12 Core Values to Live By Cover

12 Core Values to Live By

Who are you?

As we grow up, we’re taught different ways to answer this question. When we’re kids, we’re told to introduce ourselves with our full name. “I’m John Doe,” you might say.

On the first day of high school, our teacher might suggest we tack a hobby on top. “I’m Daisy, and I like dancing.”

After we graduate and go to work and college, we drop the hobbies and replace them with achievements. “I got a BA from Stanford, where I ran the debate club, and I now work at Google.”

None of these are good answers. They all focus on a tiny part of your life, usually some externality, and then enlarge it to the point where it looks like your name, your job, or your accomplishments are all you are. That’s not true.

No matter how impressive you can get your introduction to sound over the course of your life, at the end of the day, you are not defined by your résumé. You are defined by your character. What shapes that character isn’t your work history or even any set of traits in particular — it’s your values. “Values are our fundamental beliefs informing our thoughts, words, and actions,” Darius Foroux writes.

If you don’t make an effort to define your values, no one else will do it for you. You’ll just passively adhere to a blend of the values of those around you. Worse, without values, your life has no direction. You’re moving, but where? Nobody knows — not even you.

Last year, I reflected and wrote about my values. Here they are, briefly summarized and explained.


Calmness

If you’re not calm, you can’t do anything the right way, let alone do the right thing. First and foremost, breathe, pause, think, and start from a position of poise in all things.

Rationality

Base your decisions in logic, ethics, and common sense. As a result, they might not always look sensible to the outside world, but that world mostly wants you to not change. Change is the only constant there is. Embrace it, try to see the world clearly, and then make sound choices with your sound mind.

Commitment

Whether it’s in your career or relationships, once you find what you believe in, commit to it with all your heart. The only thing that makes us miserable is committing to nothing at all. Use dedication to cut through fears, doubts, and criticism like a laser, and let it empower you to drop all distractions.

Restraint

Doing the right thing won’t always be easy, but choosing to do the right thing can be if you value restraint. Restraint sounds like a bad thing, but if it’s attached to a commitment you believe in, it’ll not just come easy, it’ll actually feel liberating. Give in to fewer temptations, and you’ll gain space and peace of mind.

Humility

Don’t pretend to control more than you do, which is very little and always less than you’d like. Be humble. Show up every day, do your best, and patiently wait for the results, even if it takes longer and you feel like nothing is working.

Vulnerability

Being yourself is scary, but in a big world that doesn’t care, you might as well show us the truest version of yourself. Don’t be afraid to expose the parts you’re scared we’ll judge you for. Those are the moments we really connect with others because we finally realize: they’re not so different than us.

Patience

Whether you get hurt or not, surviving provides the best form of reassurance: You’re still here, and you’ll live to fight another day. No matter how bad reality gets, turn the fact that you’re still around today into more fuel for tomorrow.

Empathy

Everyone is struggling with something. Most of the time, you have no idea what it is. But you can imagine it. You can mentally place yourself in their shoes, and no matter what you find, it’ll help you understand them. You’ll be less likely to judge people, communicate better, and remember we’re equal.

Compassion

Be kind and forgiving. Don’t hate people. Lend a hand where you can. Empathy and compassion are related. When you understand people, it’s easy to feel sympathetic. Life is short. See it as a big journey we’re all in together.

Acceptance

You’re human. You’ll make mistakes, some of which you’ll never be able to fix. So will other people around you, sometimes to your detriment. All of this is survivable, as long as you accept it. Accept yourself too. Your good sides. Your bad sides. And extend that same courtesy to others.

Hope

When times are bad, imagine different times. Have faith. Remember that you’re not alone, and trust that you’re part of something bigger than yourself. You might not be able to see it right now, but whatever you’re going through will make sense down the line.

Love

Combine all the above values, and you get love — a catch-all for our best traits. It’s also a verb. Don’t just say that you love people, show them. Your family, your partner, your friends, the little gestures you use to show you appreciate them are what makes life worth living. Cherishing these little moments is how you create the memories that’ll stay with you till the very end of your life.


Whenever I struggle, feel lost, or am disappointed myself, I think through my list of values. Which one do I need right now? What am I lacking? Every time, I find an ideal I can aspire to that’ll help me get back on track.

Your list may be shorter, longer, or completely different, but I’m confident it’ll allow you to do the same. Not all days are great, but even on the worst ones, you’ll never feel directionless. Plus, you’ll finally have a good answer to that all-important question: Who are you?

You Can't Uncut This Corner Cover

You Can’t Uncut This Corner

Maybe you were in a hurry. Maybe you were desperate for a win. Maybe everything on that day already went wrong, so you decided to take one for yourself.

Whatever it was, you knew you were taking a shortcut when you did it. You knew that wasn’t the end of the line. That the right ticket would’ve been more expensive. The answer you gave wasn’t supposed to help, it was supposed to get you off the hook.

I get it. The world’s too big. It’s easy. Too many opportunities. Too many corners to cut. Sooner or later, we all do. I know I have many times.

It feels good at first, doesn’t it? “Ha, I got away with it!” Soon though, it feels icky. Like a stain you can’t get off your shirt. It’s true. What’s done is done. That smudge won’t go away.

No matter how small they are, each of those stains stays forever. We all carry them on our backs. But if we don’t add any new ones, with time, they begin to fade.

If you wash your shirt often enough, only a remnant will be left. A little reminder of a stain that once was. You’ll still see the outline, but you won’t remember how it got there. You’ve successfully forgotten how to cut that kind of corner.

There’s no fast track to stop cutting corners. Being slow is what it’s all about. The only way is to be mindful of each one when you get there. That takes slowness. Deliberation. Patience. These are attitudes we must practice. Not just once but every day.

Yes, the world is big. So many corners you could cut. But it’s also big enough to go around them. There’s always room to take the right path or forge one if you have to. Slow down. Take it easy. Don’t hurt yourself.

You can’t uncut this corner. But you can not cut the next one.

5 Good Things That Will Follow From This Pandemic Cover

5 Good Things That Will Follow From This Pandemic

The best way to stay calm amidst the coronavirus madness is to focus on the present moment. Accept reality as is, realize you’re okay, and then handle the challenge at hand with direction and resolve.

The second best way is to time travel to the future. What will happen after all this is over? Can you imagine a more peaceful tomorrow? What good will come from this? There will come some good from this. It’s hard to see it now, but making the effort will give you something to aspire to in these dark times.

Of course no one can predict the future, but when I think about what positive, long-term consequences we could see from this pandemic, I spot a lot of potential. Here are 5 predictions to provide some comfort while we’re all stuck at home.

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Choose Hard Problems Cover

Choose Hard Problems

The restroom has been closed for months. There are others, of course. One downstairs. One upstairs. Which one do you go to?

Upstairs is nicer. Downstairs is closer. And, well, you walk down, not up. At least initially.

Most people go down, and it shows. The towels are empty. The room smells. In times of global sanitary crisis, it’s not where you want to be.

You decide to go up. Just once. Just to try it. You’re surprised. No one’s here. The sink is clean. There’s a window. It’s open. What a breath of fresh air.

If that’s the prize for going up instead of down, what else might be out there? You wonder — and then you venture. Endless hallways stretch in front of you. Here’s another nice restroom. And another. And another.

One day, you turn a corner and find a completely renovated part of the building. Whoa! Shiny white tiles, 15-foot-ceilings, fragrance sticks, what lavatory luxury is this? And all it took was another five minutes of walking.

“The long way is the shortcut,” Seth Godin says. We shy away from the extra mile because we think it’s long — but it’s just another mile. Plus, there are no traffic jams on it, according to hall of fame quarterback Roger Staubach.

Four years ago, I went to a library every day. The lockers were public, you chose at random, but I could always rely on mine being empty — it was at the bottom. The rewards for solving harder-than-average problems are often extraordinary, making them well worth the additional effort.

Another reason to go a little further, work a little harder, stay a little longer, is that it brings its own form of motivation.

The more time you spend on your application after everyone has sent theirs, the more used you’ll get to having — and satisfying — higher expectations — both your own and those of others. It’s a positive, self-reinforcing loop. Shoot higher, do more, want to shoot higher, want to do more. Meanwhile, the exponential rewards keep accumulating.

In The 4-Hour Workweek, Tim Ferriss said: “99% of the world is convinced they are incapable of achieving great things, so they aim for the mediocre middle-ground. The level of competition is thus fiercest for “realistic” goals, paradoxically making them the most time- and energy-consuming.”

There’s a third reason to tackle hard problems, and it might be the most compelling: The easy ones are already solved.

We have AirBnB. And Uber. And Netflix. There are enough electric scooter startups. We don’t need another one. We don’t need another bubble tea store, another listicle, another dieting hack. We need someone committed to doing the work. We need you to show up — and not just when it suits you.

Once your ass starts to hurt, how long can you stay in the chair? How crazy are you willing to look before we realize you’re right? “Hard choices, easy life. Easy choices, hard life,” Jerzy Gregorek says.

The hardest part of solving a hard problem is rarely the problem itself. It’s deciding to go where no one else will. Because how’s that gonna look? How’s that gonna feel?

You might be lonely. You might be ridiculed. But you might also find the comfiest restroom in the building. You might feel more empowered than ever. And you might change the world for all of us.

Choose hard problems. Venture off the beaten path. You never know what you’ll find, but it’s the only way that can lead to true growth.

When Will You Sacrifice Good for Great? Cover

When Will You Sacrifice Good for Great?

“It took a long time to blog like me.” I’ll never forget that sentence.

By the time Seth Godin dropped it in a 2016 interview, the man had written over 6,000 blog posts, publishing daily for nearly 20 years. Every time I hear him speak, I question why I do what I do.

I love writing. I want to be great at it. But I also want to ensure I can keep doing it, even if that means not doing it some of the time. And so I hedge. I diversify. I put my hands in more and more honey pots until one of them is stuck. Stuck in an average project, stuck in a new income stream, stuck trying to squeeze out another 10% gain. Of course, I’d need that hand to master the next 1% of writing. But it’s stuck so I can’t — until I let go.

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If You Can’t Do Big Things for Yourself, Do Small Things for Others Cover

If You Can’t Do Big Things for Yourself, Do Small Things for Others

Your latest article flopped. Your boss criticized you in public. Your income is 30% down from the last month. It hurts, doesn’t it? To give your all and still fail. It happens to the best of us.

In moments of intense frustration, the weeks when nothing seems to be working, it’s easy to see each missed swing as a third strike. Can you ever recover? How will you come back from this?

The truth is simple and undramatic: You have a good meal, go to bed early, and show up again tomorrow. Except death, there are no third strikes in life. You’ll never have to go to the bench. You swung the bat and missed the ball. That’s all that happened. Nothing more, nothing less.

Most of all — and this is one of the best lessons you can teach yourself — hardly anyone noticed. The world doesn’t need you to be great just yet. We’ll get through the day without your grand achievement — just like you.

This isn’t to say your mission isn’t important or that you shouldn’t keep up the fight, it’s simply a reminder that, yes, it’s okay to be successful tomorrow.

There’s a story about Larry Page and Sergey Brin that, in the early days of Google, they were happy about small user numbers. “Good. Our product will be better tomorrow. Let people find us then.”

In Twitter’s first office, there was a big, upside down sign. It read, “Let’s make better mistakes tomorrow.”

Of course, right now, you don’t want to think about mistakes. You don’t want to think about tomorrow. You want to wallow in your failure. You want to steep in it like a teabag, but we all know what happens to tea that sits too long: it gets cold, bitter, and devoid of the energy it’s supposed to bring.

So what else can you do? You can take a deep breath. You can remember the world doesn’t revolve around you. You can forget yourself for a while and do something for others.

Answer your friend’s voice message from five days ago. Hold the door for someone at the grocery store. Buy flowers on the way home. Or ice cream. Or frozen pizza. Whatever makes your partner, kids, or neighbor happy.

Scan your inbox for a simple question. Instead of a one-liner, write a five-sentence response. You’ll get a beaming “Thank you!” back. Donate to your friend’s fundraiser. Their cause can use ten bucks. Recommend a good show to a colleague. They might return the favor at lunch.

When you can’t do big things for yourself, do small things for others.

It’ll take your mind off the monumentality of your task. Like that first gulp of air after being underwater, it’ll put you at ease. Then, it slowly morphs into a warm, fuzzy feeling.

Most of all, it’ll remind you: That big thing you want to achieve for yourself? It was never about you in the first place. It’ll be the result of serving others.

We look at people who make others shine and call them ‘great.’ We most respect folks who elevate others. Who step aside, time after time, and pass on the credit. The more spotlights you point towards those around you, the more we’ll love you in return.

Steve Jobs didn’t give people a new phone — he made them into pioneers, photographers, and folks with good taste. That’s why we loved him. Not because he invented some device.

Long before he was “Steve Jobs,” he too had many bad days. The latest demo crashed. The board fired him from his own company. I’m sure that, more than once, he wanted to quit. “How can I come back from this?”

But then, eventually, Steve remembered there was one more thing to do. One more task to take care of. Why aren’t the fonts perfect yet? How can we make initial setup easier? Which click can we do without?

Steve Jobs obsessed over details because it allowed him to keep going where others would have quit. It was a brilliant coping mechanism. No matter what disaster had happened, if he could get this one thing right, he still had a chance to make someone’s day.

Steve was a visionary. His commitment to innovation was remarkable. His greatness, however, rests on a million acts of service. Tiny, near-inconceivable ways of elevating the users of his products. By pushing him towards those acts — if only as a distraction in the moment — his worst days contributed as much to his success as his best ones, if not more.

If, one day, we tell your story like we tell his today, we might say the same about you. For now, remember that it’s okay to be great tomorrow. You may have failed, but it’s never too late to get back in the game.

If you want to do something big, do something small for others. True greatness is about making others shine.

What's Your Best Thought Today? Cover

What’s Your Best Thought Today?

What’s your best thought today? You should write it down. Maybe not for the world but definitely for yourself.

You can put it in a diary. Or on Twitter. You can flesh it out and turn it into an article. Scribble it on a scrap of paper. Put it in a jar. 30 days, 60 days, 365 days later, take it out and look it over. You can remember. You can ask questions.

Is it still a good thought? Is it worth thinking again? Has it served its purpose? Did it help you through a bad day? Was it one of your best insights? Or one of your worst? Did the thought accompany you all this time? Has it stuck with you? Or does it feel like a distant dream?

It could be a simple thought. “I’m okay.” “Coffee is delicious.” “Don’t argue when you’re hungry.”

Maybe, it’s a deep one. “I hate cycling because I fell when I was nine.” “I’m still in love with him.” “I’m more afraid of success than failure.”

Sometimes, it’s an idea. “Coffee should taste like chocolate.” “Can I use my phone to make a TV show?” “What if umbrellas were less clunky?”

One thought. One thought can change everything.

If you feel ambitious, or if you want to change not just yourself but the world, you should share it. You can take your time. Work up the courage. At first, no one will see it. Then, a few people will. Eventually, a few more, until you have a captive audience.

What if they had the same thought? What if they go back to their jar, pull out a note, and read the same sentence? Suddenly, you’re connected. Two humans, one thought. That could change everything.

10,000. 50,000. 100,000. No one really knows, but you have a lot of thoughts each day. What is your best one? Think! You just need one thought to help mold your future.

Write it down. Record it. Type it. Pin it. You might not remember it tomorrow. You might never look at it again. You won’t notice a difference next week or even six months from now. But eventually, you will.

You’ll look back through your pile of one-liners. You’ll stand under a waterfall of ideas. Some will hit hard. Some will feel refreshing. Others will roll off your shoulders.

“Oh, that’s where my belief came from. That’s why I did this thing.” You’ll understand. Think. Reflect. Act. You’ll curate your curated thoughts.

One day, you’ll wake up, and life will never be the same. It didn’t feel like it when you started, but then you’ll know: One thought. One is enough.

One thought can change everything.

Why Are You Doing What You’re Doing? Cover

Why Are You Doing What You’re Doing?

When I first dipped my toe into the world of tech, self-improvement, and online marketing, I did so out of fear.

I was terrified of an imagined, dystopian future in which I sat in a cubicle next to a huge glass window, overlooking a beautiful metropolis from the 40th floor, yet dying of boredom as each second seemed to pass slower than the last. Nothing about this future was real, and it never would have had to be, but it still scared the shit out of me — so much so that I actively started running away from it.

For the next few years, most of my career decisions were driven by that fear.

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The 8 Ways to Be Miserable Cover

The 8 Ways to Be Miserable

The most practical way to live a happy life is to avoid being miserable.

We get sucked into this fantasy that, if only we accomplished all our dreams, our lives would be worry-free. Many people make good money off this idea. They depend on you being stuck in it. Of course, it’s not true. There is no such thing as a life without problems.

Happiness is a byproduct of living a calm, stress-free life. Contentment hides in the boring days. This is one of the biggest lessons I’ve learned in my 20s.

It’s not about making a million dollars, becoming world-famous, or flooding your brain with dopamine. It’s about enjoying the little things. This is a skill you can learn — to find the good in normality.

If you live to be 82 years old, you’ll have about 30,000 days on this planet. No matter how you spin it, of those 30,000 days, some 28,000 will be boring.

You’ll go to work, feed the cat, meet a friend, and watch TV at night. That’s fine. This is everyday life. You just have to look for the good in it. The free cookie you get with your coffee. The rain setting in after you get home.

To me, every day when I’m not sick, stressed, or the victim of some drama I don’t control is a good day. The more days like that I can rack up, the better. I’ll find plenty of happiness along the way.

I suspect for you, a good life will look similar. Unfortunately, you can’t see it if you’re stuck in some marketer’s pipe dream. It’s a commonality all miserable people share: They miss the good in the present because they’re all-consumed by some invisible problem.

The truth is there are a million ways to be happy — most of them small to the point of being imperceptible — but only a handful of those giant, man-made problems.

Here are eight of them and how to not let them derail your every day.

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