Which Way Is Downhill?

Every building has a door, and every project has a downhill direction. An angle from which, if you tip it, it’ll fall over like a domino, creating – and sustaining – its own momentum.

Unfortunately, downhill isn’t marked on the map. There is no map. We live in mapless times. Therefore, your compass won’t zip to point north in a second. Finding downhill takes time.

When you can’t see the door on a building, do you assume it has none and go home? Of course you don’t. You walk around, check the back, or try a higher vantage point. “It’s gotta be somewhere!” It might take 15 minutes, but eventually, you’ll find the entrance.

Just like, if you’re patient enough, you’ll always find downhill.