I remember simpler times.
I remember a time when I woke up every morning and didn’t immediately know what time it was. Sometimes, I looked at the clock on my nightstand. Sometimes, I didn’t. I just…woke up. That was my task for the first few minutes of the day. Wake up. Realize that it’s another day. Another day that would be good or bad, long or short, slow or fast, but another day that would be, above all, full of life. Not devices and tools and to-dos. Life.
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One in 185 people is a millionaire. Credit Suisse counted 42.2 million of them in the 2018 Global Wealth Report. Divide that by the 7.7 billion people currently inhabiting this planet, and you get to that number — about 0.5%.
And just like you “get” to that number, we think “getting rich” is an activity. That it’s about movement, action, struggle. It’s implied. Think about how we use the word “get.” We get coffee. A job. To the top of a mountain.
It’s true, of course, that getting rich requires years of hard work. You’ll have to learn a lot, build skills, make the right decisions at the right time, and have a whole bunch of luck in the process. But if that’s all we focus on, we miss the most important aspect of how wealth is built: through compound growth.
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I don’t know you, but I know this: You have internet access and enough time to spend some of it reading.
This is obvious to you and me, but this non-observation tells me two further, much more interesting things about you:
In this fight, this lifelong battle to fulfill your potential and build a life that makes you happy while also giving you a sense of meaning, you’re not dealing with physical obstacles. You’re trying to defeat abstract enemies.
There’s no one blocking the road to riches. Anyone can get on there. There’s just the market, and, yes, it’s a tough place. But people pay for things every day. Good products, good services, good people win.
There’s no obscure cult guarding the secret to happiness. It’s all in your head. And your hands. Happiness is a consequence of the decisions you make and the people you choose to engage with. Your actions, your emotions, your choices are what you have to work on.
Even if you are facing challenges with physical constraints, like excelling at sports, overcoming a disability, or moving to a place with more economic opportunity, these real-world barriers aren’t what’ll stop you from living the life you want. It’s the hypothetical, made up, self-conjured concepts in your head that will ruin you.
Concepts like laziness, boredom, self-doubt, procrastination, and everything Steven Pressfield would subsume under the term ‘Resistance.’
I’m here to tell you: All these concepts are one and the same and there’s only one way to deal with them.
You’re not lazy. You’re not bored. You’re not unmotivated. What you are — what all of us are — is afraid. And the only thing we can do that really helps — the only line of motivation we’ll ever need, the only piece of self-help advice that actually works — is a three-word sentence Nike turned into the most successful marketing slogan of all time after slightly tweaking a serial killer’s last words in 1988: Just do it.
“I’m not motivated” is the dumbest thing I’ve ever heard. What does that even mean? Not motivated to do what? Work? In that case, aren’t you motivated to avoid it? You’re always motivated! Every action human beings ever take is driven by some kind of incentive.
It may not always be an obvious one, like money, but it’s always there. It could be a social incentive, some form of status among your peers, or an ethical incentive, the relief of feeling like you did the right thing, but behind every action lies a driving force, whether it’s happiness, or peace, or satisfying your conscience.
So if you work the counter at a sneaker store and hate every second of it, you’re not unmotivated to change. Heck, I bet you wish you could change much more so than the annoying corporate hack who’s on his third side hustle and pseudo-spiritual journey to inner peace already. But there’s something holding you back. For some reason, it feels like you can’t change no matter what you do. So you don’t even try. But that’s entirely different from not being motivated and it’s only a sign that it’s time to dig into this feeling.
I talked to a girl on Tinder. She was a scrum master and physiologist. She was in business school, but, really, she wanted to study fashion and launch her own creative company. As soon as we touched upon her dream, the conversation tapered off.
Messages took days to come. She was “busy.” On vacation. Didn’t feel like small talk, but wasn’t interested in real talk either. Or getting coffee, for that matter. When I asked her why she even used the app, she spoke the most common lie in the world: “I’m bored.”
She wasn’t bored. Just like you aren’t bored. No one is ever bored anymore. Why should we be? There’s no reason to. We’re 100% connected, 100% of the time. You couldn’t even be bored if you chose to. And that’s the problem: We don’t even try to choose to be bored.
We just pretend we are so we can keep filling our days with meaningless little distractions, like empty conversations on Tinder. Not because we love our entertainment so much, but because we know what lies beneath the stillness: existential dread. Go through the door of boredom, and that’s what you’ll find. The great scientist and mathematician Blaise Pascal once said:
“All of humanity’s problems stem from man’s inability to sit quietly in a room alone.”
Zat Rana has a wonderful interpretation of what he means:
At its core, it’s not necessarily that we are addicted to a TV set because there is something uniquely satisfying about it, just like we are not addicted to most stimulants because the benefits outweigh the downsides. Rather, what we are really addicted to is a state of not-being-bored.
Almost anything else that controls our life in an unhealthy way finds its root in our realization that we dread the nothingness of nothing. We can’t imagine just being rather than doing. And therefore, we look for entertainment, we seek company, and if those fail, we chase even higher highs.
We ignore the fact that never facing this nothingness is the same as never facing ourselves. And never facing ourselves is why we feel lonely and anxious in spite of being so intimately connected to everything else around us.
So no. You’re not bored. You’re terrified of being alone with yourself in your own head.
Laziness is the scapegoat of everyone who’s trying to capitalize on your claim of “being bored.” “You’re not bored — you’re boring!” is what they’ll tell you. You need a hobby or a calling or a $250 fitness program with a personalized meal plan.
Of course, this too is nonsense. Laziness, like boredom, doesn’t exist. Psychology professor Devon Price explains:
If a person can’t get out of bed, something is making them exhausted. If a student isn’t writing papers, there’s some aspect of the assignment that they can’t do without help. If an employee misses deadlines constantly, something is making organization and deadline-meeting difficult. Even if a person is actively choosing to self-sabotage, there’s a reason for it — some fear they’re working through, some need not being met, a lack of self-esteem being expressed.
People do not choose to fail or disappoint. No one wants to feel incapable, apathetic, or ineffective. If you look at a person’s action (or inaction) and see only laziness, you are missing key details. There is always an explanation. There are always barriers. Just because you can’t see them or don’t view them as legitimate, doesn’t mean they’re not there. Look harder.
Once again, it’s not a lack of motivation, an inexplicable unwillingness to act that obstructs your path to success and happiness. It’s the invisible boundaries in your head that you’re tripping over — sometimes without ever moving at all.
Laziness, boredom, procrastination, these are all excuses. Not as in “we suck because we succumb to these,” but as in, “we accept these as real problems when they’re just the symptoms.” Because that’s what they are. Surface-level phenomena that all lead back to the same root cause: fear.
My dad once told me this story: A colleague was driving to an appointment with a customer. As he was overtaking a truck, the truck moved into his lane. Seeing his car get crushed from the passenger side and compressing towards him, his animal instincts kicked in. Unleashing an ancient roar at the top of his lungs, he ripped out the gear lever of his automatic gearbox with one hand.
This is an automatic gearbox:
Clearly, we’re not talking about breaking off a knob on your radio. It’s a heavy piece of machinery, and the lever is properly fixated on it with multiple layers of further constraints built around it. That’s the power of fear. It can make you do unimaginable things.
Luckily, my dad’s co-worker survived the incident unscathed, but now imagine turning this same power not onto your physical environment, but against your own mind. That’s what you’re doing. That’s what you, and I, and everyone you know who’s struggling to realize their dreams is doing.
We’re taking this unbelievable source of raw power and, in lack of real-life threats to hurl it against, we turn it on ourselves. Of course, we don’t do it in outright, uncontrollable fits of rage — at least not most of us and not most of the time. We do it by self-medicating. By concocting and treating symptoms, like laziness, boredom, and other seemingly minor, but actually soul-crushing patterns.
John Gorman calls it “building around fear:”
Fear doesn’t manifest itself like you think, because often times we don’t give it the chance to. Fear isn’t always the sweaty palms that stop us cold in a job interview — fear is generally what prevents us from applying in the first place. It’s so subtly limiting that we often build around it without even noticing it’s there.
That’s why our long list of symptoms is so widely condoned and accepted. Society is playing a big, global, silently agreed upon game of “let’s hide the truth and move on with our day.” We want the cover-ups. And so in our day-to-day, it all looks the same; it all looks harmless.
The thing with fear is on a surface level it’s indistinguishable from laziness. 90% of the time it’s the former, and 90% of people will assume it’s the latter.
So instead of seeing everyone rip their gear levers out of their cars, we see them staring at their phones on the subway. We see them eating 4,000 calories in a single meal, playing 12 hours of video games in a day, or consuming weed, alcohol, and potentially worse drugs in the span of a few minutes. We see their outraged comments on social media, their finely curated highlight reels, their long or short list of small or intense vices, and we think, “Hey, these must be valid issues I have! After all, they have them too.”
No. The one true problem we all share is fear. We just choose to medicate it differently.
Just like there is no reason to be bored anymore, there is no need to have any other problem in your life than fear. I mean, geez, that list is long. The number of things you can be afraid of is endless.
You’re afraid of dying early despite having no factual indication whatsoever that warrants believing you actually will. You read about plane crashes and armed robberies and natural disasters and newly discovered parasites and it all feels like it’s out to get you when, in fact, they’re all 0.01% incidents spun perfectly by the media to drill into your not-very-thick-skinned amygdala.
You’re afraid of being alone because well, existential dread, but also because it looks weird and gets weird looks, and if your parents haven’t asked why you’re still single yet, your friends most certainly have. You’re afraid of not meeting social expectations even though we all keep telling each other there are no more social expectations, afraid of talking the way you want to talk with your boss, your customer, and especially the dude you keep staring at at the café because for all you know, he’s your boss’s boss.
You’re afraid of writing chapter one of your book because who thinks that’ll ever work out, but you’re also afraid of wasting ten more hours watching Game of Thrones, especially now that you’ve already seen the whole thing twice. You’re afraid of never being rich, but not nearly as much as you’re afraid of losing whatever little you have, because how are you supposed to live without your IKEA living room table, your $500 iPad, or your custom-design wall decal of a world map highlighting all the places you’ve visited already?
This is just the tip of the iceberg. I could keep going all day. Fear of failure, fear of success, fear of looking stupid, fear of losing something or someone, fear of fear, fear of wasting time or not having enough, fear of not being good enough, smart enough, pretty enough, thin enough, or inadequate in any sense whatsoever — your mind is littered with fear.
There are real fears, fake fears, the kind of fears you can neatly convert into boredom or laziness and dismiss at the surface, and the kind that makes you freeze right down to your bones in front of your computer screen despite absolutely nothing happening at all.
Now, here’s the thing: In order to deal with all these fears, you could spend thousands of dollars to further support the billion-dollar self-help industry which lives off reaffirming all your irrational jitters and nods along fiercely whenever you talk yourself into yet another cover-up. You could buy a new book from a new guru each week, collect a stunning array of probably-placebo supplements on your shelf, and attend a new seminar with a new pyramid scheme that is totally going to work every six months. Or, you can wake the hell up.
Wake the hell up and realize: it’s all the same thing. It’s all. The same. Thing. Fear. There is nothing else and there never was. Never will be. It’s the same, godawful, rotten, dark creature that’s always plagued us, and it will continue to invent new tricks till kingdom come. But, at the end of the day, it’s all fear.
You have to find a way to live in spite of fear.
That dog is going to keep chasing you until you die. And some days, it will get to you. But it can never — never — stop you completely. You have to keep moving. Always. Forever. The day you run into the bright light at the end of the tunnel, I want you to look back and give the finger to that dog trailing behind. Smiling. “Screw you, I won this! I made it. And I did it my way.”
Now, I’m not qualified to talk about fear any more than the guy at the corner store. I hold no degree in psychology, no certificate from some brain research institute, heck, I have zero formal training as a writer. But, like you, I have lived with fear my whole life. And, somehow, I’ve still arrived here. I have a job I love, lots of time, few complex structures in my life, and would describe myself as a happy, positive, optimistic person. I don’t know much and have my own issues to resolve, but I sure feel okay taking life one day at a time. And I think that’s what it’s about. Beat the dog. Again. And again. And again.
My theme for this year is ‘Focus.’ Across all areas of my life, I’m trying my best to drill down to what really matters. Projects. People. Parts of those projects and how I talk to those people. How I manage my time, my energy, my life.
The one thing that has helped me show up consistently in spite of fear, particularly with writing, but in other places too — and I have thought long and hard about this — is some version of Nike’s glib, cliché, annoyingly obvious slogan: Just Do It.
Because besides being glib, cliché, and annoyingly obvious, it’s also universally, inescapably true. “Just Do It” isn’t an elegant solution and certainly not a perfect one. It’s not dismissive or snobby but empowering and humble. It’s motivation. Inspiration. Action. Energy. And truth. And that’s why it’s the most brilliant piece of marketing of all time.
People don’t realize how deep this slogan is. I don’t think the creators did when they came up with it. They didn’t mean it to be. But it is. However, you can’t see that when you get hung up on its immediacy. “If it were that easy, don’t you think everybody would ‘just do it?’” No, no, no. You’ve got that all wrong. That’s not what it’s about. It’s about something a guy named Marcus Aurelius told himself 2,000 years ago:
“You must build up your life action by action, and be content if each one achieves its goal as far as possible — and no one can keep you from this.”
If all we did was focus on the task right in front of us, we’d accomplish 99% of our goals and then some.
Sure, we’d still have to pause and reflect on occasion, and not all goals would turn out to be worth chasing in the first place, but we’d just…get there. Don’t you get it? This is everything. All you need. The whole strategy. But it’s more than that still. It’s also a tactic. Because another consequence of a relentless bias towards action is that there’s no room for self-doubt. You don’t have time for big picture concerns when you’re doing. And I don’t mean running around all day like a rat in a maze. I mean steadily engaging and re-focusing on the task at hand. Even if it’s relaxing. Whatever the next small step is. Because the next small step is always doable.
Let’s talk a little more about what living “Just Do It” means.
A strategy is a long-term approach to getting what you want. A set of behaviors you’re committed to, a line of principles you’re unwilling to compromise.
Amazon’s strategy is to be the most convenient place on the internet to order stuff from. That’s “the way they do business.” Almost everything they do serves that strategy. The whole point of a strategy is that it can’t possibly work out tomorrow. It’s only efficient if you stick to it, and, because it’s a fundamental guideline in how you make decisions, it’s hard to change. If Amazon changes their strategy, all their hard work goes out the window. If they started being hell-bent on quality, they’d have to shrink their product range to the point of inconvenience. So they don’t. The strategy is set and maintaining it all these years has served them well.
Using “Just Do It” as the strategy, the operating system of your life, means committing to figuring it out on your own.
No more gimmicks. No more wholesale adoption of get-rich-quick schemes, diets with pointless rules (“never eat celery!”), and fake silver bullets you know can’t possibly keep the promises they make. You chase your goals based on what you believe in. If you think art should be free, then make art for free and get sponsors or donors. If you don’t believe in remote work, rent an office and hire locally. If you see the people in your country just not getting what you’re trying to do, move.
“Just Do It” is the best advice because it’s the only advice that works.
When I started writing, I gave lots of specific tips in my articles. “Here’s how to set goals, have a morning routine, be productive.” But specifics are full of hindsight bias. I’m only giving you the final 10% that worked and that worked for me in particular. The last iteration of all the cycles I’ve gone through. The messy 90% of the journey that led me there? I left those out completely. I might have tried 15 different things over the course of two years to finally nail my morning routine — but now I’ve turned that last, functioning process into a pattern and am telling you how to do just that step by step.
Am I even talking to the right person? Who is it for? Because if I’m talking to “me-from-two-years-ago,” then I’m talking to the wrong crowd. And if I do catch you at the point where you’ve covered the 90% of your own journey, well, then what do you need me for? My specific advice is only going to work for a tiny fraction of people who happen to be in the right place at the right time and for whom it will click immediately. Everyone else who still needs to go through the random 90% in their journey will be left out in the cold. Still feeling alone, still stuck with their fears. Except now, they’re disappointed too.
“Just Do It” may not be perfect, but at least it clears the air from the start: Yes, you are alone, but you also have everything you could ever need to figure things out. You will make many mistakes, and you’ll have to take responsibility for each and every one of the countless choices you’ll make on your own dime. But since no one on this planet can give you the perfect answers to the questions created by your unique, once-in-a-lifetime circumstances, choosing proudly and continuing to move forward is not just the best thing you can do, it’s also the right thing you should do.
That’s why I now keep saying things like “just start” and “get off your butt” and “go do things.” Because specifics won’t help. Fear or no fear, for each next challenge and next chapter, you’ll have to get through that messy, random part. You have to make your mistakes. Forget the advice. The empty promises of “proven plans you can follow.” There is no such thing. Summon your confidence. Be proud of who you are. Have faith in yourself. Pick your own battles and how you’ll try to win them. Commit to “Just Do It” as your strategy of getting everything you want out of life.
A tactic is a short- to medium-term course of action that serves as an attempt at living up to your strategy. “Given our strategy, this is the next thing we’re going to try.”
Going back to Amazon, Prime is a tactic. Launching a program that offers faster delivery, exclusive products, and extra discounts at a fixed price per year gave them the answer to the question: “Will people pay us to make ordering online even easier for them in a predictable, calculable way?” Based on the revenue they made from the new service, they concluded the answer was “yes.” Had it been “no,” then Amazon would’ve shelved Prime and that would’ve been the end of it. Compared to the commitment required by a strategy, a tactic is just a wet wipe. If it’s not enough, you toss it and pull out the next one. No hard feelings.
“Just Do It” as a tactic is refusing to let everyday hurdles get to you while relentlessly focusing on the next, smallest action you can control.
Your boss didn’t like the presentation? Fine, you do it over and show her again. You’ve run out of clients and your freelance business never really got off the ground? Fine, you shut it down and start from scratch. The girl behind your dream profile ghosted you for no apparent reason and made you feel miserable? Fine, you delete the app and try another way of meeting people.
All professional athletes ever do is to focus on the next play. How do we convert this move? How do we recover these inches? How can I get the ball out of the bunker? All year you worry about minutes, inches, seconds — and by the end of it, you’ve won the championship without ever thinking about it. Michael Jordan’s so-called “next play speed” was less than a second. He’d score, run back to defend, steal the inbound pass, lose the ball, then run down the opponent.
A “Just Do It” approach to managing your day-to-day brings down your next play speed, and you’ll be happier because of it.
The faster you can re-center after you complete something or get rattled, the better. Having a high next play speed also leads to improved happiness because it simply leaves you with little time to even worry about the picture. There’s no wiggle room to dance around your fears, but also not enough space to let them get to you. What’s the next play? What’s the next play? What’s the next play? That’s all you’re ever asking.
Again, this isn’t to say you should never rest or that you’ll never have moments where the dog creeps back around the corner and stares at you with unblinking eyes. It’s to say that, with this focus, it’ll happen far less often and you’ll feel more confident in handling it when it does. Once you’ve chosen a strategy, a set of long-term plays you want to make, forget the big picture. Keep your head down. What’s the next play? Figure it out. And then just do it.
I don’t know you, but I know this: You’re fighting the modern human struggle. You have been equipped with everything you need to accomplish everything you’ve ever dreamed of and a whole lot more. You’re not scraping around the bottom of human existence. You know you have it in you, and the only thing that can make it all come crashing down are the ghosts inside your mind.
Those ghosts are here to stay in all their nefarious, despicable, irrational forms, but you and I both know you can’t let them stop you. You won’t let them stop you. You’re going to use your gifts and use them to the best of your ability to fulfill your potential.
You’re not unmotivated. You’re not lazy. You’re not bored. In a world where you walk around without blinders on, these things don’t exist. You are afraid. Like me. Like your neighbor. Like all of us. We are all afraid. And yet, we are still here. So every day, choose to be here. To hold a flashlight in the face of your demons and say, “I’ve played your games before. I know who you are, and you all look the same to me.”
Nike’s simple, mainstream, maybe even trite but genius mantra is the perfect reminder of how simple and straightforward, yet how demanding and strenuous this lifelong battle is. “Just Do It” is the song we grew up on, the ad that made us smile and clench a fist in fierce resolution. It may be a corporate marketing ploy, but it’s also the spirit of human potential, of the original American Dream.
Using this motto as both your strategy for living your best life and the tactic to see it through will accelerate and clarify your personal growth in ways no self-improvement gimmick ever could. It’s a contract, a promise to yourself to live life on your own terms and not be swayed by the events in it or the tricks your mind plays on itself. It’s not a miracle drug and it won’t lead to a guaranteed happy ending, but I think it’s our best shot at looking back on the brief time we spend on this earth with pride instead of regret.
And if that’s not a cause worth fighting for, a promise worth keeping, then I don’t know what else to tell you. Except “Just Do It.”
Back in the 90s, there were about 7,000 items in your average supermarket. That’s already a lot of stuff to choose from, but today, that number is as high as 50,000. That’s 50,000 choices, 50,000 yeses or nos — from one trip to the grocery store.
Given there are many more important things than doing our daily shopping, and almost each of them comes with a similarly outsized wealth of options, who wouldn’t feel stressed?
A nifty little concept to capture this anxiety we feel when we have too much freedom is FOMO — fear of missing out.
In The Paradox of Choice, Barry Schwartz explains how too much choice leads to four conditions that reduce our happiness. And they’re all rooted in FOMO.
It’s easier to pick one out of two meals than one out of 50. With more options, we spend more time analyzing and tend to get stuck. Often, we’ll choose to do nothing at all for a long time, and dragging your heels never feels good.
If there are millions of options, you should be able to find the perfect one, right? Wrong. Perfect almost never exists. But with so much choice, we think it has to, and therefore face immense pressure to get each choice right.
This imagined perfect choice sticks with you long after you’ve decided. So no matter what you pick, if you had too many options at the time you made your call, you’ll be more likely to regret the choice later — and think it’s your fault.
The more choice we have, the higher our expectations become. Objectively, we might be able to pick a pair of better-fitting jeans out of a selection of ten rather than just three. But subjectively, we can still feel worse, because our expectations have risen even more in comparison. With ten pairs available, better isn’t enough anymore. Again, they would have to be perfect.
Since it creates these four conditions and thus puts a lot of psychological pressure on us, FOMO is at the heart of modern-day unhappiness. With FOMO, even the tiniest, most irrelevant choice can balloon into a full-blown existential crisis. But instead of constantly solving these, we should fix the root cause. We should start fighting FOMO.
The first step of doing so is recognizing it as it happens. When you find yourself hesitating or taking unusually long to make a choice, sit with the discomfort for a second. Probe it with questions. Why is this so hard? What is stopping me from moving forward here? Is this an important issue? Or could I flip a coin and wouldn’t care much about the outcome?
The more you do this, the more “important” decisions you’ll expose as actually near-meaningless. And with each one you unmask, an idea becomes clearer and a new belief begins to form: FOMO makes absolutely no sense.
Not all of us remember simpler times pre-smartphones, pre-internet, even pre-computers. But, whether you’re lucky enough to do so or not, remember: we used to make do with what we had in almost all areas of life.
When I was a kid, I had to call my friend’s house to arrange a playdate. We set a time and then we showed up. And when we went home, we had to stop talking. We might not see each other again for a week. And everything, all of that, was perfectly okay. Today, the sheer image of all the uncertainty in this might feel depressing. Will he pick up the phone? Will she have time? What was he doing all of last week?
Back then, there was no internet to stay connected 24-7. But there was also no issue of who and what to stay connected with 24-7. There were also only ten pairs of shoes at the store, only three cars in your price range at the local dealer, and only two girls you liked in your local peer group. None of it meant the end of the world. In fact, as we now know, it made us happier.
So no. We don’t need to obsess over every detail of our lives. We don’t need to get every pizza topping right. Forget FOMO. Don’t let freedom hijack your brain. Don’t let it fool you into false importance. In the grand scheme of things, we’re still small. And in this smallness is where happiness lies.
Find JOMO. The joy of missing out. In a world that’s too full, letting go is reason to celebrate not cringe. Whenever you’re limited, be glad you have fewer options. Say thank you, pick something, and move on. And when you’re faced with a big selection, define some criteria. Find what meets your standards, and then don’t look back.
50,000 items at the supermarket. The world has become a big place. But that’s no reason to allow it to turn you into a nervous wreck. You can engage with all this choice, but you can also decide not to. You can shrink your option-circle. Make one choice to eliminate 1,000. Be small on purpose. And not buy into “more is always better.”
No matter how many items they stock, you can set your own boundaries. You’re in control. Use it. Exercise it. Discipline is happiness. Not just at the grocery store, but it sure is a great place to start.
In 2001, contemporary artist Damien Hirst went to the opening of his new exhibition in London. Standing in the rubble of the afterparty, he felt inspired — and turned it into an impromptu art installation.
The next morning, the janitor was the first person in the building. Sadly, he didn’t share Hirst’s sense of imagination — and chucked his assortment of ashtrays, coffee cups, and beer bottles right into the trash. Oops.
Hirst thought it was hilarious. The gallery owner probably didn’t. On the surface, this is just an ironic, funny incident. But if we analyze it, it reveals something much deeper: Damien Hirst truly understands art.
In Germany, we have a saying. We use it when someone’s clinging to an item out of nostalgia, mostly in a good-spirited, but also a slightly mocking way:
“Is this art or can this go?”
It’s a joke, but it’s also meant to help you move on. Not from the nostalgia or the good memories, but from the item. It’s your art exhibition, but we’re the janitor. And we’re here to clean up the building.
I don’t “get” Damien Hirst. I don’t get the animals or the dots or the skulls. And I definitely don’t get the sculptures of giant uteruses. But then again, to this day, I struggle with most contemporary art.
I keep catching myself, asking: What’s the point? And I think that’s the exact right question to ask. But because I keep looking for subjective signs of effort and quality, I’m missing it. Have missed it.
Because now, it’s starting to dawn on me that, maybe, art is not about what you can spot. What you can directly see. Maybe, it’s about what you can feel.
And there’s no rulebook for who feels what with which kind of art.
On April 20, 2018, we lost famous DJ Avicii. Exactly one year later, two cellists released a video. They played his biggest hit to 50,000 people. When I watch that video, I can feel it. And I can see all the people in it feeling it too.
But when you watch it, you may not. That’s fine. In fact, that’s the point.
We all have different feelings at different times. But we feel in different ways too. And that’s why we need different art. Why we need a whole lot of it. Because as different as we are, we all want to feel something.
That something is connectedness. And that’s what art can give us.
Art can take on infinite forms. It could be a nod in the street, a silent wave to the stranger at the bar. Maybe, it’s an email to stressed parents or a coding tutorial on a napkin. And yes, sometimes it’s oil on canvas or a symphony.
But as soon as it connects two people, if for the briefest of moments, it works.
Once it’s done that, it can go. Even if it’s “art.” Because we’ll remember the connection. We can summon it with our senses. As long as we do that, we’re never truly alone. We might be lonely or misunderstood or lack intimacy, but we’ll always be human. Still one of many who are one.
Art is just the reminder. That’s what Damien Hirst knows. And that’s why the janitor can throw away his art.
Sometimes, we can find this reminder in a tribute. Sometimes, we can find it in the trash. But we can always find it in a memory.
The composition may long be swept away, but the connection forever stays. It was never about the installation. It was about us.
And that’s the point of art.
She was in her 50s, I think. A lady with red hair, seated across the aisle. For a brief moment in time, about 45 minutes, we shared the same destination — and thus the same train.
Except for her fiery mane, nothing hinted at her remarkable energy. She was plain and rather sturdy. But as soon as she talked, you knew she was fierce.
Unfortunately, she dedicated all of that ferocity to raising complaints, none of which her friend was in any capacity to solve. They might have been nurses; granted, a tough work environment by any measure. But the way she spoke of her workplace, it felt like a place wholly without solutions. Just problems.
“He promised he’d give us more people, but then he broke his word last-minute.”
“They can’t change the rules like that, that reporting policy is ridiculous.”
In many countries, mine included, being a nurse is a tough, underpaid job. There’s much to improve, no doubt. But in blowing off steam for the entire train ride, the redheaded caretaker fundamentally neglected her job: She merely exhausted both herself and her friend.
Often, venting is our habit of last resort. We feel helpless. As if we’ve tried everything. Like there’s nothing else left we can do. Of course, that’s never quite the case. There’s always something else we can do.
But, sometimes, we’re too close to the to-do list to see it. Sometimes, we have to take a step back — a step up, even — and find a new perspective.
Heidi Hetzer was a German entrepreneur, rally driver, and a symbol of empowerment. Long after her company was sold, her career done and dusted, she set off on a trip around the world — at age 77, in a car older than herself.
For nearly three years, she ventured around the globe. She blew through not just two co-drivers, but countless breakdowns, customs issues, and language barriers. She also survived an accident in which she lost two fingers, her cancer diagnosis, and several robberies and threats.
As a result, she saw dozens of countries, connected with hundreds of people, and inspired thousands more. She had the time of her life. And at 81, she did it all again. After her passing on Easter Sunday, her final Instagram post reads: “I live no longer, but I have lived.”
The gap between Heidi Hetzer and the lady on the train is not a physical one. It’s not genetic and it does not depend on their financial background.
Heidi Hetzer had a growth mindset. The nurse’s point of view was fixed.
Whatever situation in life you look at, this distinction makes all the difference.
From 1980 to 1984, John McEnroe was the #1 tennis player in the world. He was also arrogant, entitled, and angry. His outbreaks on the court made half the show. He’d often yell at organizers over minuscule details, only for them to make the changes and then apologize to him.
“This is what it was like to be number one,” he says in his autobiography. In Mindset, researcher Carol Dweck examines his case further:
He goes on to tell us about how he once threw up all over a dignified Japanese lady who was hosting him. The next day she bowed, apologized to him, and presented him with a gift.
“This,” McEnroe proclaims, “is also what it was like to be number one.”
“Everything was about you… ‘Did you get everything you need? Is everything okay? We’ll pay you this, we’ll do that, we’ll kiss your behind.’ You only have to do what you want; your reaction to anything else is, ‘Get the hell out of here.’ For a long time I didn’t mind it a bit. Would you?”
As the saying goes, “better late than never,” but McEnroe’s insight sure would’ve been more useful back in 1980. Contrast that with Michael Jordan, an athlete known for his die-hard work ethic, and the the first billionaire basketball player in history. Dweck again:
“When Jordan was cut from the varsity team, he was devastated. His mother says, “I told him to go back and discipline himself.” Boy, did he listen. He used to leave the house at six in the morning to go practice before school. At the University of North Carolina, he constantly worked on his weaknesses — his defensive game and his ball handling and shooting. The coach was taken aback by his willingness to work harder than anyone else. Once, after the team lost the last game of the season, Jordan went and practiced his shots for hours. He was preparing for the next year.”
The difference between a fixed and a growth mindset is like the difference between success and failure, between winning and losing, between creation and waste: first and foremost, it’s a matter of perspective.
A fixed mindset will hold talent over everything. Whatever goes wrong, it’s genetic, it’s external, it’s permanent, everyone else’s fault, and can’t be changed. With such a worldview, anyone would try to look smart, avoid difficult situations, and seek approval rather than attempt to win big.
A growth mindset, however, is hell-bent on internalizing your locus of control. It insists that life happens for you, not to you. Therefore, even the bad stuff serves a purpose — and it is yours to turn into a stepping stone to some bigger thing. In this mindset, what goes wrong is just a detour, a distraction, a temporary setback you can handle. The only question is what you’ll try next.
If you have a fixed mindset, it may not feel like it, but, by definition, which of these two lenses you select is a choice. However, that choice is made one day, one habit, one small action at a time.
The best of those actions I found comes from a little farm in France.
After graduating college, Hannah and her boyfriend worked for a farmer in Europe. His name was Emmanuel. One day, this happened:
He took us to the greenhouse and showed us spots of brown mold that had begun creeping over the leaves on the tomato plants. “Ze tomatoes get sick sometimes,” he said. “It’s a big…how do you say…a big pr…”
“A problem?” I suggested in my mind, assuming that was the word he was looking for.
But then Emmanuel smiled and said, “Ah, project. It’s a big project.”
This slight change of language can lead to a profound shift in your trajectory. It might be just two words, but one leads to a fixed mindset, the other looks for growth and opportunity.
A project is a challenge. Something you can choose to tackle or not. A problem is a nuisance. Something you need to “make go away.” It’s not optional.
A project offers multiple angles from the start. A problem is a thorn in your thigh: before you can do anything, you have to talk yourself into even trying to pull it out.
A project is a game. It has levels. You’ll immediately look for milestones and ways to leverage what you already know. A problem is game over. You’ve already lost. You feel like you’re at square one, and so that’s where you start. You’re not considering your assets.
A project has stakeholders. There are several parties involved and if you get it right, everyone wins. A problem is yours and yours alone. “Oh no, why me?” It brings out your ego and makes you self-centered.
Completing a project allows you to advance. Resolving a problem only gets you back to zero.
Every time you want to say ‘problem,’ say ‘project’ instead.
Replacing this one word could change your whole life.
My unintentional travel companion came from a hospital full of problems. Heidi Hetzer lived a life made of projects. Two women, two perspectives.
No one loves to lose money on a business idea or enjoys the woes of chronic back pain. But it takes an open mind to deal with such setbacks.
Who would you rather be on the court? A furious McEnroe, who’s angry at an environment he can’t change, or a determined Jordan, who’ll settle for his best effort, nothing more, nothing less?
The best people I know aren’t those with the most success, they’re those with the most meaningful journeys. Not all of this meaning can be found inside ourselves, but what’s on the outside largely depends on your point of view.
If you look at the world like a game of Tetris, you can spot projects everywhere, choose the ones you care about, and then make the pieces fit. If you insist it’s a labyrinth someone else designed, you’ll constantly feel lost.
You can’t always pick who you sit next to on the train, but you can decide if that person’s a friend or a stranger. You can’t win every match, but you can decide what the loss means. You can choose to see problems or you can choose to see projects.
It’s up to you to make up your mind, but until you do, let the train be the one to blow off some steam.
On The Tim Ferriss Show, LeBron James said he sleeps eight or nine hours each night. Sometimes ten. And if he can’t get those, he’ll catch up with a two-hour nap. James is a prominent fan of quality shut-eye, but not the only one.
According to ESPN, sprinter Usain Bolt and tennis stars Venus Williams and Maria Sharapova also shoot for an average sleeping time close to the double-digits. Point guard legend Steve Nash told The New York Times that naps on game day are a common occurrence among NBA players — and they help.
The message is that sleep isn’t just beneficial, but essential to top performance.
This is easy enough to understand for physically demanding activities, like sports, but when it comes to knowledge work and creative professions, we have a much harder time accepting the importance of sleep.
And yet, all of us know how tough it can be to host a long meeting or how hungry we are after hours of creativity. So what’s going on here?
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Last week, my sister came to visit. It was awesome. We saw Mike Shinoda, got ice cream, and tried lots of great food. I love her and I’m glad we hung out.
But for some reason, whenever I go to an event, a friend stops by, or the week is just generally slow, I still feel like I should get as much done as I usually do. Like I should create the same output, regardless of the time I take off.
That’s impossible, of course. But it creates guilt and that guilt is the real problem. Guilt is a useful emotion. As opposed to shame, it makes us want to step up. To rectify what we did wrong.
But when it comes to being productive, there’s nothing to rectify. It’s not like a crooked picture you can just push back into place. Your life is continuous and each moment is a small dot on a long line. Work is such a big part of that line that it’s impossible to see how each dot shapes it day-to-day, week-to-week, often even year-to-year. Unlike other things we feel guilty about, you can’t just go back to the café, pay the bill you forgot, and reset the karma balance to zero. Because there’s always more work.
And so it may feel like focusing for one hour in the evening makes up for a bad day, but who wants to spend their entire life salvaging leftover scraps of time? That’s a surefire recipe for unhappiness. The solution lies on a higher level.
Who’s to say it was a bad day in the first place? Maybe you needed rest. Maybe you were affected by something in your subconscious. Why can’t we suspend that judgment altogether? Jim Carrey has a great metaphor for our moods:
“I have sadness and joy and elation and satisfaction and gratitude beyond belief, but all of it is weather. And it just spins around the planet.”
Shame, guilt, regret, these are also just weather phenomena. External conditions that’ll sometimes swing by your planet.
Of course, it’s hard to constantly practice this non-judgment in advance. To go into each experience without attachment or expectation. We’re human, after all. We fail. We let things get to us. And so we need to learn to pick ourselves back up. To realize when we’re complaining about the weather and stop.
The only way to do this over and over again, to keep moving forward no matter what happens, is to relentlessly forgive yourself. Forever and for everything. You won’t always do it immediately, but try to do it eventually.
Note that forgiving yourself is not about letting yourself off the hook. It’s not an excuse to not learn from your mistakes. It won’t guarantee it either, but without forgiveness, you can’t learn anything. Because regret is in the way. You must say: “Okay, that’s done, how will I move on and what will I change?”
This applies to all kinds of emotional weather you’ll experience, but when it comes to productivity, to using your time well, it’s especially important. Only forgiveness can remove the friction of guilt. The nagging that prevents you from picking up the pen again. From continuing to just do things.
We all have different definitions of success and that’s a good thing. For some, it’s raising their kids to exceed their own accomplishments. For others, it’s fighting for a cause or using art to change how we think. And some just want to live quietly and enjoy the little things.
But no matter what end work serves in your life, you’ll never do enough of it if you constantly kick yourself.
Forgiveness is the only way.
Why don’t we talk about this? When we’re looking for ways to move on, why do we encourage everything from resting to trying hard to having a purpose to proving someone wrong, but not loving yourself when all of these fail?
I don’t know. Maybe, it makes us feel like frauds. To say “alright, let’s move on,” when others had to pay stricter consequences. Maybe, forgiveness isn’t sexy enough. Not a compelling reason to continue. Or, maybe, it’s the hardest of them all to believe in. To actually mean it when you think it. Or say it.
I’d put my money on that last one.
It’s good to practice non-judgment. It helps me a lot every time I succeed. But often, I don’t. And then I’m wrestling with myself for forgiveness. I’d much rather learn to consistently win that second battle. The first one isn’t lost, but I know I’ll never reach perfection. Forgiveness, however, is always available.
It’s as if the healthiest option is right in front of us, but we’re too blind or stubborn to use it. Too scared to allow ourselves to move on. Well, I don’t know you, but here’s permission to forgive yourself. I hope you’ll exercise it. It’s time. Have courage. Move on. Turn the page. And don’t look back.
Maybe, life is not about finding the straightest path to success. Or the simplest. Or even the smoothest. Maybe, it’s about finding one, just one, that allows you to get there at all. But that requires letting go of our old beliefs.
Mike Shinoda is a lead member of Linkin Park. On his current record, he’s processing the loss of his best friend and band mate of 20 years. Imagine how much forgiveness that takes. It’s got sad songs, angry songs, desperate songs, helpless songs. But there’s also one that’s light. Optimistic. Forgiving.
Maybe, in our own quest for being kinder to ourselves, all we have to do is act on its lyrics:
And they’ll tell you I don’t care anymore
And I hope you’ll know that’s a lie
’Cause I’ve found what I have been waiting for
But to get there means crossing a line
So I’m crossing a line
When the town’s crime boss wants a precious piece of land, he sends some of his goons to terrorize the school that’s built on it. First, they threaten the principal, then they torch a classroom.
Luckily, the local Kung Fu master saves the day. When he tries to acquire more help in form of the police, however, the chief says his hands are tied. His boss took the case. Corruption. After listening patiently, the master starts talking:
“The world’s not fair. But moral standards should apply to all. Those who rule aren’t superior and those who are ruled aren’t inferior. This world doesn’t belong to the rich. Or even the powerful. It belongs to those with pure hearts.
Have you thought about the children? Everything we do, they’re watching. And everything we don’t do. We need to be good role models.”
And then, master Ip Man says something important. Something we forget. Something that, little by little, seems to fade from the human story:
“Everything we do is not for today — but for tomorrow.”
Out of all the great TED talks that exist, Barry Schwartz’s is easily the best. He talks about what he calls The Paradox of Choice. I’ve gone back to it countless times for countless reasons, but my favorite part is when he shows this comic:
Ask anyone how they feel about their life from ten years ago, and they’ll likely tell you that “those were simpler times.” Less to worry about, more to enjoy. Somehow, everything was easier. Today, it’s all complicated. Always.
“Everything was better back when everything was worse.”
It’s more than a good chuckle. So simple, yet so instinctively true. But why does our gut want to agree so badly when we hear this? Barry explains:
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