It’s okay to not know.
On the train ride home the other day, wifi wasn’t working – as usual – and my cell had no reception to set up a hot spot – as usual. Thanks Deutsche Bahn.
I decided to use my internet vacation for a tough love, pen and paper exercise. To see if I put my time where it generates the highest ROI, I made a simple table like this (numbers made up):
From this analysis, it became extremely clear what my biggest asset is. It’s this little website I run, called Four Minute Books. Almost 50,000 people visit it every month. Here’s what 50,000 people looks like:
You’d think one should be able to live comfortably from filling a stadium like that once a month. I mean it works for Ariana, so why not for me?
There are two reasons it makes so much less than it could right now:
- I’m a nice guy and don’t want to sell bullshit I don’t believe in.
- It’s freakin’ hard to run a proper online business.
As I’ve been trying to figure out how to close the gap between what is and what could be for the past two days, I remembered why I avoided it for the past few months:
I have no clue what to do.
I don’t know what to sell, I don’t know what to improve first and I don’t know where to start. All day I’m thinking and it’s driving me nuts.
But every night when I go to bed, still thinking, I comfort myself:
It’s the only thing that allows me to get up the next morning and start my day with another five word piece of advice: You will figure this out.
