Hero Worship Cover

The Importance of Worshipping Your Heroes

Three weeks ago, one of my heroes took his own life. You never know who your heroes are until they’re gone. One day you listen to an old song from some band you like, the next you realize they’ve shaped who you are for over a decade.

One of the saddest truths in life is this:

“Great heroes need great sorrows and burdens, or half their greatness goes unnoticed. It is all part of the fairy tale.”

– Peter S. Beagle

Sometimes, it’s not until the hero collapses under that very burden and the fairy tale finds no happy ending that our eyes open.

I don’t think Chester Bennington realized how much of a hero he really was to me and millions of Linkin Park fans around the world. Because we didn’t either.

Now all that’s left for us is to write your name on every wall we walk past.

But even amidst the torrential outpour of love over this tragedy, there are the voices of those who tell us not to channel our grief into worship. To stay grounded.

“We mustn’t idolize him.” “He wasn’t that special.” “Suicides happen every day.”

Somehow, whatever greatness we find in a special person must be explained away. He had a great coach. She followed the 10,000-hour rule.

In our politically oh-so correct world of all equal everything, it feels out of place to have heroes. I feel out of place for worshipping my heroes.

That’s fucked up.

Nobody Remembers a Nobody

In The Greatest Minds and Ideas of All Time, Will Durant writes:

“The history of France is not, if one may say it with all courtesy, the history of the French people; the history of those nameless men and women who tilled the soil, cobbled the shoes, cut the cloth, and peddled the goods (for these things have been done everywhere and always) — the history of France is the record of her exceptional men and women, her inventors, scientists, statesmen, poets, artists, musicians, philosophers, and saints, and of the additions which they made to the technology and wisdom, the artistry and decency, of their people and mankind. And so with every country, so with the world; its history is properly the history of its great men.

In other words: Nobody remembers a nobody.

Even in a world where everyone can reach millions of people at the click of a button that hasn’t changed. We just hate admitting it more. Because fame feels so close. But it is as it always was: most of us won’t remember most of us.

Yes, thanks to viral videos a lot more people will get their 15 minutes of fame. But very few will get on 60 Minutes.

Leaving a legacy is a different game altogether. You really have to mean it.

Chester knew this:

“I always wanted to be a rock star. That was my childhood dream. That’s what I told everybody I was going to be when I grew up.” 

You may have a real talent for singing. Maybe, singing is a big part of your life. But to Chester, singing was his life. There’s a difference and a profound one at that.

F. Scott Fitzgerald, Herman Melville, Monet, Bach, Kafka, even Van Gogh, died poor and unknown — after having dedicated their entire life to their craft.

The reason we still remember their names now is an incredible combination of luck, timing, chemistry and, most importantly, a lifetime of dedication and perseverance.

Who are we to take that away from them? Who are we to think we’re entitled to an entry into the books of history?

We Can’t All Be Famous

Technology may distort our view, but the numbers don’t lie: Very few of us will end up on someone else’s pedestal. And that’s not a sad thing.

In fact, most of us aren’t meant to. Or want to.

But we’ve gotten so angry about this fact, as a collective we’ve managed to push our heroes into a corner of humility — whether they like it or not. Chester felt it.

He’d always say things like “If fans come up to me, I talk to them.” or “You’re constantly trying to prove yourself, even after you’ve made it.” or “We’d like to think that our music will always be bigger than any one of our individual personalities.”

PR teams tell their athletic talent to play it cool, entrepreneurs say their idea was “just common sense” and actors read out long thank you lists at award ceremonies to not look entitled.

How often do you see a noteworthy individual take pride in their accomplishments? How many of your heroes have you heard say: “I deserve this. I worked hard for this.”

Even more importantly: How many times did you agree?

The Value of Shameless Worship

Imagine, just for a second, you embraced all the inequality in this world. What if you gave credit where credit is due, even if it means credit for just a few?

What if you let go of all that anger? Why not let your heroes do the screaming? Wouldn’t you feel a lot closer to them? At peace?

I know Chester’s screaming helped me a lot when I was younger. He wore his heart on his sleeve, so darkness wouldn’t grow in mine. Anything but reverence would be a disservice.

No, I refuse to let my hero get lost in a sea of equal faces. Life’s never fair. But my shameless worship is my relief. It makes it easier to bear.

My shameless worship is my vision. It allows me to see.

And oh how clearly I see – just like Will Durant:

“I see men standing on the edge of knowledge, and holding the light a little farther ahead; men carving marble into forms ennobling men; men molding peoples into better instruments of greatness; men making a language of music and music out of language; men dreaming of finer lives-and living them. Here is a process of creation more vivid than in any myth; a godliness more real than in any creed.” 

You Can Shape the Course of History

Miserable people chisel away at heroism every day. She got lucky. He’s not special.

Let them keep chiseling in blindness, because that’s exactly what makes our heroes special. That they saw the odds and continued anyway.

We can’t all go to the places they’ve visited. But we can take our hats off. Stop pushing them. Stop envying them. And help them earn their rightful place in history.

Open your eyes. Find your heroes. Lift them through the fucking roof.

And worship them while they’re still here.

Nobody Likes You, But Nobody Is Just 30% Of The People Cover

Nobody Likes You, But Nobody Is Just 30% Of The People

“Nobody likes you around here” is one of the nastiest weapons of negative workplace communication.

It hits right in the heart, gets you worked up and ready to lash out yourself, but worst of all, you start to wonder if they’re right.

So how do you respond to that phrase when it’s thrown right in your face?

Here’s the response I’ve come up with:

“Yeah, but nobody is just 30% of the people.”

This’ll startle them and they’ll scratch their head. In the meantime, you can go on to explain what I’m about to tell you.

There is a great story in James Altucher’s book Choose Yourself, which I will never forget.

He alludes to it on his blog as the 30/30/30 rule. James kept using images from the same woman doing yoga poses for his blog posts without giving her credit. Eventually, she messaged him and they started talking.

She told him that she found over the years, whatever she did, 30% of people loved her for it, 30% hated her for it and 30% just didn’t give a damn.

In my experience, that’s pretty accurate. So why not spend your time on those that love you?

“No matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest. Life will be better that way.”

— James Altucher

And if they don’t buy this wonderful story, or point to the logical flaw of the remaining 10% missing, because we’ve used 30%, not 33%, nothing takes the wind out of their sails faster than a good old…

“Now what?”

How To Come Up With Great Billboards Cover

How To Come Up With Great Billboards

I want to share a series of billboards which I think are great because:

  1. It makes you think about and compare two brands, pick a side and stick to it.
  2. It’s reactive in that the advertisers responded to the feedback and kept the momentum going with new billboards — this is rare, most billboards are static and get old fast.
  3. It won across channels, went viral online and had built-in community participation.

I hope you love cars as much as I do. Let’s roll!

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