Choose Hard Problems Cover

Choose Hard Problems

The restroom has been closed for months. There are others, of course. One downstairs. One upstairs. Which one do you go to?

Upstairs is nicer. Downstairs is closer. And, well, you walk down, not up. At least initially.

Most people go down, and it shows. The towels are empty. The room smells. In times of global sanitary crisis, it’s not where you want to be.

You decide to go up. Just once. Just to try it. You’re surprised. No one’s here. The sink is clean. There’s a window. It’s open. What a breath of fresh air.

If that’s the prize for going up instead of down, what else might be out there? You wonder — and then you venture. Endless hallways stretch in front of you. Here’s another nice restroom. And another. And another.

One day, you turn a corner and find a completely renovated part of the building. Whoa! Shiny white tiles, 15-foot-ceilings, fragrance sticks, what lavatory luxury is this? And all it took was another five minutes of walking.

“The long way is the shortcut,” Seth Godin says. We shy away from the extra mile because we think it’s long — but it’s just another mile. Plus, there are no traffic jams on it, according to hall of fame quarterback Roger Staubach.

Four years ago, I went to a library every day. The lockers were public, you chose at random, but I could always rely on mine being empty — it was at the bottom. The rewards for solving harder-than-average problems are often extraordinary, making them well worth the additional effort.

Another reason to go a little further, work a little harder, stay a little longer, is that it brings its own form of motivation.

The more time you spend on your application after everyone has sent theirs, the more used you’ll get to having — and satisfying — higher expectations — both your own and those of others. It’s a positive, self-reinforcing loop. Shoot higher, do more, want to shoot higher, want to do more. Meanwhile, the exponential rewards keep accumulating.

In The 4-Hour Workweek, Tim Ferriss said: “99% of the world is convinced they are incapable of achieving great things, so they aim for the mediocre middle-ground. The level of competition is thus fiercest for “realistic” goals, paradoxically making them the most time- and energy-consuming.”

There’s a third reason to tackle hard problems, and it might be the most compelling: The easy ones are already solved.

We have AirBnB. And Uber. And Netflix. There are enough electric scooter startups. We don’t need another one. We don’t need another bubble tea store, another listicle, another dieting hack. We need someone committed to doing the work. We need you to show up — and not just when it suits you.

Once your ass starts to hurt, how long can you stay in the chair? How crazy are you willing to look before we realize you’re right? “Hard choices, easy life. Easy choices, hard life,” Jerzy Gregorek says.

The hardest part of solving a hard problem is rarely the problem itself. It’s deciding to go where no one else will. Because how’s that gonna look? How’s that gonna feel?

You might be lonely. You might be ridiculed. But you might also find the comfiest restroom in the building. You might feel more empowered than ever. And you might change the world for all of us.

Choose hard problems. Venture off the beaten path. You never know what you’ll find, but it’s the only way that can lead to true growth.

If You Only Write Listicles, You’ll Never Be a Great Writer Cover

If You Only Write Listicles, You’ll Never Be a Great Writer

After writing my first three blog posts, I decided it was time for an experiment. Something new. Something bigger. I would create the ultimate guide on using Google to find what you need.

I dove in. 1,000 words. 2,000 words. 3,000 words. By the time I hit 5,000, I decided to turn it into a book. I spent a week writing it. It came in at 14,000 words and over 200 screenshots.

The information was great. The examples solid. When I put it on Amazon, I sold zero copies. Of course. I had no idea about covers, descriptions, and marketing. But I’d written a book. I’m proud of it to this day.

My Google guide was a fluke. I didn’t plan for it. I had an idea, got excited, and ran with it. Still, the experience taught me an important lesson early on:

If you don’t break your own patterns, you’ll never be a great writer.

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Diversification vs. Focus: The Hardest Tradeoff for Entrepreneurs Cover

Diversification vs. Focus: The Hardest Tradeoff for Entrepreneurs

The toughest, ongoing challenge I have as an entrepreneur is the debate in my head about what I should focus on.

Should I start another project? How much time, attention, and energy should I commit to X over Y over Z? Is it time to shut down one of my ventures, bundle my resources, and bet big on one thing? Or need I diversify more?

Besides being hard to answer for any given time frame, asking these questions is a project all on its own, a project that also takes time and energy, both of which could be spent on making actual progress at any one thing.

I don’t claim to have definitive answers, but I’ve learned a lot from my own decisions and mistakes in diversifying and focusing over the past five years. I made a long-term bet on a website that now generates a full-time income. I shut down my writing course after it made $20,000. Most of all, I think about what the word ‘balance’ means for an entrepreneur every day.

Below is a collection of my most formed ideas on the subject. I hope they’ll help you figure out when to quit and when to stick — no matter how many times you’ll have to do it.

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The 2 Stages of a Successful Creative Career Cover

The 2 Stages of a Successful Creative Career

I’ve been writing for five and a half years, and, so far, I’ve only seen two constants in writers, Youtubers, freelancers, and any other creative types who succeeded on a big scale: consistency and experimentation.

Usually, one follows the other, and people who fail get stuck on climbing either the first or the second step of this metaphorical ladder. As a corollary, I haven’t seen anyone do both and completely fail in the long run.

Consistency and experimentation are the two stages of a thriving creative career.

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You Have an Identity Crisis Because You Think You Have Just One Cover

You Have an Identity Crisis Because You Think You Have Just One

In the late 90s, Jim Carrey was the most famous actor in the world — and also one of the best-paid.

He once pulled out a check on Jay Leno for $10 million for “acting services rendered” that he’d written himself four years earlier. Later, he told Oprah that he ended up making that exact amount just before the deadline in 1995. A little over a decade later, however, after Bruce Almighty and Yes Man (on which he made another, staggering $35 million), he sort of, just, went away.

Less acting, fewer crazy stunts, no more insane paychecks.

He showed up again in 2017, seeming very out of touch at a Red Carpet interview and then spotting a huge beard on Jimmy Kimmel. He’s easing back into the spotlight these days with appearances in Sonic and his own TV show, but still, wherever he pops up, he seems as happy and calm as he seems mysterious and aloof. He’ll go deep out of nowhere, tell an odd story, or remind us that “we don’t matter” while simultaneously talking about “the limitlessness of our souls.”

It all feels like something has happened to Jim Carrey in the time he was away. Of course, things have. But instead of dismissing him as another lost-cause actor, maybe, we can learn something from him. Maybe, we should let Jim Carrey happen to us.

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6 Paradoxical Truths of Life

The first paradox I ever saw was Waterfall by M. C. Escher.

Examples of Paradoxes Cover
Image via Facebook

How does a four-year-old come across a perpetual motion illusion by an artist who died 20 years before he was born? Well, it hung in our hallway. Not the original, of course. The copy provided enough staring material for hours.

How does that work? Why does the water flow up and down at the same time? How fast must the wheel spin to make it all go round? Most importantly, why aren’t they staring? The people in this painting have no care in the world. To them, this magnificent delusion barely exists.

When you first encounter a paradox, your brain goes on the fritz. Which version is true? Why don’t they add up? And why do they feel like, somehow, they still kind of do? It’s easy to get stuck on this part. To obsess and try to cram the contradiction into a box labeled ‘consistent’ in your mind.

If you don’t however, eventually, something wonderful happens: Your brain turns off. It stops trying. Suddenly, you can, somehow, accept the idea at face value and, instead of dissecting it, appreciate its beauty.

If you’ve ever felt this way, if you’ve ever been mesmerized by something you could not understand, then you’ve witnessed not just the beauty of paradox but, actually, the essence of life: It’s a mystery, but it’s marvelous.

Just because we can’t understand something doesn’t mean it’s not there by design. This applies to the mechanical parts of your coffee machine as much as it applies to a breakup, a car accident, or, well, this painting. All of it was designed just for you, just for this moment. You might not “get it” at the time, but, later, you most likely will. “You can only connect the dots looking backwards,” Steve Jobs once said.

Deep in our subconscious, we know this, and that’s why our brains allow us to eventually gloss over the details and focus on learning, enjoying, and finding the positives. Yes. This is the paradox we need right now. If we accept it, it’ll give us peace of mind, a sense of ease, and freedom from worry.

If we appreciate it even, it’ll open a door to a new perspective: Maybe, both versions are true. What if the paradox combines two ends of the same spectrum? And what if we can stand on that spectrum and re-balance as needed? Might what looks like a flaw actually be an advantage?

Open your mind. Let the paradox in. Appreciate its beauty and accept its truth. It’ll prove useful time and again. It’ll prove to be part of the design.

Here are six of my favorite examples of paradoxes that can make your life a lot easier.


1. You didn’t come this far to only come this far

Dean Karnazes ran 50 marathons in 50 states on 50 consecutive days. Imagine being on day 49 of such a feat. “I can’t run another marathon. I just can’t.” Yes. But then, he did.

I’m sure there was more than one mile Dean hated. On the 30th marathon. On the 10th. Even on the first. But each time, whether it was mile two in race one or mile 17 in race 43, he remembered: You didn’t come this far to only come this far.

When you have trouble starting, remember how you got to the starting line. When you have trouble finishing, remember how you got close to the goal.

No matter how far you’ve come, no matter how daunting the obstacle ahead, there’s always a little more to go. This isn’t sad. It’s life — and simply a reminder of all the great things that lie behind you already — even if, sometimes, these great things consist of small steps.

2. Wherever you go, there you are

While life is a never-ending journey and we should always move on and strive forward, it pays well to stop sometimes and look around. “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Heeding Ferriss Bueller’s advice lets us take a breath, enjoy the scenery, and celebrate our accomplishments. It also affords us a chance to look at the path that brought us here. We didn’t take all turns deliberately, and not all deliberate turns take us where we want to go. Yet here we are. This is it.

Why did you send that careless email? How come you stayed in this city? Why did you tell her your embarrassing story? Maybe you know, maybe you don’t. But it led you right here. To joblessness. To friendship. Into love. And that’s all that matters.

3. The easiest way to getting what you want is learning to want less

Once you’ve arrived, the best way to be present is to not look too far ahead. You’ll hit your next obstacle soon enough. That’s a time for forward-thinking.

For now, again, look around you. Look at what you have. Isn’t that enough? Slowing down today makes tomorrow feel like we lived more yesterday. Like we had it yesterday. Enough. And if we start from enough, today is a gift.

“Desire is a contract you make with yourself to be unhappy until you get what you want,” Naval says. Wanting is powerful. It makes you do things. Doing without wanting is joyful. It makes you love things. You choose.

4. You can’t *change* the people around you, but you can change the *people* around you

How many of the people you’ve met made you think, “I wish they’d never change?” That’s rare. Wishing for others to be different is the norm.

Of course, most people don’t change quickly, easily, or at all, let alone according to your wishes or because of anything you did, and so, eventually, you’ll leave most of them behind. That’s okay. It’s necessary. But when you find someone who makes it easy to stay, think long and hard before you leave.

How many true friends do you need to be happy? Five? Three? One? It’s easy to wander through life, hopping from circle to circle, always meeting people, always hoping for better but never quite connecting.

What if we stuck with those to whom we feel connected already? Let’s leave behind who we must leave behind but cherish the people we never want to change.

5. Don’t try to find people you’re willing to be with — be willing to try with the people you find

As little as you can do to change others, as much there is to be done inside yourself. Meeting the people who fit into your life like perfect puzzle pieces takes inner work — especially in love.

Bring out the best in yourself, then let those parts act like feelers, just waiting to register a signal from someone else. In the meantime, the strongest signal you can send is showing up.

Don’t wait for someone to open your eyes, mind, and heart. Choose to go through life this way. Hand out trust advances. Be willing to try, and you’ll be surprised how many people will extend you the same courtesy.

6. Take care of yourself so you can take care of others

If our lives didn’t end, they’d be meaningless. That’s another example of a paradox. Maybe the biggest. Most of us want to spend this limited time in the most meaningful way, and that usually means taking care of others.

Whether it’s being a mom, a great husband, a kindergarten teacher, a writer educating readers, a coach helping entrepreneurs, at the end of the day, life revolves around people. One of the hardest commitments to make is to hit pause on that carousel, step back, and take care of yourself. It’s also one of the most important.

The only way to bring the most and best of your time and energy to the grand human table is to ensure you have time and energy to spare. It’s not egoistic to put yourself first. It’s generous.


The guy gazing at the sky. The lady hanging her laundry. The reason the people in Escher’s painting don’t care about the waterfall is that they’ve accepted it. They rest easy. They don’t mind the inconsistency.

Paradoxes can seem like they’re here to make our lives harder. Little puzzles to keep our heads banging against the wall. They’re not. Paradoxes give us more options for truth because the truth always has more than one version.

Pulling from opposite ends of different spectrums lets us navigate even the most challenging situations with relative ease. Ironically, we can’t see this when we try to explain everything away.

To live life is to live inconsistently. To love life is to love inconsistency.

So smile at contradictions. Grin wide as you take on their challenge. Appreciate the beauty in life’s many little discrepancies.

It may take you a while to see it, but once you do, you might even think life’s better when the water flows both ways.

Success for 20-Somethings Cover

Success for 20-Somethings

I won’t leave my 20s with a fiancé, a checked off bucket list, or a shredded body. I didn’t party a lot, date a lot, or travel as much as I would have liked.

I will, however, finish my 20s with two things most people want but don’t get: A job I can do for the rest of my life and financial independence.

Not in an I-can-buy-my-own-island sense but in an I-can-feed-a-family-of-four sense. All without a boss and including multi-year, what-if-shit-hits-the-fan savings, earned from doing what I love.

Two of the biggest existential fears we have in our 20s are feeling lost in our careers and anxious about our financial future. I have eliminated both of them. Who can say that before they’re 30? Not many.

To me, those two things are success. You may define it differently, and that’s okay. But if you want those two things, if you’re okay with figuring out the rest later, here’s everything I’ve learned about how to get them.

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7 Lessons From My First Week of Meditating an Hour a Day

7 Lessons From My First Week of Meditating an Hour a Day

I started working on my habits in 2012. That story is now seven years in the making. One of its side effects is awareness. Self-awareness, mostly, but also awareness about many other things.

For a few years now, I’ve considered myself a mindful person. I know my strengths and weaknesses, and I spend most of my day in a self-aware mode of operating. If I’m biting my nails, I’ll know. Sometimes, I’m so mindful I can’t not notice things, especially the flaws and perfections of other people.

Because I was so aware and mindful already, I thought, “I don’t need meditation.” Until I heard Naval Ravikant speak about it:

“It’s one of those things that everybody says they do, but nobody actually does.”

Naval said many people abuse meditation for virtue-signaling. They pretend to care about mindfulness to look like a moral person without doing any of the actual, hard work of properly meditating. That’s why we have thousands of meditation apps, head bands, cushions, and other gimmicks when meditation is literally “the art of doing nothing,” as Naval calls it.

No matter whether you’re a fake meditator or a skeptic who thinks they don’t need it, like I did, chances are, you’ve never done an actual meditation session in your life. The reason you haven’t, if you ask Naval, is that it’s scary, because once you start, you’ll inevitably have to deal with all your unresolved issues:

“It’s like your email inbox. It’s just piling up. Email after email after email that’s not answered, going back 10, 20, 30, 40 years. And then, when you sit down to meditate, those emails start coming back at you.

‘Hey, what about this issue? What about that issue? Have you solved this? Do you think about that? You have regrets there? You have issues there?’ and that gets scary. People don’t want to do that, so they’re like, ‘It’s not working, I can’t clear my mind, I better get up and not do this.’ But really, it’s self therapy. Instead of paying a therapist to sit there and listen to you, you’re listening to yourself. And you just have to sit there as those emails go through one by one.

You work through each of them until you get to the magical inbox zero. There comes a day when you sit down, you realize the only things you’re thinking about are the things that happened yesterday. Because you’ve processed everything else. Not necessarily even resolved it but at least listened to yourself. That’s when meditation starts.”

When I heard Naval say these things, I realized:

Noticing is not the same as processing.

The word ‘mindfulness’ is very misleading in that regard because being aware of what’s going on in your life and dealing with it are not the same thing, even if both require being mindful. In my literal email inbox, I get a notification for every email that comes in. But until I’ve opened it and looked at it, I haven’t really processed it, have I?

So actually, there are two kinds of noticing: the kind that nets you new inputs and more information which are then sent down to your subconscious, and the kind that processes those stimuli once they make their way back into your consciousness. One is downloading your emails, the other reading them.

Think of it this way: The most enlightened meditation guru will notice everything twice, once on the way down and again on the way up. There may be a delay in between, but, at the end of the day, everything is taken care of.

Often, that second kind of noticing is enough to deal with a problem because most of our problems don’t need to be dealt with in actions at all. They’re like notification emails. We just have to acknowledge them so they can leave our minds and not cause us stress. However, if you don’t make time to deliberately do this second kind of noticing, it never happens.

That’s why I decided to finally give real meditation a go. Today, I want to share with you what I’ve learned.

So, how *do* you meditate properly?

It’s not an excuse, but one of the reasons why I avoided meditation is that all these prescriptive practices I’d heard about sounded fake. Naval finally gave me a practice that sounded simple enough to actually feel like the real deal:

“It is literally the art of doing nothing. All you need to do for meditation is to sit down, close your eyes, comfortable position, whatever happens happens. If you think, you think. If you don’t think, you don’t think. Don’t put it effort into it, don’t put effort against it.”

Naval also explained that all concentration exercises, whether it’s focusing on your breath or something else, ultimately aim at letting go of whatever you’re concentrating on. Therefore, you might as well skip to the letting go.

“The problem with what I’m talking about, which is not focusing on your breath, is you will have to listen to your mind for a long time. It’s not gonna work unless you do at least an hour a day and preferably at least 60 days before you work through a lot of issues. So it’ll be hell for a while, but when you come out the other side, it’s great.”

Right now, I’m trying to get to the other side. Every morning after waking up, I set a timer for an hour on my phone. I sit cross-legged, lean against the wall, fold my hands in my lap, and close my eyes. Ideally, I remain in this position. If I feel my limbs falling asleep, I change how I sit but keep my eyes closed. Whatever pops up in front of my inner eye pops up. Sometimes I get dragged into it for a while, sometimes I don’t. That’s it. When the hour’s up, I’m done.

I set the goal to do an hour each day knowing full well I wouldn’t make it on some days. I’m on day eleven now, and, for the first seven in a row, I meditated one hour each day. Since then, I’ve also had days where I did 15 minutes, 25 minutes, etc. But whenever I can, which is about 80% of the time, I do the full hour.

Here are 7 things I’ve learned so far.

1. Your brain is fuller than you’ve ever imagined

When you die, supposedly, your whole life flashes before your eyes. In movies, this is usually portrayed in some form of montage, like a slide show or quick sequence of scenes. My first two sessions felt like that. Think the ending of American Beauty or the blackout phases in Limitless.

Except I didn’t black out. I just got scene after scene after scene. I jumped from a conversation eight years ago to a moment in kindergarten to recess in third grade to something that happened a week ago. It was like swiping through memories on Tinder, but I didn’t control the swiping. That was my first lesson:

Your brain is full. Fuller than you have ever imagined.

You won’t believe what you find once you start meditating. Actually, ‘find’ isn’t the right word. Things will just come to you. Your subconscious is like a fountain, always bubbling. But in your day-to-day, you’re too busy to see what comes to the surface. Meditating is taking time to sit and watch the fountain. Sooner or later, everything shows up again, if only for a few seconds.

2. Meditation is cleaning your brain in real-time

Especially in sessions where lots of memories pop up, I can sometimes feel my brain “pulsating.” Once in a while, it’s as if a wave of cold water runs down my head. I might get goosebumps, but it feels good. Like a weight is lifted. I can sense my brain getting “lighter.” The best description I can come up with is “cleaning your mind in real time,” but it’s enough to let me know it works.

3. You will get glimpses of nothingness

I can only assume these to be previews of what’s to come, but, occasionally, I found myself in a somewhat empty space. With so many thoughts racing through your mind, passing you by, eventually, you’ll wait for the next one, and it won’t come. There’s just…emptiness.

It’s like you’re pulling on a series of strings and are used to one following another. At some point, you automatically reach for it, and when all you grasp is air, that’s surprising. But it’s a nice surprise. It feels refreshing. A brief moment of silence in a sea of noise. It’s hard to describe, but I think, ultimately, meditation leads to regular visits in this palace of calm.

4. Every impulse has a thought attached to it

When you’re sitting there, literally doing nothing, your body will need some time to adapt. It’s physically uncomfortable, and you’ll receive physical signals that it is. A pang of hunger. The urge to shift around. An itch in your ear.

One thing I’ve realized is that every one of those impulses comes with a thought. And only if you jump on that thought do you reinforce that impulse. If you let go of the initial thought, the impulse quickly subsides. Take being hungry. You feel emptiness rise in your stomach. Maybe it even growls. And there it is: the thought. “I’m hungry.” This is where the rubber hits the road.

If you don’t engage with the thought, it won’t stick. But if you immerse yourself in it, it’s as if you’re grabbing an outside rail on a speeding train. In an instant, you’re swept away. Then, all you can do is hold on for dear life. The impulse is the train and being hungry will now dominate all your subsequent thoughts and decisions — until you let go or satisfy the urge. Of course, letting go gets harder each second you’re wrapped up in the idea. That’s why ditching the first thought is so powerful, and meditation helps with that.

5. You’ll let go of your urges more naturally

Science says meditation builds discipline and boosts willpower, and I won’t argue with that. So far for me, however, it has felt more like meditation makes it less necessary to summon these things in the first place. Letting go of the thoughts attached to my impulses feels like an act of compassion, not control.

This isn’t to say I don’t make any bad decisions anymore, just that when I manage not to, it comes more naturally. Before, I may have been self-aware, but would negotiate with myself and eventually give in to the desire anyway. Now, it’s utterly clear that going to bed if I’m tired is the right choice. I still don’t always make it, but it does get easier.

6. Good decisions become larger, bad ones smaller

Besides increasing your ability to make good decisions, meditation also seems to amplify them while dampening your bad ones.

This may be a placebo effect or wishful thinking on my part, but, over the past week, whenever I indulged in something, the indulgence was smaller. Instead of grabbing the whole bag of chips, I poured some in a bowl and ate just those. Instead of watching a movie because it was late, I slowly started on an important task but then did a solid two hours of work on it.

I’m assuming this is a side effect of the other benefits, but it still feels real.

7. You’ll have more energy

Whether meditation can replace sleep is under debate, but it can definitely support it. Since I meditate in the mornings, I might sometimes still be tired, but at the end of each session, I feel a surge of energy. For one, I’ve processed so many thoughts, I can’t wait to act on some of them or put new insights into action. I also frequently have ideas for my writing. But I’ve also just rested physically for an hour, so it makes sense that I now want to go, go, go.

Unlike energy from caffeine, however, which might be unleashed all at once (coffee) or gradually (green tea), I can control how I want to roll out this energy over the course of my day. Most days, I choose the green tea route and try to increase my pace gradually, but, sometimes, I also plunge right into a long, deep-work task, like writing an article.

In any case, more energy with more flexibility in how you spend it is a good thing.

Conclusion

At the end of my first week of meditating, I had a busy weekend. It was full of fun and events and meeting people, but on the drive home, I noticed I was getting anxious about all the work that was waiting for me. When I arrived, I meditated for 25 minutes. After that, it was easy to relax.

Processing my anxiety showed me that I needed some time to decompress by myself. So, instead of frantically trying to cram in two extra hours of work on a Sunday night, I decided to chill. This morning, I woke up rested. I meditated, worked out, showered, ate, and now, I’m happily writing this article. Then, it’s on to the next thing.

Meditation won’t solve all your problems, but it’ll solve the fact that you’re not dealing with your problems.

Don’t fool yourself. Your most important issues constantly get buried under a mountain of noise, emotions, and inner chatter. Meditation cleans out those things like a snow plow to make room for finding these issues and dealing with them. It’s a way of filtering your life and processing it at the same time. Learning how to do this filtering is easy. That part only takes two minutes. It’s the continued commitment to making time for this practice that’s hard.

Meditation isn’t about spirituality or wisdom or finding some elusive nirvana state. It’s about making peace in the here and now. Not finding peace. Making. Because that’s what we do with ourselves and others.

I hope you’ll give it an honest try.

How to Get Rich the Humble Way Cover

How to Get Rich the Humble Way

One in 185 people is a millionaire. Credit Suisse counted 42.2 million of them in the 2018 Global Wealth Report. Divide that by the 7.7 billion people currently inhabiting this planet, and you get to that number — about 0.5%.

And just like you “get” to that number, we think “getting rich” is an activity. That it’s about movement, action, struggle. It’s implied. Think about how we use the word “get.” We get coffee. A job. To the top of a mountain.

It’s true, of course, that getting rich requires years of hard work. You’ll have to learn a lot, build skills, make the right decisions at the right time, and have a whole bunch of luck in the process. But if that’s all we focus on, we miss the most important aspect of how wealth is built: through compound growth.

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The 22 Best Yoda Quotes Cover

How to Master the Art of the Perspective Shift

If you don’t know, Yoda is one of the strongest characters in one of the strongest stories of all time: Star Wars.

Yoda is a tiny, green creature of an unknown species, over 800 years old, and Grand Master of the Jedi Order. The best of the good guys, if you will. He has an incredible ability to wield the Force — the invisible power all Jedi rely on — and is a brilliant fighter with a lightsaber, their weapon of choice. He’s also the head teacher of all young Jedi and the first person everyone turns to when they need advice.

Despite his strength, Yoda’s true power lies in his wisdom. He speaks a little backwards and often in riddles, but every word he chooses is placed exactly where it’s meant to be. He says little, but what he says hits hard.

Yoda is not just a Jedi Master, he’s also a master of the perspective shift.

Most of the time, what he tells us completely flips the angle from which we were trying to approach a problem. Often, he shows us we’ve been focusing on the wrong problem altogether. This is incredibly valuable.

Perspective shifts elevate our thinking. They allow us to overcome seemingly insurmountable barriers, move a lot faster, and see the world more clearly. They also help us lift others by sharing what we’ve learned with them.

Since he’s a quiet character, there aren’t that many Yoda quotes to draw from, but I’ve assembled his best ones to show you how he architects perspective shifts. He frequently talks about teacher-student relationships, fighting, and what it means to be a good person. To give you enough context and get the most out of these quotes, I’ve structured them into one coherent narrative.

May they teach you to change your own mind and that of others.


When Luke Skywalker is first sent to Yoda’s planet to learn from him, he bumps right into the Master, not knowing who he is. He tells him he’s looking for someone, to which Yoda only says:

“Looking? Found someone you have, eh?”

Picasso supposedly said, “I don’t seek. I find.” In a 1923 book called The Arts, he gave an explanation of what he meant:

“I can hardly understand the importance given to the word research in connection with modern painting. In my opinion, to search means nothing in painting. To find is the thing. Nobody is interested in following a man who, with his eyes fixed on the ground, spends his life looking for the purse that fortune should put in his path. The one who finds something, no matter what it might be, even if his intention were not to search for it, at least arouses our curiosity, if not our admiration.”

In the same vein, Yoda trusts the Force to guide our path in life. You can call it God, the universe, karma, or whatever you like — the point is to have faith. Keep your eyes open, stay present, and look, rather than obsessing over an idea in your head.

The next thing Luke says is that he’s “looking for a great warrior.” Once again, Yoda flips the notion on its head immediately:

“Ohh. Great warrior. Wars not make one great.”

There’s a saying that is often credited to US president Herbert Hoover in various forms:

“Wars are always started by men too old to fight in them.”

It depends on the country, but many have a culture of decorating their war heroes. It serves us well to honor these men and women, but it makes it easy to forget that the most honorable thing would have been to never send them into battle in the first place.

As Grand Master of the Jedi Order, Yoda also holds a position similar to a general. Most of his power in that position is spent trying to maintain peace and avoid fighting, because he knows wars only create losers on both sides:

“No longer certain, that one ever does win a war, I am. For in fighting the battles, the bloodshed, already lost we have.”

In that same spirit, being a Jedi is much like learning Kung Fu, Yoda explains:

“A Jedi uses the Force for knowledge and defense, never for attack.”

I can’t think of a more humbling thing than to learn how to fight in hopes of never having to use it. Rigorous physical training has many benefits, like discipline, fitness, and patience. But in order to attain them, you don’t ever have to raise your fist against another human being. The training is enough.

Of course, sometimes, war is inevitable. In case of the Jedi, they are usually hopelessly outnumbered by the vast armies of the Galactic Empire. But again, Yoda knows there’s more to life than physical strength:

“Smaller in number are we, but larger in mind.”

There are countless examples from history of small groups outwitting large enemies. The 300 Spartans. The Trojan Horse. Hannibal’s crossing of the Alps. A great strategy can make up for a big lack in firepower.

This lesson also applies at an individual level, and it’s one of the first Yoda teaches Luke when he becomes his apprentice. He tells Luke to use the Force to telekinetically lift his spaceship from a swamp. When Luke fails, claiming it’s too big, Yoda retorts:

“Size matters not. Look at me. Judge me by my size, do you? Hmm? Hmm. And well you should not. For my ally is the Force, and a powerful ally it is.”

At first, Luke dismisses Yoda and walks away. But when he sees Yoda single-handedly lift the ship on his own and hover it to safety, he can barely trust his own eyes. He tells Yoda he can’t believe what he just did, to which Yoda says:

“That is why you fail.”

This is Yoda reiterating the very first thing he told Luke: it’s about believing before you can see. Not the other way around. This ties into what might be Yoda’s most famous quote of all:

“Try not. Do or do not. There is no try.”

Yoda combines immense faith with a strong sense of realism, of grounding. Those two might seem like opposites, but they’re not.

If you surrender to life and are fully in sync with what the universe wants to tell you, you’ll rarely attempt anything that’s not already meant to become a reality. This is why Yoda spends so much time thinking and meditating. He needs to listen; tune in to the Force. Once he emerges, the path of action is so clear to him, it might as well be done already. This is Yoda’s job much more so than charging headfirst into every battle:

“Secret, shall I tell you? Grand Master of Jedi Order am I. Won this job in a raffle I did, think you? ‘How did you know, how did you know, Master Yoda?’ Master Yoda knows these things. His job it is.”

This job of knowing is what unites all of Yoda’s roles. Be it as a politician, general, or teacher. It would take Luke many years to finally understand this. In a conversation decades later, after Luke has become a Jedi Master himself, Yoda still needs to remind him that passing on his knowledge is his job. One of the best ways to do so is through failure:

“Pass on what you have learned. Strength, mastery, hmm… but weakness, folly, failure, also. Yes, failure, most of all. The greatest teacher, failure is.”

There’s a quote by Tom Bodett about the difference between life and school:

“In school, you’re taught a lesson and then given a test. In life, you’re given a test that teaches you a lesson.”

Great teachers know this, which is why they don’t lecture as much as they pose challenges to their students, then let them figure out the answers on their own. If they fail, they fail, but either way, they’ll truly learn something rather than just parrot the master’s words or follow instructions.

For example, when Yoda sends Luke into a dark cave to confront his fears, Luke asks him what he can expect in there. Yoda says:

“Only what you take with you.”

Luke is utterly confused and feels abandoned at first, but after he faces his demons, he realizes the only way for him to succeed was to rely on his own mind. Yoda couldn’t help him, just point the way. This theme ripples through every great teacher-student relationship until its very end:

“Luke, we are what they grow beyond. That is the true burden of all masters.”

Failure is not just the way great teachers teach — it’s the master’s own, ultimate goal. If their disciple surpasses them, it means they’ve raised them well. Besides the rigorous training, the number one way Master Yoda aims to accomplish this is through ethics. What he’s most concerned with, even more so than their skill level, is that his students become good people.

That’s why many of his lessons revolve around the subject of not succumbing to the dark side of the Force — the evil path some Jedi choose and thus become corrupted. These lessons always have a Buddhist flair to them:

“Attachment leads to jealousy. The shadow of greed, that is.”

In order to practice his combination of faith and presence and dedicate most of his time to thinking, Yoda lives a very minimalist life. He can’t afford to be distracted or pulled around by every impulse and desire rising in his heart. Therefore, letting go is the most important skill each Jedi must master:

“Train yourself to let go of everything you fear to lose.”

Yoda knows fear is the true enemy of all Jedi. Fear is what pulls our minds to the past or the future. It is what creates attachment, and attachment leads to the emotions that, in turn, cause us to make dark choices.

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

The way we deal with our fears and return to the present is to face them and hold out as they try to penetrate our minds. We don’t fight them as much as we resist giving in to them. This is exactly what Yoda had Luke do in that cave:

“Named must your fear be, before banish it you can.”

Of course, this isn’t a one-time event. We must face many fears in our lifetimes and no one is immune to them. Not even Yoda. He, too, admits being afraid:

“Yes, afraid. Hmm, surprised are you? A challenge lifelong it is, not to bend fear into anger.”

In his famous inauguration speech, US president Franklin D. Roosevelt said:

“The only thing we have to fear is fear itself.”

This principle is a maxim of Yoda’s teachings, as he personally witnessed the terrible consequences of allowing fear to fill a Jedi’s heart.

Once upon a time, a young boy named Anakin was brought before the Jedi Council. He had great potential, but Yoda sensed much fear in him, and so he didn’t want the boy to be trained in the Jedi arts. Yet one of the other Council members said he would train the boy anyway, and Yoda let it pass. Over time, the boy’s fear of losing those he loved only grew. In Yoda’s words:

“When you look at the dark side, careful you must be. For the dark side looks back.”

Eventually, Anakin’s fear had such a strong grip on him that the only path he saw was that of the dark side of the Force. In the same way Anakin was pulled over one day at a time, so do our fear-induced choices cause a vicious cycle. We take a shortcut to get out of one jam which only leads us into a bigger one, which, of course, requires an even more extreme, even less ethical shortcut. Sooner or later, the person we once strived to be feels like our own worst enemy. Anakin literally became this enemy, and it is with great sorrow and anguish that Yoda reveals to Anakin’s former teacher:

“The boy you trained, gone he is. Consumed by Darth Vader.”

Of course, we’re not the only ones facing this danger. Others are affected by it too. And sometimes, we still chase after them. Still hoping, wishing we could get them back. But the person we once felt connected to is long gone.

This brings us back to the war the Jedi were about to lose. They didn’t see that one of the politicians among their own ranks had gone through a similar transformation, and when they relied on his help, they found out he double-crossed them. After retreating and meditating, Yoda once again emerges with a perspective shift that has the power to turn a hopeless situation around:

“Yet, open to us a path remains. That unknown to the Sith is. Through this path, victory we may yet find. Not victory in the Clone Wars, but victory for all time.”

By simply changing the timeline from “how can we win this war?” to “how can we achieve lasting peace for everyone?” Yoda has elevated everyone’s thinking. A more generally applicable version of this idea is this:

“If no mistake have you made, yet losing you are, a different game you should play.”

Focusing on a different aspect of the bigger picture is another very common move in both war and politics. A group on the defense might try to go around the enemy and attack their flank, and an old adage in strategic thinking is:

“When everybody’s playing checkers, play chess.”

But this extends to many more aspects of our lives than the conflict-driven ones. When you fail to get promoted time and again, maybe it’s time to look for a new job. When discussing a problem with your spouse doesn’t work, maybe it’s time to talk about how you talk to each other. And if writing two posts per week won’t cut it, you could try publishing daily or not at all for a while.

The point is — and this is the biggest lesson we can learn from Yoda’s way of thinking — there’s always something different you can do. Something else you haven’t tried. Learning how to shift your perspective is one thing, but, like Yoda’s reliance on the Force, it first requires having faith in new perspectives in the first place. That’s why I can’t think of a better line to end on, a quote that more encapsulates Yoda’s spirit than this:

“Many of the truths that we cling to depend on our point of view.”