Category: Work

Your Only Job Is to Let Yourself Be Good Enough Cover

Your Only Job Is to Let Yourself Be Good Enough

Nik

You know that Coldplay song, Viva La Vida? The one with the strings and choir that tells the story of a fallen king:

I used to rule the world
Seas would rise when I gave the word
Now in the morning, I sleep alone
Sweep the streets I used to own

I’ve always wondered why it’s such an upbeat song. Why it’s called “long live life” when it’s about someone who’s lost everything they had in theirs. Well, Chris Martin, lead singer of the band, once explained the title.

When he was in Mexico, he went to a museum, and, in there, he saw the last painting Frida Kahlo ever made. It’s called Viva La Vida.

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The 3 Kinds of Overthinking Cover

The 3 Kinds of Overthinking

Nik

Overthinking comes in two flavors: ruminating on the past and worrying about the future. Both offer endless avenues to create a downward spiral of negative thoughts, but, at the end of the day, they resemble two simple fears we all have: a fear of regret and a fear of uncertainty.

Of course, it’s impossible to completely avoid regret and uncertainty in our lives. Therefore, the overthinking outbreaks that result from us being afraid of them are, generally, our most unproductive.

We can’t change what we could have, would have, should have done better, slower, faster, not at all, or not quite the way we did it. We can’t assess the flaws, success, or even likelihood of countless scenarios and eventualities that will never come to pass.

All thoughts in either direction are a waste of mental and physical energy. As soon as reality knocks on our senses or we snap out of our thought bubble and return to it, they go up in flames, having cost us dearly, but gained us little.

There is, however, a third kind of overthinking: Obsessing over solutions to present-day problems.

We source these problems from our recent past or immediate future, then frantically assess options to combat them. If you find yourself musing about 17 different strategies to mellow your explosive temper after lashing out at someone or flicking through book after book to find the best business model for the startup you want to launch, that’s present-day overthinking.

This type of compulsive thinking can often be productive, which is why it’s the hardest to get rid of, to diagnose, and to accept as a problem in the first place.

In fact, as a society, we often celebrate people for performing mental ultra-marathons. We call them successful entrepreneurs. We shower them with money and status and tell them to never stop.

Ask the world’s richest man what his worst fear is, and he’ll say he doesn’t want his brain to stop working. That’s how embedded overthinking is in our culture. But it’s still overthinking, still eating away at our peace of mind and happiness.

To some extent, our problem-solving nature is just that — nature. Our brains are wired for survival and, for the better part of 200,000 years, surviving meant being creative.

Not just in the literal sense of procreating and producing food and shelter from our surroundings, but also in being crafty in planning our next move. How can we cross this field without being exposed? What’s the best way to avoid being seen by the tiger? Those are creative problems. They require immediate thought, strategy selection, and subsequent action.

For better or for worse, however, the world no longer presents us with a single, constant survival problem, framed in a great variety of differing challenges. For the most part, we’ve got that covered.

Instead, we’re now tasked with moderating an entity that’s much harder to maintain than the human body and that we know next to nothing about despite decades of research: the human mind.

Rather than run down the simple 3-item checklist of “food, sleep, exercise,” we now face vast, open-ended questions, like “How do I find meaning?”, “What makes me happy?”, and “How can I best manage my emotions and attention?”

These aren’t simple problems. There are no clear-cut answers. They’re lifetime projects, and we slowly craft their outcomes through the habits and behaviors we choose every day. That’s the thing. We choose. We get to. There’s no pressure to think-pick-act. Only freedom in near-limitless quantities.

As a result, our problem-seeking, survivalistic simulation machine turns on itself. In lack of real, pressing issues to tackle, it finds some where none exist or crafts one from its own imagination. That’s overthinking type I and II. The dwelling on regrets and anxiety about the future.

Or — and this is the brain’s ultimate self-deception — it latches on to a tangible, relatable, available challenge and goes into brainstorm overdrive.

How can I go from zero running experience to completing a marathon in nine months? What podcast are people dying to listen to that doesn’t exist? Is there a way to improve or replace the umbrella? Questions like these make our synapses light up, but whether they find graspable answers or not, it’s easy for them to become self-perpetuating.

There’s nothing wrong with wanting meaningful work and finding happiness through self-improvement, but when these endeavors and the productive thoughts that go into them become ends instead of tools, we quickly drift into self-loathing and misery. So how can we stop at the right moment?

There is no shortage of tactics from science to help us address our past- and future-oriented overclocking. Most of them involve replacing the negative thought with a more positive one, for example by looking at different angles of a situation to make the bad scenario less believable or reframing problems as challenges.

Instead of blaming your soggy shoes on bad luck, you could look to the rainy weather or inattentive driver who splashed you as he went by. Similarly, you could focus on wanting to feel fitter rather than lamenting that you’re out of shape.

There’s also the idea of simply writing down your thoughts for a sense of relief, distracting yourself, and learning to stay present so you can focus on whatever’s right in front of you.

From personal experience, I can say that last one is particularly powerful. Meditation helps me stay aware throughout my day, not just of the negative consequences of overthinking, but of individual thoughts themselves and whether I want to further pursue them or not.

None of us can turn off our inner monologue for extended periods of time. It runs right through each of the 16 or so hours we’re awake each day. But we can decide which thoughts deserve to be chased and which ones don’t. We can learn to let go and return to whatever we we’re doing.

But what do we do when our positive and well-intended thoughts spiral? How do we deal with our entrepreneurial, creative energy when it runs wild?

That, I think, requires one more step: Knowing you are valuable even when you don’t do anything. When I meditate, I constantly remind myself that, “I don’t have to think about this right now.” Lately, I even tell myself: “You don’t have to think at all.”

For me, this realization gets to the heart of the problem: Even when you don’t think, you’re still a valuable, lovable human being.

In a world that guarantees the survival of many but provides existential guidance to none, doing, thinking, solving problems, it all matters little in comparison to us being here in the first place. Right here, right now. It’s a wonderful, rare thing to have been born and be alive today. Enough to be grateful and more than that to be enough.

Type III overthinkers define themselves by how much they think. How many problems they solve, how useful and busy they are, and how many of their own faults they can erase. But even when you don’t think — can’t think, as nature sometimes reminds all of us — you’re still a valuable person.

You might be afraid that people will laugh at you, isolate you, throw you out into the cold. That won’t happen and it’s something you should take comfort in again and again.

Mindfulness is an excellent tool to combat all kinds of overthinking. What allows you to exercise it in the first place, however, is remembering we’ll still love you, even if your mind doesn’t always run like a perfect, well-oiled machine.

Why You Can Do Anything Cover

Why You Can Do Anything

Nik

In the 1970s, there was an electrician in Philadelphia. The man’s job was to install freezing cases in supermarkets. You know, the long aisles with glass doors where you pick up your milk and frozen pizza. To set up his own little workshop, the man bought an old bakery.

One summer, he decided to rebuild the front wall. It was made of bricks, about 16 feet high, and 30 feet long. After he had torn down the old façade, he called his two sons to the site. They were twelve and nine years old. He told them they were now in charge of building a new wall.

The boys’ first task was to dig a six-foot hole for the foundation. Then, they filled it with concrete, which they had to mix by hand. Clearly, this wasn’t just a job for the summer holidays. For the next year and a half, every day after school, the boys went to their father’s shop to build the wall. To the young brothers, it felt like forever. But eventually, they laid the final brick.

When their dad came to audit what they had done, the three of them stood back and looked at the result. There it was. A brand new, magnificent, 16 by 30 feet wall. The man looked at his sons and said, “Don’t y’all never tell me that you can’t do something” — and then he walked into the shop.

The electrician’s name was Willard Carrol Smith. It’s the same name he gave his oldest son, the 12-year-old in the story. Today, we know him as Will Smith.

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How to Get Rich the Humble Way Cover

How to Get Rich the Humble Way

Nik

One in 185 people is a millionaire. Credit Suisse counted 42.2 million of them in the 2018 Global Wealth Report. Divide that by the 7.7 billion people currently inhabiting this planet, and you get to that number — about 0.5%.

And just like you “get” to that number, we think “getting rich” is an activity. That it’s about movement, action, struggle. It’s implied. Think about how we use the word “get.” We get coffee. A job. To the top of a mountain.

It’s true, of course, that getting rich requires years of hard work. You’ll have to learn a lot, build skills, make the right decisions at the right time, and have a whole bunch of luck in the process. But if that’s all we focus on, we miss the most important aspect of how wealth is built: through compound growth.

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You’re Not Lazy, Bored, Or Unmotivated Cover

You’re Not Lazy, Bored, Or Unmotivated

Nik

I don’t know you, but I know this: You have internet access and enough time to spend some of it reading.

This is obvious to you and me, but this non-observation tells me two further, much more interesting things about you:

  1. You are in the top half of humanity’s wealth distribution. That’s right. You may not live in Singapore, Dubai, or even the US or Europe, but access to this all-powerful tool alone puts you in the top 50% — because the other half isn’t even online yet.
  2. You are fighting the modern human struggle. Since you’re here, reading, you’re not busy surviving. You’ve got the basics covered. Food. A roof over your head. It may not be great, not what you dream about at night, but, where you live, the basics of civilization are in place. You know you’ll be around tomorrow. You’re fighting to thrive, not survive.

In this fight, this lifelong battle to fulfill your potential and build a life that makes you happy while also giving you a sense of meaning, you’re not dealing with physical obstacles. You’re trying to defeat abstract enemies.

There’s no one blocking the road to riches. Anyone can get on there. There’s just the market, and, yes, it’s a tough place. But people pay for things every day. Good products, good services, good people win.

There’s no obscure cult guarding the secret to happiness. It’s all in your head. And your hands. Happiness is a consequence of the decisions you make and the people you choose to engage with. Your actions, your emotions, your choices are what you have to work on.

Even if you are facing challenges with physical constraints, like excelling at sports, overcoming a disability, or moving to a place with more economic opportunity, these real-world barriers aren’t what’ll stop you from living the life you want. It’s the hypothetical, made up, self-conjured concepts in your head that will ruin you.

Concepts like laziness, boredom, self-doubt, procrastination, and everything Steven Pressfield would subsume under the term ‘Resistance.’

I’m here to tell you: All these concepts are one and the same and there’s only one way to deal with them.

You’re not lazy. You’re not bored. You’re not unmotivated. What you are — what all of us are — is afraid. And the only thing we can do that really helps — the only line of motivation we’ll ever need, the only piece of self-help advice that actually works — is a three-word sentence Nike turned into the most successful marketing slogan of all time after slightly tweaking a serial killer’s last words in 1988: Just do it.

You’re Not Unmotivated

“I’m not motivated” is the dumbest thing I’ve ever heard. What does that even mean? Not motivated to do what? Work? In that case, aren’t you motivated to avoid it? You’re always motivated! Every action human beings ever take is driven by some kind of incentive.

It may not always be an obvious one, like money, but it’s always there. It could be a social incentive, some form of status among your peers, or an ethical incentive, the relief of feeling like you did the right thing, but behind every action lies a driving force, whether it’s happiness, or peace, or satisfying your conscience.

So if you work the counter at a sneaker store and hate every second of it, you’re not unmotivated to change. Heck, I bet you wish you could change much more so than the annoying corporate hack who’s on his third side hustle and pseudo-spiritual journey to inner peace already. But there’s something holding you back. For some reason, it feels like you can’t change no matter what you do. So you don’t even try. But that’s entirely different from not being motivated and it’s only a sign that it’s time to dig into this feeling.

You’re Not Bored

I talked to a girl on Tinder. She was a scrum master and physiologist. She was in business school, but, really, she wanted to study fashion and launch her own creative company. As soon as we touched upon her dream, the conversation tapered off.

Messages took days to come. She was “busy.” On vacation. Didn’t feel like small talk, but wasn’t interested in real talk either. Or getting coffee, for that matter. When I asked her why she even used the app, she spoke the most common lie in the world: “I’m bored.”

She wasn’t bored. Just like you aren’t bored. No one is ever bored anymore. Why should we be? There’s no reason to. We’re 100% connected, 100% of the time. You couldn’t even be bored if you chose to. And that’s the problem: We don’t even try to choose to be bored.

We just pretend we are so we can keep filling our days with meaningless little distractions, like empty conversations on Tinder. Not because we love our entertainment so much, but because we know what lies beneath the stillness: existential dread. Go through the door of boredom, and that’s what you’ll find. The great scientist and mathematician Blaise Pascal once said:

“All of humanity’s problems stem from man’s inability to sit quietly in a room alone.”

Zat Rana has a wonderful interpretation of what he means:

At its core, it’s not necessarily that we are addicted to a TV set because there is something uniquely satisfying about it, just like we are not addicted to most stimulants because the benefits outweigh the downsides. Rather, what we are really addicted to is a state of not-being-bored.

Almost anything else that controls our life in an unhealthy way finds its root in our realization that we dread the nothingness of nothing. We can’t imagine just being rather than doing. And therefore, we look for entertainment, we seek company, and if those fail, we chase even higher highs.

We ignore the fact that never facing this nothingness is the same as never facing ourselves. And never facing ourselves is why we feel lonely and anxious in spite of being so intimately connected to everything else around us.

So no. You’re not bored. You’re terrified of being alone with yourself in your own head.

You’re Not Lazy

Laziness is the scapegoat of everyone who’s trying to capitalize on your claim of “being bored.” “You’re not bored — you’re boring!” is what they’ll tell you. You need a hobby or a calling or a $250 fitness program with a personalized meal plan.

Of course, this too is nonsense. Laziness, like boredom, doesn’t exist. Psychology professor Devon Price explains:

If a person can’t get out of bed, something is making them exhausted. If a student isn’t writing papers, there’s some aspect of the assignment that they can’t do without help. If an employee misses deadlines constantly, something is making organization and deadline-meeting difficult. Even if a person is actively choosing to self-sabotage, there’s a reason for it — some fear they’re working through, some need not being met, a lack of self-esteem being expressed.

People do not choose to fail or disappoint. No one wants to feel incapable, apathetic, or ineffective. If you look at a person’s action (or inaction) and see only laziness, you are missing key details. There is always an explanation. There are always barriers. Just because you can’t see them or don’t view them as legitimate, doesn’t mean they’re not there. Look harder.

Once again, it’s not a lack of motivation, an inexplicable unwillingness to act that obstructs your path to success and happiness. It’s the invisible boundaries in your head that you’re tripping over — sometimes without ever moving at all.

Medicating the Symptoms of Our Only Disease

Laziness, boredom, procrastination, these are all excuses. Not as in “we suck because we succumb to these,” but as in, “we accept these as real problems when they’re just the symptoms.” Because that’s what they are. Surface-level phenomena that all lead back to the same root cause: fear.

My dad once told me this story: A colleague was driving to an appointment with a customer. As he was overtaking a truck, the truck moved into his lane. Seeing his car get crushed from the passenger side and compressing towards him, his animal instincts kicked in. Unleashing an ancient roar at the top of his lungs, he ripped out the gear lever of his automatic gearbox with one hand.

This is an automatic gearbox:

Image via Wikipedia

Clearly, we’re not talking about breaking off a knob on your radio. It’s a heavy piece of machinery, and the lever is properly fixated on it with multiple layers of further constraints built around it. That’s the power of fear. It can make you do unimaginable things.

Luckily, my dad’s co-worker survived the incident unscathed, but now imagine turning this same power not onto your physical environment, but against your own mind. That’s what you’re doing. That’s what you, and I, and everyone you know who’s struggling to realize their dreams is doing.

We’re taking this unbelievable source of raw power and, in lack of real-life threats to hurl it against, we turn it on ourselves. Of course, we don’t do it in outright, uncontrollable fits of rage — at least not most of us and not most of the time. We do it by self-medicating. By concocting and treating symptoms, like laziness, boredom, and other seemingly minor, but actually soul-crushing patterns.

John Gorman calls it “building around fear:”

Fear doesn’t manifest itself like you think, because often times we don’t give it the chance to. Fear isn’t always the sweaty palms that stop us cold in a job interview — fear is generally what prevents us from applying in the first place. It’s so subtly limiting that we often build around it without even noticing it’s there.

That’s why our long list of symptoms is so widely condoned and accepted. Society is playing a big, global, silently agreed upon game of “let’s hide the truth and move on with our day.” We want the cover-ups. And so in our day-to-day, it all looks the same; it all looks harmless.

The thing with fear is on a surface level it’s indistinguishable from laziness. 90% of the time it’s the former, and 90% of people will assume it’s the latter.

So instead of seeing everyone rip their gear levers out of their cars, we see them staring at their phones on the subway. We see them eating 4,000 calories in a single meal, playing 12 hours of video games in a day, or consuming weed, alcohol, and potentially worse drugs in the span of a few minutes. We see their outraged comments on social media, their finely curated highlight reels, their long or short list of small or intense vices, and we think, “Hey, these must be valid issues I have! After all, they have them too.”

No. The one true problem we all share is fear. We just choose to medicate it differently.

The Dog That Keeps on Chasing

Just like there is no reason to be bored anymore, there is no need to have any other problem in your life than fear. I mean, geez, that list is long. The number of things you can be afraid of is endless.

You’re afraid of dying early despite having no factual indication whatsoever that warrants believing you actually will. You read about plane crashes and armed robberies and natural disasters and newly discovered parasites and it all feels like it’s out to get you when, in fact, they’re all 0.01% incidents spun perfectly by the media to drill into your not-very-thick-skinned amygdala.

You’re afraid of being alone because well, existential dread, but also because it looks weird and gets weird looks, and if your parents haven’t asked why you’re still single yet, your friends most certainly have. You’re afraid of not meeting social expectations even though we all keep telling each other there are no more social expectations, afraid of talking the way you want to talk with your boss, your customer, and especially the dude you keep staring at at the café because for all you know, he’s your boss’s boss.

You’re afraid of writing chapter one of your book because who thinks that’ll ever work out, but you’re also afraid of wasting ten more hours watching Game of Thrones, especially now that you’ve already seen the whole thing twice. You’re afraid of never being rich, but not nearly as much as you’re afraid of losing whatever little you have, because how are you supposed to live without your IKEA living room table, your $500 iPad, or your custom-design wall decal of a world map highlighting all the places you’ve visited already?

This is just the tip of the iceberg. I could keep going all day. Fear of failure, fear of success, fear of looking stupid, fear of losing something or someone, fear of fear, fear of wasting time or not having enough, fear of not being good enough, smart enough, pretty enough, thin enough, or inadequate in any sense whatsoever — your mind is littered with fear.

There are real fears, fake fears, the kind of fears you can neatly convert into boredom or laziness and dismiss at the surface, and the kind that makes you freeze right down to your bones in front of your computer screen despite absolutely nothing happening at all.

Now, here’s the thing: In order to deal with all these fears, you could spend thousands of dollars to further support the billion-dollar self-help industry which lives off reaffirming all your irrational jitters and nods along fiercely whenever you talk yourself into yet another cover-up. You could buy a new book from a new guru each week, collect a stunning array of probably-placebo supplements on your shelf, and attend a new seminar with a new pyramid scheme that is totally going to work every six months. Or, you can wake the hell up.

Wake the hell up and realize: it’s all the same thing. It’s all. The same. Thing. Fear. There is nothing else and there never was. Never will be. It’s the same, godawful, rotten, dark creature that’s always plagued us, and it will continue to invent new tricks till kingdom come. But, at the end of the day, it’s all fear.

You have to find a way to live in spite of fear.

That dog is going to keep chasing you until you die. And some days, it will get to you. But it can never — never — stop you completely. You have to keep moving. Always. Forever. The day you run into the bright light at the end of the tunnel, I want you to look back and give the finger to that dog trailing behind. Smiling. “Screw you, I won this! I made it. And I did it my way.”

The Cure

Now, I’m not qualified to talk about fear any more than the guy at the corner store. I hold no degree in psychology, no certificate from some brain research institute, heck, I have zero formal training as a writer. But, like you, I have lived with fear my whole life. And, somehow, I’ve still arrived here. I have a job I love, lots of time, few complex structures in my life, and would describe myself as a happy, positive, optimistic person. I don’t know much and have my own issues to resolve, but I sure feel okay taking life one day at a time. And I think that’s what it’s about. Beat the dog. Again. And again. And again.

My theme for this year is ‘Focus.’ Across all areas of my life, I’m trying my best to drill down to what really matters. Projects. People. Parts of those projects and how I talk to those people. How I manage my time, my energy, my life.

The one thing that has helped me show up consistently in spite of fear, particularly with writing, but in other places too — and I have thought long and hard about this — is some version of Nike’s glib, cliché, annoyingly obvious slogan: Just Do It.

Because besides being glib, cliché, and annoyingly obvious, it’s also universally, inescapably true. “Just Do It” isn’t an elegant solution and certainly not a perfect one. It’s not dismissive or snobby but empowering and humble. It’s motivation. Inspiration. Action. Energy. And truth. And that’s why it’s the most brilliant piece of marketing of all time.

People don’t realize how deep this slogan is. I don’t think the creators did when they came up with it. They didn’t mean it to be. But it is. However, you can’t see that when you get hung up on its immediacy. “If it were that easy, don’t you think everybody would ‘just do it?’” No, no, no. You’ve got that all wrong. That’s not what it’s about. It’s about something a guy named Marcus Aurelius told himself 2,000 years ago:

“You must build up your life action by action, and be content if each one achieves its goal as far as possible — and no one can keep you from this.”

If all we did was focus on the task right in front of us, we’d accomplish 99% of our goals and then some.

Sure, we’d still have to pause and reflect on occasion, and not all goals would turn out to be worth chasing in the first place, but we’d just…get there. Don’t you get it? This is everything. All you need. The whole strategy. But it’s more than that still. It’s also a tactic. Because another consequence of a relentless bias towards action is that there’s no room for self-doubt. You don’t have time for big picture concerns when you’re doing. And I don’t mean running around all day like a rat in a maze. I mean steadily engaging and re-focusing on the task at hand. Even if it’s relaxing. Whatever the next small step is. Because the next small step is always doable.

Let’s talk a little more about what living “Just Do It” means.

“Just Do It” as a Strategy

A strategy is a long-term approach to getting what you want. A set of behaviors you’re committed to, a line of principles you’re unwilling to compromise.

Amazon’s strategy is to be the most convenient place on the internet to order stuff from. That’s “the way they do business.” Almost everything they do serves that strategy. The whole point of a strategy is that it can’t possibly work out tomorrow. It’s only efficient if you stick to it, and, because it’s a fundamental guideline in how you make decisions, it’s hard to change. If Amazon changes their strategy, all their hard work goes out the window. If they started being hell-bent on quality, they’d have to shrink their product range to the point of inconvenience. So they don’t. The strategy is set and maintaining it all these years has served them well.

Using “Just Do It” as the strategy, the operating system of your life, means committing to figuring it out on your own.

No more gimmicks. No more wholesale adoption of get-rich-quick schemes, diets with pointless rules (“never eat celery!”), and fake silver bullets you know can’t possibly keep the promises they make. You chase your goals based on what you believe in. If you think art should be free, then make art for free and get sponsors or donors. If you don’t believe in remote work, rent an office and hire locally. If you see the people in your country just not getting what you’re trying to do, move.

“Just Do It” is the best advice because it’s the only advice that works.

When I started writing, I gave lots of specific tips in my articles. “Here’s how to set goals, have a morning routine, be productive.” But specifics are full of hindsight bias. I’m only giving you the final 10% that worked and that worked for me in particular. The last iteration of all the cycles I’ve gone through. The messy 90% of the journey that led me there? I left those out completely. I might have tried 15 different things over the course of two years to finally nail my morning routine — but now I’ve turned that last, functioning process into a pattern and am telling you how to do just that step by step.

Am I even talking to the right person? Who is it for? Because if I’m talking to “me-from-two-years-ago,” then I’m talking to the wrong crowd. And if I do catch you at the point where you’ve covered the 90% of your own journey, well, then what do you need me for? My specific advice is only going to work for a tiny fraction of people who happen to be in the right place at the right time and for whom it will click immediately. Everyone else who still needs to go through the random 90% in their journey will be left out in the cold. Still feeling alone, still stuck with their fears. Except now, they’re disappointed too.

“Just Do It” may not be perfect, but at least it clears the air from the start: Yes, you are alone, but you also have everything you could ever need to figure things out. You will make many mistakes, and you’ll have to take responsibility for each and every one of the countless choices you’ll make on your own dime. But since no one on this planet can give you the perfect answers to the questions created by your unique, once-in-a-lifetime circumstances, choosing proudly and continuing to move forward is not just the best thing you can do, it’s also the right thing you should do.

That’s why I now keep saying things like “just start” and “get off your butt” and “go do things.” Because specifics won’t help. Fear or no fear, for each next challenge and next chapter, you’ll have to get through that messy, random part. You have to make your mistakes. Forget the advice. The empty promises of “proven plans you can follow.” There is no such thing. Summon your confidence. Be proud of who you are. Have faith in yourself. Pick your own battles and how you’ll try to win them. Commit to “Just Do It” as your strategy of getting everything you want out of life.

“Just Do It” as a Tactic

A tactic is a short- to medium-term course of action that serves as an attempt at living up to your strategy. “Given our strategy, this is the next thing we’re going to try.”

Going back to Amazon, Prime is a tactic. Launching a program that offers faster delivery, exclusive products, and extra discounts at a fixed price per year gave them the answer to the question: “Will people pay us to make ordering online even easier for them in a predictable, calculable way?” Based on the revenue they made from the new service, they concluded the answer was “yes.” Had it been “no,” then Amazon would’ve shelved Prime and that would’ve been the end of it. Compared to the commitment required by a strategy, a tactic is just a wet wipe. If it’s not enough, you toss it and pull out the next one. No hard feelings.

“Just Do It” as a tactic is refusing to let everyday hurdles get to you while relentlessly focusing on the next, smallest action you can control.

Your boss didn’t like the presentation? Fine, you do it over and show her again. You’ve run out of clients and your freelance business never really got off the ground? Fine, you shut it down and start from scratch. The girl behind your dream profile ghosted you for no apparent reason and made you feel miserable? Fine, you delete the app and try another way of meeting people.

All professional athletes ever do is to focus on the next play. How do we convert this move? How do we recover these inches? How can I get the ball out of the bunker? All year you worry about minutes, inches, seconds — and by the end of it, you’ve won the championship without ever thinking about it. Michael Jordan’s so-called “next play speed” was less than a second. He’d score, run back to defend, steal the inbound pass, lose the ball, then run down the opponent.

A “Just Do It” approach to managing your day-to-day brings down your next play speed, and you’ll be happier because of it.

The faster you can re-center after you complete something or get rattled, the better. Having a high next play speed also leads to improved happiness because it simply leaves you with little time to even worry about the picture. There’s no wiggle room to dance around your fears, but also not enough space to let them get to you. What’s the next play? What’s the next play? What’s the next play? That’s all you’re ever asking.

Again, this isn’t to say you should never rest or that you’ll never have moments where the dog creeps back around the corner and stares at you with unblinking eyes. It’s to say that, with this focus, it’ll happen far less often and you’ll feel more confident in handling it when it does. Once you’ve chosen a strategy, a set of long-term plays you want to make, forget the big picture. Keep your head down. What’s the next play? Figure it out. And then just do it.

Make a Promise to Yourself

I don’t know you, but I know this: You’re fighting the modern human struggle. You have been equipped with everything you need to accomplish everything you’ve ever dreamed of and a whole lot more. You’re not scraping around the bottom of human existence. You know you have it in you, and the only thing that can make it all come crashing down are the ghosts inside your mind.

Those ghosts are here to stay in all their nefarious, despicable, irrational forms, but you and I both know you can’t let them stop you. You won’t let them stop you. You’re going to use your gifts and use them to the best of your ability to fulfill your potential.

You’re not unmotivated. You’re not lazy. You’re not bored. In a world where you walk around without blinders on, these things don’t exist. You are afraid. Like me. Like your neighbor. Like all of us. We are all afraid. And yet, we are still here. So every day, choose to be here. To hold a flashlight in the face of your demons and say, “I’ve played your games before. I know who you are, and you all look the same to me.”

Nike’s simple, mainstream, maybe even trite but genius mantra is the perfect reminder of how simple and straightforward, yet how demanding and strenuous this lifelong battle is. “Just Do It” is the song we grew up on, the ad that made us smile and clench a fist in fierce resolution. It may be a corporate marketing ploy, but it’s also the spirit of human potential, of the original American Dream.

Using this motto as both your strategy for living your best life and the tactic to see it through will accelerate and clarify your personal growth in ways no self-improvement gimmick ever could. It’s a contract, a promise to yourself to live life on your own terms and not be swayed by the events in it or the tricks your mind plays on itself. It’s not a miracle drug and it won’t lead to a guaranteed happy ending, but I think it’s our best shot at looking back on the brief time we spend on this earth with pride instead of regret.

And if that’s not a cause worth fighting for, a promise worth keeping, then I don’t know what else to tell you. Except “Just Do It.”

Why We'll Never Know the Origins of Success Cover

Why We’ll Never Know the Origins of Success

Nik

You can do anything. I know because I have no idea what you can’t do. You might, but in my book, anything is possible for you.

The funny thing is most people think that way about other people — it’s just us who do the self-limiting. We choose to focus on our shortcomings. But the truth is, as long as you keep doing things, anything could happen.

Take Andreas Illiger, for example. In 2011, he released a game on the iTunes App Store. It was called Tiny Wings. Helping a chirpy bird fly through an endless landscape with upbeat music was fun — so much fun that it generated millions of downloads and dominated the charts for weeks. At 28, Illiger became an overnight millionaire.

You can do anything.

Mark Cuban shared a 3-bedroom apartment with five friends when he was 25. All of his clothes were in one big pile on the floor. He was working as a bartender and living off beer and happy hour food. Then, he started selling software for PCs. He was fired after less than a year. But he stuck with selling software. He started his own company. He sold it a few years later for $6 million. He used the money to fund a company that broadcasted college basketball, which he loved. That company grew. He stuck with it. Eventually, that company sold to Yahoo! for $5.7 billion right before the dot-com crash.

You can do anything.

In 2016, I started a website called Four Minute Books. I further condensed 365 existing book summaries in a year. It was a stupid, harebrained idea. I made about $5/hr doing it. After that first year, I spent less time on it, but it kept growing. Now, I have someone helping me, and it makes a full-time income with about one hour of my work each week.

Do you see a pattern emerge here? No? Well, neither do I. And that’s why you can do anything. Life is random. All you can do is to keep trying your best. Some things will work out. Others won’t. It is only in hindsight that you’ll get to attach the label “success.”

We define success by outcomes. We see those outcomes — a fancy house, a cool car, a big company — and they feel like a specific result, created with fixed inputs over a fixed period of time. But they’re not. They’re the result of an entire person’s life, meshed with luck, timing, and other people’s lives.

Outcomes may happen suddenly, like for Andreas, or gradually, like for me, or first one and then the other, like for Mark Cuban. But there’s no such thing as fixed inputs or fixed periods of time.

All there is is your life and everything that’s in it.

Everything matters. And because it does, you can do anything.

Andreas made everything in his game himself. The graphics. The music. The mechanisms. The code. He’d been a developer and designer for ten years, dabbling in all these different fields beyond app development. It just so happened that, in this one game, at a time when everyone was looking for fun little distractions, it all came together.

Mark took a series of steps, constantly choosing to follow one path and abandon another. Was it his knack for trends? His gut? Coincidence? Whatever it was, he stuck with the right path at the right time several times and, in a historic moment of technology breakthrough, ended up winning big. He rode a huge wave all the way to the top, and then he picked up his board and went home right before it crashed. What all went into it? Who knows. Mark just kept doing things.

So did Harrison Ford, by the way. You know, the carpenter we all know as Han Solo. And Elton John. Henry Ford. Rihanna. Jackie Chan. J. K. Rowling. There is no straight line to success.

You can do anything.

Tolkien published Lord of the Rings at age 63. Ray Kroc franchised McDonald’s in his 50s. Judi Dench first showed up in a Bond movie in her 60s.

Success can only be measured and felt after it’s done, but it can never be judged in its entirety, because we never have a complete picture of any single human’s life.

Whether it happens suddenly or gradually, one day, someone will say something, and you’ll realize: “Oh. Yeah, I guess that did work out for me.”

You won’t know how you got there or why you got there or why you hadn’t seen it before. All you’ll know is that you kept doing things and that, yes, this is success.

You had never imagined it, but now you know it’s true:

You can do anything.

How You Do Anything Is How You Do Everything Cover

How You Do Anything Is How You Do Everything

Nik

There are only two ways to look at the world: One is that nothing matters, the other is that everything does. Both are true.

On the one hand, you’ll quickly be forgotten after you’re gone. On the other, it’s impossible to know how your actions will add up. In the end, they might make a huge difference for the world.

Which of these world views you choose to focus on is up to you, but only one affords you with a real chance to find meaning and happiness. I’d choose optimism any time.

But there’s a catch: If everything matters, you can never weasel out of responsibility. Ever.

Consequences have consequences. Everything you do is a domino, kicking off a long chain of infinitely perpetuating events — and so how you do even the smallest of things will determine how that sequence unfolds. In other words:

How you do anything is how you do everything.

There’s a new study room at my school. One of the doors is heavy. It takes a proper grip to shut. I’ve watched dozens of people enter and leave that room — and I’ve yet to see a single one after which it won’t swing wide open.

It’s as if an entire generation was never taught how to manually close a door with care. With care. That’s the point. How you do anything is how you do everything.

The only way to write a book is to start with one page, one paragraph, one sentence. The only way to make a million is to make a dollar. And the only way to be loved is to start to be loving.

Life is big, but it consists of many small moments. The only way to do great things is to chain together those moments into one, brilliant, shiny sequence. Keep tipping the dominos.

It makes no sense to do the small things wrong just because they’re small. Especially if the opposite leads to greatness. How you do anything is how you do everything.

So close the door. Do it right. And remember that everything matters.

Your Gut Knows What You Need Cover

Your Gut Knows What You Need

Nik

“The man is obviously crazy. Are we just here to watch him die?”

That’s what his friends asked themselves. The man is Philippe Petit.

On August 7th, 1974, he and his crew raised a steel cable between the two towers of the World Trade Center and then…he walked on it. For 45 minutes, 1,300 feet in the air. It was extremely dangerous and highly illegal.

But today, he is a legend. An idol. An inspiration to millions.

Uncertainty sucks. Big time. We hate it. Hate it. But we also know it’s what stands between us and the things that make life worth living. That’s why we celebrate those who conquer it. Who persist in the face of uncertainty.

Philippe withstood an incomprehensible amount of uncertainty, compressed into 45 minutes of life or death. That’s why he’s a hero. But most of us aren’t meant for such crazy dares — and it’s a good thing we aren’t. Yet, the same principle applies.

What about his friends, for example? What about their uncertainty? For months, they helped him plan the coup, not knowing if he’d survive. That’s terrifying too, and equally worth commending.

The longer uncertainty is drawn out, the harder each next day becomes.

Maybe you’ve been waiting for important test results for months. Approaching the birth of a child, not knowing if it’ll go okay. Working towards an important deadline, unsure whether the judges will like the result.

When the mountain is high, every day is a new chance to let it get to you. You look up, see the peak and think, “My god, how am I supposed to move this?” Of course, our only job is to carry away small stones. But it’s easy to forget.

To focus on the smallness of the true task — the first date, the first case, the first page — it helps to trust your gut. But you have to take time to listen to it.

Let the clock run. Allow other matters to fly by. Direct your attention to what’s in front of you. And let your gut figure out the rest. If you feel tired, sleep. If a coffee sounds refreshing, go get one. And if you crave air, take a walk outside.

Sometimes, it takes a while to know what’s what. To tell what’s necessary from what’s ego and desire. So tune in to your gut. Don’t rush. Listen. Separate duty and surrender. Hack away the inessential. And keep doing it every day.

For each impulse, ask: “Will this help me return to the mountain? Is it the next step to carry away another stone? Or just a distraction? Am I shielding my eyes because I glanced at the peak?”

It is better to sit with these questions than to choose a path in haste. Wait. Let the answers trickle in. Don’t act before you feel strong enough to lift the weight. All of this is training. Learning to remain calm despite instability.

You won’t always nail this balancing act. Some days, you’ll fall. But you can get better. And before you know it, the mountain shrinks. A glacier turns into a peak. A pike becomes a hill. A hill turns into a plateau and, eventually, you’ll be walking through a valley, surrounded by creeks and meadows.

Sooner or later, the deadline comes, the test is returned, the man walks on the wire — and balance is restored. The uncertainty fades away.

Philippe Petit had an incredibly strong gut. Deep down, he always knew he had to walk up there. There was no alternative. So he learned to deal with the unease. Until it faded away.

Your gut may not point you to such lofty feats, but it still knows what you need. Whatever mountain you’ve set out to climb, it can help you reach the highest heights. But only if you take the time to let it speak.

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How You See Yourself Will Determine How the World Sees You

Nik

I have been following Casey Neistat for almost ten years. He’s one of my favorite humans.

What few people know is that even before he started on Youtube, he was already a successful filmmaker. He and his brother sold a show to HBO for $2 million the year he opened his channel. He’d been nominated for a Daytime Emmy and had received lots of praise for his short films — films like iPod’s Dirty Secret, which pushed Apple, yes, Apple, into offering a battery replacement program and extended warranties for iPod’s that showed poor battery life.

If you’ve been following him long enough, none of this will come as a surprise. Because if one thing becomes evident from observing Casey, it’s that he’s a hustler. Always has been, always will be. He sets goals, works hard, achieves them, and then sets bigger goals. That’s who he is. He talks about it often.

Given his hardcore work ethic, soon, some of his first Youtube videos went viral. There was his analysis of Chatroulette, the one about $2 bills, and, of course, Make It Count for Nike, which reached three million views in its first week alone — in 2012.

Until 2015, Casey continued making hits like these on the regular. However, after five years and about 100 such videos, Casey had “just” 500,000 subscribers. That’s a lot, but considering how much Youtube itself grew in that time, Casey’s one hundred million views, and that even his Twitter following was half as large, that’s not what you’d expect.

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Choose to See Projects, Not Problems

Nik

She was in her 50s, I think. A lady with red hair, seated across the aisle. For a brief moment in time, about 45 minutes, we shared the same destination — and thus the same train.

Except for her fiery mane, nothing hinted at her remarkable energy. She was plain and rather sturdy. But as soon as she talked, you knew she was fierce.

Unfortunately, she dedicated all of that ferocity to raising complaints, none of which her friend was in any capacity to solve. They might have been nurses; granted, a tough work environment by any measure. But the way she spoke of her workplace, it felt like a place wholly without solutions. Just problems.

“He promised he’d give us more people, but then he broke his word last-minute.”

“They can’t change the rules like that, that reporting policy is ridiculous.”

In many countries, mine included, being a nurse is a tough, underpaid job. There’s much to improve, no doubt. But in blowing off steam for the entire train ride, the redheaded caretaker fundamentally neglected her job: She merely exhausted both herself and her friend.

Often, venting is our habit of last resort. We feel helpless. As if we’ve tried everything. Like there’s nothing else left we can do. Of course, that’s never quite the case. There’s always something else we can do.

But, sometimes, we’re too close to the to-do list to see it. Sometimes, we have to take a step back — a step up, even — and find a new perspective.

Heidi Hetzer was a German entrepreneur, rally driver, and a symbol of empowerment. Long after her company was sold, her career done and dusted, she set off on a trip around the world — at age 77, in a car older than herself.

Source

For nearly three years, she ventured around the globe. She blew through not just two co-drivers, but countless breakdowns, customs issues, and language barriers. She also survived an accident in which she lost two fingers, her cancer diagnosis, and several robberies and threats.

As a result, she saw dozens of countries, connected with hundreds of people, and inspired thousands more. She had the time of her life. And at 81, she did it all again. After her passing on Easter Sunday, her final Instagram post reads: “I live no longer, but I have lived.”

The gap between Heidi Hetzer and the lady on the train is not a physical one. It’s not genetic and it does not depend on their financial background.

Heidi Hetzer had a growth mindset. The nurse’s point of view was fixed.

Whatever situation in life you look at, this distinction makes all the difference.

From 1980 to 1984, John McEnroe was the #1 tennis player in the world. He was also arrogant, entitled, and angry. His outbreaks on the court made half the show. He’d often yell at organizers over minuscule details, only for them to make the changes and then apologize to him.

“This is what it was like to be number one,” he says in his autobiography. In Mindset, researcher Carol Dweck examines his case further:

He goes on to tell us about how he once threw up all over a dignified Japanese lady who was hosting him. The next day she bowed, apologized to him, and presented him with a gift.

“This,” McEnroe proclaims, “is also what it was like to be number one.”

“Everything was about you… ‘Did you get everything you need? Is everything okay? We’ll pay you this, we’ll do that, we’ll kiss your behind.’ You only have to do what you want; your reaction to anything else is, ‘Get the hell out of here.’ For a long time I didn’t mind it a bit. Would you?”

As the saying goes, “better late than never,” but McEnroe’s insight sure would’ve been more useful back in 1980. Contrast that with Michael Jordan, an athlete known for his die-hard work ethic, and the the first billionaire basketball player in history. Dweck again:

“When Jordan was cut from the varsity team, he was devastated. His mother says, “I told him to go back and discipline himself.” Boy, did he listen. He used to leave the house at six in the morning to go practice before school. At the University of North Carolina, he constantly worked on his weaknesses — his defensive game and his ball handling and shooting. The coach was taken aback by his willingness to work harder than anyone else. Once, after the team lost the last game of the season, Jordan went and practiced his shots for hours. He was preparing for the next year.”

The difference between a fixed and a growth mindset is like the difference between success and failure, between winning and losing, between creation and waste: first and foremost, it’s a matter of perspective.

A fixed mindset will hold talent over everything. Whatever goes wrong, it’s genetic, it’s external, it’s permanent, everyone else’s fault, and can’t be changed. With such a worldview, anyone would try to look smart, avoid difficult situations, and seek approval rather than attempt to win big.

A growth mindset, however, is hell-bent on internalizing your locus of control. It insists that life happens for you, not to you. Therefore, even the bad stuff serves a purpose — and it is yours to turn into a stepping stone to some bigger thing. In this mindset, what goes wrong is just a detour, a distraction, a temporary setback you can handle. The only question is what you’ll try next.

If you have a fixed mindset, it may not feel like it, but, by definition, which of these two lenses you select is a choice. However, that choice is made one day, one habit, one small action at a time.

The best of those actions I found comes from a little farm in France.

After graduating college, Hannah and her boyfriend worked for a farmer in Europe. His name was Emmanuel. One day, this happened:

He took us to the greenhouse and showed us spots of brown mold that had begun creeping over the leaves on the tomato plants. “Ze tomatoes get sick sometimes,” he said. “It’s a big…how do you say…a big pr…”

“A problem?” I suggested in my mind, assuming that was the word he was looking for.

But then Emmanuel smiled and said, “Ah, project. It’s a big project.”

This slight change of language can lead to a profound shift in your trajectory. It might be just two words, but one leads to a fixed mindset, the other looks for growth and opportunity.

A project is a challenge. Something you can choose to tackle or not. A problem is a nuisance. Something you need to “make go away.” It’s not optional.

A project offers multiple angles from the start. A problem is a thorn in your thigh: before you can do anything, you have to talk yourself into even trying to pull it out.

A project is a game. It has levels. You’ll immediately look for milestones and ways to leverage what you already know. A problem is game over. You’ve already lost. You feel like you’re at square one, and so that’s where you start. You’re not considering your assets.

A project has stakeholders. There are several parties involved and if you get it right, everyone wins. A problem is yours and yours alone. “Oh no, why me?” It brings out your ego and makes you self-centered.

Completing a project allows you to advance. Resolving a problem only gets you back to zero.

Every time you want to say ‘problem,’ say ‘project’ instead.

Replacing this one word could change your whole life.

My unintentional travel companion came from a hospital full of problems. Heidi Hetzer lived a life made of projects. Two women, two perspectives.

No one loves to lose money on a business idea or enjoys the woes of chronic back pain. But it takes an open mind to deal with such setbacks.

Who would you rather be on the court? A furious McEnroe, who’s angry at an environment he can’t change, or a determined Jordan, who’ll settle for his best effort, nothing more, nothing less?

The best people I know aren’t those with the most success, they’re those with the most meaningful journeys. Not all of this meaning can be found inside ourselves, but what’s on the outside largely depends on your point of view.

If you look at the world like a game of Tetris, you can spot projects everywhere, choose the ones you care about, and then make the pieces fit. If you insist it’s a labyrinth someone else designed, you’ll constantly feel lost.

You can’t always pick who you sit next to on the train, but you can decide if that person’s a friend or a stranger. You can’t win every match, but you can decide what the loss means. You can choose to see problems or you can choose to see projects.

It’s up to you to make up your mind, but until you do, let the train be the one to blow off some steam.