Do you write for your readers, or do you write for your numbers?
Once we see a number, we want to make it go up. It’s addicting. It doesn’t matter what number it is. Your bank account, your Instagram, your step count, and, of course, your stats on writing platforms.
A higher number leads to a shot of dopamine. It feels good. Mmmh. You beat yesterday. Nice. But then what? Oh no! What if I lose the new number? What if it’s not higher again tomorrow? Where is my dopamine? I need my fix!
Stats are the bane of a writer’s existence. They give you a sense of control where you have none. If you publish something and the number goes up, you think you should write another post like that. If you publish something and the number goes down, you think you should avoid that kind of post in the future.
This is bad judgment because it’s not based on any critical reflection of your artistic work. It’s based on an outcome which you don’t control and that has an infinite variety of input variables. Here are some of the factors that determine how many views you get on any platform on any given day:
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