the declining supply of wood. Finally, each member participating for the third or fourth time must face the fact that this might be their last rebuilding.

The only way to deal with all this is acceptance. Empathy and compassion are two great enablers of this value. Understanding that everyone else is similar to us in one way or another is how we forgive. And only if we learn to forgive others can we start forgiving ourselves. Our values form in cycles. Similarly, outward compassion makes it easier to turn that same virtue inward.

At the end of the day, we’re all human. We all make mistakes, and we can’t fix everything. Remembering that we share this vulnerability is comforting.

11. Hope

The symbol on Superman’s chest means ‘hope.’ As his father once told him:

“Embodied within that hope is the fundamental belief in the potential of every person to be a force for good.”

Acceptance breeds hope. Once we acknowledge the status quo, no matter if it’s good, bad, or we can’t put our finger on its meaning quite yet, we can imagine something different.

Hope is another word for ‘faith.’ When you value hope, you trust that you’re not alone, and that whatever you’re going through is part of something much larger than yourself, even if you can’t see it.

Hope is the highest value of religion. Different religions have different ways of getting there, but, ultimately, they all aim to provide hope.

In case of the Ise rebuilding, roughly 30 Shinto rituals span an arc of hope across a 20-year-period. It’s not about rules or beliefs or even tradition. It’s about embracing the circle of life, the impermanence of everything, and trusting in a beautiful tomorrow, even if you might not be there to witness it.

12. Love

Calmness, rationality, commitment, restraint, humility, vulnerability, patience, empathy, compassion, acceptance, hope.

Love is an amalgamation of all the above. It’s a single word, noun, verb, that contains all of the best concepts a human can embody. Why does love rest on top of hope? Love allows you to see future versions of yourself and others and cherish them even though they’re not here yet.

Love is not loud, yet it is our greatest strength. Love is invisible, but everyone can feel it. Love transcends time. Love is when we take our memories and our imagination and use them to reach out. Forward. Backward. And then, as a species, we chain it all together to create a forever forward-stretching motion.

Love extends the circle of life. Love is the best thing we do.


Soon, the 2013 rebuild of the Ise shrine will be completed. Not too long after that, preparations for the 2033 rebuild will begin.

We don’t choose lasting values to stay rigid. We choose them to instill a sense of continuity in a world that demands constant change.

Change happens with or without our consent, but if we want to thrive — not just survive — in a dynamic, often even chaotic environment, we must embrace that environment. Welcome it. We must learn to love change.

Values are the foundation of managing this transition well. They’re a tapestry on which you can pin your many transformations.

Choosing your values is picking your own story. Once you do, you can weave everything that happens in your life into one, coherent, infinitely extending thread — even the parts that don’t make sense, defy logic, or feel unfair.

Whether you choose a really old story, like the people of Ise, or a brand new one, like the list of 12 values I just gave you, does not matter. All that matters is that you choose.

Like you, your list of values will keep changing. The point is that you uphold them to your best knowledge and ability at all times.

As long as you do that, like the people of Ise do with their shrine, you’ll gladly rebuild yourself again and again. You won’t even want to wait 20 years each time you do it.