Say No To Free Stuff Cover

Why It’s Important to Say No to Free Stuff

Last week I got hoodwinked. Walking out of the school canteen, a friend and I passed a guy standing next to his car’s open trunk, handing out free drinks and note pads. Except they weren’t free. As soon as he’d offered us his ‘gifts,’ he made us sign trial subscriptions to a newspaper. To his credit, we didn’t need any payment info and he was a nice guy.

But he still blindsided us. Most of the time, however, I do it to myself.

Free Lunch All Over the Place

Whoever says there’s no free lunch has never been to a German college. We don’t pay insane tuition, yet there are still more freebies than anyone could handle. Drinks, food, events; young people will build the future and these are the things they covet. But that doesn’t mean we want our lives to be a 24/7 pitch fest in which we’re the prize.

So when yet another poor devil hands out flyers, the result is often the same: trash cans full of paper, littered floors, and shreds of parchment flying through the streets. 19 out of 20 times, 19 out of 20 people aren’t interested. And yet, we end up with an ad in our hands anyway. Why is that?

Sometimes, we get blindsided. We’re too startled to say no and boom, we agreed. Sometimes, we don’t want to be rude. And sometimes, it’s straight pity. It speaks volumes about your product if the best buyer motivation you can hope for is people wanting to eliminate some of the inherent discomfort in your sales process. A friend says she often takes flyers to make the other person feel better and help them get on with their unrewarding job.

That’s a noble goal, but I think there’s a hidden price we pay for it. Because now, the joke’s on us.

The Scales Inside Your Mind

Taking some stupid flyer doesn’t seem like a big deal, but it is. Now you’re not just responsible for the piece of paper, but unless you really wanted to take it, which, let’s face it, almost never happens, you’ve also just broken a previous deal with yourself: “I will do what I trust is best for me.”

This deal isn’t explicit. It’s not one we sign and one we rarely voice out loud. But it’s built into us from birth and rightfully so.

Acting in our own best interest is, on a long enough timeline, the only way to act in everyone else’s best interest also.

Deep inside your mind, there’s a scale. Every time you break or live up to that deal, you throw a small stone in one of its trays. One side is confidence — complete and utter trust in yourself. The other is insecurity. A constant scratching at your decisions, full of self-doubt and second-guessing yourself. And whichever side is heavier tends to make your next decision.

Throwing the First Stone

Also last week, I went out to grab drinks with friends one night. Around 10 PM, our metaphorical Thursday night camel train wanted to move on. There was a midterm party hosted by the school, but the group wanted to go pregame at another place first.

I fancied the party, but what I didn’t wanna do was drive all across town to sit in someone’s apartment and drink first. Especially since I’m not in the mood for alcohol these days. So I decided to go home. Of course the usual ‘come on’s and ‘just an hour’s ensued. You know how it goes, you’ve been in that situation before.

See how similar this is to the people handing out flyers? Except it’s all intensified. Because now you’ve made an actual deal with yourself and it’s not a stranger pitching, but your friends. The scale in your mind, however, remains the same. It doesn’t matter what’s reasonable or what’s fun. The only important question is:

Which tray of the scale will you throw the next stone on?

Another friend says she once met someone who’d always joke she was “a weak person” when it comes to going with the group consensus. It’s a fun anecdote when you’re actually indifferent about an outcome, but I told her I’m worried about what happens if she tells it too many times. Humans work in funny ways. The more you tell yourself you’re the type of person who throws stones on the doubt-side of the scale, the more you’ll end up actually doing it.

For 99% of our decisions, it doesn’t matter all that much, but in 1% of moments, the state of the scale is everything.

Seconds of a Lifetime

There’s one last thing that happened last week. We were watching the Germany vs. Sweden world cup match at a burger place. For every goal Germany scored, we got free shots. I passed on the first one, because again, I don’t feel like drinking these days. But since we won in the last minute, we got another round.

Once more, I declined when the waiter offered, but as we were all about to toast, a friend noticed I didn’t have one, while another friend had ended up with two. I said it was alright and that I didn’t want it, but my buddy was adamant I take it. After a short, but suddenly intense “YES!”-“NO!”-yelling-match, he handed the shot over, I set it down and saluted with my Sprite.

Imagine how awkward that is. Twelve people with raised glasses, with two dudes arguing over who takes the last shot in the middle. Moments like these only take seconds, but unlike listening to sales pitches or deciding where to eat, they fundamentally impact who you are. And yet, the shots are just like flyers. You either cave and take the damn thing or stick to your guns and make things awkward.

No one will even remember, let alone care about the situation two weeks down the line. But you will. Because taking the shot, or the shitty job offer, or forgiving the asshole boyfriend who cheated is like ripping that trust contract you have with yourself to shreds. With a snap of your fingers, you’ve dropped an anvil on the scale. Self-doubt all the way.

What all of this comes down to in the end is this:

The reason I can say no to drinking in a room full of people with raised glasses is that I’ve practiced saying no to people with flyers for the past 10 years.

Getting ambushed by a guy selling newspaper subscriptions is bad. But blindsiding yourself is much worse. We tell ourselves these little, mundane decisions aren’t important, but they are. Because everything you do matters. Life isn’t a collection of fragments. It all ties together into who you are.

The choices you make when no one cares are the ones that determine what you’ll do when you care the most.

So, I’m sorry if you ended up with one of those crappy promotion jobs. I feel for you. But no, I don’t want your flyers.

Life Is Full of Cosmic Jokes Cover

Life Is Full of Cosmic Jokes

Someone once asked Neil deGrasse Tyson what the most fascinating thing about the universe was. As if having prepared for the question his entire life, he launched into a full-blown speech:

“The most astounding fact is the knowledge that the atoms that comprise life on Earth, the atoms that make up the human body, are traceable to the crucibles that cooked light elements into heavy ions in their core. Under extreme temperatures and pressures. These stars, the high mass ones among them, went unstable in their later years. They collapsed and then exploded, scattering their enriched guts across the galaxy. Guts made of carbon, nitrogen, oxygen and all the fundamental ingredients of life itself. These ingredients become part of gas clouds that condense, collapse, form the next generation of solar systems. Stars with orbiting planets. And those planets now have the ingredients for life itself.”

Wow. That’s quite the image to hold in your head. And how impressive the cocktail of life just one planet, our planet, has mixed from these ingredients:

And while we, the species of humans, have come out on the very top of this tree, we’re still just a branch. A tiny splinter of the universe. The genetic difference between the smartest monkeys, chimps, and humans is 1.2%. That’s why they and our toddlers still share many behaviors. So when asked about the possibility of alien existence, Tyson imagines the same gap:

“If aliens came and they had only that much more intelligence than us — the gap that is between us and chimps, and we have DNA in common — if they were only that, they could enslave the entire earth and we wouldn’t even know it. Maybe that has already happened. And we are living our lives as though we are expressing the free will of the human species, yet we are nothing more than an ant farm. On their shelf. So we are their entertainment. Not even worthy of investigation beyond what we look like in their terrarium.”

It’s funny, isn’t it? This contradiction. We are the pinnacle of evolution, and yet, we know next to nothing about the context we’ve been dropped into.

I may not wear a lab coat at work, but I’m a little bit of a scientist myself. Every day, I try to parse a small fragment of that context and make sense of life. Through writing, especially over the past year, I’ve discovered there are many ways this grand, cosmic contradiction is baked into life itself.

Here are 12 of the biggest jokes the universe plays on us.

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The Road Not Taken Analysis Cover

Why Is “The Road Not Taken” One of the Most Famous Poems of All Time?

I’m sure you recognize this fragment:

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I — 
I took the one less traveled by,
And that has made all the difference.

It’s from The Road Not Taken, written by Robert Frost in 1916, one of the most popular poems of all time. People read, talk about, and teach it in schools all around the world to this day. But in order to survive for over 100 years, the poem couldn’t just be popular.

It also needed enemies.

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A Letter to Rational People Cover

A Letter to Rational People

Hercule Poirot stands on the balcony, overlooking the Mediterranean Sea. Atop the clock tower in Jaffa, Israel, the greatest detective in the world stares into the distance. It is 1934.

Still baffled by how the Belgian gentleman with the big mustache solved the case of the missing relic, the captain of the police can’t help himself but stare.

“It’s just…how did you know it was him, sir? From just a tiny crack on the wall.”

“I have the advantage…I can only see the world as it should be. And when it is not, the imperfection stands out like the nose in the middle of a face. It…it makes most of life unbearable. But it is useful in the detection of crime.”

There are a lot of Hercule Poirots here on the web. Wonderful, rational people. It’s one of the reasons why I love this place. We may not all be detectives by profession, but we’re just as curious, just as righteous, just as skeptical of everything that, in a balanced world, shouldn’t be.

It’s why we read and write about justice, about equality, about fairness. About getting along, living better, and being kind. But sometimes we come up short.

This is a letter to everyone facing those times. A letter to rational people.

Nothing In-Between

The captain isn’t quite satisfied. Yes, Poirot can see the world plainly, but there is something more. Something beyond facts. “But it’s as though you see into their hearts and divine their true natures,” he says. To which Poirot replies:

“And whatever people say, there is right, there is wrong. There is nothing in-between.”

At first I was confused at Poirot’s statement. Doesn’t he know the truth is subjective? Isn’t that what makes him a great detective? Then I realized, it is knowing that this dichotomy exists despite the truth being subjective that does. We all have our own version of reality, but in each one, the distinction between right and wrong persists. Always. And, in a surprisingly large number of situations, a surprisingly large number of people agree.

As we become more rational, whether that’s through training, brute force, or education, the choice between wrong and right hovers more and more clearly over our head. And every day, we fight to do our best. But it’s hard. We don’t always choose what’s right, we’re only human after all. But the more we know what’s right, the more it weighs on us. That burden can be a lot to carry.

Breakpoint

The train pulls into the small town of Brod, Bosnia. Only days have passed, but they feel like years. The case he’s solved on board brought him to the edge of both his morals and abilities. Before he disembarks, Poirot writes a letter of his own. A letter to an old friend, that he only sends in his mind.

“My dear Colonel Armstrong,

finally I can answer your letter. At least with the thoughts in my head and the feeling in my heart that somewhere, you can hear me.

I have now discovered the truth of the case and it is profoundly disturbing. I have seen the fracture of the human soul. So many broken lives, so much pain and anger, giving way to the poison of deep grief, until one crime became many.”

When we grow past the mercy of our emotions, beyond holding ourselves accountable, we suddenly see the injustice all around us. Life’s not fair. Children die. Criminals succeed.

It’s not just depressing. It’s tempting. We’ve all made the wrong choice at the right time and gotten off easy. But there is a breakpoint to how much we can tolerate. It may not break you, but at least once in life, it is everyone’s turn.

I don’t know if it’s your turn yet, but I want you to know you’re not alone.

Even the greatest detective in the world has his struggles.

What Rationality Is Built Upon

As Poirot grapples with the abyss he’s staring into, he feels trapped in the middle. A prison halfway between wrong and right. This time, however, the key lies not within the depths of the human mind.

“I have always wanted to believe that man is rational and civilized. My very existence depends upon this hope, upon order and method and the little grey cells. But now, perhaps, I am asked to listen, instead, to my heart.”

What unites us in our fight for rationality is not our ability to see the world clearly. It is neither intelligence nor discipline; not even a shared lack of understanding for those, who act on impulse. We all set out on this journey together because we built our lives around this same, undying hope. That underneath it all, in spite of everything, man is still good. And sometimes, that hope must be enough.

If you’ve recently failed to do the right thing, whether you’ve known it before or found out after: rest easy. When others have failed to do right by you, rest easy. And give them space to rest easy too. Even the man who dedicated his whole life to finding the truth comes to see that sometimes, peace lies in that paralyzing fog between our choices. Or worse, on the wrong side. But from time to time, finding it may be more important than being right.

“I have understood in this case that the scales of justice cannot always be evenly weighed. And I must learn, for once, to live with the imbalance.”

You won’t always get what you deserve. You won’t always live a happy life. In fact, it will often be unbearable. But in spite of the imbalance, you will always find the strength to go on.

And to me, no matter where life sends us, going on is always the truth.

Imagination Is the God of Change Cover

Imagination Is the God of Change

Cobb puts his sunglasses into his jacket’s inner pocket.

“So, Arthur keeps telling me it can’t be done.”

Eames can’t hide a smile, playing with the peanuts in his hands.

“Hmmm, Arthur…You still work with that stick-in-the-mud?”

“He’s good at what he does, right?”

“Oh, he’s the best. He has no imagination.”

“Not like you.”

“Listen, if you’re gonna perform inception you need imagination.”


Who’s Cobb? What’s with the sunglasses? Who’s Arthur? And Eames? Why is he eating peanuts? And what the hell is inception?

Even if you recognize the fragment above, you don’t have complete answers to these questions. Except you do. Because whatever inception is, if it requires imagination, it means you need ideas. Creativity. Curiosity, and, of course, the will to believe a new version of the truth. You have all those things. And you can use them to fill in the gaps.

Inception is a task of the mind. And how you use it makes all the difference.

The Cradle of Change

Imagine you walk down the street and see someone with an extremely fit body. You think to yourself: “I should work out. I would get abs like that.” Or you support a friend running a marathon and wonder: “Maybe I can run that far.” You read a good book and before you know it, a daring thought floats to the surface of your attention: “I could be a writer too.

That’s inception. The cradle of change. But the message of Christopher Nolan’s hit movie is bigger than that. It’s not just “a single thought can change the world.” It’s also “a single thought can destroy a life.”


Cobb loads the gun. He and his protégé get off the the elevator.

“Listen, there’s something you should know about me. About inception. An idea is like a virus. Resilient. Highly contagious. And the smallest seed of an idea can grow. It can grow to define or destroy you.”

They enter the living room. Cobb’s wife sits at the table. With her back towards the duo, she finishes his speech:

“The smallest idea such as: ‘Your world is not real.’ Simple little thought that changes everything.”

Two Kinds of Seeds

Imagination is humanity’s best trait. It is also the most dangerous. It gives as much as it takes away. That’s why the seeds of imagination are always planted in pairs. The first thought is brilliant. Shiny. Crystal clear. A ray of divine creation. The one that immediately follows is dark. Malevolent. A destructive force that casts a veil of despair.

The name of that second thought is Resistance. It’s the voice that says you needn’t work out. Or that you’ll never get abs, no matter how hard you try. “Run a marathon? You? That’s even less likely than you becoming a writer.”

In The War of Art, the man who named Resistance, Steven Pressfield, writes:

“Resistance will bury you. You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen, and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement but I’ll say it anyway: it was easier for Hitler to start World War II than it was for him to face a blank square of canvas.”

Resistance’s initial reaction is always brute force. Change feels dangerous. Even the thought of it provokes a hard “no” from your brain. It wants you to stay the same. What you’ve done so far has gotten you to this day. It’ll get you to another one, won’t it? Your brain says yes, but in truth no one can tell.

Resistance is cunning, however. Once it sees you’ve made up your mind, it won’t keep trying to dissuade you. It throws a curve ball instead.


Cobb sips on his beer. He puts it down and looks at Eames.

“Let me ask you something.”

He pauses.

“Have you done it before?”

Eames raises his eyebrows.

“We tried it. We got the idea in place. But it didn’t take.”

“You didn’t plant it deep enough?”

“No, it’s not just about depth. You need the simplest version of the idea in order for it to grow naturally in your subject’s mind. It’s a very subtle art.”

Source

A Fool’s Errand

Once you’ve had an idea, you’re only one step away from execution. But your brain knows that. The peril of change is imminent. Enter artificial complexity.

“Go for it. But how are you going to do that?”

Your mind counters inception with deception. “What’s your plan?” It’s a trick question, designed solely to throw you off your game. It ensures no work will be done today, because suddenly, you’re busy collecting maps.

Here are some of the headlines from my Medium home page:

  • The One Routine Common to Billionaires, Icons and World-Class Performers
  • The 4 Pillars of Extraordinary Bliss
  • The Strange Productivity Secret of Successful People
  • How Do You Build A Business Around Doing What You Love? Here’s The Answer
  • 7 Things You Should Stop Doing NOW if You Want to be a Writer

That’s a fraction of the how-to plans we come across in a single day. Infinite wisdom awaits online; knowledge is democratized. A lot of people share a lot of great advice. Gym routines, reading tips, running guides, it’s all there. I know those lists. I make them myself from time to time. Some of them sometimes work. But you don’t need them.

Your brain sending you to find plans is a distraction. A fool’s errand. But the web is happy to comply. It’s one of the problems Ev is trying to address:

“The internet is amazingly well tuned to give you what you “want” — whether you want it or not. If you can’t look away from a car crash, it will surmise you want more car crashes and will create them for you. If you can’t stop eating junk food, it will serve you up a platter.”

The simplest version of the idea is more than enough for it to grow. If you want to be a dancer, all you need to do is dance. To lose weight, eat less, move more. For a design career, begin designing. Take the seed and water it. Let it unfold. In your mind. In your life. But that’s not how it works.


As they ride down the elevator, Cobb reveals to his mentee:

“I knew something was wrong with her. She just wouldn’t admit it. Eventually, she told me the truth. She was possessed by an idea. This one, very simple idea that changed everything. That our world wasn’t real. That she needed to wake up to come back to reality. That, in order to get back home, we had to kill ourselves.”

The Terror of Maplessness

The reason other people’s recipes are so tempting, not just to look at, but even to try and follow, is that they’re a perfect excuse to not really have to change. Seth Godin spells it out in Linchpin:

“Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.”

As well-intended as the world’s suggestions might be, all you end up with if you readily take them is someone else’s point of view. That’s not what you want. That’s not real change. It only ends in frustration and blame.

That’s not what we want either. We want your point of view. We desperately need it. What do you want? What do you feel? What do you think? You know your flaws. Your strengths. You have ideas. What do you need a map for?


Cobb sits down at the table, next to his wife. But it’s all in his head. He’s talking to himself. A projection of her, to which he can finally confess.

“The idea that caused you to question your reality came from me.”

He turns back to his student.

“She had locked something away, something deep inside. A truth that she had once known, but chose to forget. She couldn’t break free. So I decided to search for it. I went deep into the recess of her mind and found that secret place. And I broke in and I planted an idea. A simple little idea that would change everything. That her world wasn’t real.”

The memory of Cobb’s wife looks down. She realizes.

“That death was the only escape.”

Photo by Guilherme Stecanella on Unsplash

Waiting For a Train

There is only one answer to your mind’s devious questions: silence. When it prompts you to research, to make plans, to go out and find a map, stop.

  • Stop reading Medium, Business Insider, Wikipedia, even stop reading books. Don’t read anything for a while.
  • Stop watching Youtube videos, TED talks, TV, movies, anything at all.
  • Screw what people say. Your best friend, your cousin, the hot guy or gal at work, your professor, your boss, even your parents. Especially your parents.
  • Don’t do anything you wouldn’t do if none of the above sources had told you to. Show up at work, do your job, but outside of that, don’t let anyone sell you on what you “have to do.”

If you can’t live without a map, you might one day pay the price.


Cobb opens the door. The hotel room is trashed. The window open. As he peers through the blowing curtain, he sees his wife, sitting on the sill of the opposite building.

“Sweetheart, what are you doing?”

“Join me.”

“Just step back inside, alright? Just step back inside now, come on.”

“No. I’m going to jump and you’re coming with me.”

She forces him out onto the ledge, then closes her eyes.

“You’re waiting for a train.”

“Mal, goddamn it! Don’t do this!”

“A train that will take you far away.”

“James and Phillipa are waiting for you!”

“You know where you hope this train will take you.”

“They’re waiting for us!”

“But you can’t know for sure.”

“Mal, look at me!”

“But it doesn’t matter.”

“Mal, goddamn it!”

Her hands leave the ledge.

“Because you’ll be together.”

She jumps.

The Power of Imagination

Cobb got so lost in the plan that he drove his wife insane. He gave her an idea she was too afraid to let go, so he couldn’t stop her from jumping off the ledge. But you can. Because you’re not battling someone else’s insanity. You’re fighting against your own mind. Don’t let Resistance win. Hold on to that first thought. Protect your simple ideas. You owe it to yourself. And to all of us.

Life has always pushed us not to think, but since the internet it’s a lot worse. It’s a made up place and it consists of nothing but opinions. Dare to close your laptop. To throw your smartphone out the window. Or turn it off. Don’t allow these devices to plant rogue ideas. Stop.

Stop looking for maps. For things to blame. Think for yourself. A lot can happen in six months. You wouldn’t be rich, successful, super smart or more popular. But you’d be you.

Maybe that’s the real task of the mind. Maybe that’s inception.

How To Survive as a Writer Cover

How To Survive as a Writer

Being a writer is hard. In an interview, storytelling legend and screenwriting teacher to the stars, Robert McKee, explains:

“Your job as a writer is to make sense out of life. Comic or tragic and anything in between, but you have to make sense out of life. You understand what that means? Making sense out of life? And this is why most people can’t do it. Because they can’t make sense out of life, let alone make sense out of life and then express it in writing.”

As writers, it’s our duty to live in our heads. And there’s no place more enticing, more exciting, yet at the same time more dangerous and more terrifying than the human mind. Time and again, we have to venture into this place from which some never make it back. Whatever we bring home we have to process, to shape, to form. Until somehow, something worth saying emerges, which often never happens. And so we have to go back.

For the times we do go “oh, that’s interesting,” we then have to chisel an arrow out of the marble block of messy information. An arrow loaded with emotion, dipped in reason, and wrapped in gold. Because otherwise, it’ll never land in the reader’s heart. And at the end of it?

After all the turmoil, the struggle, and the pain, the best we can do is fire the arrow into a sea of dark faces. Because even if we don’t play for the applause, in the end, our fate lies in the hands of the audience. Always. So the best we can do is show up, shoot, and pray.

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303 Life Lessons We All Learn But Keep Forgetting Cover

303 Life Lessons We All Learn But Keep Forgetting

I used to think beyond 7th grade math is only useful for physicists and statisticians. After the rule of three, which allows you to calculate discounts on prices, diminishing returns start to kick in fast.

I’ve remedied that view a bit; geometry and calculus have led to some of histories strongest philosophical insights, but I still like to imagine a world in which our high school table of subjects includes:

  • Human behavior.
  • Relationships.
  • Communication.
  • Body language.
  • Personal finance.
  • Etiquette.
  • Career discovery.
  • Work habits.
  • Creativity.

Until that happens, however, I’m grateful for people like Alexander J.A Cortes, who compile the curriculum of such a school of life for us to learn it now, as adults. On February 25th, he shared a tweet storm previewing his next book titled Untaught Truths of Adulthood, which went viral.

As I read through his nearly 100-tweet-long outpour of life lessons, many examples from my own life popped up in my mind. It’s only natural, for all of us learn many of these things, but we never articulate them. I reached out to him and asked whether he’d be up for a collaboration: The result is his treasure trove in long-form, with my experiences as backup to his insights.

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Use This Storytelling Framework to Craft Amazing Narratives Cover

Use This Storytelling Framework to Craft Amazing Narratives

There is a class of entertainment that is underrated, in spite of its external success: stories about telling stories. Hit shows like How I Met Your Mother, Suits, or Gilmore Girls and blockbusters like Ocean’s Eleven, the Bourne movies, and Fight Club all thrive on their characters’ abilities to launch into enchanting monologues at a second’s notice.

Whoever asks Barney Stinson about his playbook, platinum rule, or Valentine’s Day can expect a full-fledged fake history lesson. Despite what the gang might say, they love it. Because who tells stories like that?

Sometimes, life throws us the same opportunity to tell a story however we want to tell it. It might be an essay for a job application, a speech to your old class, or a new acquaintance asking about a childhood experience. But we’re not a character in a movie, so we never have those stories locked and loaded and often butcher them as a result.

How can we change that?

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How To Eliminate the Number One Cognitive Bias on the Internet Cover

How To Eliminate the #1 Cognitive Bias on the Internet

In 1906, famed English statistician Sir Francis Galton visited the annual ‘West of England Fat Stock and Poultry Exhibition.’ The 84-year-old scientist was obsessed with breeding in his spare time. While I’m sure he strolled along the stalls amidst curious onlookers, he did find the perfect mix of leisure and work: a weight-guessing contest.

An ox was brought on stage before ‘dressing’, which is butcher speak for slaughter and removal of organs. Contestants could then submit guesses regarding the dressed weight for six pence each, which resulted in a variety of prizes, a cool $6,000 in modern-day dollars for the host, and a data set of 787 points for Galton to play with.

As Galton suspected, not even the few livestock experts among the group guessed the correct weight. The best estimate came in at 1,207 lbs, nine pounds off the 1,198 lbs mark. When he calculated the mean of all guesses, however, Galton was shocked: 1,197 lbs.

Imagined as a single individual, the crowd’s judgement was almost perfect.

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Everything Popular Is Wrong Cover

Everything Popular Is Wrong

We remember Oscar Wilde as a poet, a playwright, a player who’d write. Most of us associate him with drama, both in his work and life. The Picture of Dorian Gray, a few pithy lines, an early death.

But when I look at the sea of thoughts that unravels when you click on the author of the most popular quote on Goodreads, I see none of that. I see a philosopher, full of contrarian ideas, paradoxes, and lots of new angles to look at life from.

They remind me of the beliefs of a philosopher we can still talk to: Naval Ravikant. After reflecting on an interview he did with Shane Parrish, I can’t help but notice that some of the most popular sentiments floating around Medium and the web are, well, just sentiments.

“Everything popular is wrong.” One of Wilde’s many polarizing statements. It may be hyperbole, but it’s a starting point for originality. In the echo chamber of self-improvement, some ideas have been circulating for so long, we’ve stopped questioning them.

What if we considered the possibility that these ideas are false?

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