Social media is great for listening and engaging. Social media is all about people. And all brands are run by, surprise, people.
The listening and engaging part IS what builds the brand.
If you’re building a brand for cross-country motorcyclists, then your only job is to care about cross-country motorcyclists.
- Help them,
- serve them,
- make them feel better,
- ask questions,
- answer questions,
- give them something to think about,
- ask them for direct feedback,
- make them think,
- show them respect,
and, most importantly, don’t rip them off for a short-term gain, because long-term, your brand only exists because of them.
If you care more about cross-country motorcyclists than anyone in the world, prove it and one day, you’ll be the most popular cross-country motorcyclist brand ever.