It’s easier than you think. This week, I’m going to see Spider-Man: Brand New Day. The movie had history’s second-highest box office opening and time to reach $1 billion in tickets sold. It might soon surpass its predecessor, which already clocked in almost $2 billion. That would make it the highest-grossing Spider-Man movie of all time—most, if not all, of which I’ve seen in the cinema.
The number one movie in both categories, by the way, was also a Marvel creation: Avengers: Endgame. That one, I also “helped” heave onto its throne back in 2019.
If you’ve bought a Luis Vuitton bag at any point in the last 20 years, chances are, you’ve supported them in being the world’s most valuable luxury brand, a title they’ve held for most of those years.
Maybe you once ate at a restaurant which later obtained one, two, or even three Michelin stars. Perhaps you gave the same feedback on a video game as millions of others, which led to the studio eventually improving a feature, which, in turn, scored the game the industry’s most prestigious award.
It doesn’t feel special to eat at McDonald’s, but 70 million people do it every day, and that’s what keeps them at the top. We may not see it, but we each contribute to “special” on a daily basis, even if we do it with simple, regular actions. Like buying a ticket to see one of your favorite superheroes in action—and thus contributing to a world record.
