We live in a world of fraught beginnings. For every new venture you can imagine, there’s a book, a Youtube video, an expert on TikTok, and a million free how-to guides online. Naturally, we’ve come to rely on the plethora of advice. We don’t start from scratch. We start with a google.
When we begin with advice in hand, however, we instantly twist our organic approach. We’ll still find out whether the advice works for us or not, but we miss a lesson that might be of far more impact and significance: Perhaps, if we had done it simply based on what we believe is right, we’d have knocked it out of the park.
Nobody starts posting on a new social media platform without a recipe, but often, recipe-less-ness can be the deciding differentiator. More of the same rarely goes viral. New concepts just might.
A business that can describe itself as “this one, but cheaper” works on a perfectly rational assumption. It also works against the clock from day one.
Don’t start from best practices and veteran tips. Start from what you believe. Write the post you think should exist, not the one you think the algorithm will like. Raise the child based on how you believe a child should be raised, not on the 17 latest parenting tips.
There’s always enough time to adjust your approach, and god knows all of us will have to—but when you start from what you believe, you’re performing a service that has become rarer than gold: to let your authentic creativity roam free and then learn from your own mistakes.