A Letter to Rational People Cover

A Letter to Rational People

Hercule Poirot stands on the balcony, overlooking the Mediterranean Sea. Atop the clock tower in Jaffa, Israel, the greatest detective in the world stares into the distance. It is 1934.

Still baffled by how the Belgian gentleman with the big mustache solved the case of the missing relic, the captain of the police can’t help himself but stare.

“It’s just…how did you know it was him, sir? From just a tiny crack on the wall.”

“I have the advantage…I can only see the world as it should be. And when it is not, the imperfection stands out like the nose in the middle of a face. It…it makes most of life unbearable. But it is useful in the detection of crime.”

There are a lot of Hercule Poirots here on the web. Wonderful, rational people. It’s one of the reasons why I love this place. We may not all be detectives by profession, but we’re just as curious, just as righteous, just as skeptical of everything that, in a balanced world, shouldn’t be.

It’s why we read and write about justice, about equality, about fairness. About getting along, living better, and being kind. But sometimes we come up short.

This is a letter to everyone facing those times. A letter to rational people.

Nothing In-Between

The captain isn’t quite satisfied. Yes, Poirot can see the world plainly, but there is something more. Something beyond facts. “But it’s as though you see into their hearts and divine their true natures,” he says. To which Poirot replies:

“And whatever people say, there is right, there is wrong. There is nothing in-between.”

At first I was confused at Poirot’s statement. Doesn’t he know the truth is subjective? Isn’t that what makes him a great detective? Then I realized, it is knowing that this dichotomy exists despite the truth being subjective that does. We all have our own version of reality, but in each one, the distinction between right and wrong persists. Always. And, in a surprisingly large number of situations, a surprisingly large number of people agree.

As we become more rational, whether that’s through training, brute force, or education, the choice between wrong and right hovers more and more clearly over our head. And every day, we fight to do our best. But it’s hard. We don’t always choose what’s right, we’re only human after all. But the more we know what’s right, the more it weighs on us. That burden can be a lot to carry.

Breakpoint

The train pulls into the small town of Brod, Bosnia. Only days have passed, but they feel like years. The case he’s solved on board brought him to the edge of both his morals and abilities. Before he disembarks, Poirot writes a letter of his own. A letter to an old friend, that he only sends in his mind.

“My dear Colonel Armstrong,

finally I can answer your letter. At least with the thoughts in my head and the feeling in my heart that somewhere, you can hear me.

I have now discovered the truth of the case and it is profoundly disturbing. I have seen the fracture of the human soul. So many broken lives, so much pain and anger, giving way to the poison of deep grief, until one crime became many.”

When we grow past the mercy of our emotions, beyond holding ourselves accountable, we suddenly see the injustice all around us. Life’s not fair. Children die. Criminals succeed.

It’s not just depressing. It’s tempting. We’ve all made the wrong choice at the right time and gotten off easy. But there is a breakpoint to how much we can tolerate. It may not break you, but at least once in life, it is everyone’s turn.

I don’t know if it’s your turn yet, but I want you to know you’re not alone.

Even the greatest detective in the world has his struggles.

What Rationality Is Built Upon

As Poirot grapples with the abyss he’s staring into, he feels trapped in the middle. A prison halfway between wrong and right. This time, however, the key lies not within the depths of the human mind.

“I have always wanted to believe that man is rational and civilized. My very existence depends upon this hope, upon order and method and the little grey cells. But now, perhaps, I am asked to listen, instead, to my heart.”

What unites us in our fight for rationality is not our ability to see the world clearly. It is neither intelligence nor discipline; not even a shared lack of understanding for those, who act on impulse. We all set out on this journey together because we built our lives around this same, undying hope. That underneath it all, in spite of everything, man is still good. And sometimes, that hope must be enough.

If you’ve recently failed to do the right thing, whether you’ve known it before or found out after: rest easy. When others have failed to do right by you, rest easy. And give them space to rest easy too. Even the man who dedicated his whole life to finding the truth comes to see that sometimes, peace lies in that paralyzing fog between our choices. Or worse, on the wrong side. But from time to time, finding it may be more important than being right.

“I have understood in this case that the scales of justice cannot always be evenly weighed. And I must learn, for once, to live with the imbalance.”

You won’t always get what you deserve. You won’t always live a happy life. In fact, it will often be unbearable. But in spite of the imbalance, you will always find the strength to go on.

And to me, no matter where life sends us, going on is always the truth.

The Wonderful Thing About Broken Promises Cover

The Wonderful Thing About Broken Promises

One of the most important things to remember about other people is this:

They won’t.

Your school teacher says she’ll take the class for ice cream. But she won’t.

The store clerk says he’ll gladly refund you if the shoes don’t fit. But he won’t.

Your old acquaintance says she’ll text you when she’s in town. But she won’t.

The guy handing out loans says he’ll see what he can do for you. But he won’t.

Your classmate says she’ll send you her essay when she’s done. But she won’t.

The professor says he’ll only use class material for the exam. But he won’t.

Your waitress says she’ll be right back with your drink. But she won’t.

Your date says they’ll call you. But they won’t.


One way of looking at this is that it’s just sad. The fact that humans don’t value their own word must be one of the biggest reasons the world isn’t all sunshine and rainbows. I, too, wish we could all grow up without losing that spark of hope in our six-year-old eyes and never be disappointed. But we can’t.

What we can do is change our perspective to at least try and turn this weight into a stepping stone. So here’s another point of view: Every broken promise is a chance to be compassionate.

An opportunity to think “I hope he’s alright” instead of “he’s dead to me.” A shot at considering they, too, might’ve been given nothing but broken promises all their life. A wonderful excuse to reduce your expectations of flawed humans in a world we all struggle with.

Practicing this is hard. But compassion is the right answer. How do I know?

Well, here’s another change of perspective: You are other people’s ‘other people.’ To them, you’re the one who ‘won’t.’

We all fail to follow through sometimes. No one’s perfect. But my guess is you, like most of us, don’t make promises and break them on purpose. Do you?

People are good at heart. It’s how we’ve come to be so many in the first place. We do look out for one another. That horrible picture of human nature the news continue to paint was never accurate. Still isn’t. If it had been at any point, we’d long be extinct. Therefore, the odds of being in the wrong when you forgive others are so low, it’s not even a risk worth taking.

When you give others the benefit of the doubt, you can also more easily extend this graciousness to yourself. Because whenever you break a promise, that’s also an opportunity: one to show yourself compassion. Maybe, you needn’t shoulder all that much. Maybe, you don’t have to make so many commitments. To live up to all these self-created obligations.

Promises are hope manufactured by humans. And we tend to oversupply.

Let’s switch perspectives one last time: Life doesn’t make any promises. We’re all born with high hopes, but none of them were ever advertised to us as guaranteed to come true. None of them. To no one.

In the Bhagavad Gita, an ancient, spiritual text of Hinduism, Prince Arjuna is led into battle by his guide and charioteer Lord Krishna. There are many interpretations of it, but Arjuna likely stands for humanity, while Krishna represents a higher power. The battlefield reflects the many struggles of life.

At one point, Krishna tells Arjuna we have “the right to our labor, but not its fruits.” You can take this literally, of course. Love the process, but don’t get attached to the outcome. Given the broader context of the scripture, however, I think it’s worth projecting:

The only reward we get out of life is being alive itself.

This includes beautiful, sunny days, on which you’ll eat way too much ice cream and fall asleep in your dream partner’s arms, as much as it includes the days you break down crying in the subway, because you’re broke, desperate, and that partner just left you. Gratitude for being able to experience both is the one gift that keeps on giving.

But it’s a gift we must learn to keep receiving and that itself takes a lifetime. Our own failure to accept this is what we’re truly disappointed with when others don’t keep their word with us. Not that our friends were five minutes late. It is out of this universal disappointment that individual anger arises, which we throw at whoever happens to feel like a close, appropriate target at the time.

No, people won’t always keep their promises. And you won’t either. But if you can remember that it’s neither what we do nor what we say, but the time we spend here together that makes life worth living, even broken words will weave the fabric of the experience.

Imagination Is the God of Change Cover

Imagination Is the God of Change

Cobb puts his sunglasses into his jacket’s inner pocket.

“So, Arthur keeps telling me it can’t be done.”

Eames can’t hide a smile, playing with the peanuts in his hands.

“Hmmm, Arthur…You still work with that stick-in-the-mud?”

“He’s good at what he does, right?”

“Oh, he’s the best. He has no imagination.”

“Not like you.”

“Listen, if you’re gonna perform inception you need imagination.”


Who’s Cobb? What’s with the sunglasses? Who’s Arthur? And Eames? Why is he eating peanuts? And what the hell is inception?

Even if you recognize the fragment above, you don’t have complete answers to these questions. Except you do. Because whatever inception is, if it requires imagination, it means you need ideas. Creativity. Curiosity, and, of course, the will to believe a new version of the truth. You have all those things. And you can use them to fill in the gaps.

Inception is a task of the mind. And how you use it makes all the difference.

The Cradle of Change

Imagine you walk down the street and see someone with an extremely fit body. You think to yourself: “I should work out. I would get abs like that.” Or you support a friend running a marathon and wonder: “Maybe I can run that far.” You read a good book and before you know it, a daring thought floats to the surface of your attention: “I could be a writer too.

That’s inception. The cradle of change. But the message of Christopher Nolan’s hit movie is bigger than that. It’s not just “a single thought can change the world.” It’s also “a single thought can destroy a life.”


Cobb loads the gun. He and his protégé get off the the elevator.

“Listen, there’s something you should know about me. About inception. An idea is like a virus. Resilient. Highly contagious. And the smallest seed of an idea can grow. It can grow to define or destroy you.”

They enter the living room. Cobb’s wife sits at the table. With her back towards the duo, she finishes his speech:

“The smallest idea such as: ‘Your world is not real.’ Simple little thought that changes everything.”

Two Kinds of Seeds

Imagination is humanity’s best trait. It is also the most dangerous. It gives as much as it takes away. That’s why the seeds of imagination are always planted in pairs. The first thought is brilliant. Shiny. Crystal clear. A ray of divine creation. The one that immediately follows is dark. Malevolent. A destructive force that casts a veil of despair.

The name of that second thought is Resistance. It’s the voice that says you needn’t work out. Or that you’ll never get abs, no matter how hard you try. “Run a marathon? You? That’s even less likely than you becoming a writer.”

In The War of Art, the man who named Resistance, Steven Pressfield, writes:

“Resistance will bury you. You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen, and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement but I’ll say it anyway: it was easier for Hitler to start World War II than it was for him to face a blank square of canvas.”

Resistance’s initial reaction is always brute force. Change feels dangerous. Even the thought of it provokes a hard “no” from your brain. It wants you to stay the same. What you’ve done so far has gotten you to this day. It’ll get you to another one, won’t it? Your brain says yes, but in truth no one can tell.

Resistance is cunning, however. Once it sees you’ve made up your mind, it won’t keep trying to dissuade you. It throws a curve ball instead.


Cobb sips on his beer. He puts it down and looks at Eames.

“Let me ask you something.”

He pauses.

“Have you done it before?”

Eames raises his eyebrows.

“We tried it. We got the idea in place. But it didn’t take.”

“You didn’t plant it deep enough?”

“No, it’s not just about depth. You need the simplest version of the idea in order for it to grow naturally in your subject’s mind. It’s a very subtle art.”

Source

A Fool’s Errand

Once you’ve had an idea, you’re only one step away from execution. But your brain knows that. The peril of change is imminent. Enter artificial complexity.

“Go for it. But how are you going to do that?”

Your mind counters inception with deception. “What’s your plan?” It’s a trick question, designed solely to throw you off your game. It ensures no work will be done today, because suddenly, you’re busy collecting maps.

Here are some of the headlines from my Medium home page:

  • The One Routine Common to Billionaires, Icons and World-Class Performers
  • The 4 Pillars of Extraordinary Bliss
  • The Strange Productivity Secret of Successful People
  • How Do You Build A Business Around Doing What You Love? Here’s The Answer
  • 7 Things You Should Stop Doing NOW if You Want to be a Writer

That’s a fraction of the how-to plans we come across in a single day. Infinite wisdom awaits online; knowledge is democratized. A lot of people share a lot of great advice. Gym routines, reading tips, running guides, it’s all there. I know those lists. I make them myself from time to time. Some of them sometimes work. But you don’t need them.

Your brain sending you to find plans is a distraction. A fool’s errand. But the web is happy to comply. It’s one of the problems Ev is trying to address:

“The internet is amazingly well tuned to give you what you “want” — whether you want it or not. If you can’t look away from a car crash, it will surmise you want more car crashes and will create them for you. If you can’t stop eating junk food, it will serve you up a platter.”

The simplest version of the idea is more than enough for it to grow. If you want to be a dancer, all you need to do is dance. To lose weight, eat less, move more. For a design career, begin designing. Take the seed and water it. Let it unfold. In your mind. In your life. But that’s not how it works.


As they ride down the elevator, Cobb reveals to his mentee:

“I knew something was wrong with her. She just wouldn’t admit it. Eventually, she told me the truth. She was possessed by an idea. This one, very simple idea that changed everything. That our world wasn’t real. That she needed to wake up to come back to reality. That, in order to get back home, we had to kill ourselves.”

The Terror of Maplessness

The reason other people’s recipes are so tempting, not just to look at, but even to try and follow, is that they’re a perfect excuse to not really have to change. Seth Godin spells it out in Linchpin:

“Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.”

As well-intended as the world’s suggestions might be, all you end up with if you readily take them is someone else’s point of view. That’s not what you want. That’s not real change. It only ends in frustration and blame.

That’s not what we want either. We want your point of view. We desperately need it. What do you want? What do you feel? What do you think? You know your flaws. Your strengths. You have ideas. What do you need a map for?


Cobb sits down at the table, next to his wife. But it’s all in his head. He’s talking to himself. A projection of her, to which he can finally confess.

“The idea that caused you to question your reality came from me.”

He turns back to his student.

“She had locked something away, something deep inside. A truth that she had once known, but chose to forget. She couldn’t break free. So I decided to search for it. I went deep into the recess of her mind and found that secret place. And I broke in and I planted an idea. A simple little idea that would change everything. That her world wasn’t real.”

The memory of Cobb’s wife looks down. She realizes.

“That death was the only escape.”

Photo by Guilherme Stecanella on Unsplash

Waiting For a Train

There is only one answer to your mind’s devious questions: silence. When it prompts you to research, to make plans, to go out and find a map, stop.

  • Stop reading Medium, Business Insider, Wikipedia, even stop reading books. Don’t read anything for a while.
  • Stop watching Youtube videos, TED talks, TV, movies, anything at all.
  • Screw what people say. Your best friend, your cousin, the hot guy or gal at work, your professor, your boss, even your parents. Especially your parents.
  • Don’t do anything you wouldn’t do if none of the above sources had told you to. Show up at work, do your job, but outside of that, don’t let anyone sell you on what you “have to do.”

If you can’t live without a map, you might one day pay the price.


Cobb opens the door. The hotel room is trashed. The window open. As he peers through the blowing curtain, he sees his wife, sitting on the sill of the opposite building.

“Sweetheart, what are you doing?”

“Join me.”

“Just step back inside, alright? Just step back inside now, come on.”

“No. I’m going to jump and you’re coming with me.”

She forces him out onto the ledge, then closes her eyes.

“You’re waiting for a train.”

“Mal, goddamn it! Don’t do this!”

“A train that will take you far away.”

“James and Phillipa are waiting for you!”

“You know where you hope this train will take you.”

“They’re waiting for us!”

“But you can’t know for sure.”

“Mal, look at me!”

“But it doesn’t matter.”

“Mal, goddamn it!”

Her hands leave the ledge.

“Because you’ll be together.”

She jumps.

The Power of Imagination

Cobb got so lost in the plan that he drove his wife insane. He gave her an idea she was too afraid to let go, so he couldn’t stop her from jumping off the ledge. But you can. Because you’re not battling someone else’s insanity. You’re fighting against your own mind. Don’t let Resistance win. Hold on to that first thought. Protect your simple ideas. You owe it to yourself. And to all of us.

Life has always pushed us not to think, but since the internet it’s a lot worse. It’s a made up place and it consists of nothing but opinions. Dare to close your laptop. To throw your smartphone out the window. Or turn it off. Don’t allow these devices to plant rogue ideas. Stop.

Stop looking for maps. For things to blame. Think for yourself. A lot can happen in six months. You wouldn’t be rich, successful, super smart or more popular. But you’d be you.

Maybe that’s the real task of the mind. Maybe that’s inception.

Death Will Be an Interruption Cover

Death Will Be an Interruption

19 weeks into their pregnancy, Keri and Royce Young found out their daughter suffered from anencephaly. It’s a rare, prenatal disease, which prevents the child from developing a big portion of its brain, skull, and scalp.

The odds of survival are zero. Lives with anencephaly are counted in hours, days at most. After 48 hours of deliberating the impossible decision to lose a child or a pregnancy, they decided to go through with the pregnancy, so they could donate their daughter’s organs and save another human being.

“We decided to continue, and chose the name Eva for our girl, which means “giver of life.” The mission was simple: Get Eva to full-term, welcome her into this world to die, and let her give the gift of life to some other hurting family. It was a practical approach, with an objective for an already settled ending point.”

As pragmatic as it looks in a paragraph, think about how much respect this choice deserves. Such a noble decision, one most people could never bear. But decisions, good or bad, have no say in how time works.

“If you want to make God laugh, tell him about your plans.” 

— Woody Allen

Right when Keri hit the two-week window for Eva’s birth, the baby’s brain functions gave out. After life had cheated them out of their initial plan, death cheated them out of the backup. No daughter, no hello, no organs to donate, no goodbye.

In a lucky turn of events, Eva’s eyes helped save someone else’s sight, but the story just goes to show: we can’t prepare for the unpreparable.

The Prison We All Share

In The 7 Habits Of Highly Effective People, one of Stephen R. Covey’s key tenets is “begin with the end in mind.” He suggests a thought experiment called ‘the funeral test,’ in which you imagine what four speakers would say at your burial. One is family, one a friend, one from work, and one from a community.

“What would you like each of these speakers to say about you and your life? What kind of husband, wife, father, or mother would you like their words to reflect? What kind of son or daughter or cousin? What kind of friend? What kind of working associate?

What character would you like them to have seen in you? What contributions, what achievements would you want them to remember? Look carefully at the people around you. What difference would you like to have made in their lives?”

These are all important questions. They’re great in helping us adjust how we behave today. What’s bad is that they inevitably trigger long-range planning and you can’t do that without estimating time. Even if we’re building our plans around the best intentions, they’re still built around a big construct of expectations.

In 2017, Scott Riddle was diagnosed with stage 4 colon cancer. He’s a guy like you and me. A father, an employee, a husband, a friend. He is 35 years old. So far he’s recovering, but his plans? They’re all gone. Because no matter how smart it is to think about your own funeral, no one would put it just two, or five, or ten years into the future. That’s Scott’s big takeaway:

“Stop just assuming you have a full lifetime to do whatever it is you dream of doing.” 

The only guaranteed path we take in life is one we cannot control; we’re all hurling towards death inside our little cages of time. And to add insult to injury, life makes sure to knock on the bars along the way.

In 2008, we lost my grandma to lung cancer. She was 66. In 2016, my uncle died in his sleep. He was 52. Knock. Knock. Everyone loses someone. They need not be people we know, but they’re always people we care about. Like Chester. Or Tim. Time is the prison we all share. No reminders needed, but we get them anyway. Lest we forget.

A Stubborn Illusion

We go through life imagining that when death comes, we’ll somehow be ready. We’ll lie in bed at 103 years old, surrounded by our loved ones, say our final goodbye and then fall asleep. That’s a beautiful vision, and I wish it for anyone, but it’s really dangerous to get attached to it. We’ll never be ready. We’ll never be done. When the time comes, nobody wants to go.

This isn’t to say all long-range planning is useless. There’s a balance. But mapping out your life until the end, including the end, is a futile fight against time. Maybe a better way is to think of life in cycles, like Seth Godin does when he describes it as a series of dips:

“There isn’t just one dip. It’s not like ‘let’s get through that dip and we’re done.’ Steve Jobs helped invent the personal computer, helped launch the graphical interface, helped launch the mp3 business, helped launch computer animation at Pixar. He’s not done. Just like skiing, the goal is not to get to the bottom of the hill, the goal is to have a bunch of good runs before the sun sets.”

In 1948, Albert Einstein was diagnosed with an aneurysm in his abdominal aorta. A ticking time bomb, impossible to defuse. He chose to hold it patiently. Seven years later, just after his 76th birthday, his friend Michele Besso passed away. Aware of his own time running out, he shared an insight in his condolence letter to Besso’s family:

“He has departed from this strange world a little ahead of me. That means nothing. For us believing physicists, the distinction between past, present and future is only a stubborn illusion.”

Einstein himself died a month later. In Einstein: His Life and Universe, biographer Walter Isaacson describes his last moments:

“At his bedside lay the draft of his undelivered speech for Israel Independence Day. “I speak to you today not as an American citizen and not as a Jew, but as a human being,” it began. Also by his bed were twelve pages of tightly written equations, littered with cross-outs and corrections.

To the very end, he struggled to find his elusive unified field theory. And the final thing he wrote, before he went to sleep for the last time, was one more line of symbols and numbers that he hoped might get him, and the rest of us, just a little step closer to the spirit manifest in the laws of the universe.”

Einstein’s last equation

What Einstein showed us, both in his words and behavior, is that there is no such thing as time. Just a giant current of the unknown that carries us into the wind. And all we can do is live our lives, whether we surrender to it or not.

Even if you’ve made your peace with it, death will be an interruption.

One day, you’ll be out skiing, working, reading, writing, skateboarding with the other kids and changing the world. The sun will set and you’ll realize “oh, I won’t be able to finish this today.” The question is can you go to bed and say “I’ll do it tomorrow?”

In the end, the Youngs learned a similar lesson:

“None of it went as we planned. We’re trying to rest on knowing we did the best we could. We always said we wanted to limit our regret, and I think in 20 years or so as we reflect on this, there’s not much we’d change. Because anything we would change was already outside of our control anyway.”

The only thing we can really do is accept not being ready. Accept being naked. Prepared to be unprepared. And maybe, just maybe, letting go won’t hurt so much.

“It’s a weird thing to say that in probably the worst experience of my life was also maybe the best moment of my life, but I think it was the best moment of my life. The timing of it all is just something I can’t explain. It wasn’t what we planned or hoped for, but it was everything we needed in that moment.”

No matter when it happens, I imagine a peaceful death will be just the same.

303 Life Lessons We All Learn But Keep Forgetting Cover

303 Life Lessons We All Learn But Keep Forgetting

I used to think beyond 7th grade math is only useful for physicists and statisticians. After the rule of three, which allows you to calculate discounts on prices, diminishing returns start to kick in fast.

I’ve remedied that view a bit; geometry and calculus have led to some of histories strongest philosophical insights, but I still like to imagine a world in which our high school table of subjects includes:

  • Human behavior.
  • Relationships.
  • Communication.
  • Body language.
  • Personal finance.
  • Etiquette.
  • Career discovery.
  • Work habits.
  • Creativity.

Until that happens, however, I’m grateful for people like Alexander J.A Cortes, who compile the curriculum of such a school of life for us to learn it now, as adults. On February 25th, he shared a tweet storm previewing his next book titled Untaught Truths of Adulthood, which went viral.

As I read through his nearly 100-tweet-long outpour of life lessons, many examples from my own life popped up in my mind. It’s only natural, for all of us learn many of these things, but we never articulate them. I reached out to him and asked whether he’d be up for a collaboration: The result is his treasure trove in long-form, with my experiences as backup to his insights.

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What Is an Identity? Cover

You Don’t Need an Identity to Have a Life

Dressed in a brown, too large sweater, a man is standing in an archway, elbows crossed. It’s snowing. Having waited for hours in the cold, the bank across the street finally opens. He walks in.

Inside the Zurich Community Bank, he writes down a 13-digit number on a piece of paper, which the clerk hands to a more senior employee, who guides the man to an elevator. Down in the vault, a security guard silently gestures him towards the fingerprint identification system. He passes.

As he sits down in a dimly lit cabin, another clerk retrieves a metal lock box, roughly the size of two shoe cartons, from the bank’s walk-in safe. He places it in front of the man, unlocks it, nods, and walks away. After the man’s made sure the cabin curtain is closed, he opens the box.

There’s nothing unusual inside. A bunch of markers, a flashlight, contact lenses, a watch, a credit card, his vaccination record, a USB stick. His eyes quickly scan the contents, resting on one item almost instantly: his passport. He opens it and sits down in the small cabin chair.

After what feels like a lifetime, he nods, but his face is full of doubt. As if to make himself believe, he utters:

“My name is Jason Bourne.”

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Why Losers Will One Day Rule The World Cover

Why Losers Will One Day Rule The World

“If you’re not a genius, don’t bother.”

Jim Bennett’s voice roars across the lecture hall.

“If you take away nothing else from my class, from this experience, let it be this. The world needs plenty of electricians, and a lot of them are happy.”

Portrayed by Mark Wahlberg in a 2014 rendition of The Gambler, Bennett is an English literature professor at UCLA. Or at least, he pretends to be. What he really teaches, however, is something else entirely.

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Everything Popular Is Wrong Cover

Everything Popular Is Wrong

We remember Oscar Wilde as a poet, a playwright, a player who’d write. Most of us associate him with drama, both in his work and life. The Picture of Dorian Gray, a few pithy lines, an early death.

But when I look at the sea of thoughts that unravels when you click on the author of the most popular quote on Goodreads, I see none of that. I see a philosopher, full of contrarian ideas, paradoxes, and lots of new angles to look at life from.

They remind me of the beliefs of a philosopher we can still talk to: Naval Ravikant. After reflecting on an interview he did with Shane Parrish, I can’t help but notice that some of the most popular sentiments floating around Medium and the web are, well, just sentiments.

“Everything popular is wrong.” One of Wilde’s many polarizing statements. It may be hyperbole, but it’s a starting point for originality. In the echo chamber of self-improvement, some ideas have been circulating for so long, we’ve stopped questioning them.

What if we considered the possibility that these ideas are false?

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Move Slower: How To Deal With the Fastness of Life

In investing, there’s this idea of a backdoor play.

For example, in 2014, Facebook announced it was going to use satellites, drones, and lasers, to bring the internet to the unconnected. Now, instead of buying Facebook stock and hoping they would succeed, you could’ve tried to figure out who they’d get the equipment from and buy their stock. Because even if Facebook failed, they’d purchase a lot of parts in the process.

In that sense, one of the best backdoor plays on cryptocurrencies must have been Twitter. The stock is up 100% year to date, partly because the platform dominates the crypto discussion.

While there is a lot of noise around this heated topic, a few clear voices stand out. Like Luke Martin, who’s amassed close to 150,000 followers in less than 8 months. One of Luke’s core ideas is to move slower with your investments.

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How To Make Better Decisions

In 1970, economist George Akerlof published a paper called The Market for Lemons: Quality Uncertainty and the Market Mechanism, in which he described an idea that would keep researchers busy for decades: adverse selection.

The concept describes a type of market inefficiency. When buyers and sellers have different information about the goods or services being sold, whichever party knows more can dictate the outcome of the transaction.

For example, sellers of used cars know whether their vehicle is of good quality or breaks down every ten miles, (a so-called ‘lemon’) but potential buyers don’t. As a result, sellers overcharge. Akerlof dubbed this phenomenon ‘asymmetric information’ and predicted a market death spiral in which, theoretically, no one would want to buy a car.

Of course the real used car market is very much alive, however inefficient. While measures to mitigate information asymmetry have been introduced, such as extended guarantees, inspections, and certifications, people still get ripped off every day.

But why? Akerlof received the Nobel prize in economics for his discovery and today, almost 50 years later, every US state has its own variant of the ‘Lemon law’ to protect consumers. Yet, we still make bad decisions, not just in purchasing goods, but everywhere.

And we really have no excuse to.

Avoidance Is Expensive

There are two types of capitalism: the kind that solves real problems and the kind that peddles placebos. The latter thrives on information asymmetry. In fact, it’s the only reason it works.

While con artists and scammers have been around for millennia, they’ve had to be a lot more creative since the rise of the internet. The wide dissemination of information at no cost has shrunk the gap a lot. Or rather, it’s increased how much we can shrink it ourselves. What used to be mostly a game of luck has now become a game of effort, but we avoid it just the same.

Take this picture of a turtle, for example.

It’s beautiful, isn’t it? While it’s a fantastic way to elicit emotions and get you to daydream about your next vacation, you don’t know where I took it from. But you could find out, thanks to Google Image Search.

With some more effort, you could even determine what kind of camera was used, where it was taken, who the photographer was, and ask them for more details. The question is, if I used this picture to try and sell you an all-inclusive trip to the Bahamas, would you?

Most of us don’t. We’re happy to comply when others prompt us to make decisions with as little context as possible. We form opinions based on headlines, pass judgements after reading tweets, and glance at pictures without demanding the frame they came in.

That’s what information asymmetry is at its core. A lack of context. It’s baffling how often we choose to decide under its influence, despite having all the tools we need to fight it.

Here are three that help you define, set, and leverage context to improve every single one of your decisions.

1. Knowing What You Know

One of Warren Buffett’s most popular mental models is the circle of competence. In a 2017 documentary, he describes it as follows:

“I can look at a thousand different companies and I don’t have to be right on every one of them, or even 50 of them. So I can pick the ball I want to hit. The trick in investing is just to sit there and watch pitch after pitch go by and wait for the one right in your sweet spot. And the people who are yelling ‘swing, you bum,’ ignore them.”

Knowing what you know increases the probability of your assumptions being right and thus helps you decide with confidence. Whatever lies outside of that circle is nothing but smoke and mirrors, but you can afford to ignore it, because you’re not going to take shots in the dark.

What’s remarkable is how small a circle we can get away with, yet still be successful. You could specialize in producing, selling, or investing only in tetracycline antibiotics, and that’d be more than enough to keep you busy for a lifetime.

To find the border of that circle early, we must walk to the edge, peer over, and maybe run a few low-risk experiments. But once we’ve set the perimeter, we can build a huge web of context inside it, while ignoring all the noise on the outside.

2. Knowing What You Don’t Know

In video games, it’s very common for the map of the terrain to be unknown when you start playing. Only as you move around do you uncover patches of the area, which then slowly begin to form a complete picture.

No matter how many black spots are left, keeping track of where they are allows you to shine your proverbial flashlight on them later, but not go there before you’re ready. There’s lots of smoke outside your circle, but that too is finite, at least for any particular decision. Knowing that boundary has value.

The more you optimize your life, the less you’ll have to step outside your circle of competence, but sometimes, life forces you to. It’s impossible to pick the perfect job when completely switching career fields, but being aware of how little you know, you can consult with experts, steer clear of big responsibilities at first, and prioritize what you’ll learn.

Even saying “I don’t know” out loud provides relief, makes it easier for others to empathize, and is more often seen as a sign of professionalism, rather than weakness.

3. Knowing How Much You Need To Know

Once you’ve determined where your wisdom ends and how much there is to attain for your specific decision altogether, another question presents itself, and it makes all the difference: how big is the gap between the two?

Former Secretary of State Colin Powell placed the ideal amount of information needed to make an educated decision between 40% and 70% of the total that’s available. Ideally, he says, you’d always keep waiting for more context at less than 40%, but never procrastinate after you’ve got 70% of the data.

No two situations are alike and this isn’t a hard rule, but thinking about whether you can push the edges of your circle of competence, and how far you’d have to drive them to avoid complete failure, is worth your while.

For example, if a stranger passes you in the street and doesn’t return your smile, your gut might tell you “this person’s arrogant.” However, armed with nothing but their appearance, you clearly have less information than you need to make that call.

Similarly, spending two whole afternoons to decide which out of three $50 backpacks you buy might be overdoing it, especially if you make $50/hr or more.

These are oversimplified, but the principle stands. Don’t let perceived urgency pressure you into sub-par decisions. Ask, search, and wait for what you need to pick not just an option that will do, but the option that’ll do best in your circumstances.

The Diet of the Wise

When Warren Buffett first took an interest in financial markets, there was no internet, yet he chose to fight information asymmetry regardless. It surely must have been an uphill battle, reading all those books, complicated financial reports, and whatever else he could get his hands on.

Yet here we are, history’s entire knowledge at our fingertips, often failing to google, go beyond the headline, or read the blurb of a book, let alone the whole thing. We’re too lazy to read and too busy to think, when that’s the diet of the wise. Better yet, it’s close to free.

In a fully connected world, information is only as asymmetric as you allow it to be. You have all the tools you need. Use them to build context. Avoid environments that force your hand. Know what you don’t know. Resist the temptation to move too quickly.

If your good decisions compound, maybe we’ll read about you someday.