When I look at a $12 pack of cereal sitting in the corner of an office loaded with gadgets, an office in which people are building a software that does exactly the same thing as its three next-biggest competitors, except slightly cheaper, I can’t help but wonder: Do we need all this momentum?
Is this making anyone better, happier, or even just different? The customers? The employees? The investors? Or would the world still turn if all of this effort collapsed into inertia by tomorrow?
Doing solves everything, but most things don’t need to be solved. Inertia is preferable to waste until you’re certain your effort won’t be wasted. Hold out for that certainty. It can be painful and trying at times, but it’s a whole lot better than spending someone else’s $12 on cereal no one will eat.