They’re not about what’s on the slides. What matters is the story you tell. Everything else is just supporting material.
At work, we collaborated with master’s students over several weeks on a business project. They did some research for our firm, built an evaluation model, and will soon present their findings. The team has done a lot of great work, but in a dry run, they only showed us the results.
“You need to tell the audience why these results matter to them,” my colleague remarked. “Content is king, but context is God,” I quoted an old marketing saying. “Even if all you do is add five one-sentence slides before each section to set the frame, you’ll go a long way in delivering the message.”
I remember learning these same lessons as a student. It’s tempting and feels obvious. You’ve worked so hard to get all these amazing ideas onto these slides! Why wouldn’t you share it all, line by line? Because no matter how much effort you put in, the audience is not clued in. You need to pick them up from the first bus stop on the route. And then you need to convince them your effort was well-spent along the way.
Whether you use slides from which you only share 10% of the points, big numbers and bold letters, only visuals, or nothing but your voice and presence: Great presenters pull us into a story, make us care about continuing its arc, and help us remember it long enough so we can tell our families over dinner.
Knock ’em dead!