When you buy Pokémon cards on Cardmarket, Europe’s largest marketplace in the space, a little flag next to the card name indicates which language it is in. If you’re lucky, you’ll also spot a camera symbol, which you can click to see a photo of the card before you buy it.
But of course, people are lazy. Most don’t upload pictures. For cards under 10 euros or so, that’s fair. The product is not that expensive, and if sellers have hundreds of items to list, the effort isn’t worth the reward. But I’m always shocked at how many listings of cards costing 100, 200, 300 euros with no pictures. At those price points, who buys without looking at the goods? So why make everyone message you just for some pictures? Clearly, there’s some nuance with how much effort should go into a listing.
For the language of the card, that’s a different story. About half a dozen times or so, I’ve received a card in the wrong language. I always order in English, but I’ve gotten cards in German and Spanish instead. One time, this led to a multi-month hassle of me trying to send back the card, it then getting lost in the mail, and both the seller and I making a loss. Most recently, a vendor shipped at lightning speed but didn’t review what he was shipping. Now, I’ve got a beautiful Horsea card in Spanish which I have no use for.
Perhaps I’m giving people too much credit. Cards in English are usually valued higher than other languages, so folks might be trying to get some extra cash and hope no one notices the error. Alas, I try to remember Hanlon’s razor: If it can be explained by sloppiness, don’t assume bad intent.
Still, that sloppiness is worth reprimanding. It only takes a few seconds to check a card’s language before you list it, and it only takes a few seconds more to check it again before you send it out. That’s at least two careless errors required for every time someone receives a card with the wrong alphabet on it—which makes the whole problem unnecessary and easy to avoid.
For most things in life, getting them right the first time is overrated. Almost all mistakes are reversible, done is perfect, and you have to start before you’re ready. But there’s a small percentage of issues where it really pays to nail them on the first try. Pay attention to those issues, and then throw in that little bit of extra care which will make their smooth solutions pay extra dividends—like being the kind of vendor people can trust to always ship cards in the right language.