Category: Work

Diversification vs. Focus: The Hardest Tradeoff for Entrepreneurs Cover

Diversification vs. Focus: The Hardest Tradeoff for Entrepreneurs

Nik

The toughest, ongoing challenge I have as an entrepreneur is the debate in my head about what I should focus on.

Should I start another project? How much time, attention, and energy should I commit to X over Y over Z? Is it time to shut down one of my ventures, bundle my resources, and bet big on one thing? Or need I diversify more?

Besides being hard to answer for any given time frame, asking these questions is a project all on its own, a project that also takes time and energy, both of which could be spent on making actual progress at any one thing.

I don’t claim to have definitive answers, but I’ve learned a lot from my own decisions and mistakes in diversifying and focusing over the past five years. I made a long-term bet on a website that now generates a full-time income. I shut down my writing course after it made $20,000. Most of all, I think about what the word ‘balance’ means for an entrepreneur every day.

Below is a collection of my most formed ideas on the subject. I hope they’ll help you figure out when to quit and when to stick — no matter how many times you’ll have to do it.

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Assiduity Cover

Assiduity: Work Hard and Don’t Quit Too Early

Nik

In 2010, I dropped myself into a 60-hour workweek by accident: I started college with no idea what would hit me.

I remember adding all my lectures, tutorials, and seminars to my schedule and realizing: If I attend all of these, I’ll spend 40 hours a week just getting input — and I won’t have done any studying or assignments yet.

In our first semester, we had seven subjects, ranging from math to economics to programming to materials science and business, each with a big final exam that determined 100% of our grade. The pressure was on. While my friends and I didn’t know the first thing about these topics, we also had to code a new mini program each week, hand it in, and present it to a tutor. It was a lot.

None of us knew what to expect, and, facing such a crazy workload, we were, quite frankly, scared shitless. In order to cope, we did what most cornered animals do: we fought. Luckily, in Germany, attendance isn’t mandatory for most classes, so we skipped what we could and, instead, focused on getting things done.

Every day, we went to the library, sometimes as early as 6 or 7 AM, and worked like hell. We studied 13, 14, 15 hours a day. Alone. Together. Working on the same problems or completely different ones. We compared our notes, shared solutions, and stared at the programming console until the code finally worked. It was a nightmare, but in the end, we passed all of our exams.

That first semester was a real wake-up call. In the words of German singer Farin Urlaub: “Life is not Home Depot, and there’s no such thing as a free lunch.” Having cruised through high school on little to no studying and with good grades, I had finally arrived in the real world — and it was tough.

If you had listed everything I would do and accomplish that year in advance, I would have said, “Impossible!” Looking back, however, as hard as it was, I feel incredibly proud of overcoming all these obstacles. With each long work day came a sense of accomplishment, and the more days I racked up, the more I started seeing myself as a gritty person.

Ultimately, I gained a lot of confidence from all this hard work, confidence that then helped me achieve bigger goals and exceed my own expectations — and that I rely on to this day.

What Is Assiduity?

The word ‘assiduity’ made its first appearance in the 16th century. It describes an attitude of great attention, care, and effort to what one is doing.

Unlike words such as ‘diligence,’ ‘concentration,’ or ‘ambition,’ it includes a sense of stubbornness. Imagine a dog fighting to keep his bone — he’s unrelenting. He just won’t give up.

Merriam-Webster defines assiduity well with a three-word catchphrase: persistent personal attention.

The late talent agent and movie producer Jerry Weintraub provides a good example: For 365 days in a row, he called Elvis’ manager, asking to take the King of Rock ’n’ roll on tour. Eventually, he did, and the shows in large arenas he subsequently organized became the innovation that made his career.

Jerry mostly prided himself in his persistence, saying that, “The person who makes it is the person who keeps on going after everyone else has quit.” That’s true, but I think Jerry did more than that: He also showed great care and attention to what his target’s needs were. When you call someone for 365 days in a row, part of the magic is getting them to keep picking up — and that takes more than brute force.

Assiduity is deciding to do the right job the right way and then committing to stick with it until it’s done. Assiduity comes in two flavors: There’s the kind that makes you see through the first semester when you want to quit after the first week and the kind that lets you finish each slide deck, exercise, and class in order to do so.

Macro-Assiduity

Charlie Munger is the vice chairman of Berkshire Hathaway, Warren Buffett’s company. He’s 96 years old, a billionaire, and the person Buffett credits most for his success.

In a 2019 interview, he recounts a story he frequently tells young people who come to him, asking for advice on getting rich:

A young man goes to see Mozart, and he says, “Mozart, I want to start composing symphonies.” Mozart asks, “How old are you?” and the guy says, “22.”

Mozart tells him, “You’re too young to do symphonies,” but the guy retorts: “Yes, but you were 10 years old when you were composing symphonies.”

“Yes, but I wasn’t running around asking other people how to do it.”

What Charlie is trying to tell us with this snippy comment is: Don’t quit too early. If you don’t invest serious effort into mastering your craft, no advice from even the greatest in your field can make up for it. Until you’ve done so, don’t give up!

It’s the cliché millennial dilemma Simon Sinek frequently bumps into:

I keep meeting these wonderful, fantastic, idealistic, hard-working, smart kids. They’ve just graduated school. They’re in their entry-level job. I sit down with them, and I go: “How’s it goin’?” They go, “I think I’m gonna quit.” I ask why. They’re like, “I’m not making an impact.” I’m like, “You’ve been here eight months.”

Charlie began his career as a lawyer. Thinking he didn’t like it, he started working on investment deals in his spare time. Once he’d settled into a career as an investor, however, he realized he could’ve just stuck with being a lawyer:

“I think this flitting-around business is something not everybody should try. I think if I tried it again, it might not have worked as well.“

Passion for your work isn’t a one-way street: Any job will become more fun as you get better at it. Yes, you might have to make a big change later, but be honest with yourself: So far, have you even tried? Like, really tried?

Humans are bad at understanding the concept of time, but we’re even worse at estimating and managing it, especially as the numbers get larger. If you count back one million seconds, you’ll land 12 days ago. A billion is 1,000 times larger. You know the difference, right?

Well, if you turn the clock back one billion seconds, you’ll arrive… 30 years ago. In the same way, we tend to overestimate how much we can do in a year but underestimate how much we can pull off in ten. “As a result of our short-sightedness, we are overfeeding the present by stealing from the future,” Jim Brumm writes in Long-Term Thinking for a Short-Sighted World.

Don’t quit too early. Have some macro-assiduity.

Micro-Assiduity

In 2007, Munger gave the commencement speech at the USC Gould School of Law. Among many other bits of wisdom, he shared the following:

“Have a lot of assiduity. I like that word because it means: Sit down on your ass until you do it.”

Sounds real simple, doesn’t it? You have the work. You know what to do. So you get on your ass, sit down, and do it. Ass. Sit. Do it. As in Jerry Weintraub’s story, however, I think there is a second part to this: You don’t just sit until you start. You also sit until you finish.

In college, we didn’t know how long we’d need to get our algorithm to draw a Pythagoras tree. We just sat there until we figured it out. We even have a word for this in German: “Sitzfleisch.” Taken literally, it translates to “seat-meat,” the metaphor being that you have a strong butt — a butt that can stay in a chair for a long time. Ass-sit-do-it-y.

Analyzing the science behind this staying power, Thomas Oppong writes:

Finding the ability to embrace your work, no matter how difficult, as a challenge instead of a threat can be one way to overcome the emotional challenge of finishing what we start.

Next to sound, music, and managing your internal and external triggers, reframing problems as projects can help you convert at least some of your stress into inspiration. Furthermore, the same long-term thinking that’ll allow you to stick with a one-year project can also make the short-term decision to keep working on a strenuous task easier.

For the most part, our day-to-day tasks are well-defined. If you have a job, are getting a degree, or have been freelancing for a while, chances are, your list of objectives is long enough.

For more nebulous, self-driven career paths, a good rule of thumb is to follow the verb that goes with the noun of what you’d like to call yourself. That’s the part that can’t be compromised. A writer must write. A speaker must speak. A runner must run. And so on.

Find the tasks essential to your long-term goal, sit on your ass, and do them.

Life is not a straight line. Sometimes, you have to work late to deliver on a promise you made to a customer. This isn’t to say you should sacrifice your health for your job, but if you’re unwilling to show up when you’re needed the most, especially if it’s uncomfortable, you’ll never be able to take on the amount of responsibility required to also gain the benefits that come with it: self-determination, unlimited financial upside, and freedom of time.

While your attitude to work directly impacts these tangible results, it also builds a set of strong, indirect benefits over time. Sitting with tasks until they’re done comes with a sense of accomplishment and trust in your ability to overcome obstacles. You’re proving yourself to be gritty, one day at a time. Eventually, you’ll form genuine confidence and achieve more than you ever thought possible.

Life may not be Home Depot, but it’s a great feeling to take pride in your work — even without a free lunch.

The 2 Stages of a Successful Creative Career Cover

The 2 Stages of a Successful Creative Career

Nik

I’ve been writing for five and a half years, and, so far, I’ve only seen two constants in writers, Youtubers, freelancers, and any other creative types who succeeded on a big scale: consistency and experimentation.

Usually, one follows the other, and people who fail get stuck on climbing either the first or the second step of this metaphorical ladder. As a corollary, I haven’t seen anyone do both and completely fail in the long run.

Consistency and experimentation are the two stages of a thriving creative career.

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You Have an Identity Crisis Because You Think You Have Just One Cover

You Have an Identity Crisis Because You Think You Have Just One

Nik

In the late 90s, Jim Carrey was the most famous actor in the world — and also one of the best-paid.

He once pulled out a check on Jay Leno for $10 million for “acting services rendered” that he’d written himself four years earlier. Later, he told Oprah that he ended up making that exact amount just before the deadline in 1995. A little over a decade later, however, after Bruce Almighty and Yes Man (on which he made another, staggering $35 million), he sort of, just, went away.

Less acting, fewer crazy stunts, no more insane paychecks.

He showed up again in 2017, seeming very out of touch at a Red Carpet interview and then spotting a huge beard on Jimmy Kimmel. He’s easing back into the spotlight these days with appearances in Sonic and his own TV show, but still, wherever he pops up, he seems as happy and calm as he seems mysterious and aloof. He’ll go deep out of nowhere, tell an odd story, or remind us that “we don’t matter” while simultaneously talking about “the limitlessness of our souls.”

It all feels like something has happened to Jim Carrey in the time he was away. Of course, things have. But instead of dismissing him as another lost-cause actor, maybe, we can learn something from him. Maybe, we should let Jim Carrey happen to us.

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Restful Thinking Cover

Restful Thinking: 7 Lines to Calm Yourself in Tough Situations

Nik

Last week, the revenue of my website dropped 65%. It’s a train wreck. I have server costs, marketing costs, and a full-time partner to pay. After the initial shock, however, I quickly regained my composure.

I didn’t drop everything and frantically attack the problem, but I took time to gather my thoughts, and it allowed me to recollect myself fast. Then, I was able to brainstorm ideas, make adjustments, and even create fallback plans.

After losing thousands of dollars, I went from “Holy crap, my house is on fire!” to “This sucks, but I’ve got this!” — all in a single day.

Calm in the midst of chaos may look like a character trait, but it is a skill.

You can learn this skill, but it takes emotional labor to do so. In order to form this kind of unshakeable sense of quiet, I practice what I like to call “restful thinking.”

Restful thinking means getting yourself into a calmer, more capable state first.

Instead of giving in to your emotions or spinning in mental circles, you focus on certain thoughts over others so you can then resolve the situation more quickly and efficiently. You make sure you maintain your mental health, then deal with the problem from a point of rationality.

To reach this higher ground of calm and clear-headedness, I jump to certain thoughts in moments of crisis. Here are seven of them you can use to calm yourself down when the going gets tough.

Insomnia: “I can’t sleep, but I can still recover.”

I have spent many a sleepless night in my life. Some because the walls were thin, others because the people were loud, but most because I’m an overthinker who takes forever to fall asleep and not much to wake back up.

For years, I would lie in the dark, cursing all of the above, only getting angrier and grumpier by the minute — minutes I could have spent recovering. Sleep is important, and you should try to figure out how to consistently get the right amount, but there are other forms of recovery, and lying still is one of them.

Even when you can’t sleep, you can still rest. You can keep your eyes closed and steer your thoughts towards calming images. You can choose to not toss and turn, to not grab your phone, to resist the temptation to get up and eat or watch TV.

You won’t always get as much sleep as you want, but you can always try to make the hours you have as restful as possible.

Pressure: “I don’t need to think to exist.”

The most powerful lesson I’ve learned from meditation so far is that, sometimes, it’s okay to just exist. No need to act, move or even think.

It’s a humbling experience to let time pass without doing or thinking, but it also breeds a lot of compassion for yourself and others. Every minute that flies by teaches you that your physical presence in this world is enough.

We don’t consider this, do we? We constantly expect ourselves to be of service, to solve problems, to provide value to others. Those are important tendencies. They can lead to a lot of good in the world. But if we don’t turn them off once in a while, they amount to a crushing pressure to perform.

Forcing yourself to do nothing is a good way to practice humility and non-judgment. “I don’t need to think to exist” is a good reminder when expectations pile up.

Helplessness: “I don’t need the answer right now.”

I’m an entrepreneur. I have three main sources of income. Every week, it feels like one of them is on fire. Something always goes wrong. While sometimes the house does come crashing down, most of the time, it won’t. Eventually, things figure themselves out.

Whenever getting there feels extra stressful, it’s because I feel helpless. When I first discover the problem, I don’t know what to do — and then I panic about not knowing what to do. This second-order anxiety is often worse than whatever worries the original problem might cause if I dealt with it head-on, so I need to remind myself of what really matters — and on what timeline.

Okay, you scratched your car, but do you need to fix it instantly? You got fired, but you don’t need a new job tomorrow. You can’t explain the drop in website traffic, but, chances are, you won’t ever have to. You’ll just need new traffic — eventually.

Problems often feel more urgent than they actually are, especially the important ones. Give yourself time. You don’t need all the answers today. Trust yourself to find one later, and you’ll be calmer and more productive.

Doubt: “If this doesn’t work, what’s the next thing I can try?”

It’s hard to say what’s worse: Not having a solution or doubting the one you have. The way you deal with either is by coming up with fallbacks.

Even if you can’t solve your current challenge, you can still think about how you’d solve one that might follow, and that provides a sense of relief. Backups and fail-safes are like extra straps on a safety harness: Whether you’ll need them or not, it’s comforting to know they’re in place.

You don’t need to map out solutions to all kinds of post-apocalyptic scenarios in great detail. Just briefly consider the different avenues you could take if your existing plans don’t pan out. This way, you’ll have a new crossroads to start from after you hit rock bottom and will spend less time in the helplessness-stage.

Fear: “Who needs you to see this through?”

I’m human: Most of my goals are fueled by selfish motives. However, that doesn’t mean they’re the only motives, nor that they’ll be my strongest motivators.

I can’t think of the last time I wanted something that didn’t involve helping others to get there. This is a wonderful dynamic. It inspires you to become a better person for other people in order to get what you want.

You know that famous line, “If you want a billion dollars, help a billion people”? When you’re on a quest to help everyone you meet, you don’t really have time for fear and paralysis.

Every time you freeze, ask yourself who needs your help. Who depends on you to go on? Who needs you to be honest with them, to try that bold idea, to take the leap you’re scared to make?

Dream up a business for the money, but start it for your family. End the relationship for yourself, but have the break-up talk to set them free. Write because you have something to say, but hit publish because someone needs to hear it.

Emotional pain: “This feels bad, but I don’t have to react right now.”

One quality of emotionally mature people is that they don’t run away when others hurt their feelings. Instead, they sit with the discomfort.

It’s okay to have impulses, to want to scream, take revenge, or act out — but it’s also your responsibility to pause before acting on those impulses. When you wait until you can sort your feelings and assess them clearly, often, you’ll find you don’t need to react to them at all. You can just let go.

Even if you choose to respond, your response will be clearer, more thought out, less hurtful, and likely yield a much better reaction in whoever else is involved. Who knows? The other party might seek to make amends in the meantime.

Wait a day before you send the angry email. Don’t jump into a new project out of desperation. You can get hurt at any time, but you rarely have to counter immediately.

Impostor syndrome: “I love myself.”

It’s only human to spend a large chunk of your time feeling inadequate. Even though we’re one big community, we all feel out of place at times.

You might think you’re not talented or qualified enough to be friends with the professionals you hang out with. You may want to create, share, and be recognized for it but wonder, “Who am I to speak up?” Sometimes, impostor syndrome is as simple and nasty as a flash of, “I don’t deserve this person’s kindness, generosity, and love.”

Often, there is no rational counterargument to these feelings because they weren’t based in reality to begin with. Of course you’re good enough. Right now, you just can’t see it. That’s okay. I want you to say “I love myself” anyway.

You don’t even have to believe it. Not right now, at least. It’s one of those fake-it-till-you-make-it kind of things. Maybe the most important one. No matter how strong your doubts, it’s hard not to smile when you think you love yourself.

Find the courage to have that thought, and you just may find the smile is real.

If You’re Ambitious, Find a Hobby You Won’t Obsess About Cover

If You’re Ambitious, Find a Hobby You Won’t Obsess About

Nik

Peanutbeer. For most of 12th grade, I was in a heated competition with a guy named Peanutbeer. At least, that was his screen name on Xbox Live. His real name was Marc. He was the younger brother of one of my classmates.

Somehow, Peanutbeer and PandoraNiklas found themselves in a constant battle for Gamerscore supremacy. Who could beat the most games with the highest completion rate in the shortest period of time?

Each Xbox game offers up to 1,000 Gamerscore, points you get for beating the game on various difficulties and completing many, often hard-to-pull-off challenges. If you think video games are fun as they are, this extra layer of gamification will easily get you addicted. Besides optimizing each playthrough around garnering the most achievements, it also incentivizes you to try things in the game you otherwise wouldn’t have.

With Peanutbeer and me, it quickly became an 80/20 thing. We focused on getting the most bang for our buck, both literally and in terms of Gamerscore. We’d rent 2–3 games over the weekend (you didn’t have to pay for Sundays) and try to rack up as many points as possible. It was a blast.

By the time I graduated high school, I had amassed over 24,000 Gamerscore — the equivalent of beating 24 games to 100% completion. That’s nothing compared to world record holders with over two million points, but in our local Xbox community, no one came out ahead. No one, except Peanutbeer.

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Success for 20-Somethings Cover

Success for 20-Somethings

Nik

I won’t leave my 20s with a fiancé, a checked off bucket list, or a shredded body. I didn’t party a lot, date a lot, or travel as much as I would have liked.

I will, however, finish my 20s with two things most people want but don’t get: A job I can do for the rest of my life and financial independence.

Not in an I-can-buy-my-own-island sense but in an I-can-feed-a-family-of-four sense. All without a boss and including multi-year, what-if-shit-hits-the-fan savings, earned from doing what I love.

Two of the biggest existential fears we have in our 20s are feeling lost in our careers and anxious about our financial future. I have eliminated both of them. Who can say that before they’re 30? Not many.

To me, those two things are success. You may define it differently, and that’s okay. But if you want those two things, if you’re okay with figuring out the rest later, here’s everything I’ve learned about how to get them.

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Now Would Be a Great Time to Give Up Cover

Now Would Be a Great Time to Give Up

Nik

11:29 on a Thursday. PM, of course. You don’t feel like writing. You really, really don’t. But if you don’t prep another draft, you might fall behind on your experiment. You might not publish every weekday. So what can you do?

I mean, no one’s forcing you to write. You don’t need to. Especially not right now. The world will keep spinning either way. Who cares if you don’t?

Haven’t you earned the right to quit? Inbox zero, the call where you planned a new project, the newsletter you sent out — you did all of those today. Can’t that be enough? Of course, it could. It probably is. Yet here you are, staring at the blinking cursor.

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12 Lasting Personal Values for an Uncertain World Cover

12 Lasting Values For an Uncertain World

Nik

On May 1st, 2019, an event took place in Japan that hadn’t happened for over 200 years: The Emperor abdicated in favor of his son.

When a new emperor is crowned in Japan, he is presented with the Imperial Regalia as part of the ceremony. The regalia are three sacred treasures, meant to both legitimize and empower the ruler of Japan. They consist of the Sword of Courage, the Jewel of Benevolence, and The Mirror of Wisdom.

The ceremony isn’t public, and only priests and the emperor see the regalia, so no one knows what they look like, and no known photographs exist. However, when Emperor Naruhito succeeded his father this May, the press was allowed to document a brief, silent, public-facing variant of the handover process.

Emperor Naruhito takes possession of the jewel, sword, and two state seals — Image via NBC

If you look closely at the image, you’ll see one of the three holy items is missing: The Mirror of Wisdom, Yata no Kagami. As with their appearance, no one knows the exact location of the regalia, but the mirror is guessed to be hidden in a shrine some 300 miles away from Tokyo.

There are over 150,000 shrines in Japan. According to the 22 ranking system, the Ise Grand Shrine in the Mie Prefecture is the highest, holiest of them all. Supposedly, this is where the Mirror of Wisdom resides.

As if all this wasn’t fascinating enough, the shrine itself is also shrouded in mystery — and a singular tradition: Every 20 years, the people of Ise tear down the shrine’s two main buildings and rebuild them. The underlying idea is that “rebuilding renders sanctuaries eternal,” and that the impermanence of everything is nothing to be feared.

Of course, such a monumental undertaking comes with a plethora of problems. For one, there are only 500 miyadaiku — the kind of carpenter who can build such ancient structures — left in all of Japan. Then, there’s the issue of getting not just enough wood, but the right wood and having it available in time. In times of economic crisis, financial aid is a problem, as are criticisms of the whole thing being a waste of time and money.

Most of all, with 20 years between each reconstruction, a whole new set of problems will have arisen by the time the shrine is next rebuilt — and a whole new group of people will have to deal with them. It all begs the question: When will it end? When will the people of Ise reach a point where holding on to their tradition just isn’t possible anymore?

The answer — and this is where you and I can learn something — is never. As long as the people choose tradition, they will find a way. They have done so for the past 1,300 years. Until today, the Grand Shrine of Ise has been rebuilt 63 times. Every rebuild was different, and each came with its own set of problems, but the process is not about rebuilding some wooden hut — it’s about the values the people of Ise uphold and how there’s always a way to do so if they’re flexible in how to live them.

This is why having values is so important. Why you and I must choose our values. Values provide us with a sense of continuity in a world where none exists. They allow us to make sense of, form, and tell a story bigger than ourselves, and that story fends off the chaos of a world that attacks us with unfairness, irrationality, and lack of meaning.

I have spent a lot of time thinking about my values. I’ve come up with 12 that are dear to my heart, that provide me with a sense of stability in both the best and the worst of times.

I can spot many of them in the good people of Ise and their tradition, and, while each of them stands on its own, stacking them together creates a foundation that makes it easier to embrace all of them at once.

Courtesy of Japan’s most fascinating tradition, here are 12 lasting values for an uncertain world.

1. Calmness

Earth has always spun around its own axis at the same speed. Time doesn’t accelerate, but we do. Life feels much faster than it did 10, 20, 30 years ago. This is a function of both our own age and civilization. As the two progress, more and more unknowns pile up in our lives, and it feels less and less possible to keep up.

The answer, I think, is to not try to keep up at all. It’s to celebrate slowness. Revel in it. Cultivate it as an antidote to the modern cult of busy. Sure, there will always be situations demanding you act quickly and decisively. But those are far and few between.

What’s more, even fast moves are best prepared in a moment of calm. Calmness is where it all starts. Always. In Ise, the wooden logs used to rebuild the shrine rest at the bottom of a pond for two years in a process called “underwater drying.”

Likewise, focusing your energy, breath, vision, and thinking on a daily basis will set you up for better decisions. It’ll also provide an aura of peace — and that’s invaluable in a restless world.

2. Rationality

Rebuilding the Ise Grand Shrine is a $500 million undertaking. With much at stake and a long time horizon, whoever calls the shots better think straight.

Being calm alone won’t always lead to rational decisions, but I rarely manage to do what’s reasonable if I’m not calm to begin with. Note that being rational is not the same as being consistent.

Most people are risk-averse. They confuse habit for common sense. Seeing the world clearly, however, is different from seeing it as it used to be. “Be reasonable,” they might say when, actually, they mean, “Don’t change.”

Many forces work against our rationality around the clock, but continuing to fight them is one of most noble, rewarding, and meaningful pursuits you’ll ever engage in.

3. Commitment

It takes a commitment to rationality to see what else is worth committing to. Study where the world is headed and figure out your place in it. Once you do, you’ll feel confident, happy even, to let everything that doesn’t match your narrative fall by the wayside.

The only guaranteed path to misery is committing to nothing at all. We fear missing out so much that we let optionality toss us about like a small sailboat at sea. If we don’t snap out of this meandering rhythm, we’ll one day find the river of life has carried us to a destination we never wanted to visit — but by then it’ll be too late.

In a world of endless possibilities where whatever we master will provide us with passion and meaning, committing to the wrong quest is near-impossible. Often, it’s that we give up too soon, that we fail to bring purpose to our task, not that we weren’t compatible with our aspirations.

A commitment is empowering. It resolves many of our fears and doubts and gives us the confidence to stand our ground, even in the face of criticism.

Many have called out the Ise tradition as a waste of time, money, and precious resources, but for centuries, the large bill has been footed by a combination of private donations and tax money. As long as the Japanese government and its people believe in the tradition, it’s a price they’re happy to pay — and they don’t care what you and I think.

4. Restraint

Commitment feels liberating, but it’s not always easy. Time and again, you’ll have to choose what’s right over what’s convenient. As long as you believe in your commitment, however, deciding to do the right thing will come easy even when the act of following through is hard.

In the rebuilding of the Ise shrine and its treasures, the same methods have been applied for 1,200 years. Power tools are forbidden on holy sites in Japan, it’s all manual labor and ancient craftsmanship. The artisanal skills required are passed down from generation to generation, so each next group must acquire them anew. The young must practice discipline and restraint in learning from their older, more experienced peers to keep the tradition alive.

I’m sure many a Sunday was, is, and will be spent studying woodwork that might have been spent otherwise. But, at the end of the day, the people of Ise take comfort in knowing their sacrifice allows them to be part of something bigger than themselves. It’s the right thing to do — and that’s why it’s worth it.

5. Humility

When I set out to write 365 pieces for Four Minute Books in one year, I didn’t know whether I’d succeed nor if my efforts would bear fruit. Despite my commitment, restraint, and conviction that I was on the right path, stuff went wrong all the time. I put in 3–4 hrs of work each day, but momentum took months to kick in. I tried many promotion techniques that failed. Everyone told me I was wrong.

Success looks good in hindsight, but building it is a humbling experience. We control much less than we’d like, sometimes too little, and often nothing at all. Realizing this while doing your very best can be frustrating, but it’s the foundation of both: True success and true humility.

The Ise rebuild is one big humble-cycle. No one can really achieve anything on their own in such a big construction project. Everyone must work together. No individual stands above the mission; it’s all in service of the shrine. Even the sanctuary itself is only a vessel. A symbol with a 20-year-expiration date. Soon, it’ll be cleared away and have to make room for the new.

6. Vulnerability

With the world looming so much larger than you even when you’re at your best, all you can do is show up and be yourself. That’s scary. Every day, you’re exposing some part of yourself that you’re worried someone else might see.

What will they say? Will they laugh at you? Judge you? Detach? Sometimes. Most often, however, people will be too busy worrying about their own flaws to even notice. Better yet, a select few will take your courage as an invitation to be vulnerable themselves. They’ll see you for who you really are and offer you the same chance in return.

Tradition is always vulnerable, never perfect, and constantly under attack by younger generations. But it spans a bridge across the ages, all to connect humans with one another. That bridge is worth crossing, even if we have to tread lightly.

7. Patience

On a 20-year journey, nothing happens fast. As one lucky guest in the Ise traditional events recounts:

I saw one elderly person who probably has experienced these events three or four times, saying to young people who perhaps participated in the event as children last time, “I will leave these duties to you next time.” I believe that this is how traditions, culture and skills are preserved over time.

Imagine an 80-year-old’s smile when her daughter leads the parade that transports the timber to the renovation site. Or the pride of a father whose son will be on the on-site team of carpenters. Think of the disappointment if their children hated the festivities. Every time the elders put themselves out there, they have to wait for the youth’s reaction. Handing over tradition is a slow endeavor — and might not always work.

Being vulnerable and living to tell the tale is what enables patience. Whether you hit rock bottom or the highest highs after revealing your true colors, each time you do, you’re reaffirming your ability to survive, learning to wait what tomorrow will bring in the process.

8. Empathy

Once you’ve accepted that life is long, and that, in spite of our smallness, we’ll live to see a good future if we show up honestly, dutifully, and with reason, you’ll find you even have time to contemplate the fortunes of others. With all of us riding in the same boat, why not get to know your fellow travelers?

Without ever talking to them, you can imagine what people feel. You can think their thoughts, visualize their experiences, and see the world through their eyes. None of this has to match reality to be valuable. Sometimes, it is even more so if it doesn’t.

Beyond getting to know their neighbors, elders, and youths, with each iteration of the Ise tradition, every participant gets to ponder the lives of their ancestors, some dating back over 1,200 years. What did they do? How did they feel? What were their struggles?

We’re all humans facing the same demons. Empathy is how we remember.

9. Compassion

The procession moving the logs to the rebuilding site takes several hours despite covering only a short distance. The carrier carts are connected with ropes, and children and participants walk in between them. Every few meters, a good-natured tug of war erupts.

People push the ropes from either side, trying to force the other party to move away from them, the younglings scurrying about in the middle. People sing, laugh, and compete. It’s a resilience exercise.

Of course, sometimes, people get hurt. A child might fall over, a cup of tea might spill. These are chances to practice compassion. To help keep the parade going, to lend a helping hand.

Like the ropes tying the carts together, empathy and compassion are deeply connected. Once you make an effort to know someone, you’ll see they’re not so different from you — and that makes it easier to be kind and forgiving.

10. Acceptance

Rebuilding the Ise Grand Shrine takes about 17 years. Preparations start 6–7 years before the ceremonies, renovations take another 8–10 years after. That means there’s only a brief period of time with no preparation or construction before the next renewal begins. Along the way, countless things go wrong.

After WWII, the rebuilding had to be delayed for four years due to bad economics and uncertain politics. 90 years ago, shrine officials had to craft a 200-year forestation plan to combat the declining supply of wood. Finally, each member participating for the third or fourth time must face the fact that this might be their last rebuilding.

The only way to deal with all this is acceptance. Empathy and compassion are two great enablers of this value. Understanding that everyone else is similar to us in one way or another is how we forgive. And only if we learn to forgive others can we start forgiving ourselves. Our values form in cycles. Similarly, outward compassion makes it easier to turn that same virtue inward.

At the end of the day, we’re all human. We all make mistakes, and we can’t fix everything. Remembering that we share this vulnerability is comforting.

11. Hope

The symbol on Superman’s chest means ‘hope.’ As his father once told him:

“Embodied within that hope is the fundamental belief in the potential of every person to be a force for good.”

Acceptance breeds hope. Once we acknowledge the status quo, no matter if it’s good, bad, or we can’t put our finger on its meaning quite yet, we can imagine something different.

Hope is another word for ‘faith.’ When you value hope, you trust that you’re not alone, and that whatever you’re going through is part of something much larger than yourself, even if you can’t see it.

Hope is the highest value of religion. Different religions have different ways of getting there, but, ultimately, they all aim to provide hope.

In case of the Ise rebuilding, roughly 30 Shinto rituals span an arc of hope across a 20-year-period. It’s not about rules or beliefs or even tradition. It’s about embracing the circle of life, the impermanence of everything, and trusting in a beautiful tomorrow, even if you might not be there to witness it.

12. Love

Calmness, rationality, commitment, restraint, humility, vulnerability, patience, empathy, compassion, acceptance, hope.

Love is an amalgamation of all the above. It’s a single word, noun, verb, that contains all of the best concepts a human can embody. Why does love rest on top of hope? Love allows you to see future versions of yourself and others and cherish them even though they’re not here yet.

Love is not loud, yet it is our greatest strength. Love is invisible, but everyone can feel it. Love transcends time. Love is when we take our memories and our imagination and use them to reach out. Forward. Backward. And then, as a species, we chain it all together to create a forever forward-stretching motion.

Love extends the circle of life. Love is the best thing we do.

Soon, the 2013 rebuild of the Ise shrine will be completed. Not too long after that, preparations for the 2033 rebuild will begin.

We don’t choose lasting values to stay rigid. We choose them to instill a sense of continuity in a world that demands constant change.

Change happens with or without our consent, but if we want to thrive — not just survive — in a dynamic, often even chaotic environment, we must embrace that environment. Welcome it. We must learn to love change.

Values are the foundation of managing this transition well. They’re a tapestry on which you can pin your many transformations.

Choosing your values is picking your own story. Once you do, you can weave everything that happens in your life into one, coherent, infinitely extending thread — even the parts that don’t make sense, defy logic, or feel unfair.

Whether you choose a really old story, like the people of Ise, or a brand new one, like the list of 12 values I just gave you, does not matter. All that matters is that you choose.

Like you, your list of values will keep changing. The point is that you uphold them to your best knowledge and ability at all times.

As long as you do that, like the people of Ise do with their shrine, you’ll gladly rebuild yourself again and again. You won’t even want to wait 20 years each time you do it.