This Question Will Make You Immune To Failure Cover

This Question Will Make You Immune To Failure

On Monday, a guy cut in line at the hairdresser. Not the grocery store, the hairdresser. Where you already wait for some 30 minutes and each person’s treatment takes forever. But just as I was about to get angry, I finally got sick of my own bullshit.

I was angry a lot over the past three months. At people, at events, at myself. Often for valid reasons. But having a good reason to be angry does not make being angry a good reaction. It almost never is. I remembered a Buddhist quote:

“Anger is a hot coal you’re holding, waiting to throw it at someone else.”

Since I had a little more time to pass, I started digging: Why was I holding so many coals?

The Third Option

Looking back, I realized most of the times I was angry came from some sort of failure or rejection. It was never anything major, just obstacles on the road towards my goals. Unexpected speed bumps, paid for in money, energy, and time.

Speed bumps are a good analogy, because the people who set them up are only doing their job. Most of the time, they do it at someone else’s command, and they never do it specifically targeting you. So when you see one coming up, it’s your decision to go full throttle and potentially blow out your suspension. Or, you can just slow down.

There is a scene in How I Met Your Mother, in which Ted is chasing his ex-fiancée in a cab, ready to confront her. After leaving him at the altar, she moved in with her ex-husband, having previously told Ted he’d have to come live with her. That’s a very good reason to be angry. But then, Ted slows down:

“So I got out of the cab, ready to say all of that stuff. Ready to explode. But then…it all just went away. And that was it. In that moment, I wasn’t angry anymore. I could see Stella was meant to be with Tony.

Kids, you may think your only choices are to swallow your anger or to throw it in someone’s face. But there’s a third option: you can just let it go. And only when you do that is it really gone and you can move forward.

And that kids, was the perfect ending to a perfect love story. It just wasn’t mine. Mine was still out there, waiting for me…”

While I found letting go to be a great solution in the past, it’s often hard to do in the midst of failure, when the sting of rejection is still fresh. It hurts. And, as humans, when we’re hurt, we want to do something. Getting yourself to where you can let go is a process and that process takes time. Inaction makes it feel drawn out, while doing things distracts us, usually just enough for our subconscious to begin dealing with everything.

By now I was sitting in the chair, looking in the mirror. I asked myself: “What else can I do here? How can I use these failures, these rejections, these objective and indifferent speed bumps, really, to get to the next level?”

Then, I remembered another quote.

The Simple Ethos of a Billionaire

All humans have desires. Growing up is fulfilling our duty of separating the good ones from the bad. The template we then use to chase those desires is as follows: We alternate between taking action and waiting until we hit either failure or success. If we succeed, we can pursue another desire. If we fail, we need to go back and restart the cycle.

Every time we get angry is a sign that the waiting part is broken. We want our rewards now and we can’t stand the thought of resetting the cycle. It’s almost as if slowing down itself hurts, regardless at what speed you end up taking the bump. But if you load up on coals, eventually, your car will stop altogether.

As I was thinking about what I want the most and how I can do more than just let go, I remembered an idea from Charlie Munger’s 2007 USC commencement address:

“I got at a very early age the idea that the safest way to try and get what you want is to try and deserve what you want. It’s such a simple idea, it’s the golden rule, so to speak. You want to deliver to the world what you would buy if you were on the other end. There is no ethos, in my opinion, that is better for any lawyer or any other person to have.”

Deserve what you want. A simple idea indeed, but a very nuanced one. I first heard it four years ago, but I used to focus too much on the getting part. Now, I finally realized that even someone who deserves to have certain things might still never get them. Note also that Munger didn’t call it a sure way, just a safe way. Except death, there are no guarantees in life.

But if you give your best to deserve what you want every step along the way, something funny happens to your template for fulfilling desires. Suddenly, every iteration of the cycle reroutes to success.

One Question to Rule Them All

The difference between when I first heard Munger’s quote and now is that this time, I don’t see it as a shortcut in the goal-setting process. I see it as an upgrade.

Think of it as charging all your actions with integrity. To do that, you can either imagine virtue as your highest desire or a filter to run all your wants through. Whichever perspective you choose, if you practice it successfully, the result of every action will be the same.

Once the waiting begins, you’ll eventually detach from the outcome, knowing you’ve done the best you can. The right thing, whatever it may have been. That in itself is a success. Because regardless of what’ll happen with your goal, you’ve fulfilled your desire to be virtuous. That, you can take pride in and then restart the cycle. You’re not immune to failure happening to you, but to much of the self-inflicted stumbling, falling, and cursing that usually follows.

You create this sort of moral contrast to a vision of your future self. A self you can aspire to. And while it’ll never exist in its purest form, if you get close enough, you’ll inevitably attract what you desire. I was already on my way home, but still thinking about how I could implement this idea in my life. Eventually, I came up with a daily reminder, a question:

“What would the guy do who deserves everything I want?”

Like the idea itself, it’s simple, but nuanced. When I say “everything I want,” I have a few specific goals in mind, but it applies to all of them and they’re free to change. When I use “the guy” instead of “the person” or “someone,” it’s easier to imagine the virtuous ideal as my future self. But above all, I like this question for three reasons.

1. It is always relevant.

You can ask this question right after waking up in the morning, as you’re about to leave work, or at 3 AM during a horrible fight with your wife. It doesn’t matter whether you just failed, succeeded, or learned a certain path is blocked altogether. The answer will be useful at any time, always and forever.

2. It is limitless.

Maybe you want to be the first human being on Mars. Maybe you’d like nothing more than a stable, five-figure job. Maybe you dream of making it on broadway. Or, maybe you want to pick up your son and get a haircut yourself, without losing too much family time. Whether you have a single, ubiquitous mission, or a dozen small goals, this question has room for them all. It doesn’t care if what you want is possible, because behaving morally always is.

3. It is detached from all outcomes.

You can always choose to act with integrity, right now. Deciding in the present moment does not require what you did over the past ten years, or last week, or even five minutes ago. Your moral compass usually has a clear answer, too. And it’ll still be the right answer, even if you should fail. There’s no need for what-ifs.

The Road Worth Taking

Every morning, I look at my phone and sit with that question. It’s an experiment that’s just beginning, but I already feel a lot better about my decisions.

There’s one caveat though: Aspiring to more integrity is not a substitute for sacrifice. It’s a layer on top. You’ll find that, often, what is right, what is hard, and what is the most beneficial to your goals are one and the same. Especially in the long run.

For the few times they differ, you’ll never regret taking the high road. It has a lot less speed bumps. But, most importantly, you won’t spend your life holding hot coals.

This Is Why Most People Will Never Be Rich Cover

This Is Why Most People Will Never Be Rich

If you even remotely entertain the idea that one day, you might be rich, I want you to answer this question right now:

Which decade of your life are you going to sacrifice?

If you don’t have a clear answer sitting in your gut or can’t even look at the question with a straight face, I’m telling you right now: Find that spark deep down and extinguish it, because you’re lying to yourself.

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A Strong Vision Is the Best Way to Be Productive Cover

A Strong Vision Is the Best Way to Be Productive

Last week, some girl at school knocked over her juice and killed the power for a whole group of tables. As a funny result, I get to enjoy my friends’ confused looks whenever they enter the library, because they’re startled not to see me in my usual seat. I might as well carve my name into it, because every week, Monday to Friday, from 7 AM to 7 PM, I practice Charlie Munger’s version of assiduity: I sit on my ass and do stuff.

And yet, barring a few mini jobs, I never worked a day in my life until I was 19. You could say I’ve come a long way with productivity — or that I’ve become a workaholic. But I’m neither proud nor ashamed of either of those things. Because what’s changed even more in the past eight years than how I approach productivity is my perspective of what it means.

I’d like to share some of that perspective with you. Hopefully, it’ll help you find the right balance at the right time.

One Hundred and Twenty Pounds

In On Writing, Stephen King tells a great story from his childhood about the time he helped his uncle fix a broken window, using his grandfather’s toolbox:

“We finally reached the window with the broken screen and he set the toolbox down with an audible sigh of relief. When Dave and I tried to lift it from its place on the garage floor, each of us holding one of the handles, we could barely budge it. Of course we were just little kids back then, but even so I’d guess that Fazza’s fully loaded toolbox weighed between eighty and a hundred and twenty pounds.

[…] When the screen was secure, Uncle Oren gave me the screwdriver and told me to put it back in the toolbox and “latch her up.” I did, but I was puzzled. I asked him why he’d lugged Fazza’s toolbox all the way around the house, if all he’d needed was that one screwdriver. He could have carried a screwdriver in the back pocket of his khakis.

“Yeah, but Stevie,” he said, bending to grasp the handles, “I didn’t know what else I might find to do once I got out here, did I? It’s best to have your tools with you. If you don’t, you’re apt to find something you didn’t expect and get discouraged.”

Productivity is a behavior. Humans tend to label behaviors as either right or wrong and most of us file productivity under ‘morally correct.’ Regardless if such categories even exist, this leads us to feel we should always be productive. We turn the behavior into an end when it’s nothing but a means. We collect as many tools, tricks, hacks, and tactics as we can, but ultimately, productivity is just a toolbox.

You can decide when to bring it and when to leave it at home. How big it should be and what tools you want to include. You can even take out certain tools temporarily and bring a lighter version. Clearly, there’s a lot of choice involved in productivity. But making it the default is not something you should do lightheartedly.

Because the nature of this relationship is not unilateral.

Another Uncle’s Advice

Unlike Stevie’s, my uncle isn’t too great at fixing things around the house. But he’s a partner at a big consultancy, and that’s pretty rad too. So when I asked him after graduating high school, he told me what degree he’d get at which college, and off I went. There, I first learned the meaning of hard work. The schedule and studying kept me busy a good 60 hours a week, especially during exam season.

Another part of the career plan he gave me was to study abroad, but in the US, college is different. More recurring assignments, less pressure to ace finals. Suddenly, I found myself in a small town in Massachusetts with lots of time on my hands. I didn’t need to work as much and eventually, I used my freedom to start questioning the map I had asked him for.

Even if you know your productivity toolbox inside and out, many of the choices about its nature, size, and contents, are choices you make elsewhere in life.

To a certain degree, you can influence how productive you are, regardless of your current task. You can figure out different behavior hacks, become more self-aware, and scour your work for shortcuts. But to a much bigger extent, the larger mission you’ve dedicated yourself to inevitably impacts how and how much you work. Most of all, it changes how much you want to work.

Your toolbox is a natural byproduct of the choices you make not just in your career, but in life. Therefore, the straightest path to changing how productive you are is changing your life. This may sound either obvious or really obscure, but for me, it’s a hard-earned lesson eight years in the making.

Let’s just say it took me a while to see.

Cedar Dell Lake, Umass Dartmouth

My Favorite Synonym

Besides wandering off into the woods and around the lake, I spent a lot of that fall in the US reading. Blogs, like James Altucher and Zen Habits, and books like The Alchemist. The more I read, the more I thought “why can’t I do that?” Read a lot, write a little, and make a living that way. It sounded easy. It felt like fun. And if I was gonna work a lot, I’d much rather do this than design slides to help some corporation squeeze 0.2% more out of their EBIT.

It would be another two years before I ever put pen to paper, but that was the first time I dared to imagine something different. I found the courage to dream. Whether you call this fantasizing, career planning, or crafting a vision doesn’t matter, as long as you remember it’s the most powerful way you have to control that toolbox.

The strength of your vision is the single greatest predictor of your productivity.

Vision is a wonderful word, because it contains two things: what you can imagine and what you can see. If you’re really honest with yourself about what kind of work you want, no matter how ridiculous it may sound, you get a clear image of your dream job. Maybe for the first time. And if you’re then really honest about how far away you are from that image, or that you might be headed in the wrong direction, gears start to click.

Of course, there are cases where the fog won’t clear. Sometimes, you can’t see ahead more than a year, or it might take the better part of a decade to figure out ‘your thing,’ but that’s okay. Because if you let your productivity follow your vision, you bake life’s imbalances into your expectations of work.

This is not only natural, it’s healthy. It’s not about always being productive, it’s about always being productive enough. Enough for that current stretch of the road, wherever it may lead.

Here’s where mine lead me.

One More Tool in the Box

When I finally started writing in 2014, I set goals left and right. Write 250 words a day, publish once a week, get 10,000 subscribers, make $1,000 in a month, whatever you could quantify, I would put on some physical or digital sheet and pin to the wall. As a self-starter, this helped me a lot at first, but eventually, I realized goals are just another measuring stick. One more tool in the box. But it’s no good to bring your hammer each time, when sometimes, your vision requires nothing but screws.

Gradually, my goals transformed into themes. This was a subconscious process and to this day, I still use goals, though I do it much less and they quickly wander to my mind’s back burner. But looking back, I can pinpoint that in 2015, my theme was ‘commit.’ I learned to stick to things and see them through, even though no one told me to do them. In 2016, my theme was ‘invest.’ I wrote daily summaries of book summaries, and while that may sound stupid, I somehow felt the returns would come later. They did. In 2017, my theme was ‘grow’ and in 2018 it’s ‘leverage.’

None of these indicate anything about my level of productivity, because instead of dictating desired outcomes, they help me cultivate a mindset. A mindset that lets me deal with my work in whatever way makes the most sense at the time. And whenever my vision changes, which is about twice a year, so do my themes and what they mean. Sometimes the changes are small, sometimes they’re big. But they always come from a good place.

I’m not in a rush anymore, and even though I work a lot these days, I feel calm while I’m doing it. For example, I took a ten-minute break between that last sentence and this one. Not because I needed it, but because it’s good to get fresh air and talk to a friend. It’s in line with my theme, because once I publish this post, it’ll be out there forever, working for me. That’s the leverage part, the part that matters. Not whether I can finish this ten minutes earlier. And while the theme itself is just another tool, it helps me lift the box.

Because now I can approach it from the right angle, even if that angle is different each time.

My father’s toolbox

Two Handles

My dad has a toolbox too. Just like Stephen King’s grandpa’s, it’s old, leathery, and sealed shut with big latches. But it only has one handle. So whenever he let me carry it when I was little, I was struggling, because I could only grab it at one end with both hands. Life isn’t like that. Your toolbox is different.

In 2,000 year olds words, written by ancient philosopher Epictetus, translated for modern times in The Daily Stoic:

“Every event has two handles — one by which it can be carried, and one by which it can’t. If your brother does you wrong, don’t grab it by his wronging, because this is the handle incapable of lifting it. Instead, use the other — that he is your brother, that you were raised together, and then you will have hold of the handle that carries.”

I’ve spent a lot of days working hard on things I didn’t care about and I’ve wasted a lot of days not doing enough for the things I love. There were seasons when I was always on and seasons when I was always off. But no matter whether I did too much or too little, each time was a result of trying to lift the toolbox at the wrong handle.

What I’ve learned about productivity in the past eight years is that it’s mostly a consequence of the choices you make about life. The only thing that should inform those choices is your vision, your big dream, your future so grand you barely dare to imagine. Once it does, this vision will trickle down into your every behavior. First in goals, then in themes, but it’ll sink in deeper by the day. Until your vision not only shapes how you do things, but who you are; who you’ll become. The person you were meant to be.

To this day, I’m my dad’s assistant when we fix stuff around the house. But now, carrying that toolbox doesn’t feel so heavy. Maybe, it’s because I’ve grown so much. Or, maybe, it’s because your productivity is a reflection of your courage to imagine.

The Most Valuable Skill in the World Cover

The Most Valuable Skill in the World

One day in the early 1920s, a four feet tiny man walked into a Ford plant near Detroit. His name was Charles Proteus Steinmetz. He was a mathematician and electrical engineer, called there to help fix a big generator.

From Smithsonian Mag:

Upon arriving, Steinmetz rejected all assistance and asked only for a notebook, pencil and cot.

Steinmetz listened to the generator and scribbled computations on the notepad for two straight days and nights. On the second night, he asked for a ladder, climbed up the generator and made a chalk mark on its side. Then he told Ford’s skeptical engineers to remove a plate at the mark and replace sixteen windings from the field coil.

They did, and the generator performed to perfection.

Henry Ford was thrilled, until he got an invoice from General Electric in the amount of $10,000. Ford acknowledged Steinmetz’s success but balked at the figure. He asked for an itemized bill.

Steinmetz responded personally to Ford’s request with the following:

Making chalk mark on generator: $1.

Knowing where to make mark: $9,999.

Ford paid the bill.

I’ve told this story before, but I can’t think of a better one to show:

The single most valuable skill in the world is judgement.

At first I thought great judgement would just make you rich, but that’s not true. It’ll also make you happy. Deciding who you trust requires judgement. Choosing who you marry is a judgement call. How you spend your time is a direct result of your judgement.

That’s why nature made it hard to get. The only way to good judgement leads right through experience, which you pay for in time, energy, and taking risk.

But, even more than all of those combined, you need courage. Because while life is one big judgement training camp, those who really embrace it must ask what the most important decision is, choose an option, and then see it through. Over and over again.

And that’s not a matter of judgement at all.

How to Be Kind in a World That Never Taught You to Be Cover

How To Be Kind in a World That Never Taught You to Be

“Well, some things you just can’t get for money.” The older I get, the more I think this is just something we, the not-yet rich and successful, tell ourselves to feel better. There is almost nothing money can’t buy. Because even for what you can’t trade straight for dollars, there’s almost always a proxy.

You can’t buy time, but not having to work 40 hours a week sure helps. You can’t buy health, but I bet your cancer treatment fares better if you can drop $2 million into it. You can’t buy happiness, but there’s a material sweet spot around $75,000/year.

Money makes the world go ‘round. I don’t think that’s bad, it’s just the way it is. Capitalism isn’t perfect, but it’s helped us do good things, and I believe for many, the struggle for money is the right choice. But I also believe in being kind along the way. Work hard, be nice, win. There’s enough to go around for everyone.

And that’s where the road forks, because most people don’t think you can do both at the same time. Not every struggle is a battle, but if your only options are competing and conceding, they might as well be the same. If you tend to view the world as this dark place that you have to fight tooth and nail against to get what you deserve, I feel for you.

We don’t agree, but I have an idea where it came from. And it’s not your fault.

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Life Is Full of Cosmic Jokes Cover

Life Is Full of Cosmic Jokes

Someone once asked Neil deGrasse Tyson what the most fascinating thing about the universe was. As if having prepared for the question his entire life, he launched into a full-blown speech:

“The most astounding fact is the knowledge that the atoms that comprise life on Earth, the atoms that make up the human body, are traceable to the crucibles that cooked light elements into heavy ions in their core. Under extreme temperatures and pressures. These stars, the high mass ones among them, went unstable in their later years. They collapsed and then exploded, scattering their enriched guts across the galaxy. Guts made of carbon, nitrogen, oxygen and all the fundamental ingredients of life itself. These ingredients become part of gas clouds that condense, collapse, form the next generation of solar systems. Stars with orbiting planets. And those planets now have the ingredients for life itself.”

Wow. That’s quite the image to hold in your head. And how impressive the cocktail of life just one planet, our planet, has mixed from these ingredients:

And while we, the species of humans, have come out on the very top of this tree, we’re still just a branch. A tiny splinter of the universe. The genetic difference between the smartest monkeys, chimps, and humans is 1.2%. That’s why they and our toddlers still share many behaviors. So when asked about the possibility of alien existence, Tyson imagines the same gap:

“If aliens came and they had only that much more intelligence than us — the gap that is between us and chimps, and we have DNA in common — if they were only that, they could enslave the entire earth and we wouldn’t even know it. Maybe that has already happened. And we are living our lives as though we are expressing the free will of the human species, yet we are nothing more than an ant farm. On their shelf. So we are their entertainment. Not even worthy of investigation beyond what we look like in their terrarium.”

It’s funny, isn’t it? This contradiction. We are the pinnacle of evolution, and yet, we know next to nothing about the context we’ve been dropped into.

I may not wear a lab coat at work, but I’m a little bit of a scientist myself. Every day, I try to parse a small fragment of that context and make sense of life. Through writing, especially over the past year, I’ve discovered there are many ways this grand, cosmic contradiction is baked into life itself.

Here are 12 of the biggest jokes the universe plays on us.

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Imagination Is the God of Change Cover

Imagination Is the God of Change

Cobb puts his sunglasses into his jacket’s inner pocket.

“So, Arthur keeps telling me it can’t be done.”

Eames can’t hide a smile, playing with the peanuts in his hands.

“Hmmm, Arthur…You still work with that stick-in-the-mud?”

“He’s good at what he does, right?”

“Oh, he’s the best. He has no imagination.”

“Not like you.”

“Listen, if you’re gonna perform inception you need imagination.”


Who’s Cobb? What’s with the sunglasses? Who’s Arthur? And Eames? Why is he eating peanuts? And what the hell is inception?

Even if you recognize the fragment above, you don’t have complete answers to these questions. Except you do. Because whatever inception is, if it requires imagination, it means you need ideas. Creativity. Curiosity, and, of course, the will to believe a new version of the truth. You have all those things. And you can use them to fill in the gaps.

Inception is a task of the mind. And how you use it makes all the difference.

The Cradle of Change

Imagine you walk down the street and see someone with an extremely fit body. You think to yourself: “I should work out. I would get abs like that.” Or you support a friend running a marathon and wonder: “Maybe I can run that far.” You read a good book and before you know it, a daring thought floats to the surface of your attention: “I could be a writer too.

That’s inception. The cradle of change. But the message of Christopher Nolan’s hit movie is bigger than that. It’s not just “a single thought can change the world.” It’s also “a single thought can destroy a life.”


Cobb loads the gun. He and his protégé get off the the elevator.

“Listen, there’s something you should know about me. About inception. An idea is like a virus. Resilient. Highly contagious. And the smallest seed of an idea can grow. It can grow to define or destroy you.”

They enter the living room. Cobb’s wife sits at the table. With her back towards the duo, she finishes his speech:

“The smallest idea such as: ‘Your world is not real.’ Simple little thought that changes everything.”

Two Kinds of Seeds

Imagination is humanity’s best trait. It is also the most dangerous. It gives as much as it takes away. That’s why the seeds of imagination are always planted in pairs. The first thought is brilliant. Shiny. Crystal clear. A ray of divine creation. The one that immediately follows is dark. Malevolent. A destructive force that casts a veil of despair.

The name of that second thought is Resistance. It’s the voice that says you needn’t work out. Or that you’ll never get abs, no matter how hard you try. “Run a marathon? You? That’s even less likely than you becoming a writer.”

In The War of Art, the man who named Resistance, Steven Pressfield, writes:

“Resistance will bury you. You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen, and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement but I’ll say it anyway: it was easier for Hitler to start World War II than it was for him to face a blank square of canvas.”

Resistance’s initial reaction is always brute force. Change feels dangerous. Even the thought of it provokes a hard “no” from your brain. It wants you to stay the same. What you’ve done so far has gotten you to this day. It’ll get you to another one, won’t it? Your brain says yes, but in truth no one can tell.

Resistance is cunning, however. Once it sees you’ve made up your mind, it won’t keep trying to dissuade you. It throws a curve ball instead.


Cobb sips on his beer. He puts it down and looks at Eames.

“Let me ask you something.”

He pauses.

“Have you done it before?”

Eames raises his eyebrows.

“We tried it. We got the idea in place. But it didn’t take.”

“You didn’t plant it deep enough?”

“No, it’s not just about depth. You need the simplest version of the idea in order for it to grow naturally in your subject’s mind. It’s a very subtle art.”

Source

A Fool’s Errand

Once you’ve had an idea, you’re only one step away from execution. But your brain knows that. The peril of change is imminent. Enter artificial complexity.

“Go for it. But how are you going to do that?”

Your mind counters inception with deception. “What’s your plan?” It’s a trick question, designed solely to throw you off your game. It ensures no work will be done today, because suddenly, you’re busy collecting maps.

Here are some of the headlines from my Medium home page:

  • The One Routine Common to Billionaires, Icons and World-Class Performers
  • The 4 Pillars of Extraordinary Bliss
  • The Strange Productivity Secret of Successful People
  • How Do You Build A Business Around Doing What You Love? Here’s The Answer
  • 7 Things You Should Stop Doing NOW if You Want to be a Writer

That’s a fraction of the how-to plans we come across in a single day. Infinite wisdom awaits online; knowledge is democratized. A lot of people share a lot of great advice. Gym routines, reading tips, running guides, it’s all there. I know those lists. I make them myself from time to time. Some of them sometimes work. But you don’t need them.

Your brain sending you to find plans is a distraction. A fool’s errand. But the web is happy to comply. It’s one of the problems Ev is trying to address:

“The internet is amazingly well tuned to give you what you “want” — whether you want it or not. If you can’t look away from a car crash, it will surmise you want more car crashes and will create them for you. If you can’t stop eating junk food, it will serve you up a platter.”

The simplest version of the idea is more than enough for it to grow. If you want to be a dancer, all you need to do is dance. To lose weight, eat less, move more. For a design career, begin designing. Take the seed and water it. Let it unfold. In your mind. In your life. But that’s not how it works.


As they ride down the elevator, Cobb reveals to his mentee:

“I knew something was wrong with her. She just wouldn’t admit it. Eventually, she told me the truth. She was possessed by an idea. This one, very simple idea that changed everything. That our world wasn’t real. That she needed to wake up to come back to reality. That, in order to get back home, we had to kill ourselves.”

The Terror of Maplessness

The reason other people’s recipes are so tempting, not just to look at, but even to try and follow, is that they’re a perfect excuse to not really have to change. Seth Godin spells it out in Linchpin:

“Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.”

As well-intended as the world’s suggestions might be, all you end up with if you readily take them is someone else’s point of view. That’s not what you want. That’s not real change. It only ends in frustration and blame.

That’s not what we want either. We want your point of view. We desperately need it. What do you want? What do you feel? What do you think? You know your flaws. Your strengths. You have ideas. What do you need a map for?


Cobb sits down at the table, next to his wife. But it’s all in his head. He’s talking to himself. A projection of her, to which he can finally confess.

“The idea that caused you to question your reality came from me.”

He turns back to his student.

“She had locked something away, something deep inside. A truth that she had once known, but chose to forget. She couldn’t break free. So I decided to search for it. I went deep into the recess of her mind and found that secret place. And I broke in and I planted an idea. A simple little idea that would change everything. That her world wasn’t real.”

The memory of Cobb’s wife looks down. She realizes.

“That death was the only escape.”

Photo by Guilherme Stecanella on Unsplash

Waiting For a Train

There is only one answer to your mind’s devious questions: silence. When it prompts you to research, to make plans, to go out and find a map, stop.

  • Stop reading Medium, Business Insider, Wikipedia, even stop reading books. Don’t read anything for a while.
  • Stop watching Youtube videos, TED talks, TV, movies, anything at all.
  • Screw what people say. Your best friend, your cousin, the hot guy or gal at work, your professor, your boss, even your parents. Especially your parents.
  • Don’t do anything you wouldn’t do if none of the above sources had told you to. Show up at work, do your job, but outside of that, don’t let anyone sell you on what you “have to do.”

If you can’t live without a map, you might one day pay the price.


Cobb opens the door. The hotel room is trashed. The window open. As he peers through the blowing curtain, he sees his wife, sitting on the sill of the opposite building.

“Sweetheart, what are you doing?”

“Join me.”

“Just step back inside, alright? Just step back inside now, come on.”

“No. I’m going to jump and you’re coming with me.”

She forces him out onto the ledge, then closes her eyes.

“You’re waiting for a train.”

“Mal, goddamn it! Don’t do this!”

“A train that will take you far away.”

“James and Phillipa are waiting for you!”

“You know where you hope this train will take you.”

“They’re waiting for us!”

“But you can’t know for sure.”

“Mal, look at me!”

“But it doesn’t matter.”

“Mal, goddamn it!”

Her hands leave the ledge.

“Because you’ll be together.”

She jumps.

The Power of Imagination

Cobb got so lost in the plan that he drove his wife insane. He gave her an idea she was too afraid to let go, so he couldn’t stop her from jumping off the ledge. But you can. Because you’re not battling someone else’s insanity. You’re fighting against your own mind. Don’t let Resistance win. Hold on to that first thought. Protect your simple ideas. You owe it to yourself. And to all of us.

Life has always pushed us not to think, but since the internet it’s a lot worse. It’s a made up place and it consists of nothing but opinions. Dare to close your laptop. To throw your smartphone out the window. Or turn it off. Don’t allow these devices to plant rogue ideas. Stop.

Stop looking for maps. For things to blame. Think for yourself. A lot can happen in six months. You wouldn’t be rich, successful, super smart or more popular. But you’d be you.

Maybe that’s the real task of the mind. Maybe that’s inception.

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Death Will Be an Interruption

19 weeks into their pregnancy, Keri and Royce Young found out their daughter suffered from anencephaly. It’s a rare, prenatal disease, which prevents the child from developing a big portion of its brain, skull, and scalp.

The odds of survival are zero. Lives with anencephaly are counted in hours, days at most. After 48 hours of deliberating the impossible decision to lose a child or a pregnancy, they decided to go through with the pregnancy, so they could donate their daughter’s organs and save another human being.

“We decided to continue, and chose the name Eva for our girl, which means “giver of life.” The mission was simple: Get Eva to full-term, welcome her into this world to die, and let her give the gift of life to some other hurting family. It was a practical approach, with an objective for an already settled ending point.”

As pragmatic as it looks in a paragraph, think about how much respect this choice deserves. Such a noble decision, one most people could never bear. But decisions, good or bad, have no say in how time works.

“If you want to make God laugh, tell him about your plans.” 

— Woody Allen

Right when Keri hit the two-week window for Eva’s birth, the baby’s brain functions gave out. After life had cheated them out of their initial plan, death cheated them out of the backup. No daughter, no hello, no organs to donate, no goodbye.

In a lucky turn of events, Eva’s eyes helped save someone else’s sight, but the story just goes to show: we can’t prepare for the unpreparable.

The Prison We All Share

In The 7 Habits Of Highly Effective People, one of Stephen R. Covey’s key tenets is “begin with the end in mind.” He suggests a thought experiment called ‘the funeral test,’ in which you imagine what four speakers would say at your burial. One is family, one a friend, one from work, and one from a community.

“What would you like each of these speakers to say about you and your life? What kind of husband, wife, father, or mother would you like their words to reflect? What kind of son or daughter or cousin? What kind of friend? What kind of working associate?

What character would you like them to have seen in you? What contributions, what achievements would you want them to remember? Look carefully at the people around you. What difference would you like to have made in their lives?”

These are all important questions. They’re great in helping us adjust how we behave today. What’s bad is that they inevitably trigger long-range planning and you can’t do that without estimating time. Even if we’re building our plans around the best intentions, they’re still built around a big construct of expectations.

In 2017, Scott Riddle was diagnosed with stage 4 colon cancer. He’s a guy like you and me. A father, an employee, a husband, a friend. He is 35 years old. So far he’s recovering, but his plans? They’re all gone. Because no matter how smart it is to think about your own funeral, no one would put it just two, or five, or ten years into the future. That’s Scott’s big takeaway:

“Stop just assuming you have a full lifetime to do whatever it is you dream of doing.” 

The only guaranteed path we take in life is one we cannot control; we’re all hurling towards death inside our little cages of time. And to add insult to injury, life makes sure to knock on the bars along the way.

In 2008, we lost my grandma to lung cancer. She was 66. In 2016, my uncle died in his sleep. He was 52. Knock. Knock. Everyone loses someone. They need not be people we know, but they’re always people we care about. Like Chester. Or Tim. Time is the prison we all share. No reminders needed, but we get them anyway. Lest we forget.

A Stubborn Illusion

We go through life imagining that when death comes, we’ll somehow be ready. We’ll lie in bed at 103 years old, surrounded by our loved ones, say our final goodbye and then fall asleep. That’s a beautiful vision, and I wish it for anyone, but it’s really dangerous to get attached to it. We’ll never be ready. We’ll never be done. When the time comes, nobody wants to go.

This isn’t to say all long-range planning is useless. There’s a balance. But mapping out your life until the end, including the end, is a futile fight against time. Maybe a better way is to think of life in cycles, like Seth Godin does when he describes it as a series of dips:

“There isn’t just one dip. It’s not like ‘let’s get through that dip and we’re done.’ Steve Jobs helped invent the personal computer, helped launch the graphical interface, helped launch the mp3 business, helped launch computer animation at Pixar. He’s not done. Just like skiing, the goal is not to get to the bottom of the hill, the goal is to have a bunch of good runs before the sun sets.”

In 1948, Albert Einstein was diagnosed with an aneurysm in his abdominal aorta. A ticking time bomb, impossible to defuse. He chose to hold it patiently. Seven years later, just after his 76th birthday, his friend Michele Besso passed away. Aware of his own time running out, he shared an insight in his condolence letter to Besso’s family:

“He has departed from this strange world a little ahead of me. That means nothing. For us believing physicists, the distinction between past, present and future is only a stubborn illusion.”

Einstein himself died a month later. In Einstein: His Life and Universe, biographer Walter Isaacson describes his last moments:

“At his bedside lay the draft of his undelivered speech for Israel Independence Day. “I speak to you today not as an American citizen and not as a Jew, but as a human being,” it began. Also by his bed were twelve pages of tightly written equations, littered with cross-outs and corrections.

To the very end, he struggled to find his elusive unified field theory. And the final thing he wrote, before he went to sleep for the last time, was one more line of symbols and numbers that he hoped might get him, and the rest of us, just a little step closer to the spirit manifest in the laws of the universe.”

Einstein’s last equation

What Einstein showed us, both in his words and behavior, is that there is no such thing as time. Just a giant current of the unknown that carries us into the wind. And all we can do is live our lives, whether we surrender to it or not.

Even if you’ve made your peace with it, death will be an interruption.

One day, you’ll be out skiing, working, reading, writing, skateboarding with the other kids and changing the world. The sun will set and you’ll realize “oh, I won’t be able to finish this today.” The question is can you go to bed and say “I’ll do it tomorrow?”

In the end, the Youngs learned a similar lesson:

“None of it went as we planned. We’re trying to rest on knowing we did the best we could. We always said we wanted to limit our regret, and I think in 20 years or so as we reflect on this, there’s not much we’d change. Because anything we would change was already outside of our control anyway.”

The only thing we can really do is accept not being ready. Accept being naked. Prepared to be unprepared. And maybe, just maybe, letting go won’t hurt so much.

“It’s a weird thing to say that in probably the worst experience of my life was also maybe the best moment of my life, but I think it was the best moment of my life. The timing of it all is just something I can’t explain. It wasn’t what we planned or hoped for, but it was everything we needed in that moment.”

No matter when it happens, I imagine a peaceful death will be just the same.

How To Survive as a Writer Cover

How To Survive as a Writer

Being a writer is hard. In an interview, storytelling legend and screenwriting teacher to the stars, Robert McKee, explains:

“Your job as a writer is to make sense out of life. Comic or tragic and anything in between, but you have to make sense out of life. You understand what that means? Making sense out of life? And this is why most people can’t do it. Because they can’t make sense out of life, let alone make sense out of life and then express it in writing.”

As writers, it’s our duty to live in our heads. And there’s no place more enticing, more exciting, yet at the same time more dangerous and more terrifying than the human mind. Time and again, we have to venture into this place from which some never make it back. Whatever we bring home we have to process, to shape, to form. Until somehow, something worth saying emerges, which often never happens. And so we have to go back.

For the times we do go “oh, that’s interesting,” we then have to chisel an arrow out of the marble block of messy information. An arrow loaded with emotion, dipped in reason, and wrapped in gold. Because otherwise, it’ll never land in the reader’s heart. And at the end of it?

After all the turmoil, the struggle, and the pain, the best we can do is fire the arrow into a sea of dark faces. Because even if we don’t play for the applause, in the end, our fate lies in the hands of the audience. Always. So the best we can do is show up, shoot, and pray.

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The Cost of Being an Employee

“Give me a lever long enough, and I shall move the world.” That’s Archimedes. It would take us another 2,300 years, but eventually, we invented the lever. The internet has changed our economy and society more than any other technology before. In The End of Jobs, Taylor Pearson explains how it’s transformed the job market in the past 20 years.

The book is divided into five sections, the first two of which describe the demise of traditional jobs; the last three make a case for being an entrepreneur. To me, it creates a picture of a scale that’s slowly moving from very imbalanced to almost tied, maybe even slightly tipped towards the new side. As such, I think the central message is this:

The gap between entrepreneurship and traditional jobs is closing.

Broadly speaking, Pearson describes this gap in three aspects:

  1. Value for the economy. Large corporations still pull their weight, but add less and less to innovation, especially in the tech, software, and internet space. Meanwhile, one-man shops and small startups unlock value in markets that weren’t profitable before.
  2. Value for the individual. Manual labor is automated or shifted to where it’s cheap, leading to salary wars among traditional firms. But with an internet connection, anyone can run a small e-commerce business on the side, yet still make an extra annual salary.
  3. Risk taken on by the individual. Corporations require neat CVs, expensive degrees, yet often only offer temporary positions. The cost of setting up a website is less than $100 and you can get most resources and services on demand, just in time.

For traditional careers, value goes down, while risk goes up. The opposite happens to entrepreneurship, because after the dot-com boom (and bust), it’s become the limiting factor in pushing humanity forward.

“1. The limit is shifting from knowledge to entrepreneurship. The entrepreneurial Complex and Chaotic domains are the ones increasingly in demand.

2. The dominant institution is shifting from Corporation to the Individual (or self). What used to require large companies, technology, and globalization has now been made available to the individual or micro-multinational.

3. The dominant player is shifting from CEO to Entrepreneur.”

But what does that mean for you and me?

Not All Entrepreneurs Make the News

If Pearson’s right and if the trend he describes continues, a lot of people are building the foundation of their career in the wrong sandbox. The internet has driven down the cost of producing goods and distributing them to almost zero, while good jobs are increasingly rare and harder to get into.

Pearson recounts a conversation with a business owner:

“He’d always loved cars and spent time at the race track growing up. He had a moment of realization when he saw that the only way he could ever race consistently was if he became an entrepreneur. In order to race cars, you need lots of money and lots of time. While a high-paying job in finance may get you the former and a beach bum lifestyle may get you the latter, it was only entrepreneurs that had both money and time.”

While the rewards of successful entrepreneurship have always been lots of money, meaning, and freedom, the risk to become one has never been lower. The first part is plain to see. Idols of entrepreneurship are all over the news. But there are no reports about the stay-at-home mom who sells Pinterest marketing services for $100k/year. This second part, the absence of risk, is much less obvious, which is why most people stay on their traditional path.

But however quietly, entrepreneurship, both part- and full-time, becomes the more attractive option with each passing day. And the question isn’t really whether you should start thinking about your options, but how long you can still afford not to.

Walking Up the Stairs

If you’re a startup founder, solo entrepreneur, or freelancer, you’re already taking some or all of the steps Pearson suggests to help future-proof your career. But if you’re a traditional employee, or on track to become one, slowly wading into entrepreneurship may be more appropriate for you.

“The entrepreneurial leap has become the entrepreneurial stair step. The latent demand and lower barriers to entry have allowed more people to become entrepreneurs by easing their way into the process. That’s not to say it’s easy — you still have to climb the stairs, but no longer in a single bound. Stair Stepping lets you build momentum behind your trajectory by developing the skills you need to run an entrepreneurial company.”

The stair-stepping approach Pearson refers to comes from Rob Walling, who built several SaaS tools, until he founded Drip, which was eventually acquired by LeadPages.

The idea is to launch a simple product, like a WordPress plugin, for a fixed price, and promote it through a single online marketing channel. Once you’ve hit a certain revenue threshold, let’s say $1,000/month, you can repeat the same process until eventually, you’re making enough to quit your job. Slowly adding channels and products will also help you build your skillset one step at a time.

The final step is to use your time, once you have all of it back, and any excess capital from your mini businesses to build whatever you want. This is a much better position to launch moonshots from than diving headfirst into a VC-backed venture or betting on a line of work that might soon be obsolete.

It’s 2018. The lever is long enough, but you must stand in the right place to apply it. Only then can you move the world.