Assiduity Cover

Assiduity: Work Hard and Don’t Quit Too Early

In 2010, I dropped myself into a 60-hour workweek by accident: I started college with no idea what would hit me.

I remember adding all my lectures, tutorials, and seminars to my schedule and realizing: If I attend all of these, I’ll spend 40 hours a week just getting input — and I won’t have done any studying or assignments yet.

In our first semester, we had seven subjects, ranging from math to economics to programming to materials science and business, each with a big final exam that determined 100% of our grade. The pressure was on. While my friends and I didn’t know the first thing about these topics, we also had to code a new mini program each week, hand it in, and present it to a tutor. It was a lot.

None of us knew what to expect, and, facing such a crazy workload, we were, quite frankly, scared shitless. In order to cope, we did what most cornered animals do: we fought. Luckily, in Germany, attendance isn’t mandatory for most classes, so we skipped what we could and, instead, focused on getting things done.

Every day, we went to the library, sometimes as early as 6 or 7 AM, and worked like hell. We studied 13, 14, 15 hours a day. Alone. Together. Working on the same problems or completely different ones. We compared our notes, shared solutions, and stared at the programming console until the code finally worked. It was a nightmare, but in the end, we passed all of our exams.

That first semester was a real wake-up call. In the words of German singer Farin Urlaub: “Life is not Home Depot, and there’s no such thing as a free lunch.” Having cruised through high school on little to no studying and with good grades, I had finally arrived in the real world — and it was tough.

If you had listed everything I would do and accomplish that year in advance, I would have said, “Impossible!” Looking back, however, as hard as it was, I feel incredibly proud of overcoming all these obstacles. With each long work day came a sense of accomplishment, and the more days I racked up, the more I started seeing myself as a gritty person.

Ultimately, I gained a lot of confidence from all this hard work, confidence that then helped me achieve bigger goals and exceed my own expectations — and that I rely on to this day.

What Is Assiduity?

The word ‘assiduity’ made its first appearance in the 16th century. It describes an attitude of great attention, care, and effort to what one is doing.

Unlike words such as ‘diligence,’ ‘concentration,’ or ‘ambition,’ it includes a sense of stubbornness. Imagine a dog fighting to keep his bone — he’s unrelenting. He just won’t give up.

Merriam-Webster defines assiduity well with a three-word catchphrase: persistent personal attention.

The late talent agent and movie producer Jerry Weintraub provides a good example: For 365 days in a row, he called Elvis’ manager, asking to take the King of Rock ’n’ roll on tour. Eventually, he did, and the shows in large arenas he subsequently organized became the innovation that made his career.

Jerry mostly prided himself in his persistence, saying that, “The person who makes it is the person who keeps on going after everyone else has quit.” That’s true, but I think Jerry did more than that: He also showed great care and attention to what his target’s needs were. When you call someone for 365 days in a row, part of the magic is getting them to keep picking up — and that takes more than brute force.

Assiduity is deciding to do the right job the right way and then committing to stick with it until it’s done. Assiduity comes in two flavors: There’s the kind that makes you see through the first semester when you want to quit after the first week and the kind that lets you finish each slide deck, exercise, and class in order to do so.

Macro-Assiduity

Charlie Munger is the vice chairman of Berkshire Hathaway, Warren Buffett’s company. He’s 96 years old, a billionaire, and the person Buffett credits most for his success.

In a 2019 interview, he recounts a story he frequently tells young people who come to him, asking for advice on getting rich:

A young man goes to see Mozart, and he says, “Mozart, I want to start composing symphonies.” Mozart asks, “How old are you?” and the guy says, “22.”

Mozart tells him, “You’re too young to do symphonies,” but the guy retorts: “Yes, but you were 10 years old when you were composing symphonies.”

“Yes, but I wasn’t running around asking other people how to do it.”

What Charlie is trying to tell us with this snippy comment is: Don’t quit too early. If you don’t invest serious effort into mastering your craft, no advice from even the greatest in your field can make up for it. Until you’ve done so, don’t give up!

It’s the cliché millennial dilemma Simon Sinek frequently bumps into:

I keep meeting these wonderful, fantastic, idealistic, hard-working, smart kids. They’ve just graduated school. They’re in their entry-level job. I sit down with them, and I go: “How’s it goin’?” They go, “I think I’m gonna quit.” I ask why. They’re like, “I’m not making an impact.” I’m like, “You’ve been here eight months.”

Charlie began his career as a lawyer. Thinking he didn’t like it, he started working on investment deals in his spare time. Once he’d settled into a career as an investor, however, he realized he could’ve just stuck with being a lawyer:

I think this flitting-around business is something not everybody should try. I think if I tried it again, it might not have worked as well.

Passion for your work isn’t a one-way street: Any job will become more fun as you get better at it. Yes, you might have to make a big change later, but be honest with yourself: So far, have you even tried? Like, really tried?

Humans are bad at understanding the concept of time, but we’re even worse at estimating and managing it, especially as the numbers get larger. If you count back one million seconds, you’ll land 12 days ago. A billion is 1,000 times larger. You know the difference, right?

Well, if you turn the clock back one billion seconds, you’ll arrive… 30 years ago. In the same way, we tend to overestimate how much we can do in a year but underestimate how much we can pull off in ten. “As a result of our short-sightedness, we are overfeeding the present by stealing from the future,” Jim Brumm writes in Long-Term Thinking for a Short-Sighted World.

Don’t quit too early. Have some macro-assiduity.

Micro-Assiduity

In 2007, Munger gave the commencement speech at the USC Gould School of Law. Among many other bits of wisdom, he shared the following:

“Have a lot of assiduity. I like that word because it means: Sit down on your ass until you do it.”

Sounds real simple, doesn’t it? You have the work. You know what to do. So you get on your ass, sit down, and do it. Ass. Sit. Do it. As in Jerry Weintraub’s story, however, I think there is a second part to this: You don’t just sit until you start. You also sit until you finish.

In college, we didn’t know how long we’d need to get our algorithm to draw a Pythagoras tree. We just sat there until we figured it out. We even have a word for this in German: “Sitzfleisch.” Taken literally, it translates to “seat-meat,” the metaphor being that you have a strong butt — a butt that can stay in a chair for a long time. Ass-sit-do-it-y.

Analyzing the science behind this staying power, Thomas Oppong writes:

Finding the ability to embrace your work, no matter how difficult, as a challenge instead of a threat can be one way to overcome the emotional challenge of finishing what we start.

Next to sound, music, and managing your internal and external triggers, reframing problems as projects can help you convert at least some of your stress into inspiration. Furthermore, the same long-term thinking that’ll allow you to stick with a one-year project can also make the short-term decision to keep working on a strenuous task easier.

For the most part, our day-to-day tasks are well-defined. If you have a job, are getting a degree, or have been freelancing for a while, chances are, your list of objectives is long enough.

For more nebulous, self-driven career paths, a good rule of thumb is to follow the verb that goes with the noun of what you’d like to call yourself. That’s the part that can’t be compromised. A writer must write. A speaker must speak. A runner must run. And so on.

Find the tasks essential to your long-term goal, sit on your ass, and do them.


Life is not a straight line. Sometimes, you have to work late to deliver on a promise you made to a customer. This isn’t to say you should sacrifice your health for your job, but if you’re unwilling to show up when you’re needed the most, especially if it’s uncomfortable, you’ll never be able to take on the amount of responsibility required to also gain the benefits that come with it: self-determination, unlimited financial upside, and freedom of time.

While your attitude to work directly impacts these tangible results, it also builds a set of strong, indirect benefits over time. Sitting with tasks until they’re done comes with a sense of accomplishment and trust in your ability to overcome obstacles. You’re proving yourself to be gritty, one day at a time. Eventually, you’ll form genuine confidence and achieve more than you ever thought possible.

Life may not be Home Depot, but it’s a great feeling to take pride in your work — even without a free lunch.

The 2 Stages of a Successful Creative Career Cover

The 2 Stages of a Successful Creative Career

I’ve been writing for five and a half years, and, so far, I’ve only seen two constants in writers, Youtubers, freelancers, and any other creative types who succeeded on a big scale: consistency and experimentation.

Usually, one follows the other, and people who fail get stuck on climbing either the first or the second step of this metaphorical ladder. As a corollary, I haven’t seen anyone do both and completely fail in the long run.

Consistency and experimentation are the two stages of a thriving creative career.

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If You’re Ambitious, Find a Hobby You Won’t Obsess About

Peanutbeer. For most of 12th grade, I was in a heated competition with a guy named Peanutbeer. At least, that was his screen name on Xbox Live. His real name was Marc. He was the younger brother of one of my classmates.

Somehow, Peanutbeer and PandoraNiklas found themselves in a constant battle for Gamerscore supremacy. Who could beat the most games with the highest completion rate in the shortest period of time?

Each Xbox game offers up to 1,000 Gamerscore, points you get for beating the game on various difficulties and completing many, often hard-to-pull-off challenges. If you think video games are fun as they are, this extra layer of gamification will easily get you addicted. Besides optimizing each playthrough around garnering the most achievements, it also incentivizes you to try things in the game you otherwise wouldn’t have.

With Peanutbeer and me, it quickly became an 80/20 thing. We focused on getting the most bang for our buck, both literally and in terms of Gamerscore. We’d rent 2–3 games over the weekend (you didn’t have to pay for Sundays) and try to rack up as many points as possible. It was a blast.

By the time I graduated high school, I had amassed over 24,000 Gamerscore — the equivalent of beating 24 games to 100% completion. That’s nothing compared to world record holders with over two million points, but in our local Xbox community, no one came out ahead. No one, except Peanutbeer.

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Success for 20-Somethings

I won’t leave my 20s with a fiancé, a checked off bucket list, or a shredded body. I didn’t party a lot, date a lot, or travel as much as I would have liked.

I will, however, finish my 20s with two things most people want but don’t get: A job I can do for the rest of my life and financial independence.

Not in an I-can-buy-my-own-island sense but in an I-can-feed-a-family-of-four sense. All without a boss and including multi-year, what-if-shit-hits-the-fan savings, earned from doing what I love.

Two of the biggest existential fears we have in our 20s are feeling lost in our careers and anxious about our financial future. I have eliminated both of them. Who can say that before they’re 30? Not many.

To me, those two things are success. You may define it differently, and that’s okay. But if you want those two things, if you’re okay with figuring out the rest later, here’s everything I’ve learned about how to get them.

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Now Would Be a Great Time to Give Up

11:29 on a Thursday. PM, of course. You don’t feel like writing. You really, really don’t. But if you don’t prep another draft, you might fall behind on your experiment. You might not publish every weekday. So what can you do?

I mean, no one’s forcing you to write. You don’t need to. Especially not right now. The world will keep spinning either way. Who cares if you don’t?

Haven’t you earned the right to quit? Inbox zero, the call where you planned a new project, the newsletter you sent out — you did all of those today. Can’t that be enough? Of course, it could. It probably is. Yet here you are, staring at the blinking cursor.

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How to Set a Theme for Your Year

You’re an ambitious person. You set goals for yourself, and then you hustle to achieve them. You’ve never shied away from working hard to get what you want.

But maybe this sounds familiar: For some reason, despite all you’ve accomplished, you still feel unsettled. The milestones that were supposed to bring you a sense of contentment never did — and now you’re worried that whatever you do will never be enough.

You can put your worries to rest. There’s nothing wrong with you. You’re not wired to be unhappy. You’re just using the wrong system.

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Failed Relationships Cover

Your Failed Relationships Hurt Because You Think They Ended – But They Never Will

Why does it hurt to lose someone you were never meant to be with?

Often, after a relationship falls apart, we realize it’s for the better. We spot the flaws in ourselves and the other person, and we accept there’s work to do for both of us. Work we’ll have to do alone.

Like Ted Mosby says, “Sometimes, things have to fall apart to make way for better things.”

Whether it’s a romance, a friendship, or a relation with a colleague, as much relief as this realization brings, it rarely absorbs even a fraction of the pain that comes with cutting the relationship rope. Like a steel cable snapping in half, there’s a bang, an echo-y sound, and then, somewhere, a slash wound that runs deep.

Why is that? Why doesn’t the score feel settled when everyone agrees it’s time to leave the court? I think the answer lies in how we look at relationships.

We tend to define the success of a relationship mostly by how long it lasts. At least, I used to do so. Now, I’m not so sure that’s right.

Throughout life, we all start many relationships. We work hard to maintain, cultivate, and cherish them. That’s honorable, but when our efforts fail — and, occasionally, they do for all of us — we assume the relationship has failed too. We couldn’t hold on to that person. Oh no! What did we do wrong?

Chances are, we did nothing wrong, except making that assumption. If all relationships that fade are failures, wouldn’t all relationships inevitably fail? We all die one day, so, really, there’s no relationship we can hold on to forever.

Ugh. What a depressing way to look at the world. I’m not sure I want to play that game. Even without the death barrier, I’d be a terrible player. I’m sure I’ve lost 90% of “total relationships started.” Not a great stat on my profile. You probably have it too.

Maybe, we need a new way to look at relationships. Maybe, we need to play a different game. And maybe, in that new game, time isn’t part of the rules. In any case, one thing is for sure: Just because you and your former connection left the field does not mean the game is over.


When I walk past a wall, I love running my hand along the stones. It makes me feel connected. Earthly. As if I’m leaving an invisible trail of paint that says, “I was here.” No one can see it, but someone might feel it. Maybe, a thought will hit them. A thought I left there years ago. Like this one:

What if our relationships never end?

What a comforting one. Every human connection ripples out into infinity. Can you imagine? Yeah, feels good. Maybe, I’ll leave that thought here.

Have you ever placed a coin upright on a table and then flicked it so it spins? That’s what meeting a person is. The second you collide, momentum changes. The movement may not last, the coin may stop spinning, but the shift in direction can’t be reverted. It’s etched into the marble of time, and it’ll stay there forever.

You might not get a second date, your best friend might move away, but the flicks you gave each other? The tiny pushes towards all kinds of paths? You can’t take those back. Their effects will compound in that person’s life. Even once they’re gone, the effects of effects will persist. Who did they flick because you flicked them? You’ll never know, but the energy was there.

What if relationships aren’t meant to be collected? What if they’re not stamps we can put in an album, store away on a shelf, and then feel good about knowing they’re there? Maybe, all we have is the coin flick.

Your boyfriend left you. Your favorite colleague quit. But they didn’t stop playing. The game is still on. It’s called life. It’s called being human. You’re in it as much as they are. And the plays you made together will always have been. No one failed. Nothing has ended. It’s just the coin that’s no longer spinning.

When we declare our relationships broken and finished, we disrespect the compound interest of our actions. We take more credit than we deserve.

Who says you won’t meet again? Who says they won’t think of you each year? No, no, this ain’t over. The rope didn’t snap because there was never a rope to begin with. That’s not how humans connect. The rope is cut when we’re born. From then on, we’re individuals. Individuals made of atoms, and all we have is particles. Little sparks we can eject and hope they’ll react with one another.

Those reactions can happen anytime, anywhere. Like infinite rows of dominoes, each one falling over at its own pace. I like that. None of my relationships have failed. They’re all out there, meandering, and, at some point, I flicked my finger at each of them. I spun the coin.

I don’t know if my touch made them better or worse, but I think it’s always too soon to say. What I do know is this: Instead of trotting through life, thinking I’ve failed at most of my relationships, I’d rather flick more coins. I want to leave sparks everywhere. Paint every wall and fence I pass.

Your relationships never end. They may take a turn you can’t follow. That’s okay. You can celebrate at the intersection. Wave at the person. Be grateful you caught some of their spark. Its imprint will always glimmer on your soul.

One day, maybe you’ll meet them again. Maybe, you’ll stick with the memory. For now, know that you did your best. That it’s time to keep moving. Keep touching the walls.

Soon, you’ll bump into a new person. Another player full of sparks. Like a coin sitting on a table, they’ll be waiting just for you. There’s no telling when you’ll arrive, but whenever you do, promise me one thing: Promise me you’ll flick it.

12 Lasting Personal Values for an Uncertain World Cover

12 Lasting Values For an Uncertain World

On May 1st, 2019, an event took place in Japan that hadn’t happened for over 200 years: The Emperor abdicated in favor of his son.

When a new emperor is crowned in Japan, he is presented with the Imperial Regalia as part of the ceremony. The regalia are three sacred treasures, meant to both legitimize and empower the ruler of Japan. They consist of the Sword of Courage, the Jewel of Benevolence, and The Mirror of Wisdom.

The ceremony isn’t public, and only priests and the emperor see the regalia, so no one knows what they look like, and no known photographs exist. However, when Emperor Naruhito succeeded his father this May, the press was allowed to document a brief, silent, public-facing variant of the handover process.

Emperor Naruhito takes possession of the jewel, sword, and two state seals — Image via NBC

If you look closely at the image, you’ll see one of the three holy items is missing: The Mirror of Wisdom, Yata no Kagami. As with their appearance, no one knows the exact location of the regalia, but the mirror is guessed to be hidden in a shrine some 300 miles away from Tokyo.

There are over 150,000 shrines in Japan. According to the 22 ranking system, the Ise Grand Shrine in the Mie Prefecture is the highest, holiest of them all. Supposedly, this is where the Mirror of Wisdom resides.

As if all this wasn’t fascinating enough, the shrine itself is also shrouded in mystery — and a singular tradition: Every 20 years, the people of Ise tear down the shrine’s two main buildings and rebuild them. The underlying idea is that “rebuilding renders sanctuaries eternal,” and that the impermanence of everything is nothing to be feared.

Of course, such a monumental undertaking comes with a plethora of problems. For one, there are only 500 miyadaiku — the kind of carpenter who can build such ancient structures — left in all of Japan. Then, there’s the issue of getting not just enough wood, but the right wood and having it available in time. In times of economic crisis, financial aid is a problem, as are criticisms of the whole thing being a waste of time and money.

Most of all, with 20 years between each reconstruction, a whole new set of problems will have arisen by the time the shrine is next rebuilt — and a whole new group of people will have to deal with them. It all begs the question: When will it end? When will the people of Ise reach a point where holding on to their tradition just isn’t possible anymore?

The answer — and this is where you and I can learn something — is never. As long as the people choose tradition, they will find a way. They have done so for the past 1,300 years. Until today, the Grand Shrine of Ise has been rebuilt 63 times. Every rebuild was different, and each came with its own set of problems, but the process is not about rebuilding some wooden hut — it’s about the values the people of Ise uphold and how there’s always a way to do so if they’re flexible in how to live them.

This is why having values is so important. Why you and I must choose our values. Values provide us with a sense of continuity in a world where none exists. They allow us to make sense of, form, and tell a story bigger than ourselves, and that story fends off the chaos of a world that attacks us with unfairness, irrationality, and lack of meaning.

I have spent a lot of time thinking about my values. I’ve come up with 12 that are dear to my heart, that provide me with a sense of stability in both the best and the worst of times.

I can spot many of them in the good people of Ise and their tradition, and, while each of them stands on its own, stacking them together creates a foundation that makes it easier to embrace all of them at once.

Courtesy of Japan’s most fascinating tradition, here are 12 lasting values for an uncertain world.

1. Calmness

Earth has always spun around its own axis at the same speed. Time doesn’t accelerate, but we do. Life feels much faster than it did 10, 20, 30 years ago. This is a function of both our own age and civilization. As the two progress, more and more unknowns pile up in our lives, and it feels less and less possible to keep up.

The answer, I think, is to not try to keep up at all. It’s to celebrate slowness. Revel in it. Cultivate it as an antidote to the modern cult of busy. Sure, there will always be situations demanding you act quickly and decisively. But those are far and few between.

What’s more, even fast moves are best prepared in a moment of calm. Calmness is where it all starts. Always. In Ise, the wooden logs used to rebuild the shrine rest at the bottom of a pond for two years in a process called “underwater drying.”

Likewise, focusing your energy, breath, vision, and thinking on a daily basis will set you up for better decisions. It’ll also provide an aura of peace — and that’s invaluable in a restless world.

2. Rationality

Rebuilding the Ise Grand Shrine is a $500 million undertaking. With much at stake and a long time horizon, whoever calls the shots better think straight.

Being calm alone won’t always lead to rational decisions, but I rarely manage to do what’s reasonable if I’m not calm to begin with. Note that being rational is not the same as being consistent.

Most people are risk-averse. They confuse habit for common sense. Seeing the world clearly, however, is different from seeing it as it used to be. “Be reasonable,” they might say when, actually, they mean, “Don’t change.”

Many forces work against our rationality around the clock, but continuing to fight them is one of most noble, rewarding, and meaningful pursuits you’ll ever engage in.

3. Commitment

It takes a commitment to rationality to see what else is worth committing to. Study where the world is headed and figure out your place in it. Once you do, you’ll feel confident, happy even, to let everything that doesn’t match your narrative fall by the wayside.

The only guaranteed path to misery is committing to nothing at all. We fear missing out so much that we let optionality toss us about like a small sailboat at sea. If we don’t snap out of this meandering rhythm, we’ll one day find the river of life has carried us to a destination we never wanted to visit — but by then it’ll be too late.

In a world of endless possibilities where whatever we master will provide us with passion and meaning, committing to the wrong quest is near-impossible. Often, it’s that we give up too soon, that we fail to bring purpose to our task, not that we weren’t compatible with our aspirations.

A commitment is empowering. It resolves many of our fears and doubts and gives us the confidence to stand our ground, even in the face of criticism.

Many have called out the Ise tradition as a waste of time, money, and precious resources, but for centuries, the large bill has been footed by a combination of private donations and tax money. As long as the Japanese government and its people believe in the tradition, it’s a price they’re happy to pay — and they don’t care what you and I think.

4. Restraint

Commitment feels liberating, but it’s not always easy. Time and again, you’ll have to choose what’s right over what’s convenient. As long as you believe in your commitment, however, deciding to do the right thing will come easy even when the act of following through is hard.

In the rebuilding of the Ise shrine and its treasures, the same methods have been applied for 1,200 years. Power tools are forbidden on holy sites in Japan, it’s all manual labor and ancient craftsmanship. The artisanal skills required are passed down from generation to generation, so each next group must acquire them anew. The young must practice discipline and restraint in learning from their older, more experienced peers to keep the tradition alive.

I’m sure many a Sunday was, is, and will be spent studying woodwork that might have been spent otherwise. But, at the end of the day, the people of Ise take comfort in knowing their sacrifice allows them to be part of something bigger than themselves. It’s the right thing to do — and that’s why it’s worth it.

5. Humility

When I set out to write 365 pieces for Four Minute Books in one year, I didn’t know whether I’d succeed nor if my efforts would bear fruit. Despite my commitment, restraint, and conviction that I was on the right path, stuff went wrong all the time. I put in 3–4 hrs of work each day, but momentum took months to kick in. I tried many promotion techniques that failed. Everyone told me I was wrong.

Success looks good in hindsight, but building it is a humbling experience. We control much less than we’d like, sometimes too little, and often nothing at all. Realizing this while doing your very best can be frustrating, but it’s the foundation of both: True success and true humility.

The Ise rebuild is one big humble-cycle. No one can really achieve anything on their own in such a big construction project. Everyone must work together. No individual stands above the mission; it’s all in service of the shrine. Even the sanctuary itself is only a vessel. A symbol with a 20-year-expiration date. Soon, it’ll be cleared away and have to make room for the new.

6. Vulnerability

With the world looming so much larger than you even when you’re at your best, all you can do is show up and be yourself. That’s scary. Every day, you’re exposing some part of yourself that you’re worried someone else might see.

What will they say? Will they laugh at you? Judge you? Detach? Sometimes. Most often, however, people will be too busy worrying about their own flaws to even notice. Better yet, a select few will take your courage as an invitation to be vulnerable themselves. They’ll see you for who you really are and offer you the same chance in return.

Tradition is always vulnerable, never perfect, and constantly under attack by younger generations. But it spans a bridge across the ages, all to connect humans with one another. That bridge is worth crossing, even if we have to tread lightly.

7. Patience

On a 20-year journey, nothing happens fast. As one lucky guest in the Ise traditional events recounts:

I saw one elderly person who probably has experienced these events three or four times, saying to young people who perhaps participated in the event as children last time, “I will leave these duties to you next time.” I believe that this is how traditions, culture and skills are preserved over time.

Imagine an 80-year-old’s smile when her daughter leads the parade that transports the timber to the renovation site. Or the pride of a father whose son will be on the on-site team of carpenters. Think of the disappointment if their children hated the festivities. Every time the elders put themselves out there, they have to wait for the youth’s reaction. Handing over tradition is a slow endeavor — and might not always work.

Being vulnerable and living to tell the tale is what enables patience. Whether you hit rock bottom or the highest highs after revealing your true colors, each time you do, you’re reaffirming your ability to survive, learning to wait what tomorrow will bring in the process.

8. Empathy

Once you’ve accepted that life is long, and that, in spite of our smallness, we’ll live to see a good future if we show up honestly, dutifully, and with reason, you’ll find you even have time to contemplate the fortunes of others. With all of us riding in the same boat, why not get to know your fellow travelers?

Without ever talking to them, you can imagine what people feel. You can think their thoughts, visualize their experiences, and see the world through their eyes. None of this has to match reality to be valuable. Sometimes, it is even more so if it doesn’t.

Beyond getting to know their neighbors, elders, and youths, with each iteration of the Ise tradition, every participant gets to ponder the lives of their ancestors, some dating back over 1,200 years. What did they do? How did they feel? What were their struggles?

We’re all humans facing the same demons. Empathy is how we remember.

9. Compassion

The procession moving the logs to the rebuilding site takes several hours despite covering only a short distance. The carrier carts are connected with ropes, and children and participants walk in between them. Every few meters, a good-natured tug of war erupts.

People push the ropes from either side, trying to force the other party to move away from them, the younglings scurrying about in the middle. People sing, laugh, and compete. It’s a resilience exercise.

Of course, sometimes, people get hurt. A child might fall over, a cup of tea might spill. These are chances to practice compassion. To help keep the parade going, to lend a helping hand.

Like the ropes tying the carts together, empathy and compassion are deeply connected. Once you make an effort to know someone, you’ll see they’re not so different from you — and that makes it easier to be kind and forgiving.

10. Acceptance

Rebuilding the Ise Grand Shrine takes about 17 years. Preparations start 6–7 years before the ceremonies, renovations take another 8–10 years after. That means there’s only a brief period of time with no preparation or construction before the next renewal begins. Along the way, countless things go wrong.

After WWII, the rebuilding had to be delayed for four years due to bad economics and uncertain politics. 90 years ago, shrine officials had to craft a 200-year forestation plan to combat the declining supply of wood. Finally, each member participating for the third or fourth time must face the fact that this might be their last rebuilding.

The only way to deal with all this is acceptance. Empathy and compassion are two great enablers of this value. Understanding that everyone else is similar to us in one way or another is how we forgive. And only if we learn to forgive others can we start forgiving ourselves. Our values form in cycles. Similarly, outward compassion makes it easier to turn that same virtue inward.

At the end of the day, we’re all human. We all make mistakes, and we can’t fix everything. Remembering that we share this vulnerability is comforting.

11. Hope

The symbol on Superman’s chest means ‘hope.’ As his father once told him:

“Embodied within that hope is the fundamental belief in the potential of every person to be a force for good.”

Acceptance breeds hope. Once we acknowledge the status quo, no matter if it’s good, bad, or we can’t put our finger on its meaning quite yet, we can imagine something different.

Hope is another word for ‘faith.’ When you value hope, you trust that you’re not alone, and that whatever you’re going through is part of something much larger than yourself, even if you can’t see it.

Hope is the highest value of religion. Different religions have different ways of getting there, but, ultimately, they all aim to provide hope.

In case of the Ise rebuilding, roughly 30 Shinto rituals span an arc of hope across a 20-year-period. It’s not about rules or beliefs or even tradition. It’s about embracing the circle of life, the impermanence of everything, and trusting in a beautiful tomorrow, even if you might not be there to witness it.

12. Love

Calmness, rationality, commitment, restraint, humility, vulnerability, patience, empathy, compassion, acceptance, hope.

Love is an amalgamation of all the above. It’s a single word, noun, verb, that contains all of the best concepts a human can embody. Why does love rest on top of hope? Love allows you to see future versions of yourself and others and cherish them even though they’re not here yet.

Love is not loud, yet it is our greatest strength. Love is invisible, but everyone can feel it. Love transcends time. Love is when we take our memories and our imagination and use them to reach out. Forward. Backward. And then, as a species, we chain it all together to create a forever forward-stretching motion.

Love extends the circle of life. Love is the best thing we do.


Soon, the 2013 rebuild of the Ise shrine will be completed. Not too long after that, preparations for the 2033 rebuild will begin.

We don’t choose lasting values to stay rigid. We choose them to instill a sense of continuity in a world that demands constant change.

Change happens with or without our consent, but if we want to thrive — not just survive — in a dynamic, often even chaotic environment, we must embrace that environment. Welcome it. We must learn to love change.

Values are the foundation of managing this transition well. They’re a tapestry on which you can pin your many transformations.

Choosing your values is picking your own story. Once you do, you can weave everything that happens in your life into one, coherent, infinitely extending thread — even the parts that don’t make sense, defy logic, or feel unfair.

Whether you choose a really old story, like the people of Ise, or a brand new one, like the list of 12 values I just gave you, does not matter. All that matters is that you choose.

Like you, your list of values will keep changing. The point is that you uphold them to your best knowledge and ability at all times.

As long as you do that, like the people of Ise do with their shrine, you’ll gladly rebuild yourself again and again. You won’t even want to wait 20 years each time you do it.

The 7 Cardinal Rules of Life

The 7 Cardinal Rules of Life

When I was 18, I had no idea who I wanted to be. I was about to leave home and start college, and the only thing I knew was that the future was uncertain.

Before I left, I tried to fight my nervosity in many ways. I read everything I could get my hands on that seemed relevant to my chosen academic field — a mix of business and engineering. I prepared my courses in advance. I sought reassurance from others that I’d chosen a good school and degree.

In the end, what helped me the most was an exercise you could file under “youthful naïvete:” I grabbed a piece of paper and wrote down “my 30 guiding principles.” Most of them were simple, like “Let go what must be let go,” “Simplify,” and, “Have no secrets.” I still have the list. It’s on my pinboard. I’m looking at it right now. So why was I naïve to create it?

First of all, I didn’t know that what I’d come up with weren’t actually principles. They were just rules.

The difference between a rule and a principle is that one is merely a guideline that follows from the other. Principles don’t break. They’re universal. Gravity is a principle. Whether it’s you who falls from a skyscraper, your cat, or a 17th century vase, it’s not gonna end well. Gravity makes no exceptions.

In order to deal with principles, we have rules. “Don’t jump off skyscrapers” is a rule and a good one at that. Unlike principles, however, rules break all the time. Often, it’s us doing the breaking — and often prematurely.

Eventually, however, even the best rules expire. It’s part of their design. Once they no longer serve their function, they’re meant to be broken. “Don’t go faster than 30 miles per hour” is a rule. It’s useful on a poorly built road, but once that road becomes a highway, it must be updated.

That’s the second reason my list was premature: In the ten years since I wrote them down, I have broken every single one of my rules. And yet, I’m still glad I wrote that list. You know why? Because the idea that I wanted to live by some rules — despite not knowing which ones or how or why — was enough.

It didn’t matter that the list was arbitrary. What mattered was that it sent me on a path where I would look for rules and principles everywhere, learn to tell the difference, and continue to build my life around them as I went.

Today, what I’m most interested in is neither principles nor rules, but what lives in-between. That’s one of the many lessons I learned along the way: Each rule may have a lifecycle, but that cycle can repeat many times in one life. So if a rule somehow keeps reappearing, keeps proving itself as useful, and continues to hurt if I break it, that rule catches my attention.

Such rules have extended validity and therefore live right between normal guidelines and the base layer of principles. I guess we could call them ‘cardinal rules.’ As you can imagine, they’re hard to come by.

Luckily, I found some.

The 7 Cardinal Rules of Life

In 1995, Studio Ghibli, a Japanese anime company, released a movie called Whisper of the Heart. It’s about two high school students struggling with their artistic callings, their feelings for each other, and coming of age.

About a decade ago, someone extracted seven rules from the film and released them online. The original source remains lost, but they’ve been making the rounds ever since.

Like my own rules, they’re all quite simple, but much closer to timeless principles. So whoever you are, wherever you sit: Thank you.

Thank you for giving us…The 7 Cardinal Rules of Life.

1. Make peace with your past so it won’t mess with your present.

Bill Gates says the worst day in his life was the day his mother died. It’s a simple reminder that we all have regrets.

We all keep past versions of ourselves in a closet somewhere, and every time we open it, we feel pain and suffering. We can’t change the people we once were, but we can make peace with them. Open the closet and let in some light. Reconcile. Otherwise, our past will forever be a drag on our heels.

Life is but a series of fleeting moments, one forever chasing the next. The only place where you can live, act, and make a difference is the present. Today.

2. Time heals everything, so give it time.

Sometimes, you can’t find the power to move on immediately. Sometimes, you really want to kick yourself. That too is part of life. What you can do is allow time to pass.

I know you want to just fix everything and move on, but if you stitch a wound poorly, it’ll get worse down the road. So take time. Take care of yourself. Your health. Your broken heart and broken parts.

Sometimes, even what heals leaves a scar. Those will be with us forever. The least we can do is let them mend properly.

3. What others think of you is none of your business.

Most of our scars come from wounds inflicted by other people. Words can hurt us more than weapons. But it’s not your job to imagine what arrows people might point at you inside their heads. The majority will never fire.

4. Don’t compare your life to others, and don’t judge them.

Instead of taking shots at others, most people decide to draw up — and lose at — another imagined game: Who’s better? It’s a moot question. We have no idea what anyone’s story is like up to the page on which we meet them.

Mark Twain said, “Comparison is the death of joy.” Worse, it’s also the birth of misery. The less you compare, the bigger your capacity for empathy. Meet people on their own terms. You won’t doubt yourself as much and be less prone to jealousy, which only leads to fear, anger, hate, and suffering.

5. Stop thinking so much, it’s alright not to know the answers.

If you’re not supposed to think about others, nor what they think, what are you supposed to mull over? What you think of yourself? Actually, it’s fine to not think so much at all. Answers often come to you when you least expect it.

Make your choices. Choose a path. Be determined. Commit. But, once you have, let the chips fall where they may. You’ll know when to take a different fork in the road.

6. No one is in charge of your happiness, except you.

At the end of the day, what you desire most in life only you can give to yourself. You already have everything. Right inside. Feel your heart. Point at your chest. There. That’s where happiness is.

We spend all this time looking for something we can’t see because it’s not there. The outside world is only as good as what you do with everything that happens in it. Are you cultivating your experiences? Cherishing them?

If not, it’s not fuel or oxygen that’s missing. Only you can relight that fire because it rests deep inside. Choose to kindle that flame. Protect it. Hold up its light. And let it shine for everyone to see.

7. Smile, for you don’t own all the problems in the world.

Dwayne “The Rock” Johnson has over 160 million fans. He gets a lot of letters. But none like Haley Harbottle’s.

Haley has Moebius syndrome. She’s 22. She has never smiled in her life. Haley was supposed to have “smile surgery,” but her anaesthetist made a mistake and she almost died. Soon, she’ll try it again, hoping to smile for the first time.

There is someone on this planet literally dying to smile. Yet here we are, you and I, walking around, often choosing not to extend this simple, near-automatic gesture to uplift our fellow human beings.

Whatever problems plague you in your day-to-day life, chances are, they’re not all that important in the grand scheme of things. We each have our own challenges, but as long as you can smile, do it. Who knows who you’ll infect.

The True Purpose of Rules & Principles

Here’s one more thing I’ve learned about rules and principles: Many rules can follow from one principle, but you can never act on principle alone.

“Friendship should be based on loyalty” is a principle you can aspire to live by, but without the rule of “I never abandon my friends at the last minute,” it doesn’t mean anything.

When I was 18, I thought I could rein in the chaos of the world with a few well-chosen guidelines. I was wrong, but I took a step in the right direction: We can never control the world, but in learning to control ourselves, we can get better at dealing with this fact. Structure isn’t something we can project on the outside, but if we cultivate it internally, we’ll be ready to make a change when we need to.

That’s what all this rule-setting and principle-discovering taught me: Learning how to live is an ongoing process. There will always be rules to be updated, principles to be understood better, new ideas to be added to old truths.

We decide who we are in this world not once but with every action we take, every principle we value, and every rule we choose to follow. That is their true purpose: to serve us in our everlasting quest to become.

I don’t know how long the rules from the movie will last for you on this never-ending mission, but, like one of its characters, I’d like to remind you:

“You’re wonderful. There’s no need to rush. Please take your time.”

5 Things I Want You to Know Cover

5 Things I Want You to Know

Everyone you know is frustrated about some part of themselves the world doesn’t see. We all think our lives would be easier if only we could get a little more understanding from others. If only we could get them to see.

“I wish my boss knew how hard I’m trying,” you might think. Or, “I wish my dad could see that I respect him.” Or, the all-time classic, “I wish she knew how I felt about her.”

At the same time, we keep these feelings hidden. We take the parts of ourselves that we most wish others would understand and shove them into a closet deep inside. So as much as we desperately want to be understood, we also don’t want to be found out. We hold on to our secrets, afraid the transparency we crave might not bring the acceptance we hope for.

And so each day passes, every one a little faster than the last, until we realize we’ve reserved our best words for epitaphs and eulogies, when whoever needs to hear them the most can’t hear them anymore.

That’s the part we’re missing: At the end of the day, what we want the world to know about us isn’t really about us at all. It’s about our relationships with others. About how we feel about them. What they mean to us. How they’ve changed our lives — sometimes for the worse but hopefully for the better.

Therefore, being seen as who you really are isn’t a matter of sweeping declarations, being found out, or finding a certain set of special people. It’s about revealing it consistently, one person and part of yourself at a time.

If you want the world to see you as a caring person, start by telling one person you care about them. Then, follow through on that promise. That’s it.

I’m no better at this than you are. I have to remind myself constantly. To practice, again and again. So while you’re here, I’d like to take the chance and tell you five things I want you to know.

1. You’re not alone.

You’re never alone. Even when it really, really feels like it, there are always 7.7 billion others right here with you. Chances are, someone out there is going through the exact same thing you are in this very moment. And if not, one of the 100 billion who came before us definitely has.

Maybe, they were a public servant in ancient Rome, a peasant in 17th-century France, or a tribal hunter in 3,000 BC, but they had the same range of thoughts, feelings, and physical capabilities you and I have today.

Maybe, they used different words or no words at all but what they saw, heard, felt? That was universal, and you’re now following in the footsteps of their human experience. You’re not alone. You will never be alone. Take comfort in that.

2. You are amazing.

Someone brought you into this world. None of us decide to be. And yet, each of us is comprised of a vast number of mesmerizing parts, both physical and psychological, wondrously, synchronously working together in a sea of coincidence.

You take one breath, and millions of cells are activated. You think one thought, millions of synapses fire. All of this despite the chaos in which we’re floating, the hundreds of asteroids hitting earth each year, the great imbalances in nature and between humans, and the 400 trillion to one odds of you being born in the first place. You are amazing. Don’t take it for granted.

3. You are valuable.

You might not feel like it. But you are. You don’t need to be funny or charming or solve problems for millions of people. You just have to be here. Sit. Exist.

Of course, you’ll eventually want and choose to do good. To be useful. To help those around you and brighten their day. But those are consequences, not prerequisites.

As you are, you’re a complete, self-contained vessel of perspective, emotion, and capability. A unique bundle among nearly eight billion others, with a right to exercise that uniqueness however you see fit without hurting others’ ability to exercise theirs. You are valuable. Act like it.

4. You are wanted.

Desirable. Filled with potential. Someone out there wants that potential. Wants you. They want you to be everything you are and then some.

They want you lock, stock, and barrel. Crooked nose, tiny butt, messy hair and all. They might not always want you sexually or romantically. Sometimes, they just want you as a friend. A colleague. A stranger turned companion by listening that one time at the airport. But they want you.

Sometimes, they want you so much they get frustrated with you not wanting to be more of who you already are. Or not being able to. This too shall pass. Most of the time, however, they want you exactly as you are. You are wanted. Never forget it.

5. You are loved.

Even if it’s just me. I love you. But I hope there’s at least two of us. I hope every day you wake up, you choose to love yourself. Make an attempt if you can’t. Someday, you’ll get through to yourself. Until, eventually, there’ll be others.

An unexpected friend. Maybe the guy from the corner store. Maybe one with four legs. Whoever it is, they’ll show you not just what it’s like to be loved, but which parts of yourself you love the most that you didn’t even know you had.

Somewhere out there, in a tiny, distant corner of the universe, there is a book with your name on it. And for every book, there is someone who can’t stop reading it. Whether it’s an army of followers or just the person you see when you look in the mirror, each next section deserves to be read. Each new chapter could make it a page-turner. You are loved. Make the most of it.


There’s that old, Stoic saying by Publilius Syrus: If you want to have a great empire, then rule over yourself.

I think the same goes for having an impact and how the world will see and remember you: If you want to change many, let them know how they’ve changed you.

Pick one person today. Tell them what you want them to know. Tell them why they make you feel happy, good, balanced, content, or simply like someone who deserves any or all of these things. I can’t tell you what will happen, but I know you won’t regret it.