What Makes You Attracted to Someone?

What Makes You Attracted to Someone?

Why do you keep dating douchebags? How come you can’t you get over your ex? Why do some relationship feel effortless, while others force us to try very hard? The answer to all of these questions lies in understanding attraction.

I’m not talking about sexual attraction, although what I’ll share will, to some extent, explain that too. I mean attraction as in: “Oh, I like that guy!” The kind of attraction that’s natural, effortless, and that you might feel towards a great deal of people, even if you don’t have any agenda involving them whatsoever.

It’s a good thing, this attraction. It allows humans to get along, which, in a world this crowded, becomes more important by the day. When you easily hit it off with others, you can seamlessly navigate thousands of relationships, no matter how microscopic their role in your life may be. Which do you prefer? A queue at the bakery in which everyone gives each other the death stare, or one with light banter and the occasional, “No way, I always go for the chocolate-frosted ones too!”?

As we shall discover, this last bit of “me too” is a key element of attraction: Likeness breeds liking. I mean, it’s in the word, isn’t it? “Josh likes Trina” indicates that, in one way or another, Josh and Trina are alike. This phenomenon is so universal, it lets Seth Godin explain marketing in a single sentence: “People like us do things like this.” For now, let’s remember that since likeness is easy to find, so is attraction — and that turns our superficial chemistry into a double-edged sword.

If you quickly relate to others, beyond forging genuine friendships, you’ll also connect with many people that, ultimately, don’t belong into your life. Sometimes, that connection extends far beyond a brief encounter at the bakery, and that’s when things get complicated: A shared love for jello shots becomes a six-month stint of endless arguments. A brutal assignment survived together makes you cannon-fodder for your coworker’s quest to get promoted. That’s attraction leading us astray, and the consequences hurt.

While it won’t prevent you from ever falling for the wrong person again, understanding why attraction forms is the first step towards getting better at knowing when to trust your attraction and when to double-check your gut.

“Knowing” is the key word here. That’s where the answer to the seemingly simple yet surprisingly complex question of “Why are we attracted to people like us?” begins. Given humans have been trying to understand each other since the dawn of time, it might come as a little less of a surprise that that answer can be found in a 2,000-year-old book.

The Grandest Sport of All

“All human beings by nature desire knowledge.” Thus goes the opening line of Metaphysics, the 14-volume magnum opus on philosophy by none other than Aristotle, one of the fathers of philosophy itself. With the hindsight of history, we might call Aristotle a genius, and, looking at his dozen other “father of…” titles, it seems that we have. If you had asked him back then, I’m sure he would have said some variation of what Einstein echoed 1900 years later: “I have no special talents. I am only passionately curious.”

The premise of natural curiosity will be integral to our theory, so let’s state it clearly and then probe it for truth: You are curious. All of us are.

We may forget it from time to time, but if we think back to our childhood, it’s easy to realize curiosity drove virtually every step of our growing up. As a baby, you grabbed everything, licked everything, and constantly looked around in awe. Once you were able to crawl, you crawled wherever you could go, and you only went further once you were on your feet.

This is Aristotle’s first piece of evidence that to be human is to be curios: We love using our senses. We enjoy garnering data about the world, be it through our noses, mouths, ears, eyes, or hands. Do you ever stop and smell the roses? Your coffee? Your lunch? What about vibing to a new song? How about watching the sunset? Clearly, our senses can be the source of great pleasure.

When it comes to using our senses ferociously, we’re no different from any other animal. Many smart creatures, like dogs, crows, dolphins, elephants, and others, can even form habits from experience. That, too, is something we learn early on. “If I touch the stove, I’ll get hurt, so I’ll touch the stove no more.” Simple if-then-loops, however, are where our similarities end.

Once we hit preschool, our human uniqueness fully blooms: Unlike any animal, we can understand why the world works the way it does. We can see why certain actions in certain situations are the right or wrong ones to take, and we can do so even before we take them, before we’re forced to learn from experience.

If you’ve ever solved a crossword, fixed a home appliance, or figured out the right technique for your favorite sport, you know how satisfying it is to successfully employ your capacity for logic and reason. In fact, it is so satisfying, Aristotle claims, that most of human culture and civilization is based on our singular, omniscient desire for knowledge.

That’s his second piece of evidence: If we weren’t relentlessly curious, would we ever have ventured this far beyond mere survival? Why study nature? Why make art? What about science, religion, and philosophy? What about Formula 1, Microsoft, and the Taj Mahal? A simpler animal would have been content to eat, sleep, breed, repeat — but not us. Therefore, we must be curious.

We have turned knowledge into the grandest sport of all, and every human loves to play.

A 21st Century Psychologist — in 345 BC

The English language contains 171,476 words, of which we use about 3,000 to handle our everyday reading and interactions. Some might call this efficient. I call it a shame, because for many a word we don’t know, we use five more to describe what we mean. That’s everything but efficient.

While the precision of language always depends on the eloquence of its wielder, at anywhere from 1.6 to 6 million words, Greek suffers no lack of specificity — and the deeper you dig, the more vocabulary you’ll find that you wish you had at hand. One such word is tekhnê (pronounced “tech-knee”), a word Aristotle used to establish a hierarchy of competitors in the game of knowledge.

Tekhnê combines what we today call “skill” or “technique” with “art” or “craft.” It describes both the task itself as well as the understanding and craftsmanship one might attain from (or in order to) perform said task well. Cooking is a tekhnê. Studying recipes builds tekhnê. And a master chef likely has lots of tekhnê.

The core element of tekhnê is understanding. Can the task be explained in an intelligible way? Does it have its own rationale? What about the actor? Does she know why she’s doing what she’s doing? Or is she guided purely by instinct? Without understanding, there can be no tekhnê — not that that necessarily hurts the result. Even if the painter works in trance, the painting can still be beautiful.

In German, there’s a word called “Technik,” and it gets close to tekhnê. You might watch a documentary about “die Technik des Stoffewebens,” the craft of weaving fabrics, which explains the general process of weaving by hand or via loom. At the same time, you might commend your friend’s “Technik beim Tennis,” his technique in swinging his racket while hitting yellow balls.

Today all roads might lead to Rome, but in Aristotle’s world, all tekhnê leads to pleasure. After all, understanding satisfies our curiosity, and employing said understanding to make something engages our senses on top.

Here’s an example: While spending two years on the island of Lesbos around 345 BC, Aristotle extensively thought, researched, and wrote about animals. Among the many creatures he observed was the paper nautilus, a species related to the octopus. Aristotle noted that one of the male nautilus’ tentacles looked different than the others and, seeing how he inserted it into the female during courtship, concluded it must be the animal’s reproductive organ.

Aristotle had no way of verifying his theory as correct (it was, but we only confirmed that in the 19th century), but exercising his mind and senses provided him with a rewarding feeling. That, too, is tekhnê. If somebody had drawn an accurate representation of the nautilus for Aristotle, the artist would have enjoyed the drawing as much as Aristotle enjoyed analyzing the subject — at least he suggests as much in Parts of Animals. Finally, if a skilled art critic would have looked at said drawing, they, too, would have found joy in judging the artist’s skills.

The lesson here is that expertise is fun — both building it and using it once you have it. This is astonishingly congruent with 21st century psychology. It’s in line with Daniel Pink’s Drive, Cal Newport’s So Good They Can’t Ignore You, and dozens of studies on passion, grit, and deliberate practice, all of which come to the same conclusion: The better you become at something, the more fun you’ll have doing it. Obvious? Today, maybe. Yet, given we still so often fail to act on this knowledge, I think someone discovering this on a small island some 2,300 years ago is pretty impressive.

Well, okay, so much for the experts — the biologist, the painter, and the art critic — but what about the average Joe? Where are our rungs on the ladder of knowledge? Fret not, for there is another way to quench our curiosity, and it does not require tekhnê of any kind. In fact, it is accessible to all. The only demands it makes are the right vocabulary and, in the case of looking at Aristotle’s imagined octopus drawing, the realization that, “Yes! This is an octopus!”

The Second Time You Saw a Tree

If it takes an expert to appreciate the craft, how come even an amateur can enjoy watching one in action? What does the casual football fan get out of observing a great pass, and why can a child in the backseat gaze at passing cars for hours, content in silent wonder?

The answer, according to Aristotle, is mimêsis — another one of many Greek words worth adding to your roster. In Poetics, the book that shall answer our questions about dating and relationships, translator Malcolm Heath considers mimêsis a broadly defined version of the word “imitation.”

Unlike the imitation we know, mimêsis need not be literal. While it always indicates likeness, “an imitation need not be a straightforward copy of the object imitated.” A heavy metal song in which the singer screams can easily be linked to being angry, even if the lyrics never directly discuss the emotion. Furthermore, mimêsis is not limited to reality. To Aristotle, a play about a vengeful god starting a heavy metal band could be just as good as one about a vindictive carpenter doing the same. Finally, he saw mimêsis as an elemental human activity, one that pervades all the arts and many other, seemingly non-artistic activities, like making animal sounds or children playing house.

Aristotle’s contention, then, is that human beings are by nature prone to engage in the creation of likenesses, and to respond to likenesses with pleasure, and he explains this instinct by reference to their innate desire for knowledge. A likeness is (by definition) a likeness of something; to take part in the activity of making and responding to likenesses we must recognize the relationship between the likeness and its object. This engages and satisfies the desire to exercise our distinctively human power of understanding, and is therefore pleasurable. This exercise of our capacity for understanding is, to be sure, a rudimentary one. But Aristotle’s purpose here is to explain how poetry and painting are rooted in basic instincts shared by even the least intellectually sophisticated people.

The first time you saw a tree, you may have wondered what it was. The first time you saw a tree after your mom had pointed one out to you in a picture book, your eyes lit up. “A tree! It’s a tree! Mom, it’s a tree!” The key element here is recognition. You recognize the tree because you’ve seen one before. You understand there is a connection between the two, and understanding is what you were born to do — it’s what makes you human and uniquely so.

As a side note, this also explains taste and how it can be so subjective: Since everyone has different experiences, we don’t all recognize and connect the same things. If you’ve never seen a zeppelin nor know how rare they are, you might not care when one pops up in the sky — or even think it’ll usher in the apocalypse. Meanwhile, if you had lots of posters of red cars around the house while growing up, you’ll probably want your car to be red. The endless variety of mimêsis in our individual lives ensures: Not everyone likes what you like, but everyone likes something.

Returning to our little tree enthusiast, I’ll grant that the thrill of point-and-name soon wears off, but if you bring a little patience to the park, you can still summon that same spirit of awe and excitement decades later. Just sit on a bench and watch the willow for a while. You enjoy looking at it, don’t you? After all, you recognize it. The willow is familiar. At the same time, there are a million things you don’t know about it, and those are equally intriguing.

It’s fascinating how quickly fascination forms — and nowhere is this interplay of recognition and inquisitiveness stronger than in human relationships.

How Curiosity-Fueled Attraction Can Lead Us Astray

Let’s recap what we’ve learned so far:

  1. Humans have an undying, irrefutable desire for knowledge.
  2. One way of consistently fueling said desire is to become an expert in something and then rigorously exercise your expertise.
  3. Another, more rudimentary approach is to engage in imitation, and the most basic version of that is to simply recognize how two things are alike.

Once you put together curiosity, understanding, and likeness, you have everything you need to explain the magnetic pull of human relationships: Recognizing likeness feeds understanding, and understanding satisfies curiosity. That’s why attraction often feels effortless: Every time you discover another likeness-nugget, you get a little hit of dopamine. The more you realize you and your coffee date are alike, the happier you’ll be in their presence. Your understanding barometer goes through the roof, and since nothing feels better than “getting it,” you’ll soon be on cloud nine.

You’re using your senses to scan for likeness. Is her hair the same color as your celebrity crush’s? Does he have freckles like you? Your similarities-monitor is on. “Oh, I know that keychain!” “That sounds like the time I was in a band.” Your imagination is blossoming. “Where does her ambition come from?” “Was he cheated on as well?”

Now that’s great when you’re sitting across the love of your life, and it can make waiting at the DMV less boring, but, unfortunately, this process does not only work well when it’s supposed to. Your brain is so desperate for mental check marks, it’ll sometimes construe the flimsiest relation as a profound, shared connection — and that’s where the trouble begins.

“Oh, he loves Italy. I love Italy!” This implies a shared understanding of what “Italy” means to each of you — which, actually, may or may not be there. If your date associates “Italy” solely with translating Italian poetry from the 15th century into English because that’s what he spent half a year doing somewhere in rural Canada, that’s very different from you thinking about the pizza, ice cream, and beautiful palazzos you indulged in on your last vacation.

Your brain, however, rarely bothers verifying. Relying on its memory of other, equally shaky connections, it concludes there’s a decent chance your ideas of “Italy” overlap enough to warrant being excited — and up the dopamine hatches go. Even if your brain didn’t constantly jump to conclusions, you could still get away on a single, shared opinion about Italy. “The Italian language is beautiful” might be enough to get both of you to date number two. That’s how strong the pull of understanding others is. It’s the curiosity game on steroids — and that snowball will gladly roll downhill if we let it.

This also explains why, especially in unfamiliar settings, people tend to huddle together in ethnic groups. When I studied abroad, it took all of one day for all nine Germans to find each other and spend the evening in the same room. For better or for worse, likeness feels good and safe, so why not go where you know some likeness will be guaranteed? This is a trap, of course. In my case, it led to a lack of new ideas and perspectives — you know, the thing a college exchange is for. In others, it could lead to racism, bullying, and worse.

Unless…

The Slow-Burn Movie of Real Understanding

Going back to the dating game, our likeness addiction makes it easy to jump from similarity to similarity — and thus fall in love head over heels. But the question is not how many corresponding easter eggs you can find — it is whether you’re compatible in a few key aspects that matter.

If you’re looking for a long-term relationship, the three big Ws are a good place to start: What, where, and who? What do you want your daily routines to look like? How does work fit into living together? Where will you do said shared living, and who will you want close by? More than one divorce has been filed over living down the street from one’s in-laws.

The truth is if you can deflect the big bullets, your differences are a matter of management, not elimination. That’s what rooms in houses are for. You do your thing, I do mine, and we’ll reconvene at dinner. Discovering how we are different can be just as satisfying as finding out we’re alike. Unlike the latter, however, the former is not a fast, dopamine-fueled carousel. It’s more like a slow-burn movie, the fruits of which we can only reap in time.

My girlfriend loves refunds. If there’s a damaged item to return, a hotel room sub-par, or a voucher that’s not being honored, she is your gal. I’m more timid. “Diplomatic,” I call it. On a bad day, I might perceive this difference as friction. “Why can’t she just let it go?” On a good day, however, I see this difference as strength. I can count on her playing bad cop at the front desk, and I’ll play good cop to go along. Together, we’ll deliver a convincing performance that gets us what we’re owed — and we have. Situations like these have happened, and they’ll keep happening in the future. So why not combine our talents?

The kind of understanding this cooperation requires does not come with a jolt of energy that feels like caffeine hitting the veins. Instead, it triggers a slow, long “aaaaaaaahhhhhhhh, that’s why she is like that.” My girlfriend grew up in a country where consumer rights don’t exist. Imagine living in a place where, in every economic transaction, you can expect to be ripped off, and the only question is how much. If you moved to a country where your purchases are protected by the law, wouldn’t you invoke the 30-day-guarantee? I would.

It’s a bit like mimêsis vs. tekhnê: Anyone can giggle over realizing they went to the same school, but the joy of being an expert on why your partner is who they are is a prize few can claim.

The Good Life — A Life of Good Relationships

If we want to build great relationships, we must understand why, when, and how we connect with others. Attraction is the spark that forges these connections, and it includes everything from a smirk at the cash register to a full-blown addiction to the devil in disguise.

While some baseline of attraction allows us to glide through society’s waters, too much of it too quickly can cause us great pain and misery. Once we know how the process of attraction unfolds, however, we are better able to pause, speed up, slow down, or even reverse it.

Let’s summarize the tenets of attraction we’ve discovered:

  1. One of our strongest, most fundamental desires as humans is to learn, know, and understand.
  2. Any activity that engages our mental faculties with the goal of understanding is, therefore, pleasurable.
  3. When it comes with a continuous cycle of learning new lessons and applying them in creative endeavors, being (or becoming) an expert can steadily feed our need for intellectual stimulation.
  4. One of the plainest, easiest, and quickest ways to repeatedly exercise our understanding muscle, however, is to simply recognize that two things are alike. That includes realizing we are like others, and others are like us.
  5. When we detect many similarities with another person in quick succession, our knowledge-guzzling brain sends us into a dopamine-induced stupor of attraction — even if those similarities are built on the shakiest of foundations.
  6. To not get carried away and into the wrong relationships, we must fact-check our gut checks, using logic and reason to discern which correlations matter, and which ones don’t.
  7. Once we look past superficial tit-for-tat comparisons, we’ll not only see ourselves more clearly reflected in others, we’ll even start appreciating the beauty in our differences — and see them for the complementing strengths that they are.

One of Aristotle’s main concerns was what it means to live a good life. While the concept of virtue, which we may summarize under the maxim of “be good, do good, feel good,” remained front and center in his answer, he was acutely aware of the role our relationships play in achieving the good life ideal — his idea of true friendship being only one of his most prominent examples.

Good relationships, like anything good, take time. We can’t rush into them over fleeting experiences or same-logo sweatshirts. Until the right person appears and reveals the right level of synchronicity at the right time, be patient. Enjoy the ease of light connections, but don’t let your dopamine glands fool you. When it comes to people’s behavior, consider all reasons, yet never take the seemingly obvious ones at face value.

After all, Lowell Bennion’s 1959 imitation of Aristotle was only slightly like the latter’s original phrasing: “It is the mark of an educated mind to be able to entertain a thought without accepting it.”

Are You Free to Abstain? Cover

Are You Free to Abstain?

French scientist Pierre Fouquet was an early researcher of alcoholism. He broke the illness into three categories, two of which describe the circumstances of people we now describe as “alcoholics,” such as drinking in secret with the goal of blacking out.

The third, “alcoholitis,” is “the most common form of alcoholism in France, particularly among men,” Fouquet noted. The subject has a high tolerance and lacks serious psychological complications — they mainly drink beer and wine in social settings, just in too large quantities for it to be healthy.

“We drink to drink with others,” Fouquet said, but “the toxic effects of consumption are still felt.”

Our sneakiest addictions are those we don’t consider to be problems at all. If you drink with coworkers four nights a week and everyone has two beers, that seems like a perfectly normal thing to do.

The question — and this may be Fouquet’s greatest contribution to the world — is:

Do you have the freedom to abstain?

The loss of this freedom is the mark of an addict, Fouquet claimed. When we no longer feel free to abstain, when it seems as if there is no choice to be had, that’s when we should scratch our heads — because we always have a choice.

I love coffee. I usually drink two cups every day. Yesterday, I just had one, and occasionally, I’ll skip an entire day. Not because I want to, but because I must remember that I can.

It is nice to give yourself a break, even from things you love, especially if the break will prevent the thing from becoming a chain around your ankles.

It is also profoundly liberating to sit in front of a foregone conclusion, like “I will drink this beer,” and realize, “You know what? I’m free to abstain. I can just say no.”

Don’t let harmless habits become dictators. Innocuous addictions can secretly run your life. Use your freedom to abstain. It is something you’ll always have — even when you think you’ve already lost it.

5 Good Things That Will Follow From This Pandemic Cover

5 Good Things That Will Follow From This Pandemic

The best way to stay calm amidst the coronavirus madness is to focus on the present moment. Accept reality as is, realize you’re okay, and then handle the challenge at hand with direction and resolve.

The second best way is to time travel to the future. What will happen after all this is over? Can you imagine a more peaceful tomorrow? What good will come from this? There will come some good from this. It’s hard to see it now, but making the effort will give you something to aspire to in these dark times.

Of course no one can predict the future, but when I think about what positive, long-term consequences we could see from this pandemic, I spot a lot of potential. Here are 5 predictions to provide some comfort while we’re all stuck at home.

1. Cashless payments everywhere

In Germany, half of all payments are still made in cash. Half. Can you imagine? Who wants to carry around clunky, dirty coins and bills, which you constantly have to re-stock from an ATM in an inconvenient location?

Apparently a lot of people — but even those don’t want to pay in cash right now. No matter how advanced your country is in terms of paying cashless, chances are, the share of those payments — and the options required to enable them — will only go up from here. Humans are creatures of habit. Even the most die-hard cash fan might be swayed by the ease of swiping a card if they have to do it for several months.

It’ll be good for our hygiene, tracking our spending, and saving time.

2. Remote work for everyone

On paper, 40% of German companies allow employees to work remotely. The reality looks different, and it’s likely one of the factors why Germans are particularly unhappy at work. But now, even my dad works from home.

Especially small and medium-sized businesses usually only condone remote work in emergency situations. Even if it’s officially allowed, shifting towards more work from home will often get you weird looks and canteen whispers.

Your country might already be more open to remote work, but now, with everyone being forced to make it work (pun intended), I think we’ll likely see much higher acceptance rates for working from home after the virus passes.

Given most of us only need laptops and internet access anyway, I think more autonomy is a good thing. It’ll make us happier, and save everyone time and money. My dad definitely agrees.

3. (Even) better on-demand services and delivery.

In Munich, quarantined life isn’t so bad. We have Amazon PrimeNow, which delivers everyday goods within the same day. Some of our large grocery store chains also offer home delivery.

But if you’re stuck in a small town like my parents, you still can’t get any food without getting into your car. That’s bad, and it especially affects the large concentrations of older people in more secluded areas. For an 80-year-old woman, driving is dangerous enough as it is. Now, buying groceries might be a matter of life and death.

With millennials and younger generations already being used to the online ordering life, the trend here has always been clear. Coronavirus, however, might accelerate widespread availability of on-demand services and delivery around the globe.

Your doctor, optician, hairdresser — soon, they might all come to you. After this crisis, at least your groceries most definitely will.

4. Less spending on needless consumer goods

Call me crazy, but I think right now, people will remember what’s really important. Suffering, be it our own or that of others, prompts us to think.

Who feels like buying fancy clothes now? Who cares about VIP tickets? When you’re forced to reduce your expectations and stop living large, you gain space to reflect. A common conclusion is, “Oh, I never needed this to begin with.”

Suddenly, it’s enough to watch your children play. To read a book or talk to a friend on the phone. If you can’t fill your spare time with distractions, the only alternative is to spend it on what’s meaningful.

Granted, all this reduced spending might not be prolonged, and it might look bad on paper for the world economy — but I think in the end, it’ll turn us into better humans. We might even use more our resources to the benefit of others once we resume business-as-usual.

5. Improved global crisis management

While this will likely go down in history as the number one crisis in terms of how fast information was generated and spread with relative efficiency, many analyses and reports show there’s also lots of room for improvement in preparation and prevention.

Italy is one of the most advanced nations on the planet, and its healthcare system collapsed in the span of two weeks. Restaurant chain Vapiano filed for insolvency just two days after being forced to close most locations. 200 scientists had to write an open letter to the UK government to finally get them to take action.

If this were to happen all over again, I assure you everyone involved would do one or two things differently. At the very least, we should see larger stocks and emergency reserves of basic hygienic goods, medication, and medical equipment. But I think we’ll see much more. Just like 9/11 changed airport security forever, after coronavirus, healthcare will never be the same.

12 Lasting Personal Values for an Uncertain World Cover

12 Lasting Values For an Uncertain World

On May 1st, 2019, an event took place in Japan that hadn’t happened for over 200 years: The Emperor abdicated in favor of his son.

When a new emperor is crowned in Japan, he is presented with the Imperial Regalia as part of the ceremony. The regalia are three sacred treasures, meant to both legitimize and empower the ruler of Japan. They consist of the Sword of Courage, the Jewel of Benevolence, and The Mirror of Wisdom.

The ceremony isn’t public, and only priests and the emperor see the regalia, so no one knows what they look like, and no known photographs exist. However, when Emperor Naruhito succeeded his father this May, the press was allowed to document a brief, silent, public-facing variant of the handover process.

Emperor Naruhito takes possession of the jewel, sword, and two state seals — Image via NBC

If you look closely at the image, you’ll see one of the three holy items is missing: The Mirror of Wisdom, Yata no Kagami. As with their appearance, no one knows the exact location of the regalia, but the mirror is guessed to be hidden in a shrine some 300 miles away from Tokyo.

There are over 150,000 shrines in Japan. According to the 22 ranking system, the Ise Grand Shrine in the Mie Prefecture is the highest, holiest of them all. Supposedly, this is where the Mirror of Wisdom resides.

As if all this wasn’t fascinating enough, the shrine itself is also shrouded in mystery — and a singular tradition: Every 20 years, the people of Ise tear down the shrine’s two main buildings and rebuild them. The underlying idea is that “rebuilding renders sanctuaries eternal,” and that the impermanence of everything is nothing to be feared.

Of course, such a monumental undertaking comes with a plethora of problems. For one, there are only 500 miyadaiku — the kind of carpenter who can build such ancient structures — left in all of Japan. Then, there’s the issue of getting not just enough wood, but the right wood and having it available in time. In times of economic crisis, financial aid is a problem, as are criticisms of the whole thing being a waste of time and money.

Most of all, with 20 years between each reconstruction, a whole new set of problems will have arisen by the time the shrine is next rebuilt — and a whole new group of people will have to deal with them. It all begs the question: When will it end? When will the people of Ise reach a point where holding on to their tradition just isn’t possible anymore?

The answer — and this is where you and I can learn something — is never. As long as the people choose tradition, they will find a way. They have done so for the past 1,300 years. Until today, the Grand Shrine of Ise has been rebuilt 63 times. Every rebuild was different, and each came with its own set of problems, but the process is not about rebuilding some wooden hut — it’s about the values the people of Ise uphold and how there’s always a way to do so if they’re flexible in how to live them.

This is why having values is so important. Why you and I must choose our values. Values provide us with a sense of continuity in a world where none exists. They allow us to make sense of, form, and tell a story bigger than ourselves, and that story fends off the chaos of a world that attacks us with unfairness, irrationality, and lack of meaning.

I have spent a lot of time thinking about my values. I’ve come up with 12 that are dear to my heart, that provide me with a sense of stability in both the best and the worst of times.

I can spot many of them in the good people of Ise and their tradition, and, while each of them stands on its own, stacking them together creates a foundation that makes it easier to embrace all of them at once.

Courtesy of Japan’s most fascinating tradition, here are 12 lasting values for an uncertain world.

1. Calmness

Earth has always spun around its own axis at the same speed. Time doesn’t accelerate, but we do. Life feels much faster than it did 10, 20, 30 years ago. This is a function of both our own age and civilization. As the two progress, more and more unknowns pile up in our lives, and it feels less and less possible to keep up.

The answer, I think, is to not try to keep up at all. It’s to celebrate slowness. Revel in it. Cultivate it as an antidote to the modern cult of busy. Sure, there will always be situations demanding you act quickly and decisively. But those are far and few between.

What’s more, even fast moves are best prepared in a moment of calm. Calmness is where it all starts. Always. In Ise, the wooden logs used to rebuild the shrine rest at the bottom of a pond for two years in a process called “underwater drying.”

Likewise, focusing your energy, breath, vision, and thinking on a daily basis will set you up for better decisions. It’ll also provide an aura of peace — and that’s invaluable in a restless world.

2. Rationality

Rebuilding the Ise Grand Shrine is a $500 million undertaking. With much at stake and a long time horizon, whoever calls the shots better think straight.

Being calm alone won’t always lead to rational decisions, but I rarely manage to do what’s reasonable if I’m not calm to begin with. Note that being rational is not the same as being consistent.

Most people are risk-averse. They confuse habit for common sense. Seeing the world clearly, however, is different from seeing it as it used to be. “Be reasonable,” they might say when, actually, they mean, “Don’t change.”

Many forces work against our rationality around the clock, but continuing to fight them is one of most noble, rewarding, and meaningful pursuits you’ll ever engage in.

3. Commitment

It takes a commitment to rationality to see what else is worth committing to. Study where the world is headed and figure out your place in it. Once you do, you’ll feel confident, happy even, to let everything that doesn’t match your narrative fall by the wayside.

The only guaranteed path to misery is committing to nothing at all. We fear missing out so much that we let optionality toss us about like a small sailboat at sea. If we don’t snap out of this meandering rhythm, we’ll one day find the river of life has carried us to a destination we never wanted to visit — but by then it’ll be too late.

In a world of endless possibilities where whatever we master will provide us with passion and meaning, committing to the wrong quest is near-impossible. Often, it’s that we give up too soon, that we fail to bring purpose to our task, not that we weren’t compatible with our aspirations.

A commitment is empowering. It resolves many of our fears and doubts and gives us the confidence to stand our ground, even in the face of criticism.

Many have called out the Ise tradition as a waste of time, money, and precious resources, but for centuries, the large bill has been footed by a combination of private donations and tax money. As long as the Japanese government and its people believe in the tradition, it’s a price they’re happy to pay — and they don’t care what you and I think.

4. Restraint

Commitment feels liberating, but it’s not always easy. Time and again, you’ll have to choose what’s right over what’s convenient. As long as you believe in your commitment, however, deciding to do the right thing will come easy even when the act of following through is hard.

In the rebuilding of the Ise shrine and its treasures, the same methods have been applied for 1,200 years. Power tools are forbidden on holy sites in Japan, it’s all manual labor and ancient craftsmanship. The artisanal skills required are passed down from generation to generation, so each next group must acquire them anew. The young must practice discipline and restraint in learning from their older, more experienced peers to keep the tradition alive.

I’m sure many a Sunday was, is, and will be spent studying woodwork that might have been spent otherwise. But, at the end of the day, the people of Ise take comfort in knowing their sacrifice allows them to be part of something bigger than themselves. It’s the right thing to do — and that’s why it’s worth it.

5. Humility

When I set out to write 365 pieces for Four Minute Books in one year, I didn’t know whether I’d succeed nor if my efforts would bear fruit. Despite my commitment, restraint, and conviction that I was on the right path, stuff went wrong all the time. I put in 3–4 hrs of work each day, but momentum took months to kick in. I tried many promotion techniques that failed. Everyone told me I was wrong.

Success looks good in hindsight, but building it is a humbling experience. We control much less than we’d like, sometimes too little, and often nothing at all. Realizing this while doing your very best can be frustrating, but it’s the foundation of both: True success and true humility.

The Ise rebuild is one big humble-cycle. No one can really achieve anything on their own in such a big construction project. Everyone must work together. No individual stands above the mission; it’s all in service of the shrine. Even the sanctuary itself is only a vessel. A symbol with a 20-year-expiration date. Soon, it’ll be cleared away and have to make room for the new.

6. Vulnerability

With the world looming so much larger than you even when you’re at your best, all you can do is show up and be yourself. That’s scary. Every day, you’re exposing some part of yourself that you’re worried someone else might see.

What will they say? Will they laugh at you? Judge you? Detach? Sometimes. Most often, however, people will be too busy worrying about their own flaws to even notice. Better yet, a select few will take your courage as an invitation to be vulnerable themselves. They’ll see you for who you really are and offer you the same chance in return.

Tradition is always vulnerable, never perfect, and constantly under attack by younger generations. But it spans a bridge across the ages, all to connect humans with one another. That bridge is worth crossing, even if we have to tread lightly.

7. Patience

On a 20-year journey, nothing happens fast. As one lucky guest in the Ise traditional events recounts:

I saw one elderly person who probably has experienced these events three or four times, saying to young people who perhaps participated in the event as children last time, “I will leave these duties to you next time.” I believe that this is how traditions, culture and skills are preserved over time.

Imagine an 80-year-old’s smile when her daughter leads the parade that transports the timber to the renovation site. Or the pride of a father whose son will be on the on-site team of carpenters. Think of the disappointment if their children hated the festivities. Every time the elders put themselves out there, they have to wait for the youth’s reaction. Handing over tradition is a slow endeavor — and might not always work.

Being vulnerable and living to tell the tale is what enables patience. Whether you hit rock bottom or the highest highs after revealing your true colors, each time you do, you’re reaffirming your ability to survive, learning to wait what tomorrow will bring in the process.

8. Empathy

Once you’ve accepted that life is long, and that, in spite of our smallness, we’ll live to see a good future if we show up honestly, dutifully, and with reason, you’ll find you even have time to contemplate the fortunes of others. With all of us riding in the same boat, why not get to know your fellow travelers?

Without ever talking to them, you can imagine what people feel. You can think their thoughts, visualize their experiences, and see the world through their eyes. None of this has to match reality to be valuable. Sometimes, it is even more so if it doesn’t.

Beyond getting to know their neighbors, elders, and youths, with each iteration of the Ise tradition, every participant gets to ponder the lives of their ancestors, some dating back over 1,200 years. What did they do? How did they feel? What were their struggles?

We’re all humans facing the same demons. Empathy is how we remember.

9. Compassion

The procession moving the logs to the rebuilding site takes several hours despite covering only a short distance. The carrier carts are connected with ropes, and children and participants walk in between them. Every few meters, a good-natured tug of war erupts.

People push the ropes from either side, trying to force the other party to move away from them, the younglings scurrying about in the middle. People sing, laugh, and compete. It’s a resilience exercise.

Of course, sometimes, people get hurt. A child might fall over, a cup of tea might spill. These are chances to practice compassion. To help keep the parade going, to lend a helping hand.

Like the ropes tying the carts together, empathy and compassion are deeply connected. Once you make an effort to know someone, you’ll see they’re not so different from you — and that makes it easier to be kind and forgiving.

10. Acceptance

Rebuilding the Ise Grand Shrine takes about 17 years. Preparations start 6–7 years before the ceremonies, renovations take another 8–10 years after. That means there’s only a brief period of time with no preparation or construction before the next renewal begins. Along the way, countless things go wrong.

After WWII, the rebuilding had to be delayed for four years due to bad economics and uncertain politics. 90 years ago, shrine officials had to craft a 200-year forestation plan to combat the declining supply of wood. Finally, each member participating for the third or fourth time must face the fact that this might be their last rebuilding.

The only way to deal with all this is acceptance. Empathy and compassion are two great enablers of this value. Understanding that everyone else is similar to us in one way or another is how we forgive. And only if we learn to forgive others can we start forgiving ourselves. Our values form in cycles. Similarly, outward compassion makes it easier to turn that same virtue inward.

At the end of the day, we’re all human. We all make mistakes, and we can’t fix everything. Remembering that we share this vulnerability is comforting.

11. Hope

The symbol on Superman’s chest means ‘hope.’ As his father once told him:

“Embodied within that hope is the fundamental belief in the potential of every person to be a force for good.”

Acceptance breeds hope. Once we acknowledge the status quo, no matter if it’s good, bad, or we can’t put our finger on its meaning quite yet, we can imagine something different.

Hope is another word for ‘faith.’ When you value hope, you trust that you’re not alone, and that whatever you’re going through is part of something much larger than yourself, even if you can’t see it.

Hope is the highest value of religion. Different religions have different ways of getting there, but, ultimately, they all aim to provide hope.

In case of the Ise rebuilding, roughly 30 Shinto rituals span an arc of hope across a 20-year-period. It’s not about rules or beliefs or even tradition. It’s about embracing the circle of life, the impermanence of everything, and trusting in a beautiful tomorrow, even if you might not be there to witness it.

12. Love

Calmness, rationality, commitment, restraint, humility, vulnerability, patience, empathy, compassion, acceptance, hope.

Love is an amalgamation of all the above. It’s a single word, noun, verb, that contains all of the best concepts a human can embody. Why does love rest on top of hope? Love allows you to see future versions of yourself and others and cherish them even though they’re not here yet.

Love is not loud, yet it is our greatest strength. Love is invisible, but everyone can feel it. Love transcends time. Love is when we take our memories and our imagination and use them to reach out. Forward. Backward. And then, as a species, we chain it all together to create a forever forward-stretching motion.

Love extends the circle of life. Love is the best thing we do.


Soon, the 2013 rebuild of the Ise shrine will be completed. Not too long after that, preparations for the 2033 rebuild will begin.

We don’t choose lasting values to stay rigid. We choose them to instill a sense of continuity in a world that demands constant change.

Change happens with or without our consent, but if we want to thrive — not just survive — in a dynamic, often even chaotic environment, we must embrace that environment. Welcome it. We must learn to love change.

Values are the foundation of managing this transition well. They’re a tapestry on which you can pin your many transformations.

Choosing your values is picking your own story. Once you do, you can weave everything that happens in your life into one, coherent, infinitely extending thread — even the parts that don’t make sense, defy logic, or feel unfair.

Whether you choose a really old story, like the people of Ise, or a brand new one, like the list of 12 values I just gave you, does not matter. All that matters is that you choose.

Like you, your list of values will keep changing. The point is that you uphold them to your best knowledge and ability at all times.

As long as you do that, like the people of Ise do with their shrine, you’ll gladly rebuild yourself again and again. You won’t even want to wait 20 years each time you do it.

Aristotle on Friendship: 3 Kinds, 1 Lasts a Lifetime

Aristotle on Friendship: Only 1 of 3 Kinds Will Last a Lifetime

When was the last time you hung out with your best friend from grade school? The one you told all your secrets to, had inside jokes with, even did a blood oath with? It’s probably been a while. Maybe a couple decades. Despite all the #rideordie hashtags and our massive collections of Facebook “friends,” most of the friendships that we form throughout our lives will dissolve. It’s inevitable, but why? To answer that question, I looked to a 2,000-year-old text.

The writings of Aristotle have shaped the course of history, influencing everything from political theory to economic systems to Western aesthetics. But the Greek philosopher also had profound thoughts on matters of everyday life, like our friendships. In Book VIII of the Nicomachean Ethics, Aristotle described “three kinds of friendship” that people form under different conditions, and why some bonds are stronger than others. Here, he laid out the first two: utility and pleasure.

“There are therefore three kinds of friendship, equal in number to the things that are lovable. Now those who love each other for their utility do not love each other for themselves but in virtue of some good which they get from each other. So too with those who love for the sake of pleasure; it is not for their character that men love ready-witted people, but because they find them pleasant.”

Friendships of utility and pleasure are similar — and they’re both fleeting. Aristotle observed that friendships of pleasure are most common among the young. Today, we can see that these friendships often form as a byproduct of shared phases — high school, college, or the first job search. As the next life chapter arrives, these friendships come to an end.

Friendships of utility often form between people who are more established, those who have learned that life consists of many tradeoffs, those who accept relationships that are more transactional in nature. A couple with small children might form a friendship with another young family in their neighborhood, and trade babysitting duties, for instance. Or a first-time founder might rely on a seasoned expert in his field. These relationships are also short-lived in nature because as soon as the benefit disappears, so do we. Aristotle writes:

“And thus these friendships are only incidental; for it is not as being the man he is that the loved person is loved, but as providing some good or pleasure. Such friendships, then, are easily dissolved, if the parties do not remain like themselves; for if the one party is no longer pleasant or useful, the other ceases to love him.”

I’m in my late twenties, and can already feel my relationships becoming more utilitarian. People are busy, or they don’t want to overstep their boundaries, and it takes much more effort just to go grab a beer. People think: There better be a good reason for this.

There is nothing wrong with these kinds of friendships. But if they’re all we ever experience, two things will happen: 1) All of our relationships will eventually fade because our wants, needs, desires, and wishes keep changing until the day we die. 2) We’ll always crave something more — a deeper, more honest, more meaningful connection.

This deeper connection is the third kind of friendship that Aristotle described. He called it “perfect friendship:”

“Perfect friendship is the friendship of men who are good and alike in virtue; for these wish well alike to each other qua good, and they are good themselves. Now those who wish well to their friends for their sake are most truly friends; for they do this by reason of own nature and not incidentally; therefore their friendship lasts as long as they are good-and goodness is an enduring thing.”

Writer Zat Rana penned a great piece about this type of relationship, which eloquently sums it up: “In this kind of friendship, the people themselves and the qualities they represent provide the incentive for the two parties to be in each other’s lives.”

These special kinds of friendships aren’t based on what someone can do for you or how they make you feel — they simply exist because you value who they are. Maybe you love your friend’s dedication to hard work. Or perhaps you deeply respect their courage to step up during conflict. Whatever pleasure and utility you get out of the relationship are merely a side effect of that love.

“Perfect friendship” is rare — even Aristotle believed this to be true. So how does this kind of friendship form? With time.

Writes Aristotle:

“Further, such friendship requires time and familiarity; as the proverb says, men cannot know each other till they have ‘eaten salt together;’ nor can they admit each other to friendship or be friends till each has been found lovable and been trusted by each.”

There is no hack or shortcut to accelerate the formation of true friendships. Think about it: Your closest friends are likely the people with whom you’ve shared the most intense phases of your life. All-night study sessions in college. A cross-country road trip. New jobs. The loss of loved ones. Bouts of depression. Moments of joy. If you’ve shared a series of experiences like that someone, and stayed friends throughout ups and downs, you’re on your way to perfect friendship. Only with time do we learn to appreciate people as they are. Aristotle writes:

“Those who quickly show the marks of friendship to each other wish to be friends, but are not friends unless they both are lovable and know the fact; for a wish for friendship may arise quickly, but friendship does not.”

If we never venture beyond utility and pleasure, we’ll miss the relationships that give us real meaning and happiness. The only way to build these rare friendships — the perfect friendship — is to spend time together, traverse our ups and downs, and learn to value each other as human beings along the way. It won’t always be easy and it won’t always work out, but if we commit to valuing virtue over comfort and pleasure, we’ll look back at the end of our lives and see the faces of a few people we’ll call true friends.

All Suffering Is Desiring or Resisting Change Cover

All Suffering Is Desiring or Resisting Change

A man was gifted a plate by his wife. It had beautiful drawings. The man was an antique dealer. Every day at the market, he would eat lunch from his plate.

Soon, his wife passed away. The man was grieving, but he still ate from his favorite plate every day. One day, the plate fell down and broke into a thousand pieces. The man was devastated.

A fellow stall owner told him: “I know someone who can teach you how to fix it. But he lives far away.” The man went to seek the plate fixer. After one year of traveling, he found him. The plate fixer helped the man reassemble the pieces and the man returned home.

At first, he was happy. But the plate never felt quite the same. One day, it broke again and, again, the man was devastated.

Another stall owner told him: “I know someone who makes plates just like this one. But he lives far away.” The man went to seek the plate maker. After one year of traveling, he found him. The plate maker taught him how to make his own plate and, with it, the man went home.

At first, he was happy. But still, the plate never felt quite the same. One day, it broke again. Again, the man was devastated. But he was tired. He could not travel far anymore.

A fellow stall owner told him: “I know someone who sells plates just like this one. He has a new stall on the market.” Happy that he wouldn’t have to travel far, the man went and bought a plate just like his.

At first, he was happy. But that plate, too, never felt quite the same. One day, it broke again.

As the man looked at the broken pieces on the floor, a stranger passed by his stall. He said:

“You are lucky. It was just a plate.”

At that moment the man was enlightened.


The first of the Four Noble Truths in Buddhism is suffering. They call it ‘dukkha.’ It has many definitions, including pain, grief, sorrow, stress, unsatisfactoriness, and misery, but I think the simplest term that captures it in our modern times is ‘unhappiness.’

Our suffering isn’t physical, at least not most of the time. It’s emotional. One way or another, things don’t go how we want them to, and we face emotional pain because of it. This pain isn’t random. We inflict it upon ourselves. That’s the lesson of the above story.

All suffering is resisting or desiring change.

When change wants to affect us and we reject it, we suffer. When we wish for change and none occurs, we suffer.

Like the man in the story, we fight the current of events instead of floating in it, and each time it carries us away, we scream. We go on symbolic journeys to preserve what can’t be preserved — or to change what can’t be changed.

The man held on to his wife’s plate because it gave him a feeling of permanence in an impermanent world. He resisted change. When it broke, a change occurred without his consent, and he suffered from that too.

The great lengths he went to in order to fix and replace his plate are a series of escalating commitments in this fight. But each time he succeeded, he found permanence still wasn’t restored. Something always felt off. Only when he was too tired to continue fighting and a random stranger pointed out the vanity of his efforts could he see clearly: the only way is acceptance.

Everything in life is transient. Every human, every animal, every building, plant, and inanimate object. Every element, every atom, every speck of dust is a tiny traveler going a small distance in a long, universal journey that’s much larger than any of its individual parts.

Nothing lasts forever. Not just the material, the intangible too. Feelings change. Relationships end. Attitudes evolve. Our feelings, thoughts, opinions, they all meander through our lives and might end up opposite of where they began. Cities collapse. Conditions turn. People die.

All we have is impermanence and it’s depressing. We also rarely control when change occurs. We desperately want to, but all we can do is give our best and hope for the result we desire. As soon as we become attached, we’ve set the gears of suffering in motion. Instead, we should bend with the wind.

“Notice the stiffest tree is most easily cracked, while the bamboo or willow survive by bending with the wind.”

— Bruce Lee

The Buddhist life is a life of practicing acceptance. Acceptance is the only thing that works because change is the only constant of life. It comes when it comes, and you’ll meet it when it does. This applies to the trivial in life as much as it does to the substantial.

You slept poorly today? Okay, accept, move on. Your new job sucks? Okay, accept, move on. You missed the bus? Okay, accept, move on. Your grandfather died? Okay, accept, move on.

This isn’t to say you’ll always accept easily and move on quickly. It’s to say you can learn to always do both eventually. Accept life’s permanent impermanence and odd timing of uncomfortable change, and suffering disappears.

At the end of the day, remember you are lucky. For you’re still here, and it was just a plate.

We're All Just Diamonds in the Rough Cover

We’re All Just Diamonds in the Rough

Imagine you’re going to an art gallery. The exhibition is called “Unfinished.”

In the lobby, Schubert’s Symphony №8 of the same name swells in the background. You get your ticket and enter the first room. The strings mount into their first crescendo, and there she is: The Mona Lisa. Well, the Mona.

Because Lisa is still kinda missing. You can see her shape, her arms, and her hair, but only half her face. Only half of that mysterious, enchanting smile. The backdrop isn’t done either. A blurry mix of blue, brown, green, and grey.

In the next room, van Gogh’s Starry Night feels off too. There’s a town and a tree, but where are the stars? Where’s the brightly lit crescent moon? Where are the swirls and the clouds that make you feel dreamy and moved?

A little confused, you continue to make your way through the exhibit. Dalí, Monet, Picasso, they’re all there, but…their paintings aren’t done. Slowly, it dawns on you. This isn’t about up and coming artists. It’s about you.

The sole purpose of the exhibit is to show you: Once upon a time, everything was unfinished. Even the world’s greatest masterpieces. And so are you.


On September 3, 1783, the United States finally signed a peace agreement with Great Britain that recognized American independence.

Contemporary painter Benjamin West aimed to capture the moment on canvas. After he’d sketched the American commissioners, however, the British delegation refused to pose. The painting remains, to this day, unfinished.

Right in the middle of the incomplete action sits none other than Benjamin Franklin. In his biography of the man, Walter Isaacson calls him “the most accomplished American of his age.”

But Franklin himself would never have accepted that kind of praise. After all, ‘accomplished’ pretty much means ‘done,’ and with Ben, that was never quite the case. He treated his life like a perpetual work in progress.

Towards the end of his career, he was elected as the governor of Pennsylvania, a position he held for three years — longer than any other — and well into his 80s. Even in his last year of being alive, he wrote essays about the cruelty of slavery and lead the local society supporting its abolition.

This is a trait he shares with many historic figures we call genius today. Einstein scribbled equations on his deathbed, Schubert completed 50 works in his last year, and Dante barely finished the Divine Comedy before he died.

Some might look at these people and see an addiction to work, delusional grandeur, and exaggerated feelings of self-importance. I see quite the opposite, actually. A laissez-faire approach to life that surrenders to the fact that we’ll never feel like we’re finished. Because there’s always more to do.

At just 20 years old, Franklin wrote down 13 virtues he committed to keep practicing throughout his life. Again, what might seem like strict rules at first turn out to be rough guidelines. In his autobiography, Franklin noted that he focused on just one value each week, leaving the others up to chance, and admitted to failing many times.

But he wholeheartedly believed the mere attempt of following them made him a better, happier, more successful person. What a forgiving approach to self-improvement.

He also penned the following quote, recognizing what a tough job it was:

“There are three things extremely hard: steel, a diamond, and to know one’s self.”


When a diamond emerges from the earth, it looks bland at best and is impossible to recognize at worst. Without the long refining process — the cutting, the shaping, the polishing — no one would want to buy one. It may have been created under pressure, but now it needs a softer treatment.

I think our lives are the same. We’re all just diamonds in the rough.

The hardest part of being human is to be born in the first place. That’s where we need the pressure. That’s where we defy the incomprehensible odds.

But now that we’re here, applying more of it won’t help. It’s time to stop beating ourselves up. No matter what we do, we’ll always remain a work in progress. We’ll always be ‘unfinished.’ But we’re still diamonds.

Once we let go of negative self-talk and accept this, we can focus on what we really need: Refinement. Incremental progress. Polish.

Polish is sticking to your values in the chaos of everyday life. It’s letting go of the big picture to take the next stroke of the brush. Polish is rolling up your sleeves and saying: “What good can I do today?” It always feels small in the moment, but in hindsight, you’ll see it’s what makes your life shine.

Most of all, when we accept our roughness, we’ll learn to enjoy life regardless. Because if you never arrive, celebrating the journey is the only way.

I wish we could visit the houses of history’s greatest artists. The Da Vincis and Dantes and Franklins. If we rummaged around in their attics, I bet we’d find tons of partial works. What’s true for all of them is that, somewhere along the line, they figured out how to live with that burden. How to go on despite never being finished. At least some of them enjoyed what they did anyway.

I also wish we could ask them to show their drafts in an exhibition. Because knowing all of this, first they would laugh, and then they would agree.

How To Unlock Your Confident Self Cover

How To Unlock Your Confident Self

On July 16, 1926, Donald Mellett was shot in front of his home. The editor of Ohio’s Canton Daily News had picked a fight with the wrong people.

Over the past 18 months, he had exposed multiple issues of corruption among the Canton police, eventually forcing the mayor to suspend the police chief. But the underworld’s ties ran deep. So deep, that three local gangsters and a detective conspired to get rid of him. Of course, the first official investigation turned up nothing. Eventually, an outside, private investigator cleared the case and all culprits were sentenced to life in prison.

And while it barely registers as a sideshow next to one of America’s most publicized crimes in the 1920s, it’s another life that was at stake which is of interest to us today.

Shortly before his death, Mellett had struck a deal with a visiting lecturer. He’d been so impressed with the man’s ideas that they’d decided to publish them come January, when Mellett was to resign from his editor’s duties.

The morning after Mellett’s assassination, the man received an anonymous phone call, telling him he would leave Canton. He could leave on his own within the hour or wait longer and do so in a pine box — but leave he would.

Terrified, the man got into his car and drove for eight hours straight, not resting until he reached his relatives in the remote mountains of West Virginia. There, he went into hiding. Nobody would see him for months.

The name of that man was Napoleon Hill.

Seven Minutes

Joanna is in her early 30s. She’s tall, blonde, and hyper-competitive. She was a national rower, worked for the FBI, and trained Middle Eastern police forces. At the time she grabs dinner with her friend Kamal in late 2013, she’s already sold two companies, with her third about to go public. He tells the story:

She’s sitting against the wall and I’m facing her. We talk about our lives, things that have really formed us, who we are. Out of the blue, she tells me that, when she was 24, she had a heart attack and she died for seven minutes.

I was like okayyy and so I leaned forward: “I gotta ask: What happened?”

She goes: “I don’t remember.”

She was in a coma afterwards. They brought her out of it and [then] she was in this bubble. She was the Bubble Boy for, like, a month. And Joanna being Joanna she was just working away in the bubble.

But she said what changed there was after that, everything she wanted in her life — like anything — whether it’s love, how she met her husband, her career, whatever she wants to do, it just happens. It comes to her.

So I’m like: “Alright, you know, I don’t wanna have to, uh, die to get that. How do you do it?”

She leans forward and she goes: “You’re gonna think I’m crazy, but…”

“What if this is heaven?”

Ten Days of Dishes

Steven Pressfield published his first successful novel when he was 52 years old. For many decades before, he wasn’t just not writing, but actively avoiding it. In The War of Art, he tells the story of the moment everything changed:

I washed up in New York a couple of decades ago, making twenty bucks a night driving a cab and running away full-time from doing my work.

One night, alone in my $110-a-month sublet, I hit bottom in terms of having diverted myself into so many phony channels so many times that I couldn’t rationalize it for one more evening. I dragged out my ancient Smith-Corona, dreading the experience as pointless, fruitless, meaningless, not to say the most painful exercise I could think of.

For two hours I made myself sit there, torturing out some trash that I chucked immediately into the shitcan. That was enough. I put the machine away.

I went back to the kitchen. In the sink sat ten days of dishes. For some reason I had enough excess energy that I decided to wash them. The warm water felt pretty good. The soap and sponge were doing their thing. A pile of clean plates began rising in the drying rack.

To my amazement I realized I was whistling.

The Other Self

In the fall of 1927, over one year after his disappearance, Napoleon Hill finally left his relatives’ house. On a clear night, he walked up to the local public school, which sat on a hill overlooking the town. For hours, he paced around the building. There had to be a way out!

After all, he’d long done the hard work of compiling his ‘philosophy of personal achievement,’ a task for which he had interviewed hundreds of people over the past 20 years. Suddenly, he remembered something the man who sent him on this quest — none other than Andrew Carnegie himself — had told him during one of their earliest conversations in 1908:

“Along toward the end of your labor, if you carry it through successfully, you will make a discovery which may be a great surprise to you. You will discover that the cause of success is not something separate and apart from the man; that it is a force so intangible in nature that the majority of men never recognize it; a force which might be properly called the ‘other self.’ Noteworthy is the fact that this ‘other self’ seldom exerts its influence or makes itself known excepting at times of unusual emergency, when men are forced, through adversity and temporary defeat, to change their habits and to think their way out of difficulty.”

Hill’s heart leapt into his throat. This was it. His testing time. His turn to prove that his own ideas worked. He would either see it through or burn the manuscripts. This breakthrough came with a weird, but empowering gesture:

When this thought came to me, I stopped still, drew my feet closely together, saluted (I did not know what or whom), and stood rigidly at attention for several minutes. This seemed, at first, like a foolish thing to do, but while I was standing there another thought came through in the form of an “order” that was as brief and snappy as any ever given by a military commander to a subordinate. The order said, “Tomorrow get into your automobile and drive to Philadelphia, where you will receive aid in publishing your philosophy of achievement.”

For the first time in his life, Napoleon Hill had experienced his ‘other self.’

Choosing Sides

Joanna is at least 70% sure Kamal will recommend she see a therapist. But she says it anyway:

“What if this is heaven?”

Kamal’s reaction, however, is just as surprising as her question:

And then she leans back and it was like — you ever see in the movies when
the camera just spans back and things get really slow? And I was like “oh my god!” and I swear there was a homeless man behind her in the window and he kinda like winks at me and “oh my god!” And, for a few moments, I got it.

She’s like: “I died. How can I prove I’m not on the other side? So, because this is heaven, given what heaven is about, I can have, be, and do anything I want.”

And she’s living that.

On another day, in another time, Napoleon Hill would’ve said Joanna is in sync with her other self.

A Harajuku Moment

What Steven Pressfield learned from his lovely evening writing crap and washing dishes is that even if his work would remain a miserable experience for a long time, he’d turn out okay. That his becoming a writer was inevitable.

This moment, this singular incident of first unlocking your other, confident, determined, relentlessly driven if patient self, is called a Harajuku Moment.

In The 4-Hour Body, Tim Ferriss’s friend Chad Fowler, who coined the term, tells the story of having his own while fashion shopping in Tokyo. Sitting on a wall in the July heat waiting for friends to return, he complained to a buddy:

“For me, it doesn’t even matter what I wear; I’m not going to look good anyway.” I think he agreed with me. I can’t remember, but that’s not the point. The point was that, as I said those words, they hung in the air like when you say something super-embarrassing in a loud room but happen to catch the one random slice of silence that happens all night long. Everyone looks at you like you’re an idiot. But this time, it was me looking at myself critically. I heard myself say those words and I recognized them not for their content, but for their tone of helplessness.

For the first time in his life, Chad realized he was an incomplete person. A man who always saw himself as “someone with bad health.” And that one moment of piercing clarity was enough to spark a drastic change. Harajuku Moments aren’t just for our bodies, but for all walks of life, according to Tim:

It’s an epiphany that turns a nice-to-have into a must-have. There is no point in getting started until it happens. No matter how many bullet points and recipes I provide, you will need a Harajuku Moment to fuel the change itself.

In the year following his flash of insight, Fowler lost 70+ pounds. He maintains a good health regimen to this day.

Orders From a Strange Source

For the next two days after his Harajuku Moment, Hill continued to receive “orders” from his “other self,” which he followed to the letter.

As a result, he not only found a publisher for his books but also landed a big, local contract with General Motors to train 15 employees in sales. The money was more than enough to pay for all his expenses, including the expensive hotel his gut had told him to book upon arrival.

Past that point, Hill describes his life in words Joanna might have used too:

From that time right up to this very minute everything I have needed has come to me. Sometimes the arrival of the material things I needed has been a little late, but I can truthfully say that my “other self” has always met me at the crossroads when I have come to them and indicated which path I should follow. The “other self” follows no precedents, recognizes no limitations, and always finds a way to accomplish desired ends! It may meet with temporary defeat, but not with permanent failure. I am as sure of the soundness of this statement as I am of the fact of being engaged in writing these lines.

Lucky for us, Hill didn’t leave it at that.

Not a Miracle Drug

As great as it sounds, so far, all this ‘other self’ talk feels a little esoteric. Magical. Almost too good to be true. While he repeatedly admits he doesn’t quite understand it in its entirety, Hill makes an effort to capture what he knows. In Outwitting The Devil, he describes the “orders” he received:

The instructions were given through the medium of thoughts which presented themselves in my mind with such force that they were readily distinguishable from my ordinary self-created thoughts.

That’s simple. I get that. It’s a powerful gut. A feeling that one course of action is decidedly better, paired with a strong sense of faith that it will work.

We’ve all experienced this. Scientists call it flow. It may have been in sports, a video game, or a great day at work, but, somehow, we strung together a series of gut decisions that just worked and executed them with perfect confidence.

While flow isn’t something we can maintain all the time, Hill suggests our other self is a version of ourselves that can capitalize on it much longer:

You are entitled to know that two entities occupy your body, as in fact two similar entities occupy the body of each living person on earth. One of these entities is motivated by and responds to the impulse of fear. The other is motivated by and responds to the impulse of faith.

Whether you call them ‘entities’ or not, this, too, makes sense. Fear has always been our number one motivator because, for millennia, it had to be. The fear of death is what kept us alive. Nowadays, however, that doesn’t make so much sense. Most of us live in an environment where survival is, mostly, ensured.

But, since so few people do it, acting out of faith and going for what you want often works easier and faster than we’d expect it to. This doesn’t make it a miracle drug or state of enlightenment — just a much better way of doing things, according to Hill:

  • You should know that the faith entity performs no miracles, nor does it work in opposition to any of nature’s laws.
  • Your ‘other self’ will not do your work for you; it will only guide you intelligently in achieving for yourself the objects of your desires.
  • Physically you are the same as you have always been; therefore, no one will recognize that any change has taken place in you.
  • Your ‘other self’ will remain in charge and continue to direct you as long as you rely upon it. Keep doubt and fear and worry, and all thoughts of limitation, entirely out of your mind.

Again, this all sounds wonderful, but, like Kamal asked Joanna: how do you do it? How do you change a fundamental aspect of how the human brain naturally works? You don’t.

You let your mind do it for you.

The High Agency Person

The very nature of epiphanies is that they’re not controllable. This is, in part, why we have so many different stories for people who’ve gone through the same change. Joanna, Hill, Pressfield, Fowler, they’ve all made a similar shift in mindset. But because it was such an emotional experience, something so hard to label with language, they’ve all used different labels.

And while there’s no way for me to influence when and where you’ll have yours, Harajuku Moment, that is, stories like theirs are our best shot. Because they prime your subconscious to look for the same in your own life.

In our case, when looking for our confident, faith-based self, the stories we seek are those of what George Mack calls ‘high agency:’

High Agency is a sense that the story given to you by other people about what you can/cannot do is just that — a story. And that you have control over the story.

A High Agency person looks to bend reality to their will. They either find a way, or they make a way.

Mack picked up the concept from Eric Weinstein on Tim Ferriss’s podcast:

When you’re told that something is impossible, is that the end of the conversation, or does that start a second dialogue in your mind, how to get around whoever it is that’s just told you that you can’t do something?

Weinstein says that most of us pride ourselves in the fact that we’re “grounded in reality,” when, actually, that’s just a different way of saying we’ve settled for average, boring, and conventional.

Most of us who wind up using these sort of strange high agency hacks to negotiate the world have some kind of traumatic birth. We may flatter ourselves that we’re in touch with reality, but in fact, reality is a second-best strategy. If you’re lucky, your family works pretty well and you never leave social reality. It’s only when something goes wrong that you discover: “Okay, the world doesn’t work in any way the way I was told. Here’s the underlying structure.” And what you then have to realize is if you want this at scale, you’ve got to stop relying on these traumatic births. It’s like you’re waiting to get bit by a spider to become Spiderman.

Sure, you could wait for your life to back you up against the wall. Or, you could expose yourself to lots of high agency stories until one kicks in.

You could learn about Steve Jobs’s reality distortion field

Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

…Arnold Schwarzenegger’s strange career path from weightlifter to movie star to governor — all in a country whose language he’s terrible at — or Peter Thiel’s unorthodox approaches to investing and business:

How can you achieve your 10-year-goal in 6 months? What great company is nobody starting? What important truth do very few people agree with you on?

Ultimately, there’s only so much you can do to unlock your confident self. To find your Harajuku Moment. But, once you’ve had it, you can never go back.

Bigger Than You Think

In 2014, Jim Carrey gave the commencement speech at Maharishi University. He shares a lot of wise aphorisms, but none quite like this one:

You will only ever have two choices: love or fear. Choose love and don’t ever let fear turn you against your playful heart. Because life doesn’t happen to you. It happens for you.

This distinction between life happening for us and to us is the same thing Kamal has noticed in Joanna and all the folks that most inspire him:

For all of them, I’ve noticed one pattern — including her — that whatever happens, it’s never like this is happening to me. They all look at life as if it’s happening for them. They fall down, they lick their wounds, they get up, but it always makes them be better.

And then Kamal says something remarkable: It’s an attitude you can choose.

They’ve internalized this attitude and it is an attitude. All of us who try to live this, none of us are unique in that sense. We’re all humans, right? The same minds walking around with the same dramas and same fears. But that attitude that life happens for them I’ve noticed consistently in all the best people I’ve ever met in my life.

We may not be able to unlock our best parts, like confidence, faith, and flow at will, but we can choose to live with an attitude that attracts them, rather than shut ourselves off from the possibility. Of course, this is one of the first things Carnegie taught Hill too:

Let me call your attention to a great power which is under your control, said Mr. Carnegie. A power greater than poverty, greater than the lack of education, greater than all of your fears and superstitions combined. It is the power to take possession of your own mind and direct it to whatever ends you may desire.

Carnegie was a well-read man. When he was a young boy, a local colonel opened his personal library of some 400 volumes every Saturday night — an opportunity Carnegie always took. It’s not hard to imagine he read a few Stoic texts, which, over 2,000 years ago, already harnessed the same idea: the one thing we control, the only thing, really, is our mind and its perceptions.

I’m no expert on the ‘other self’ and I’ve only ever caught glimpses of it myself. But, once you’ve seen it, you can’t unsee it. And so I wish nothing more for you than to find your Harajuku Moment. To see this distinction between faith and fear. To learn to live your life with courage, confidence, and the relentless spirit it takes to get whatever you want. Until then, I wish you the attitude that will help you find all of these things. You’re a lot bigger than you think.

“You have power over your mind — not outside events. Realize this, and you will find strength.”

— Marcus Aurelius

If You Want to Be Happy, Make the World Small Cover

If You Want to Be Happy, Make the World Small

One of my favorite scenes in Man of Steel is when young Clark first discovers his powers at elementary school. His senses are hypersensitive and, by activating all at once, trigger a seizure.

Suddenly, he can see not just people’s appearance, but their insides, bones, organs. He can hear not just loud noise, but every noise, even tiny ones far away. Overwhelmed with all the impressions, he runs away and hides.

The whole class gathers outside the closet he’s locked himself in, but, ultimately, his mom must come to his rescue. At first, he won’t let her in.

“The world’s too big, Mom.”

But then, Martha Kent shares a piece of advice that could only ever make sense coming from a loving, compassionate mother:

“Then make it small.”

The Good Thing About Fame

A few days ago, I was looking for gameplay clips from Assassin’s Creed: Odyssey because, you know, procrastination. I found theRadBrad. After watching a few videos, I realized he has 9.8 million subscribers. That’s more than the entire population of Austria, Honduras, or Hungary.

I’m a gamer at heart. I’ve used Youtube for as long as it exists. And yet, I had never heard of theRadBrad, one of the biggest channels in this sector.

I guess it’s true. The world has become a big place. Or, maybe it always was.

Christianity has remained the world’s largest religion for the past 200 years. But it still covers just a third of our planet’s population. That means one of, maybe the most famous person in history — Jesus Christ — is someone most people have never heard of.

I think that’s a good thing. It’s soothing. The problem is I keep forgetting it.

All It Takes Is Pancakes

In an early How I Met Your Mother episode, Barney shares one of his most memorable quotes:

“You know what Marshall needs to do? He needs to stop being sad. When I get sad, I stop being sad and be awesome instead. True story.”

But, unless you can seamlessly switch from one irrational, emotional state to another, like Barney, that’s not so easy, is it? It sure wasn’t for Marshall. For 67 days after his breakup, he was a miserable, weeping puddle of his former self.

Every day, some new trigger would launch him into another nightmare about his ex. Where’s Lily? What is she doing? And with whom? Why that? Why now? Why there? Of course, none of his obsessive behavior gave any answers.

Eventually, after over two months, his roommates woke up to the smell of fresh pancakes. Marshall was over the hump. Why now? What changed?

The world was too big. And, finally, Marshall had made it small.

Pretend It’s an Island

I think most of my sadness is overwhelm in disguise. The world’s too big. I postpone all kinds of decisions until I do something stupid or extreme. As a result, I lose even more time, which only reinforces the cycle.

But it all starts with the fact that there’s too much of everything. Too many projects to tackle. Too many notifications to answer. Too many people to meet. Too many places to go. Too many shows to watch. Too many books to read.

I know I’ll never get to it all. So there’s always someone to disappoint. Even if it’s just myself. But it never fails to sting.

The only way I can ever move past this is by doing what Martha told Clark:

“Just focus on my voice. Pretend it’s an island, out in the ocean. Can you see it?”

“I see it.”

“Then swim towards it, honey.”

When the world’s too big, I have to forget it for a while. I have to start swimming.

The Only Thing We Can Do

On Nov 27th, 2006, Brad Colburn created a Youtube account. It had zero subscribers. Now, every time he launches another playthrough, he says:

“So guys it’s, uh, it’s kind of hard to start off these big games. ‘Cause I know that this series is gonna have a lot of people watching.”

No single human is meant to have an entire country follow them around. We’re tribal creatures. Not global citizens. No matter how much we wish we were. The sheer mental presence of more than a few dozen people is enough to cause serious anxiety. It’s a huge responsibility to shoulder.

So the best thing, the only thing, really, that RadBrad can do is to make another video. Just one. Pretend it’s an island. Start swimming. I don’t know Brad personally. But I can tell you, every time he forgets this, he feels sad and overwhelmed.

And when he remembers? He finds his way back to happy.

We’re All Clark Kent

The internet has made all of us hypersensitive. We’re all Clark Kent. We can see not just people’s appearance, but their insides, thoughts, emotions. We can hear not just loud noise, but every noise, even tiny ones far away.

And sometimes, it makes us want to run away and hide. When Marshall sifted through his ex-lover’s credit card transactions, his world was too big. Too many terrible fantasies. Too many alternatives to imagine. Only when he said “stop,” when he refused to engage with the noise, could he focus on what was right in front of him: two hungry friends.

If Superman existed, how long would it take until the whole world knows him? A month? A year? In any case, he better master his senses. Unlike him, however, we can turn off the noise. Disconnect. Get quiet.

What’s more, we’ll never carry quite as much responsibility. If we’re really lucky, how many people will follow us? A couple thousand? A few million? Still, most of the world will never know who we are. We’ll always stay small.

Remembering this smallness is where happiness lies. Forget the vastness that’s out there. It does nothing for you. Just focus on one voice. One friend. Make one video. And then do it again.

The world’s too big. Even for the best of us. Let’s carve out our own space. Make it small. Find your island. And then swim towards it.

Why Your Problems Seem To Follow You Cover

Why Your Problems Seem To Follow You

Do you feel like you’re never quite out of the woods? Not exactly drowning, but certainly not cruising either. Like there’s always a bunch of problems, lurking just around the corner, waiting to be addressed.

If you’ve ever looked forward to a vacation for weeks only to realize the peace you’d hoped to find isn’t there, you know what I’m talking about. Or maybe you’ve raised all hell to finish a big project, to push a huge boulder out of the way, and yet still woke up in a cold sweat the next day.

Well, despite how it feels, you’re not alone. You’re not the victim of a grand, cosmic conspiracy and other people don’t have fewer troubles than you do.

Thinking our problems follow us around is a feature that came in the box; a trait we all share. And it’s especially pronounced in smart, self-aware people.

Scientists call it negativity bias. It’s our tendency to assign disproportionately large value, attention, and meaning to everything negative in our lives. UPenn researchers Paul Rozin and Edward Royzman broke this bias into four parts:

  1. Negative potency. If you had to rate your happiness after finding $50, you’d likely rate it lower than your unhappiness after losing $50. This has to do with loss aversion, a concept discovered by Daniel Kahneman. It’s not as simple as saying one is twice as powerful as the other, but it’s there.
  2. Steeper negative gradients. When you have to pay a $1,000 bill in a month’s time, you fret more and more about it the closer the deadline gets. In comparison, your excitement rises less when you expect to get $1,000.
  3. Negativity dominance. If that $50 loss and find happen on the same day, you’ll likely go to bed thinking about the loss. In a mix of equally positive and negative events, our perception of the whole skews towards the bad.
  4. Negativity differentiation. Adversity often requires more thinking and is, thus, conceptualized in more detail. Psychology has increasingly focused on negative emotions and most languages have more words for them too.

Negativity bias is why we taste a tiny bit of sour in a sea of sweet, why it takes couples five positive interactions to neutralize one spat, and why we stress over one bad review in 50 great ones. It may drive us nuts today, but, for thousands of years, it’s how we survived. By spotting the bad before it kills us.

Over the last few centuries, however, particularly the last 200 years or so, our environment has evolved much faster than our brains ever could have. As a result, we’re now stuck with an outdated version of human perception. Our challenges haven’t disappeared, but their nature has changed faster than ours.

The logical response, then, is to tone down our negativity bias. If fewer events threaten our survival, there’s less reason to view them as potentially such.

For example, a lot of people might think their being perpetually broke is a big problem. But when more than half of all Americans are, that’s actually just the norm. Clearly, you can live with little savings for years and, in most cases, nothing drastic will happen. This isn’t to advertise being broke or to say you have to like it but to show you: it’s not really something worth stressing about. Especially not all the time and especially not if you’re working on it to change.

The habit we need to live this new, calmer version of reality, this less slanted version of the truth, is controlling our perceptions. This is an ability most people don’t even know we have. But we do. We can hit the pause button before negativity bias takes hold. We can ask: “What do I want to believe?

It’s the old Stoic adage: You can’t control all that happens, but you can control how you think about what happens. This isn’t just a great filter to process life’s challenges through. In fact, it’s the only real solution.

Outside events hold no power over us in and of themselves. Maybe, they affect our bodies. Or our possessions. Or our time. But never our minds. Whatever impact they have on our well-being is impact we have afforded them.

Life is. Reality is. It’s all subjects and verbs. We’re the ones with the adjectives.

That’s what ‘problem’ should be. An adjective. Not a noun.

Life is only made of situations and how we look at them. Nothing else. Our brains may have evolved to favor the stuff that scares us, but that doesn’t mean we can’t change. That’s what neuroplasticity is for. It just takes practice.

Your problems will only truly disappear once you stop viewing them as such.

If you really want them to go away, you must learn to see straight. To control your perceptions. Because in any situation, you can. And only those, really.

Limiting your negativity bias won’t make your life all sunshine and rainbows. But those problems following you around? Most of them will just fade away.