How To Publish Like A Huge Content Creation Team (When It's Really Just You) Cover

How To Publish Like A Huge Content Creation Team

Note: This is a guest post I wrote for SumoMe.

Doesn’t this make you want to punch something?

Screenshot showing google search results

If it were that easy we’d all be internet millionaires by now. Outlandish claims like this are based on either one of two assumptions:

1. You’re a marketing expert.
2. You have a massive pre-existing audience.

When you get 100,000 monthly visitors, you can just install a pop-up and collect an easy 1,000 subscribers without even having to worry about content creation. 

But if you’ve never built an email list before and no one in your industry knows your name, you need somebody to take you by the hand and walks you exactly through what to do, step by step.

Lucky for you, that’s exactly what I’m going to do today.

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do it the hard way header

The Bottom Locker – Why You Should Always Do It The Hard Way

3104.

That’s the number on my locker. Wanna see it? Sure, here it is:

do it the hard way locker

6 out of 7 days of the week I go to the library. None of the lockers belong to anyone by the way.

Anyone can choose whichever locker they want on any given day of the week. You come, you pick one, you go, you leave it open.

Then how come on all 6 days I get to use that same locker, again and again and again?

Why can I walk around and tell everyone with 100% confidence that that’s my locker, number 3104, Nik’s locker?

Here’s why (and why you should care): because it’s on the bottom.

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How Can I Increase the Traffic on My Website?

For my newest blog, I went with an entirely different strategy than most others. This takes a lot of work, but it works.

It’s based on 2 pillars.

But first, some credibility. After building a few pieces of content over 3 weeks and fleshing out the site, I officially launched the blog on January 11th, 2016, with this post.

The blog is called Four Minute Books and I publish book summaries.

As of today, 1 month in, over 20,000 people have been on the site. Not bad for 4 weeks.

This strategy is not perfect, and it doesn’t absolve you from doing some serious SEO work later on, but it’s the fastest way to a lot of initial traffic I know of, other than having a 100,000 person email list in your desk drawer 🙂

Here are the 2 pillars of this strategy:

1. Publish daily.

2. Syndicate your content.

Let’s look at both of them.

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