Your Only Job Is to Let Yourself Be Good Enough Cover

Your Only Job Is to Let Yourself Be Good Enough

You know that Coldplay song, Viva La Vida? The one with the strings and choir that tells the story of a fallen king:

I used to rule the world
Seas would rise when I gave the word
Now in the morning, I sleep alone
Sweep the streets I used to own

I’ve always wondered why it’s such an upbeat song. Why it’s called “long live life” when it’s about someone who’s lost everything they had in theirs. Well, Chris Martin, lead singer of the band, once explained the title.

When he was in Mexico, he went to a museum, and, in there, he saw the last painting Frida Kahlo ever made. It’s called Viva La Vida.

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Bill Gates' Most Important Lesson Cover

The Most Important Lesson We Can Learn From Bill Gates

Bill Gates is fascinating for many reasons: his wealth, his habits, his ideas.

The new Netflix documentary Inside Bill’s Brain: Decoding Bill Gates covers them all. It follows his extraordinary journey, from globalizing office software to building one of the world’s most influential companies, becoming its richest man, and now, leading its largest foundation.

But the reason I’m fascinated by Gates has nothing to do with any of that. It’s not his success, or his way of thinking, or his approach to solving the world’s most critical problems with tech. To me, the most interesting thing about him is what he teaches us about what it means to be human.

Throughout the Netflix series, an interviewer asks Gates silly, get-to-know-you questions in quick succession: “What’s your favorite food? What’s your favorite animal? What do you eat for breakfast?” But every now and then, he throws in some curveballs, maybe to catch Gates off guard and get him to veer from his canned responses. Or maybe the show is just edited to make it look like Gates is getting a low-stakes grilling. Whatever the reason, at one point, the interviewer asks this question: “What was the worst day of your life?”

Gates is a composed man. He’s reserved, but seems at ease answering all sorts of questions. But this one is different. He squints. He looks down. He appears to be thinking, but not really. He knows what he has to say — he just doesn’t want to say it. No one would. But finally, he says it:

“The day my mother died.”

There, sitting in the library of his $127 million mansion, is a man who’s achieved everything there could possibly be to achieve, whose life — at least to us outsiders — is defined by his business success.

And yet he didn’t say, “The day Steve Jobs accused me of stealing from him.”

He didn’t say, “The day I was humiliated by getting hit in the face with a cream pie during a visit with Belgian business and government leaders.”

He didn’t say, “The day we were forced to pay $1.3 billion in antitrust fines.”

No, the worst day in the Microsoft billionaire’s life was the day his mother died.

No matter who you are or who you aspire to be, at the end of the day, life is not about money or status or power. It’s not even about legacy.

Life is about people; the people you meet, the people you miss. Even the people you hate. Most of all, life is about the people you love. Some of them will die before you do. Nothing will ever bring them back.

Every one of us has limited time. But when it comes to spending it with those we hold dearest, we might have even less. Gates reminded me of this fact. It’s his greatest lesson of all.

You’re Not Lazy, Bored, Or Unmotivated Cover

You’re Not Lazy, Bored, Or Unmotivated

I don’t know you, but I know this: You have internet access and enough time to spend some of it reading.

This is obvious to you and me, but this non-observation tells me two further, much more interesting things about you:

  1. You are in the top half of humanity’s wealth distribution. That’s right. You may not live in Singapore, Dubai, or even the US or Europe, but access to this all-powerful tool alone puts you in the top 50% — because the other half isn’t even online yet.
  2. You are fighting the modern human struggle. Since you’re here, reading, you’re not busy surviving. You’ve got the basics covered. Food. A roof over your head. It may not be great, not what you dream about at night, but, where you live, the basics of civilization are in place. You know you’ll be around tomorrow. You’re fighting to thrive, not survive.

In this fight, this lifelong battle to fulfill your potential and build a life that makes you happy while also giving you a sense of meaning, you’re not dealing with physical obstacles. You’re trying to defeat abstract enemies.

There’s no one blocking the road to riches. Anyone can get on there. There’s just the market, and, yes, it’s a tough place. But people pay for things every day. Good products, good services, good people win.

There’s no obscure cult guarding the secret to happiness. It’s all in your head. And your hands. Happiness is a consequence of the decisions you make and the people you choose to engage with. Your actions, your emotions, your choices are what you have to work on.

Even if you are facing challenges with physical constraints, like excelling at sports, overcoming a disability, or moving to a place with more economic opportunity, these real-world barriers aren’t what’ll stop you from living the life you want. It’s the hypothetical, made up, self-conjured concepts in your head that will ruin you.

Concepts like laziness, boredom, self-doubt, procrastination, and everything Steven Pressfield would subsume under the term ‘Resistance.

I’m here to tell you: All these concepts are one and the same and there’s only one way to deal with them.

You’re not lazy. You’re not bored. You’re not unmotivated. What you are — what all of us are — is afraid. And the only thing we can do that really helps — the only line of motivation we’ll ever need, the only piece of self-help advice that actually works — is a three-word sentence Nike turned into the most successful marketing slogan of all time after slightly tweaking a serial killer’s last words in 1988: Just do it.

You’re Not Unmotivated

“I’m not motivated” is the dumbest thing I’ve ever heard. What does that even mean? Not motivated to do what? Work? In that case, aren’t you motivated to avoid it? You’re always motivated! Every action human beings ever take is driven by some kind of incentive.

It may not always be an obvious one, like money, but it’s always there. It could be a social incentive, some form of status among your peers, or an ethical incentive, the relief of feeling like you did the right thing, but behind every action lies a driving force, whether it’s happiness, or peace, or satisfying your conscience.

So if you work the counter at a sneaker store and hate every second of it, you’re not unmotivated to change. Heck, I bet you wish you could change much more so than the annoying corporate hack who’s on his third side hustle and pseudo-spiritual journey to inner peace already. But there’s something holding you back. For some reason, it feels like you can’t change no matter what you do. So you don’t even try. But that’s entirely different from not being motivated and it’s only a sign that it’s time to dig into this feeling.

You’re Not Bored

I talked to a girl on Tinder. She was a scrum master and physiologist. She was in business school, but, really, she wanted to study fashion and launch her own creative company. As soon as we touched upon her dream, the conversation tapered off.

Messages took days to come. She was “busy.” On vacation. Didn’t feel like small talk, but wasn’t interested in real talk either. Or getting coffee, for that matter. When I asked her why she even used the app, she spoke the most common lie in the world: “I’m bored.”

She wasn’t bored. Just like you aren’t bored. No one is ever bored anymore. Why should we be? There’s no reason to. We’re 100% connected, 100% of the time. You couldn’t even be bored if you chose to. And that’s the problem: We don’t even try to choose to be bored.

We just pretend we are so we can keep filling our days with meaningless little distractions, like empty conversations on Tinder. Not because we love our entertainment so much, but because we know what lies beneath the stillness: existential dread. Go through the door of boredom, and that’s what you’ll find. The great scientist and mathematician Blaise Pascal once said:

“All of humanity’s problems stem from man’s inability to sit quietly in a room alone.”

Zat Rana has a wonderful interpretation of what he means:

At its core, it’s not necessarily that we are addicted to a TV set because there is something uniquely satisfying about it, just like we are not addicted to most stimulants because the benefits outweigh the downsides. Rather, what we are really addicted to is a state of not-being-bored.

Almost anything else that controls our life in an unhealthy way finds its root in our realization that we dread the nothingness of nothing. We can’t imagine just being rather than doing. And therefore, we look for entertainment, we seek company, and if those fail, we chase even higher highs.

We ignore the fact that never facing this nothingness is the same as never facing ourselves. And never facing ourselves is why we feel lonely and anxious in spite of being so intimately connected to everything else around us.

So no. You’re not bored. You’re terrified of being alone with yourself in your own head.

You’re Not Lazy

Laziness is the scapegoat of everyone who’s trying to capitalize on your claim of “being bored.” “You’re not bored — you’re boring!” is what they’ll tell you. You need a hobby or a calling or a $250 fitness program with a personalized meal plan.

Of course, this too is nonsense. Laziness, like boredom, doesn’t exist. Psychology professor Devon Price explains:

If a person can’t get out of bed, something is making them exhausted. If a student isn’t writing papers, there’s some aspect of the assignment that they can’t do without help. If an employee misses deadlines constantly, something is making organization and deadline-meeting difficult. Even if a person is actively choosing to self-sabotage, there’s a reason for it — some fear they’re working through, some need not being met, a lack of self-esteem being expressed.

People do not choose to fail or disappoint. No one wants to feel incapable, apathetic, or ineffective. If you look at a person’s action (or inaction) and see only laziness, you are missing key details. There is always an explanation. There are always barriers. Just because you can’t see them or don’t view them as legitimate, doesn’t mean they’re not there. Look harder.

Once again, it’s not a lack of motivation, an inexplicable unwillingness to act that obstructs your path to success and happiness. It’s the invisible boundaries in your head that you’re tripping over — sometimes without ever moving at all.

Medicating the Symptoms of Our Only Disease

Laziness, boredom, procrastination, these are all excuses. Not as in “we suck because we succumb to these,” but as in, “we accept these as real problems when they’re just the symptoms.” Because that’s what they are. Surface-level phenomena that all lead back to the same root cause: fear.

My dad once told me this story: A colleague was driving to an appointment with a customer. As he was overtaking a truck, the truck moved into his lane. Seeing his car get crushed from the passenger side and compressing towards him, his animal instincts kicked in. Unleashing an ancient roar at the top of his lungs, he ripped out the gear lever of his automatic gearbox with one hand.

This is an automatic gearbox:

Image via Wikipedia

Clearly, we’re not talking about breaking off a knob on your radio. It’s a heavy piece of machinery, and the lever is properly fixated on it with multiple layers of further constraints built around it. That’s the power of fear. It can make you do unimaginable things.

Luckily, my dad’s co-worker survived the incident unscathed, but now imagine turning this same power not onto your physical environment, but against your own mind. That’s what you’re doing. That’s what you, and I, and everyone you know who’s struggling to realize their dreams is doing.

We’re taking this unbelievable source of raw power and, in lack of real-life threats to hurl it against, we turn it on ourselves. Of course, we don’t do it in outright, uncontrollable fits of rage — at least not most of us and not most of the time. We do it by self-medicating. By concocting and treating symptoms, like laziness, boredom, and other seemingly minor, but actually soul-crushing patterns.

John Gorman calls it “building around fear:”

Fear doesn’t manifest itself like you think, because often times we don’t give it the chance to. Fear isn’t always the sweaty palms that stop us cold in a job interview — fear is generally what prevents us from applying in the first place. It’s so subtly limiting that we often build around it without even noticing it’s there.

That’s why our long list of symptoms is so widely condoned and accepted. Society is playing a big, global, silently agreed upon game of “let’s hide the truth and move on with our day.” We want the cover-ups. And so in our day-to-day, it all looks the same; it all looks harmless.

The thing with fear is on a surface level it’s indistinguishable from laziness. 90% of the time it’s the former, and 90% of people will assume it’s the latter.

So instead of seeing everyone rip their gear levers out of their cars, we see them staring at their phones on the subway. We see them eating 4,000 calories in a single meal, playing 12 hours of video games in a day, or consuming weed, alcohol, and potentially worse drugs in the span of a few minutes. We see their outraged comments on social media, their finely curated highlight reels, their long or short list of small or intense vices, and we think, “Hey, these must be valid issues I have! After all, they have them too.”

No. The one true problem we all share is fear. We just choose to medicate it differently.

The Dog That Keeps on Chasing

Just like there is no reason to be bored anymore, there is no need to have any other problem in your life than fear. I mean, geez, that list is long. The number of things you can be afraid of is endless.

You’re afraid of dying early despite having no factual indication whatsoever that warrants believing you actually will. You read about plane crashes and armed robberies and natural disasters and newly discovered parasites and it all feels like it’s out to get you when, in fact, they’re all 0.01% incidents spun perfectly by the media to drill into your not-very-thick-skinned amygdala.

You’re afraid of being alone because well, existential dread, but also because it looks weird and gets weird looks, and if your parents haven’t asked why you’re still single yet, your friends most certainly have. You’re afraid of not meeting social expectations even though we all keep telling each other there are no more social expectations, afraid of talking the way you want to talk with your boss, your customer, and especially the dude you keep staring at at the café because for all you know, he’s your boss’s boss.

You’re afraid of writing chapter one of your book because who thinks that’ll ever work out, but you’re also afraid of wasting ten more hours watching Game of Thrones, especially now that you’ve already seen the whole thing twice. You’re afraid of never being rich, but not nearly as much as you’re afraid of losing whatever little you have, because how are you supposed to live without your IKEA living room table, your $500 iPad, or your custom-design wall decal of a world map highlighting all the places you’ve visited already?

This is just the tip of the iceberg. I could keep going all day. Fear of failure, fear of success, fear of looking stupid, fear of losing something or someone, fear of fear, fear of wasting time or not having enough, fear of not being good enough, smart enough, pretty enough, thin enough, or inadequate in any sense whatsoever — your mind is littered with fear.

There are real fears, fake fears, the kind of fears you can neatly convert into boredom or laziness and dismiss at the surface, and the kind that makes you freeze right down to your bones in front of your computer screen despite absolutely nothing happening at all.

Now, here’s the thing: In order to deal with all these fears, you could spend thousands of dollars to further support the billion-dollar self-help industry which lives off reaffirming all your irrational jitters and nods along fiercely whenever you talk yourself into yet another cover-up. You could buy a new book from a new guru each week, collect a stunning array of probably-placebo supplements on your shelf, and attend a new seminar with a new pyramid scheme that is totally going to work every six months. Or, you can wake the hell up.

Wake the hell up and realize: it’s all the same thing. It’s all. The same. Thing. Fear. There is nothing else and there never was. Never will be. It’s the same, godawful, rotten, dark creature that’s always plagued us, and it will continue to invent new tricks till kingdom come. But, at the end of the day, it’s all fear.

You have to find a way to live in spite of fear.

That dog is going to keep chasing you until you die. And some days, it will get to you. But it can never — never — stop you completely. You have to keep moving. Always. Forever. The day you run into the bright light at the end of the tunnel, I want you to look back and give the finger to that dog trailing behind. Smiling. “Screw you, I won this! I made it. And I did it my way.”

The Cure

Now, I’m not qualified to talk about fear any more than the guy at the corner store. I hold no degree in psychology, no certificate from some brain research institute, heck, I have zero formal training as a writer. But, like you, I have lived with fear my whole life. And, somehow, I’ve still arrived here. I have a job I love, lots of time, few complex structures in my life, and would describe myself as a happy, positive, optimistic person. I don’t know much and have my own issues to resolve, but I sure feel okay taking life one day at a time. And I think that’s what it’s about. Beat the dog. Again. And again. And again.

My theme for this year is ‘Focus.’ Across all areas of my life, I’m trying my best to drill down to what really matters. Projects. People. Parts of those projects and how I talk to those people. How I manage my time, my energy, my life.

The one thing that has helped me show up consistently in spite of fear, particularly with writing, but in other places too — and I have thought long and hard about this — is some version of Nike’s glib, cliché, annoyingly obvious slogan: Just Do It.

Because besides being glib, cliché, and annoyingly obvious, it’s also universally, inescapably true. “Just Do It” isn’t an elegant solution and certainly not a perfect one. It’s not dismissive or snobby but empowering and humble. It’s motivation. Inspiration. Action. Energy. And truth. And that’s why it’s the most brilliant piece of marketing of all time.

People don’t realize how deep this slogan is. I don’t think the creators did when they came up with it. They didn’t mean it to be. But it is. However, you can’t see that when you get hung up on its immediacy. “If it were that easy, don’t you think everybody would ‘just do it?’” No, no, no. You’ve got that all wrong. That’s not what it’s about. It’s about something a guy named Marcus Aurelius told himself 2,000 years ago:

“You must build up your life action by action, and be content if each one achieves its goal as far as possible — and no one can keep you from this.”

If all we did was focus on the task right in front of us, we’d accomplish 99% of our goals and then some.

Sure, we’d still have to pause and reflect on occasion, and not all goals would turn out to be worth chasing in the first place, but we’d just…get there. Don’t you get it? This is everything. All you need. The whole strategy. But it’s more than that still. It’s also a tactic. Because another consequence of a relentless bias towards action is that there’s no room for self-doubt. You don’t have time for big picture concerns when you’re doing. And I don’t mean running around all day like a rat in a maze. I mean steadily engaging and re-focusing on the task at hand. Even if it’s relaxing. Whatever the next small step is. Because the next small step is always doable.

Let’s talk a little more about what living “Just Do It” means.

“Just Do It” as a Strategy

A strategy is a long-term approach to getting what you want. A set of behaviors you’re committed to, a line of principles you’re unwilling to compromise.

Amazon’s strategy is to be the most convenient place on the internet to order stuff from. That’s “the way they do business.” Almost everything they do serves that strategy. The whole point of a strategy is that it can’t possibly work out tomorrow. It’s only efficient if you stick to it, and, because it’s a fundamental guideline in how you make decisions, it’s hard to change. If Amazon changes their strategy, all their hard work goes out the window. If they started being hell-bent on quality, they’d have to shrink their product range to the point of inconvenience. So they don’t. The strategy is set and maintaining it all these years has served them well.

Using “Just Do It” as the strategy, the operating system of your life, means committing to figuring it out on your own.

No more gimmicks. No more wholesale adoption of get-rich-quick schemes, diets with pointless rules (“never eat celery!”), and fake silver bullets you know can’t possibly keep the promises they make. You chase your goals based on what you believe in. If you think art should be free, then make art for free and get sponsors or donors. If you don’t believe in remote work, rent an office and hire locally. If you see the people in your country just not getting what you’re trying to do, move.

“Just Do It” is the best advice because it’s the only advice that works.

When I started writing, I gave lots of specific tips in my articles. “Here’s how to set goals, have a morning routine, be productive.” But specifics are full of hindsight bias. I’m only giving you the final 10% that worked and that worked for me in particular. The last iteration of all the cycles I’ve gone through. The messy 90% of the journey that led me there? I left those out completely. I might have tried 15 different things over the course of two years to finally nail my morning routine — but now I’ve turned that last, functioning process into a pattern and am telling you how to do just that step by step.

Am I even talking to the right person? Who is it for? Because if I’m talking to “me-from-two-years-ago,” then I’m talking to the wrong crowd. And if I do catch you at the point where you’ve covered the 90% of your own journey, well, then what do you need me for? My specific advice is only going to work for a tiny fraction of people who happen to be in the right place at the right time and for whom it will click immediately. Everyone else who still needs to go through the random 90% in their journey will be left out in the cold. Still feeling alone, still stuck with their fears. Except now, they’re disappointed too.

“Just Do It” may not be perfect, but at least it clears the air from the start: Yes, you are alone, but you also have everything you could ever need to figure things out. You will make many mistakes, and you’ll have to take responsibility for each and every one of the countless choices you’ll make on your own dime. But since no one on this planet can give you the perfect answers to the questions created by your unique, once-in-a-lifetime circumstances, choosing proudly and continuing to move forward is not just the best thing you can do, it’s also the right thing you should do.

That’s why I now keep saying things like “just start” and “get off your butt” and “go do things.” Because specifics won’t help. Fear or no fear, for each next challenge and next chapter, you’ll have to get through that messy, random part. You have to make your mistakes. Forget the advice. The empty promises of “proven plans you can follow.” There is no such thing. Summon your confidence. Be proud of who you are. Have faith in yourself. Pick your own battles and how you’ll try to win them. Commit to “Just Do It” as your strategy of getting everything you want out of life.

“Just Do It” as a Tactic

A tactic is a short- to medium-term course of action that serves as an attempt at living up to your strategy. “Given our strategy, this is the next thing we’re going to try.”

Going back to Amazon, Prime is a tactic. Launching a program that offers faster delivery, exclusive products, and extra discounts at a fixed price per year gave them the answer to the question: “Will people pay us to make ordering online even easier for them in a predictable, calculable way?” Based on the revenue they made from the new service, they concluded the answer was “yes.” Had it been “no,” then Amazon would’ve shelved Prime and that would’ve been the end of it. Compared to the commitment required by a strategy, a tactic is just a wet wipe. If it’s not enough, you toss it and pull out the next one. No hard feelings.

“Just Do It” as a tactic is refusing to let everyday hurdles get to you while relentlessly focusing on the next, smallest action you can control.

Your boss didn’t like the presentation? Fine, you do it over and show her again. You’ve run out of clients and your freelance business never really got off the ground? Fine, you shut it down and start from scratch. The girl behind your dream profile ghosted you for no apparent reason and made you feel miserable? Fine, you delete the app and try another way of meeting people.

All professional athletes ever do is to focus on the next play. How do we convert this move? How do we recover these inches? How can I get the ball out of the bunker? All year you worry about minutes, inches, seconds — and by the end of it, you’ve won the championship without ever thinking about it. Michael Jordan’s so-called “next play speed” was less than a second. He’d score, run back to defend, steal the inbound pass, lose the ball, then run down the opponent.

A “Just Do It” approach to managing your day-to-day brings down your next play speed, and you’ll be happier because of it.

The faster you can re-center after you complete something or get rattled, the better. Having a high next play speed also leads to improved happiness because it simply leaves you with little time to even worry about the picture. There’s no wiggle room to dance around your fears, but also not enough space to let them get to you. What’s the next play? What’s the next play? What’s the next play? That’s all you’re ever asking.

Again, this isn’t to say you should never rest or that you’ll never have moments where the dog creeps back around the corner and stares at you with unblinking eyes. It’s to say that, with this focus, it’ll happen far less often and you’ll feel more confident in handling it when it does. Once you’ve chosen a strategy, a set of long-term plays you want to make, forget the big picture. Keep your head down. What’s the next play? Figure it out. And then just do it.

Make a Promise to Yourself

I don’t know you, but I know this: You’re fighting the modern human struggle. You have been equipped with everything you need to accomplish everything you’ve ever dreamed of and a whole lot more. You’re not scraping around the bottom of human existence. You know you have it in you, and the only thing that can make it all come crashing down are the ghosts inside your mind.

Those ghosts are here to stay in all their nefarious, despicable, irrational forms, but you and I both know you can’t let them stop you. You won’t let them stop you. You’re going to use your gifts and use them to the best of your ability to fulfill your potential.

You’re not unmotivated. You’re not lazy. You’re not bored. In a world where you walk around without blinders on, these things don’t exist. You are afraid. Like me. Like your neighbor. Like all of us. We are all afraid. And yet, we are still here. So every day, choose to be here. To hold a flashlight in the face of your demons and say, “I’ve played your games before. I know who you are, and you all look the same to me.”

Nike’s simple, mainstream, maybe even trite but genius mantra is the perfect reminder of how simple and straightforward, yet how demanding and strenuous this lifelong battle is. “Just Do It” is the song we grew up on, the ad that made us smile and clench a fist in fierce resolution. It may be a corporate marketing ploy, but it’s also the spirit of human potential, of the original American Dream.

Using this motto as both your strategy for living your best life and the tactic to see it through will accelerate and clarify your personal growth in ways no self-improvement gimmick ever could. It’s a contract, a promise to yourself to live life on your own terms and not be swayed by the events in it or the tricks your mind plays on itself. It’s not a miracle drug and it won’t lead to a guaranteed happy ending, but I think it’s our best shot at looking back on the brief time we spend on this earth with pride instead of regret.

And if that’s not a cause worth fighting for, a promise worth keeping, then I don’t know what else to tell you. Except “Just Do It.”

The Only Way to Find Success Is to Relentlessly Forgive Yourself Cover

The Only Way to Find Success Is to Relentlessly Forgive Yourself

Last week, my sister came to visit. It was awesome. We saw Mike Shinoda, got ice cream, and tried lots of great food. I love her and I’m glad we hung out.

But for some reason, whenever I go to an event, a friend stops by, or the week is just generally slow, I still feel like I should get as much done as I usually do. Like I should create the same output, regardless of the time I take off.

That’s impossible, of course. But it creates guilt and that guilt is the real problem. Guilt is a useful emotion. As opposed to shame, it makes us want to step up. To rectify what we did wrong.

But when it comes to being productive, there’s nothing to rectify. It’s not like a crooked picture you can just push back into place. Your life is continuous and each moment is a small dot on a long line. Work is such a big part of that line that it’s impossible to see how each dot shapes it day-to-day, week-to-week, often even year-to-year. Unlike other things we feel guilty about, you can’t just go back to the café, pay the bill you forgot, and reset the karma balance to zero. Because there’s always more work.

And so it may feel like focusing for one hour in the evening makes up for a bad day, but who wants to spend their entire life salvaging leftover scraps of time? That’s a surefire recipe for unhappiness. The solution lies on a higher level.

Who’s to say it was a bad day in the first place? Maybe you needed rest. Maybe you were affected by something in your subconscious. Why can’t we suspend that judgment altogether? Jim Carrey has a great metaphor for our moods:

“I have sadness and joy and elation and satisfaction and gratitude beyond belief, but all of it is weather. And it just spins around the planet.”

Shame, guilt, regret, these are also just weather phenomena. External conditions that’ll sometimes swing by your planet.

Of course, it’s hard to constantly practice this non-judgment in advance. To go into each experience without attachment or expectation. We’re human, after all. We fail. We let things get to us. And so we need to learn to pick ourselves back up. To realize when we’re complaining about the weather and stop.

The only way to do this over and over again, to keep moving forward no matter what happens, is to relentlessly forgive yourself. Forever and for everything. You won’t always do it immediately, but try to do it eventually.

Note that forgiving yourself is not about letting yourself off the hook. It’s not an excuse to not learn from your mistakes. It won’t guarantee it either, but without forgiveness, you can’t learn anything. Because regret is in the way. You must say: “Okay, that’s done, how will I move on and what will I change?”

This applies to all kinds of emotional weather you’ll experience, but when it comes to productivity, to using your time well, it’s especially important. Only forgiveness can remove the friction of guilt. The nagging that prevents you from picking up the pen again. From continuing to just do things.

We all have different definitions of success and that’s a good thing. For some, it’s raising their kids to exceed their own accomplishments. For others, it’s fighting for a cause or using art to change how we think. And some just want to live quietly and enjoy the little things.

But no matter what end work serves in your life, you’ll never do enough of it if you constantly kick yourself.

Forgiveness is the only way.

Why don’t we talk about this? When we’re looking for ways to move on, why do we encourage everything from resting to trying hard to having a purpose to proving someone wrong, but not loving yourself when all of these fail?

I don’t know. Maybe, it makes us feel like frauds. To say “alright, let’s move on,” when others had to pay stricter consequences. Maybe, forgiveness isn’t sexy enough. Not a compelling reason to continue. Or, maybe, it’s the hardest of them all to believe in. To actually mean it when you think it. Or say it.

I’d put my money on that last one.

It’s good to practice non-judgment. It helps me a lot every time I succeed. But often, I don’t. And then I’m wrestling with myself for forgiveness. I’d much rather learn to consistently win that second battle. The first one isn’t lost, but I know I’ll never reach perfection. Forgiveness, however, is always available.

It’s as if the healthiest option is right in front of us, but we’re too blind or stubborn to use it. Too scared to allow ourselves to move on. Well, I don’t know you, but here’s permission to forgive yourself. I hope you’ll exercise it. It’s time. Have courage. Move on. Turn the page. And don’t look back.

Maybe, life is not about finding the straightest path to success. Or the simplest. Or even the smoothest. Maybe, it’s about finding one, just one, that allows you to get there at all. But that requires letting go of our old beliefs.

Mike Shinoda is a lead member of Linkin Park. On his current record, he’s processing the loss of his best friend and band mate of 20 years. Imagine how much forgiveness that takes. It’s got sad songs, angry songs, desperate songs, helpless songs. But there’s also one that’s light. Optimistic. Forgiving.

Maybe, in our own quest for being kinder to ourselves, all we have to do is act on its lyrics:

And they’ll tell you I don’t care anymore
And I hope you’ll know that’s a lie
’Cause I’ve found what I have been waiting for
But to get there means crossing a line
So I’m crossing a line

Everything I Know Is True Cover

Everything I Know Is True – My Entire Life in 55 Lessons

The German poet Rainer Maria Rilke once said:

“Death is being alive and not knowing it.”

I guess until 2012, I was dead. It’s not like I wasn’t living. I was trying my best and, most of the time, I was happy. But I didn’t realize it and so I was unable to appreciate the vastness of this incredible experience called life.

I didn’t know who I was. How much I could change. That I could shape life as much as it could shape me. So when I read something that hinted at these things for the first time, I began a lifelong journey: the quest to know myself.

Seneca said it takes a lifetime to learn how to live, just like it takes a lifetime to learn how to die. But with each new piece of the ever-changing puzzle you find, you get a little closer to your true self. To being alive and knowing it.

More importantly, you’ll develop the confidence to express that self. To not be trapped by dogma and societal doctrine. I’ve only just begun, and there’s infinitely more to discover, but here’s everything I know to be true right now.


  1. The most important part of figuring out how to live is asking the question.
  2. “I don’t know” is not an admission of defeat, it’s the start of empowerment.
  3. Most of the solutions to life’s challenges lie in sitting with yourself.
  4. The only person you’ll spend the rest of your life with is you.
  5. Imagination is our most powerful ability. It is also the most dangerous.
  6. If you run out of kind words for yourself, stop talking.
  7. Empathy is learning to look in the mirror and not hate what you see.
  8. The truth about ourselves is what we choose to believe.
  9. Freedom is always internal. Whether ‘to’ or ‘from,’ it starts in the mind.
  10. Having a choice matters more than whatever choice you make.
  11. Love is not a noun, it’s a verb. And it starts with loving yourself.
  12. We should believe more in what we create, less in what we emulate.
  13. We can’t choose what we’re raised to value, but we can choose to change.
  14. What we learn alone is what we carry into our interactions with others.
  15. All relationships in life have mutual effects. Everything is connected.
  16. Comparison is not just the death of joy, it is also the birth of misery.
  17. It’s better to be curious than judgmental and impossible to be both at once.
  18. Study the failures of those around you, not the wins of those far away.
  19. Our fixed point of view is an individual limit, but a collective strength.
  20. Changing your perspective is hard, but let it always be your first try.
  21. How much we learn is limited by how open-minded we are, not time.
  22. Aging won’t free you from stupidity. Only learning will.
  23. A mistake is only as valuable as the time you spend thinking about it.
  24. Minimalism is not about physical space, it’s about making room to think.
  25. Every lesson in life comes at the expense of unlearning another.
  26. Seeing clearly is holding different truths in your head at the same time.
  27. The more you listen, the smarter you get. Listening leads to learning.
  28. The smarter you get, the more you listen. Learning leads to humility.
  29. The best tools always put you in control, even when you’re not using them.
  30. Books are infinite. If you treat them right, they’ll keep on giving forever.
  31. We can’t delegate our responsible use of technology to technology itself.
  32. When we make technology our ideology, we let our tools form our identity.
  33. You don’t need an identity to have a life.
  34. The only way to stay true to who you are is to change every day.
  35. There is no right set of habits. Just the ability to adapt at the right time.
  36. Know how to build and break habits and you’ll always flow with change.
  37. Reality consists of subjects and verbs. We supply all the adjectives.
  38. The only place where we can truly live is the present. It all happens here.
  39. Peace of mind relies on having faith in present-you.
  40. Often, the easiest way is the hard way. More effort, but less competition.
  41. Few things that are risky are actually dangerous.
  42. Social acceptance is a bad metric for making choices and tracking success.
  43. When the outside world is loud, be quiet inside.
  44. Your work should reflect who you are, not what you want your life to be.
  45. Detachment bears authenticity, expectations cloud your thinking.
  46. The easiest way to attract what you desire is to deserve what you want.
  47. Wanting what makes you happy requires wanting the right things.
  48. Half of happiness is learning to love everything you don’t have.
  49. If you travel because you’re unhappy, you’ll never reach your destination.
  50. Happiness is a spontaneous byproduct, not a permanent state.
  51. Death will be an interruption.
  52. Your legacy will be determined by the perception of others. Not you.
  53. Everything that’s part of the grand circle is destined to die. Including us.
  54. What you do in your one life will be everything you ever do.
  55. If we act accordingly, life is long enough for most of us.
How To Deal With The Adversities Of Life Cover

How To Deal With The Adversities Of Life

On July 19th in 64 AD, a fire broke out in Rome. Within just six days, the world’s most prosperous city was almost completely destroyed. Ten out of Rome’s fourteen districts burned down to the ground, leaving dozens of buildings in ruins, hundreds of people dead, and thousands more homeless.

To this day, historians argue whether emperor Nero ordered the fire himself to take credit for the splendor of a rebuilt Rome. Regardless of the disaster’s origins, rebuild the city he did, in part thanks to a big donation from Lyons.

Just one year later, Nero had a chance to return the favor: Lyons, too, burned down. While he sent the same sum, Rome’s premier philosopher thought about the irony of it all. Remembering when he stood in the rubble of his own city’s decimated remains, Lucius Annaeus Seneca shows empathy for a friend:

“Sturdy and resolute though he is when it comes to facing his own troubles, our Liberalis has been deeply shocked by the whole thing. And he has some reason to be shaken. What is quite unlooked for is more crushing in its effect, and unexpectedness adds to the weight of a disaster. The fact that it was unforeseen has never failed to intensify a person’s grief.”

You may not have had to mark yourself as ‘safe’ on Facebook during a fire, an earthquake, or a tsunami, but you’ve surely had things go very wrong very suddenly. Maybe you got fired instead of promoted. Maybe a loved one died unexpectedly. Maybe an illness disabled you for three months out of the blue.

We’ve greatly reduced the toll on human life taken by natural disasters since the Roman age, but as individuals, we’ll all encounter surprising twists of fate at least a few times over the course of our life. If these twists are unfortunate, their suddenness adds to our pain. At worst, it might incapacitate us for years.

When adversity is all but guaranteed, how can we stop it from paralyzing us?

The Jurisdiction of Fortune

Never one to point out a problem without a solution, Seneca offers multiple comforting alternatives. The first and most obvious is preparation:

“Therefore, nothing ought to be unexpected by us. Our minds should be sent forward in advance to meet all problems, and we should consider not what is wont to happen, but what can happen.”

Humans aren’t perfect. Our brains are flawed and as individuals, we all have a unique, but limited perspective. Nonetheless, being the simulation machines that we are, few things are inconceivable to us. We might never be able to expect everything, but we can make a lot of accurate projections.

We can ruminate on the duration of the good times we live in and consider what’ll happen if they end. We can extrapolate some of the bad eventualities bound to come and make guesses where they will come from. Finally, we can acknowledge that, contrary to Murphy’s law, not everything that can go wrong will — but it might. As we make plans and execute them, this helps.

The second thing Seneca offers to his friend Liberalis is perspective:

“Therefore, let the mind be disciplined to understand and to endure its own lot; let it have the knowledge that there is nothing which fortune does not dare — that she has the same jurisdiction over empires as over emperors, the same power over cities as over the citizens who dwell therein. We must not cry out at any of these calamities. Into such a world have we entered, and under such laws do we live.”

It’s true that life may sometimes render even our best efforts useless, but in this powerlessness, at least we are not alone.

Even nature itself is no match for a universe governed by the forces of change, Seneca says. Mountain tops dissolve, entire regions perish, hills are leveled by the power of flames, and landmarks are swallowed by the sea. And yet, not one of these events can live up to the rumors about it we indulge in. Especially because often, setbacks are actually the beginning of something better.

While these are all formidable coping mechanisms, somehow, none of them seems to capture the true essence of the problem. Lucky for us, Seneca did.

Finding True Equanimity

Despite Seneca’s various attempts at providing relief, when it comes to fate’s toughest blows, there is a sense of discomfort that’s hard to shake. The mere thought of losing a friend or watching our house burn sends shivers down our spine. That’s because at its core, all adversity reminds us of a dark truth:

“It would be tedious to recount all the ways by which fate may come; but this one thing I know: all the works of mortal man have been doomed to mortality, and in the midst of things which have been destined to die, we live!”

We live in a world in which everything has been designed to die. Including us.

As a result, it matters not so much if our misfortunes are unpredictable or if they happen to someone else rather than us, for these modalities merely determine the intensity of the underlying, universal reminder: all things die.

It’s painful to watch anything crumble, knowing full well we’re bound to meet the same fate one day. Every dried plant, every dead animal, every decaying building, broken chair, and crumpled piece of paper; they’re all constant little notices that, one day, our time too will be up.

Facing this truth is uncomfortable, but it is exactly in this confrontation where true equanimity lies. According to Seneca, death is the equalizing constraint allowing us to “make peace again with destiny, the destiny that unravels all ties:”

“We are unequal at birth, but are equal in death.”

Emotional suffering is a subtle complaint about the unfairness of life. Why didn’t your relationship last? Why weren’t our career expectations met? Why do fake news, armed robberies, and disturbing videos exist? All of these are moot questions once you accept that everything eventually comes to an end.

We can’t predict all of life’s eventualities, but we also don’t need to, because every possible outcome is still an outcome that will pass. Life has always consisted of both creation and destruction, the universe’s balancing forces.

If anything, we are the ones beating the odds. Our very existence is defiance. Maybe that’s why we’re so easily upset by it. We’re the ones who get to live the longest, to witness the world and what’s in it, to contemplate the circle of life.

This is the condition we lament when, actually, we should be grateful for it.

A Strange Fact of Life

Earth has always wreaked the occasional havoc on its inhabitants. And while our grasp on fortune’s worst calamities gets stronger and stronger, no one can dodge all of life’s curveballs.

Because abruptness adds emotional anguish to our many challenges, Seneca suggests we should prepare for all imaginable possibilities. Like setting the dinner table every night, it won’t protect us from uninvited guests, but it’ll allow us to welcome them when they show up at our door and at once begin.

We are also not alone in facing our ordeals, for fate makes halt for none. Neither our cities nor our neighbors will be spared; even nature must remake itself. Luckily, every rock bottom we hit is a chance to build something better.

Unfortunately, none of Seneca’s great advice can shield us from the true source of adversity’s paralyzing discomfort: we live in a world destined to die. The transience of life is tragic and we don’t like being reminded of it.

At the same time, it is this very fragility that unites all things in the universe.

Only if we embrace it can we move past the expendable questions that make our lives miserable. There is no need to prepare for every case, because all cases are subject to change. Mortality is the great equalizer, but what prelude could offer more cause for gratitude than the experience of being human?

It goes back only to medieval Persian poets, but the old adage might as well stem from our favorite Roman philosopher himself: this too shall pass.

It’s a strange, but also rather beautiful fact of life, don’t you think?

The Day I Realized I Couldn’t Beat Time Cover

The Day I Realized I Couldn’t Beat Time

Today would’ve been my grandma’s 76th birthday. Sadly, she’s been dead for ten years. Cancer. Ugh. I hate the very word. And while no one should lose their grandma at 17, let alone a parent, people do every day. That’s life.

Luckily, I had a great time with my grandma while she was here. She taught me a lot. I guess all of the people closest to us can, if only we pay attention.

Grandma was born in East Germany even before East Germany became a thing and she embodied that mindset down to the clichés.

She was very frugal, downright cheap at times, but it kept the household and my grandpa’s architecture firm together. Except when it came to making gifts, where too much was never enough and she always gave freely.

First and foremost, however, my grandma was a comic. She was kinda clumsy, so she’d always get herself into some mess and then laugh at it from the bottom of her heart. One time she backed right into a stall at the farmer’s market, sending fruits and veggies all over the place. She’d often drop things and laugh at everything that happened whenever we played board games.

She dipped literally all foods into her coffee, from cake to cookies to ham sandwiches. Nothing was safe. She also had the sweatiest feet anyone’s ever seen and she laughed at that too. I can’t think of anyone who lived more by that famous quote:

“Life is too important to be taken seriously.” ― Oscar Wilde

Laughing at life is the thing my grandma taught me that’s most worth remembering. But there’s another big lesson I wouldn’t have wanted to miss:

None of us can beat time.

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What If Our Addictions Are What Makes Us Successful? Cover

What If Our Addictions Are What Makes Us Successful?

I have a theory:

Everyone’s addicted to something.

Not addiction in the clinical sense. I’m not talking about a chemical imbalance that might lead to substance abuse. That should be treated professionally.

When I say ‘addicted,’ I mean that you do something just a little more than you probably should. And even though sometimes that “just a little” isn’t all that little anymore, if you had a shrink, he wouldn’t recommend sending you to Shutter Island just yet.

Here’s an example: When I was 15, I was addicted to soccer tricks.

I would watch all the Nike commercials and try to copy the moves those guys had. For about three years, I spent three, four, sometimes eight hours a day outside or in our basement and practice. I found a community online and we had competitions. We filmed videos. And in Germany, we were the first few dozen people to kickstart this movement.

Always practicing.

Sadly, my knees are f*cked. Always have been, really. But putting constant pressure on my legs and jumping up and down on the tarmac didn’t help. So in 2008, I made a final video, then quit. I wasn’t forced to. It was a decision.

Here’s another example: When I was 18, I was addicted to video games.

I’ve been a gamer since I was 8. That’s when my parents gave me a Nintendo 64. I’ve played everything from Super Mario to Final Fantasy, from Pokémon to Call of Duty, from Warcraft to Blobby Volley. From 16 to 18, I spent my nights playing Counter-Strike on modded servers, trading items in Diablo 2, and kicking alien-ass in Halo sessions with friends.

But when I was 18, I really hit my stride. I bought an Xbox 360 and started chasing GamerScore. Every game had a maximum of 1,000 points you could score for achieving various things. Usually, that meant beating the story on all difficulty levels, completing side quests, pulling off certain stunts, kills, etc.

It’s the perfect system. On top of the flow experience you get from each individual game, you now have an incentive to play as many games as possible. What more, it allows for optimization, because you can focus on the 20% of tasks that give you 80% of the points, then move on. Sometimes, I would get 2–3 games from the video store on Friday, beat them all over the weekend, then return them Monday and pay 3–5 € per game. It was fun.

There was only one other guy in our city who did it as “professionally” as I did. I never caught up to him, but I was at 24,500 GamerScore before I quit. After my first semester at college, I realized it wasn’t a priority, so I sold my Xbox and that was that.

Do these things officially qualify as addiction? I don’t know. But in hindsight, I can tell you that’s exactly what they were. Because that’s what they felt like. They weren’t bad, crippling addictions. I enjoyed them. I was happy. But addictions nonetheless. From the outside, however, most people would have called them hobbies. Some might have called them excessive. But the one thing every person would have told you is that I was good at these things.

I was successful.


I have another theory:

All worldly success follows from channeling our addictions.

Let’s take your hypothetical friend John. John is the Fonz in your college class. He has the face of an angel and the tongue of a stand-up comedian. His hair falls in waves when he hops into his Camaro convertible and drives off. As a result, he always has two girls on every arm and a whole lot more chasing him. He gets more Tinder matches in a day than you get in three months.

As you would expect, John is constantly “going steady” with someone else. And when something does turn real, he disappears into his new relationship for a few months, only to emerge again at the fall term frat party with an empty passenger seat. In short: John’s got game out the wazoo.

To the outside world, John is successful. Men think he’s a hero, women desire him. Inside, however, John might be completely happy, completely miserable, or one or the other, depending on the time of day. We can’t know.

But even just looking from afar, if you strip away our various, often crooked definitions of success, you can see that John is simply addicted to love. Every aspect of it. No matter how much of this addiction is enabled through luck vs. conscious effort, it’s the lens he chooses to live his life through.

That’s not to say we can’t have multiple lenses. You can be a little addicted to love, a little to food, and a little to video games. As a result, you might be in a stable relationship, only slightly overweight, and halfway decent at Call of Duty. But it’s not as “productive,” to use the word in a perverted sense, as an all-out addiction to only one of the three.

Whatever messed up standard the world has to measure how successful you are at something, if you’re addicted to it, you’ll do just fine. The problem is that the world seems to have twisted standards for everything.

But is that really a problem, then?


I have one last theory: it’s all meant to be this way.

Addictions are the clips the universe puts on people’s wings, for if humans could fly, they’d be burned by the sun.

I don’t think people without these minor addictions exist. But I also don’t believe this mythical, balanced person is an ideal we’re meant to aspire to.

Excessively engaging with the world is our way of dealing with the ridicule of the cosmos. We’re dropped into this life knowing full well we can’t take anything out of it when it’s our time to leave — and we’re supposed to play nice? I don’t think so. I think we should cause all the ruckus we can.

What’s dangerous is when we let the world’s corrupted standards dictate where we spend our disproportionately allocated chunks of time. It’s okay for inner motivation to trigger our irrational dedication to something, but outer success can never be the reason to keep it around.

When I quit freestyling, that was me finding the strength to prioritize my health over being a pioneer. When I quit gaming, that was me forfeiting a competition where there was nothing to win except respect.

In the zone (2008).

These addictions were initially fueled by fun, but once the world pushed the right buttons, my ego took over and it became very easy to see my limitations. When that happens, the only answer is to let go. You’ll either find your way back or realize it was never the right addiction in the first place.

This isn’t meant to advertise this definition of ‘addiction.’ I’m not saying we should all dig our own rabbit holes. If you have your balance and like it, by all means, enjoy. What I am saying is that if you’re already down the burrow, don’t worry. Most of us are. Just don’t let the world shut you inside.

Me? Nowadays, I’m addicted to art. I work way more than I should and I can’t stop thinking of things I want to create. Sooner or later, the world will probably tell me that I’ll have to keep doing it in order to nail its definition of success. Whenever that happens, all I want is to remember why I started.

I hope I’ll be able to. I really like this one.

Life Is Full of Cosmic Jokes Cover

Life Is Full of Cosmic Jokes

Someone once asked Neil deGrasse Tyson what the most fascinating thing about the universe was. As if having prepared for the question his entire life, he launched into a full-blown speech:

“The most astounding fact is the knowledge that the atoms that comprise life on Earth, the atoms that make up the human body, are traceable to the crucibles that cooked light elements into heavy ions in their core. Under extreme temperatures and pressures. These stars, the high mass ones among them, went unstable in their later years. They collapsed and then exploded, scattering their enriched guts across the galaxy. Guts made of carbon, nitrogen, oxygen and all the fundamental ingredients of life itself. These ingredients become part of gas clouds that condense, collapse, form the next generation of solar systems. Stars with orbiting planets. And those planets now have the ingredients for life itself.”

Wow. That’s quite the image to hold in your head. And how impressive the cocktail of life just one planet, our planet, has mixed from these ingredients:

And while we, the species of humans, have come out on the very top of this tree, we’re still just a branch. A tiny splinter of the universe. The genetic difference between the smartest monkeys, chimps, and humans is 1.2%. That’s why they and our toddlers still share many behaviors. So when asked about the possibility of alien existence, Tyson imagines the same gap:

“If aliens came and they had only that much more intelligence than us — the gap that is between us and chimps, and we have DNA in common — if they were only that, they could enslave the entire earth and we wouldn’t even know it. Maybe that has already happened. And we are living our lives as though we are expressing the free will of the human species, yet we are nothing more than an ant farm. On their shelf. So we are their entertainment. Not even worthy of investigation beyond what we look like in their terrarium.”

It’s funny, isn’t it? This contradiction. We are the pinnacle of evolution, and yet, we know next to nothing about the context we’ve been dropped into.

I may not wear a lab coat at work, but I’m a little bit of a scientist myself. Every day, I try to parse a small fragment of that context and make sense of life. Through writing, especially over the past year, I’ve discovered there are many ways this grand, cosmic contradiction is baked into life itself.

Here are 12 of the biggest jokes the universe plays on us.

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Imagination Is the God of Change Cover

Imagination Is the God of Change

Cobb puts his sunglasses into his jacket’s inner pocket.

“So, Arthur keeps telling me it can’t be done.”

Eames can’t hide a smile, playing with the peanuts in his hands.

“Hmmm, Arthur…You still work with that stick-in-the-mud?”

“He’s good at what he does, right?”

“Oh, he’s the best. He has no imagination.”

“Not like you.”

“Listen, if you’re gonna perform inception you need imagination.”


Who’s Cobb? What’s with the sunglasses? Who’s Arthur? And Eames? Why is he eating peanuts? And what the hell is inception?

Even if you recognize the fragment above, you don’t have complete answers to these questions. Except you do. Because whatever inception is, if it requires imagination, it means you need ideas. Creativity. Curiosity, and, of course, the will to believe a new version of the truth. You have all those things. And you can use them to fill in the gaps.

Inception is a task of the mind. And how you use it makes all the difference.

The Cradle of Change

Imagine you walk down the street and see someone with an extremely fit body. You think to yourself: “I should work out. I would get abs like that.” Or you support a friend running a marathon and wonder: “Maybe I can run that far.” You read a good book and before you know it, a daring thought floats to the surface of your attention: “I could be a writer too.

That’s inception. The cradle of change. But the message of Christopher Nolan’s hit movie is bigger than that. It’s not just “a single thought can change the world.” It’s also “a single thought can destroy a life.”


Cobb loads the gun. He and his protégé get off the the elevator.

“Listen, there’s something you should know about me. About inception. An idea is like a virus. Resilient. Highly contagious. And the smallest seed of an idea can grow. It can grow to define or destroy you.”

They enter the living room. Cobb’s wife sits at the table. With her back towards the duo, she finishes his speech:

“The smallest idea such as: ‘Your world is not real.’ Simple little thought that changes everything.”

Two Kinds of Seeds

Imagination is humanity’s best trait. It is also the most dangerous. It gives as much as it takes away. That’s why the seeds of imagination are always planted in pairs. The first thought is brilliant. Shiny. Crystal clear. A ray of divine creation. The one that immediately follows is dark. Malevolent. A destructive force that casts a veil of despair.

The name of that second thought is Resistance. It’s the voice that says you needn’t work out. Or that you’ll never get abs, no matter how hard you try. “Run a marathon? You? That’s even less likely than you becoming a writer.”

In The War of Art, the man who named Resistance, Steven Pressfield, writes:

“Resistance will bury you. You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen, and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement but I’ll say it anyway: it was easier for Hitler to start World War II than it was for him to face a blank square of canvas.”

Resistance’s initial reaction is always brute force. Change feels dangerous. Even the thought of it provokes a hard “no” from your brain. It wants you to stay the same. What you’ve done so far has gotten you to this day. It’ll get you to another one, won’t it? Your brain says yes, but in truth no one can tell.

Resistance is cunning, however. Once it sees you’ve made up your mind, it won’t keep trying to dissuade you. It throws a curve ball instead.


Cobb sips on his beer. He puts it down and looks at Eames.

“Let me ask you something.”

He pauses.

“Have you done it before?”

Eames raises his eyebrows.

“We tried it. We got the idea in place. But it didn’t take.”

“You didn’t plant it deep enough?”

“No, it’s not just about depth. You need the simplest version of the idea in order for it to grow naturally in your subject’s mind. It’s a very subtle art.”

Source

A Fool’s Errand

Once you’ve had an idea, you’re only one step away from execution. But your brain knows that. The peril of change is imminent. Enter artificial complexity.

“Go for it. But how are you going to do that?”

Your mind counters inception with deception. “What’s your plan?” It’s a trick question, designed solely to throw you off your game. It ensures no work will be done today, because suddenly, you’re busy collecting maps.

Here are some of the headlines from my Medium home page:

  • The One Routine Common to Billionaires, Icons and World-Class Performers
  • The 4 Pillars of Extraordinary Bliss
  • The Strange Productivity Secret of Successful People
  • How Do You Build A Business Around Doing What You Love? Here’s The Answer
  • 7 Things You Should Stop Doing NOW if You Want to be a Writer

That’s a fraction of the how-to plans we come across in a single day. Infinite wisdom awaits online; knowledge is democratized. A lot of people share a lot of great advice. Gym routines, reading tips, running guides, it’s all there. I know those lists. I make them myself from time to time. Some of them sometimes work. But you don’t need them.

Your brain sending you to find plans is a distraction. A fool’s errand. But the web is happy to comply. It’s one of the problems Ev is trying to address:

“The internet is amazingly well tuned to give you what you “want” — whether you want it or not. If you can’t look away from a car crash, it will surmise you want more car crashes and will create them for you. If you can’t stop eating junk food, it will serve you up a platter.”

The simplest version of the idea is more than enough for it to grow. If you want to be a dancer, all you need to do is dance. To lose weight, eat less, move more. For a design career, begin designing. Take the seed and water it. Let it unfold. In your mind. In your life. But that’s not how it works.


As they ride down the elevator, Cobb reveals to his mentee:

“I knew something was wrong with her. She just wouldn’t admit it. Eventually, she told me the truth. She was possessed by an idea. This one, very simple idea that changed everything. That our world wasn’t real. That she needed to wake up to come back to reality. That, in order to get back home, we had to kill ourselves.”

The Terror of Maplessness

The reason other people’s recipes are so tempting, not just to look at, but even to try and follow, is that they’re a perfect excuse to not really have to change. Seth Godin spells it out in Linchpin:

“Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.”

As well-intended as the world’s suggestions might be, all you end up with if you readily take them is someone else’s point of view. That’s not what you want. That’s not real change. It only ends in frustration and blame.

That’s not what we want either. We want your point of view. We desperately need it. What do you want? What do you feel? What do you think? You know your flaws. Your strengths. You have ideas. What do you need a map for?


Cobb sits down at the table, next to his wife. But it’s all in his head. He’s talking to himself. A projection of her, to which he can finally confess.

“The idea that caused you to question your reality came from me.”

He turns back to his student.

“She had locked something away, something deep inside. A truth that she had once known, but chose to forget. She couldn’t break free. So I decided to search for it. I went deep into the recess of her mind and found that secret place. And I broke in and I planted an idea. A simple little idea that would change everything. That her world wasn’t real.”

The memory of Cobb’s wife looks down. She realizes.

“That death was the only escape.”

Photo by Guilherme Stecanella on Unsplash

Waiting For a Train

There is only one answer to your mind’s devious questions: silence. When it prompts you to research, to make plans, to go out and find a map, stop.

  • Stop reading Medium, Business Insider, Wikipedia, even stop reading books. Don’t read anything for a while.
  • Stop watching Youtube videos, TED talks, TV, movies, anything at all.
  • Screw what people say. Your best friend, your cousin, the hot guy or gal at work, your professor, your boss, even your parents. Especially your parents.
  • Don’t do anything you wouldn’t do if none of the above sources had told you to. Show up at work, do your job, but outside of that, don’t let anyone sell you on what you “have to do.”

If you can’t live without a map, you might one day pay the price.


Cobb opens the door. The hotel room is trashed. The window open. As he peers through the blowing curtain, he sees his wife, sitting on the sill of the opposite building.

“Sweetheart, what are you doing?”

“Join me.”

“Just step back inside, alright? Just step back inside now, come on.”

“No. I’m going to jump and you’re coming with me.”

She forces him out onto the ledge, then closes her eyes.

“You’re waiting for a train.”

“Mal, goddamn it! Don’t do this!”

“A train that will take you far away.”

“James and Phillipa are waiting for you!”

“You know where you hope this train will take you.”

“They’re waiting for us!”

“But you can’t know for sure.”

“Mal, look at me!”

“But it doesn’t matter.”

“Mal, goddamn it!”

Her hands leave the ledge.

“Because you’ll be together.”

She jumps.

The Power of Imagination

Cobb got so lost in the plan that he drove his wife insane. He gave her an idea she was too afraid to let go, so he couldn’t stop her from jumping off the ledge. But you can. Because you’re not battling someone else’s insanity. You’re fighting against your own mind. Don’t let Resistance win. Hold on to that first thought. Protect your simple ideas. You owe it to yourself. And to all of us.

Life has always pushed us not to think, but since the internet it’s a lot worse. It’s a made up place and it consists of nothing but opinions. Dare to close your laptop. To throw your smartphone out the window. Or turn it off. Don’t allow these devices to plant rogue ideas. Stop.

Stop looking for maps. For things to blame. Think for yourself. A lot can happen in six months. You wouldn’t be rich, successful, super smart or more popular. But you’d be you.

Maybe that’s the real task of the mind. Maybe that’s inception.