Anchoring Bias & Subconscious Mind Explained Cover

Anchoring Bias Explained: How Powerful Is Your Subconscious Mind?

At a football game celebrating their latest pickpocket haul, con man Nicky and his apprentice Jess get into a series of escalating bets with a Chinese businessman.

$1,000, $5,000, $10,000 — $100,000 — they keep increasing the stakes — and Nicky keeps losing. Finally, Nicky can’t take it anymore and goes into overdrive. He bets 1.1 million dollars.

“Double or nothin’, high card takes it all.”

Nicky has now bet not just all of his, but his entire gang’s money — on a single card draw. When he turns over the deck, he almost faints. Three of hearts. His opponent drew the five of spades. Nicky lost. Again.

Suddenly, his throat feels dry. He’s shaking. Nicky can barely see straight. Having watched the disaster from two feet away, Jess is furious. She yells at him. Pounds on his chest.

“Let’s go!”

But then, just as they’re about walk out, Nicky stops. He can’t quit now. Not like this. He needs one more. One final play. He turns around.

“Double it. I’m good for it.”

The Chinese businessman can barely believe it.

“Dude, what are you doing? You’re crazy.”

At this point, that sure seems like a fair assessment. Especially considering the bet Nicky offers next:

“Pick any player on or off the field. And I will guess the number.”

When you include backups and swap-ins waiting on the sidelines, a football team easily racks up 50 players. That’s about 100–1 odds. In other words:

“That’s f*cking crazy.”

And, as if that wasn’t enough, Nicky then says he’ll let Jess guess the number. Not one to pass on free money, the businessman agrees. Jess keeps begging Nicky to call it off as they watch him survey the field, but Nicky won’t budge.

Once he has made his choice, the businessman hands Jess the binoculars. She’s terrified. Obviously. There are over $2 million at stake — and she’s pretty sure Nicky doesn’t have the money.

“I don’t…I don’t know.”

At the last second, their opponent offers to let them off the hook. But Nicky is beyond hope.

“Just. Pick. A number.”

Desperately, Jess scans the field, looking for any sign of indication, of what player, what number to pick. And then, right before she’s about to give up and just guess, she spots…Farhad.

Farhad is a fellow gang member and Nicky’s best friend. He’s overweight, obnoxious, and his head is full of some curly mess you can barely call hair. But he’s also standing there, right in the middle of the field, casually sporting the number 55.

“Oh my god,” Jess thinks. As it dawns on her that the whole thing may have been a setup from the beginning, Jess says the number. Slowly.

“Fifty…five. Number fifty-five.”

The Chinese gambler shakes his head. Not in smug victory, but in loser’s disbelief.

“No, no, no, no, no, no, no!”

Then, it’s his turn to lose his mind. But this time, in a good way.

“Holy sh*t! How did you do that? That’s right!”

He still can’t believe it. But he’s so in awe that he’s not even mad. He’s excited. He jumps up and down. He hands Nicky the money. Gladly. He even asks them to go to Vegas together. But, finally, Nicky declines.

When he and Jess leave the stadium, Nicky has turned 1.1 million dollars into more than four. And he did it thanks to the power of the subconscious mind.


In the back of the getaway car, Jess still can’t believe what just happened.

“How did you know who he was gonna pick?”

Nicky is pleased with himself.

“We told him. We’ve been telling him all day. From the moment he left his hotel room, we’ve been priming him. Programming his subconscious.”

And then, Nicky goes on to explain what scientists call anchoring.

“He’s been seeing the number 55 all day long. On the elevator. In the lobby. Even the stick pin on the doorman. Not only that, we loaded his route from the hotel to the stadium. He looks out the window, primers are everywhere.”

The road signs, billboards, a mob demonstrating for a group called “Local 55,” people wearing jerseys with the number — the Chinese businessman’s path is littered with the number 55.

“Now, he doesn’t see it, but he does. There’s no getting around it. He even sees Farhad. Suggestions are everywhere.”

What’s more, Nicky arranged for the song “Sympathy for the Devil” by The Rolling Stones to play in the victim’s hotel room all night. Why? The Mandarin word for ‘five’ is ‘woo.’ Therefore, “woo-woo” adds up to 55 — and there are 124 “woo-woos” in that song.

It sounds simple, primal, even stupid, but that’s how it works. Thousands of micro-suggestions that affect the human mind. And the result?

“Now, he’s not registering it, but it’s all there. So when he picks up those binoculars, looks out on the field, sees a familiar face with the number 55 on his jersey, some little voice in the back of his mind says: “That’s it.” And he thinks it’s intuition. And he picks.”


This scene from the movie Focus might sound like an exaggerated example, but if you watch shows running similar, real-world experiments, like Brain Games or Deception with Keith Barry, you’ll see: That’s the power of anchoring — and it happens to you and me every day, whether we like it or not.

Anchoring is when we rely too much on an initial piece of information to make further judgments and decisions.

Some of the first scientists to investigate this cognitive bias were Amos Tversky and Daniel Kahneman, and it’s particularly evident with numbers.

In their initial study, they asked people to calculate a complex multiplication within five seconds and found that people’s estimates varied a lot depending on which numbers they first saw in the sequence.

If I show you 1 x 2 x 3 x 4 x 5 x 6 x 7 x 8, you’ll start multiplying those first numbers, and when time runs out, you’ll probably guess that the end result is somewhere around 500. But if I show you 8 x 7 x 6 x 5 x 4 x 3 x 2 x 1 and you take the exact same approach, you’ll land at a much higher final estimate — likely around 2,000 — just because the first numbers were the larger ones.

The correct answer is 40,320, by the way. I know, crazy high, right? But it gets crazier: The anchor can be completely random, but will still work.

In that same study, Kahneman and Tversky showed participants a wheel of fortune that was set to always land on either 10 or 65. Afterwards, they asked them: “What is the percentage of African countries in the United Nations?” If people had seen the wheel stop on 10, they guessed 25% on average. If they had seen the number 65, their average guess was 45%. People knew the game they saw was based on chance. Yet, the result still biased their judgment. The correct answer is 28%.

But the anchoring bias goes further. As in the Chinese gambler’s case, it can literally make us choose differently.

Another researcher, Dan Ariely, asked students in his MBA class to write down the last two digits of their social security number (SSN). Then, he showed them some items, like wine or chocolate, and asked if they’d pay that amount for them. That was an easy yes-or-no question, but when he later asked them to bid on these goods, the initial number had become an anchor. Those with higher ending digits were willing to pay 60% to 120% more — for the same items! Just because their SSN had dictated a higher baseline.

But wait, there still is more. Beyond being random, powerful, and affecting both our judgment and our decisions, anchoring is also nearly impossible to avoid. For example, even if you know an anchor can’t possibly be on the spectrum of correct answers, it’ll still influence you.

One study asked students whether Mahatma Gandhi died “before or after age 9” or “before or after age 140.” Everyone knew both anchors were nonsense, but they still adjusted their guesses somewhat in that direction. The first group estimated he died at age 50, the second at age 67, on average. Gandhi lived to 78, by the way.

Other studies tried telling people about the anchoring bias before asking them to make guesses and paying them money to avoid anchoring — all to no avail.

There are several theories why anchoring happens, a favored one being selective accessibility. It suggests that, in an effort to make our lives easier, our brain wants an anchor to be the right answer, and starts testing for that assumption. But in trying to validate this hypothesis, it looks for ways in which new guesses are similar to the anchor — and thus sticks closely to it regardless.

There are also multiple factors that affect how prone we are to the anchoring bias, many of which are contextual, like our mood, personality, experience, and cognitive ability. The studies show conflicting evidence but, supposedly, being sad as opposed to happy or in a neutral mood makes you more susceptible. So does being agreeable, conscientious, and open to new experiences. Having knowledge and experience in the field related to the anchor helps combat the effect, while general intelligence may or may not do anything.

Like most cognitive biases, anchoring isn’t something we can ever completely get rid of, but we also don’t need to. As long as we fight it when its consequences are most damaging, we can live our lives just fine. That’s not a skill you pick up in a day, but one that requires repeated practice and, above all, awareness.

Having the information is important, but having a story to tie it to will help you remember. Maybe, it’ll be the story of how Nicky hustled a guy out of two million dollars. Maybe, that’ll be your anchor.

But, regardless of which story you choose, one thing’s for sure about this one: it’s a great example of the power of your subconscious mind.

Don't Forget to Breathe Cover

Don’t Forget to Breathe

You open your eyes and there it is. A spark. You can feel it. It’s tiny. But it’s enough. The beauty of new beginnings. You’re excited. You start. You roll. You make progress. You fuel the spark and the spark fuels you.

You’re motivated. You can’t sleep. You want to wake up and just go, go, go. You’re better. At work, at home, at the gym. It spreads. It’s contagious. You have energy. So. Much. Energy. Where does it come from?

Either way, it’s there. It needs go somewhere. You need more. Something else. Anything else. Another project. A new sport. A better job. Go, go, go!

But then, somewhere, something shifts. Where is it? Where is the spark? You wake up and…what? Why? How can this be? I don’t want to get up. No. Nooo. Just let me sleep. Come on. Just one extra hour.

But now, you can’t. Now, you have to get up. You have work to do. The gym is important. Your second project is slow. And a part of the first just broke. It needs fixing. Ugh. It’s too much. When are you supposed to do all of this?

A friend calls. She’s in town. Let’s get dinner? Another needs help. Hey, can you read my resumé? Slowly, anxiety creeps in. Everything is just another item on your to-do list. The list is long. Endless. It just spools off in your head. Over and over. Why does it never stop?

You can’t sleep. Your heart is pounding. You’ve had way too much coffee. You try anyway. Eight hours. Just this once. Pleaaase. You wake up after five. Argh. No time, no time. Gotta go. Gotta fix all of this.

Stop.

What happened? How did you go from “I can take on the world” to “I’m overwhelmed, alone, and no one understands me?” How did it fly by so fast?

Nothing. Nothing really happened.

You just forgot to slow down. You forgot to breathe.


Breathing. You’re doing it right now. But taking a breath? Please, do it right now. More breathing, more living. Deeper breathing, deeper living.

How thin our most important survival mechanism becomes. Often, we don’t even notice. We just sit there, looking at our screens. But a cascade of shallow gasps? Just enough air to keep functioning, yet not enough to properly process anything? That’s not breathing. And that’s not living.

But if anxiety takes over, that’s our next stop. And we always get there fast. Let’s hit the brakes. Let’s pause for a second.

In fact, let’s pause for several. Science makes a compelling case to do so. In The Willpower Instinct, psychologist Kelly McGonigal provides an alternative to our body’s ancient fight-or-flight response. She calls it pause-and-plan:

“The pause-and-plan response puts your body into a calmer state, but not too sedate. The goal is not to paralyze you in the face of internal conflict, but to give you freedom. By keeping you from immediately following your impulses, the pause-and-plan response gives you the time for more flexible, thoughtful action.”

But what does that response look like? How do you trigger it? Yup. You guessed it: Breathing.

“The pause-and-plan response drives you in the opposite direction of the fight-or-flight response. Instead of speeding up, your heart slows down, and your blood pressure stays normal. Instead of hyperventilating like a madman, you take a deep breath. Instead of tensing muscles to prime them for action, your body relaxes a little.”

A well-trained athlete has primed their body to exhibit this response. Faced with a challenge, an opponent, a hurdle, their default is to relax, then tackle the guy, jump off the board, or hit back the ball. The same goes for an expert or any seasoned mindfulness practitioner.

But even an amateur can learn. Practice the physical response, and the mind will follow. Breathing is our most fundamental pattern as human beings. It is also our first chance to disrupt a pattern, to escape anxiety’s grasp, to start with a clean slate and make a change.


Life is a cycle. It all comes and goes. Our state of busy, of energy, of motivation and anxiety. But at any point in this cycle, you can breathe.

More breathing, more living. Deeper breathing, deeper living.

Every problem has a solution. It’s never the same, but it always lies behind a single, deep breath.

Sometimes, it’s taking action. Sometimes, it’s acceptance. Sometimes, it’s thinking or waiting or courage or patience. But it’s always a solution we must take time to even see. A solution that needs room, that requires us to breathe.

Perseverance. That’s what it is. Perseverance, one cycle at a time.

Breathe.

Choose to See Projects, Not Problems Cover

Choose to See Projects, Not Problems

She was in her 50s, I think. A lady with red hair, seated across the aisle. For a brief moment in time, about 45 minutes, we shared the same destination — and thus the same train.

Except for her fiery mane, nothing hinted at her remarkable energy. She was plain and rather sturdy. But as soon as she talked, you knew she was fierce.

Unfortunately, she dedicated all of that ferocity to raising complaints, none of which her friend was in any capacity to solve. They might have been nurses; granted, a tough work environment by any measure. But the way she spoke of her workplace, it felt like a place wholly without solutions. Just problems.

“He promised he’d give us more people, but then he broke his word last-minute.”

“They can’t change the rules like that, that reporting policy is ridiculous.”

In many countries, mine included, being a nurse is a tough, underpaid job. There’s much to improve, no doubt. But in blowing off steam for the entire train ride, the redheaded caretaker fundamentally neglected her job: She merely exhausted both herself and her friend.

Often, venting is our habit of last resort. We feel helpless. As if we’ve tried everything. Like there’s nothing else left we can do. Of course, that’s never quite the case. There’s always something else we can do.

But, sometimes, we’re too close to the to-do list to see it. Sometimes, we have to take a step back — a step up, even — and find a new perspective.


Heidi Hetzer was a German entrepreneur, rally driver, and a symbol of empowerment. Long after her company was sold, her career done and dusted, she set off on a trip around the world — at age 77, in a car older than herself.

Source

For nearly three years, she ventured around the globe. She blew through not just two co-drivers, but countless breakdowns, customs issues, and language barriers. She also survived an accident in which she lost two fingers, her cancer diagnosis, and several robberies and threats.

As a result, she saw dozens of countries, connected with hundreds of people, and inspired thousands more. She had the time of her life. And at 81, she did it all again. After her passing on Easter Sunday, her final Instagram post reads: “I live no longer, but I have lived.”

The gap between Heidi Hetzer and the lady on the train is not a physical one. It’s not genetic and it does not depend on their financial background.

Heidi Hetzer had a growth mindset. The nurse’s point of view was fixed.

Whatever situation in life you look at, this distinction makes all the difference.


From 1980 to 1984, John McEnroe was the #1 tennis player in the world. He was also arrogant, entitled, and angry. His outbreaks on the court made half the show. He’d often yell at organizers over minuscule details, only for them to make the changes and then apologize to him.

“This is what it was like to be number one,” he says in his autobiography. In Mindset, researcher Carol Dweck examines his case further:

He goes on to tell us about how he once threw up all over a dignified Japanese lady who was hosting him. The next day she bowed, apologized to him, and presented him with a gift.

“This,” McEnroe proclaims, “is also what it was like to be number one.”

“Everything was about you… ‘Did you get everything you need? Is everything okay? We’ll pay you this, we’ll do that, we’ll kiss your behind.’ You only have to do what you want; your reaction to anything else is, ‘Get the hell out of here.’ For a long time I didn’t mind it a bit. Would you?”

As the saying goes, “better late than never,” but McEnroe’s insight sure would’ve been more useful back in 1980. Contrast that with Michael Jordan, an athlete known for his die-hard work ethic, and the the first billionaire basketball player in history. Dweck again:

“When Jordan was cut from the varsity team, he was devastated. His mother says, “I told him to go back and discipline himself.” Boy, did he listen. He used to leave the house at six in the morning to go practice before school. At the University of North Carolina, he constantly worked on his weaknesses — his defensive game and his ball handling and shooting. The coach was taken aback by his willingness to work harder than anyone else. Once, after the team lost the last game of the season, Jordan went and practiced his shots for hours. He was preparing for the next year.”

The difference between a fixed and a growth mindset is like the difference between success and failure, between winning and losing, between creation and waste: first and foremost, it’s a matter of perspective.

A fixed mindset will hold talent over everything. Whatever goes wrong, it’s genetic, it’s external, it’s permanent, everyone else’s fault, and can’t be changed. With such a worldview, anyone would try to look smart, avoid difficult situations, and seek approval rather than attempt to win big.

A growth mindset, however, is hell-bent on internalizing your locus of control. It insists that life happens for you, not to you. Therefore, even the bad stuff serves a purpose — and it is yours to turn into a stepping stone to some bigger thing. In this mindset, what goes wrong is just a detour, a distraction, a temporary setback you can handle. The only question is what you’ll try next.

If you have a fixed mindset, it may not feel like it, but, by definition, which of these two lenses you select is a choice. However, that choice is made one day, one habit, one small action at a time.

The best of those actions I found comes from a little farm in France.


After graduating college, Hannah and her boyfriend worked for a farmer in Europe. His name was Emmanuel. One day, this happened:

He took us to the greenhouse and showed us spots of brown mold that had begun creeping over the leaves on the tomato plants. “Ze tomatoes get sick sometimes,” he said. “It’s a big…how do you say…a big pr…”

“A problem?” I suggested in my mind, assuming that was the word he was looking for.

But then Emmanuel smiled and said, “Ah, project. It’s a big project.”

This slight change of language can lead to a profound shift in your trajectory. It might be just two words, but one leads to a fixed mindset, the other looks for growth and opportunity.

A project is a challenge. Something you can choose to tackle or not. A problem is a nuisance. Something you need to “make go away.” It’s not optional.

A project offers multiple angles from the start. A problem is a thorn in your thigh: before you can do anything, you have to talk yourself into even trying to pull it out.

A project is a game. It has levels. You’ll immediately look for milestones and ways to leverage what you already know. A problem is game over. You’ve already lost. You feel like you’re at square one, and so that’s where you start. You’re not considering your assets.

A project has stakeholders. There are several parties involved and if you get it right, everyone wins. A problem is yours and yours alone. “Oh no, why me?” It brings out your ego and makes you self-centered.

Completing a project allows you to advance. Resolving a problem only gets you back to zero.

Every time you want to say ‘problem,’ say ‘project’ instead.

Replacing this one word could change your whole life.


My unintentional travel companion came from a hospital full of problems. Heidi Hetzer lived a life made of projects. Two women, two perspectives.

No one loves to lose money on a business idea or enjoys the woes of chronic back pain. But it takes an open mind to deal with such setbacks.

Who would you rather be on the court? A furious McEnroe, who’s angry at an environment he can’t change, or a determined Jordan, who’ll settle for his best effort, nothing more, nothing less?

The best people I know aren’t those with the most success, they’re those with the most meaningful journeys. Not all of this meaning can be found inside ourselves, but what’s on the outside largely depends on your point of view.

If you look at the world like a game of Tetris, you can spot projects everywhere, choose the ones you care about, and then make the pieces fit. If you insist it’s a labyrinth someone else designed, you’ll constantly feel lost.

You can’t always pick who you sit next to on the train, but you can decide if that person’s a friend or a stranger. You can’t win every match, but you can decide what the loss means. You can choose to see problems or you can choose to see projects.

It’s up to you to make up your mind, but until you do, let the train be the one to blow off some steam.

The Four Burners Theory of Work-Life Balance Cover

The Four Burners Theory of Work-Life Balance

Imagine there’s an old stove in your house. It’s square and has four burners.

You know, the kind where you still have to light the gas with a match and pull your hand away really fast so you don’t get burned. Each of those burners represents an important area of your life:

  1. Family.
  2. Friends.
  3. Health.
  4. Work.

So far, so good. There’s only one problem. According to the original New Yorker article first mentioning the concept:

“In order to be successful you have to cut off one of your burners. And in order to be really successful you have to cut off two.”

Ouch. That hurts. But it makes perfect sense. It stings because it’s true.

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How To See The World As It Is Cover

How To See The World As It Is

It’s a sunny day. You’re driving. The view is clear and the road stretches for miles ahead. You hit cruise control, lean back, and enjoy the ride.

Suddenly, a few clouds pull up. The first raindrops begin to fall. “No biggie,” you think. You can still see and maneuver.

After a while, however, the storm really hits. The sky is all but grey, you can feel the wind inside the car, and your wipers don’t seem to do anything. Your windshield is so full of water, it might as well be frosted glass.

Now, you’re barely holding on, trying to steer, but really, you can’t see anything. You’re just hoping for the best.

That’s what life is like when you’re unaware of your biases. You can’t think straight or make good decisions, because you don’t see the world as it actually is. Without realizing it, you’re pushed around by invisible forces.

The way to start combatting these forces is to learn about them. Here are ten of the most important ones.


The Backfire Effect

You’ve probably heard of confirmation bias, which has us looking for information that confirms our views, instead of challenging them. The backfire effect is its big brother: If you see a correction after remembering something false, you’ll trust the false fact even more. For example, if the sexual harassment allegations against a celebrity are found to be untrue, you might now trust them even less, as you’re not sure what to believe anymore.

The Ambiguity Effect

If we don’t have enough information to guess the probability of something, we’ll avoid that option altogether. We’d rather buy lottery tickets than stocks, because one is simple, the other needs learning. This effect means we might not even try to go for our goals, only because we can better estimate the odds of more realistic options, like getting promoted vs succeeding as a freelancer.

Survivorship Bias

Tom has a successful blog. Tom writes like this. I want a successful blog. I’ll write like Tom. This rarely works. Tom just happened to survive long enough to succeed, regardless of his writing style. Maybe, many others wrote like him too, but didn’t make it. Therefore, copying Tom is no guarantee of success.

Zero-Risk Bias

Zero-risk bias makes us exert too much energy and money towards the wrong ends rather than focusing on important, more impactful factors. It occurs because we’d rather eliminate however little risk is left than reduce the overall amount by a big chunk. Instead of buying a second insurance policy for a different threat, we’ll get the full package for our car and pay a premium.

Probability Neglect

We completely ignore how likely it is we might fall down the stairs, but if any plane were to crash, it must be ours. Similarly, we’d rather gamble to win a billion than a million, even if the odds are much lower. That’s because we respond to the magnitude of events, not their probabilities. Probability neglect explains most of our misplaced fear and optimism.

The Bandwagon Effect

When you choose between two restaurants, you might go with the more crowded one. But if everyone before you did the same, the first guests inevitably chose at random between two empty ones. Often, we do things just because other people do them. This not just twists our ability to accurately assess information, especially on the web, but also ruins our happiness.

The Spotlight Effect

Because we live in our own heads 24/7, we think everyone else devotes nearly as much attention to our lives as we do. Of course, no one does, because they also suffer from this imaginary spotlight. People won’t notice your pimple or messy hair as they’re busy worrying you’ll notice their pimple or messy hair.

Loss Aversion

If I give you a mug today and tell you it’s worth $5, you won’t sell me back that same mug for $5 tomorrow. According to Daniel Kahneman, you’ll want as much as $10. Just because it’s yours now. But us owning things does not make them more valuable. Thinking it does is a problem because it also means we’re more afraid of losing whatever we have than not getting what we really want.

The Sunk Cost Fallacy

Do you leave the theater when the movie is bad? Because throwing your good time after dollars spent badly won’t help. We often stick to an irrational path of action solely to be consistent with our previous choices. But once the ship is sinking, it’s time to abandon ship, regardless of what caused the dilemma. The sunk cost fallacy keep us wasting time, money, and energy on things that are long past the point where they ever had a chance of working out.

Parkinson’s Law of Triviality

You may know that Parkison said “work expands to fill the time available for it,” but, related to that, there’s also his law of triviality. It says that we spend disproportionate amounts of time on trivial issues to avoid the cognitive discomfort of solving complex, important problems. When you start a blog, all you need to do is write. But designing the logo feels really important, right?


Wikipedia lists almost 200 cognitive biases. It’s impossible to fight them all, all the time. But it helps to develop awareness.

The first part of this awareness comes from being able to recognize a bias when it plays a trick on your or someone else’s mind. That’s why we need to know what they are and look out for them.

The second part is learning to notice them in real-time. This ability only forms with consistent practice. The best way to do this — and therefore our single-greatest weapon against deceitful perceptions — is to take a deep breath before all important decisions.

Whenever you’re about to take a big next steps, breathe. Pause. Give yourself a few seconds to reflect. What’s going on here? Am I biased? Why do I want to do this the way I want to do it?

Every cognitive bias is a small raindrop on your windshield. A few of them won’t hurt, but if they fill every inch, you might as well drive in the dark. If you have a general understanding of what they are and how they function, a short pause is often enough to find the awareness you need to think clearly.

So slow down. Drive safely. And turn on the wipers before it’s too late.

Responsibility Is Freedom

Responsibility Is Freedom

Derek Sivers built a business empire by accident.

In 1997, he was looking for a place to sell his music album online. When he couldn’t find one, he set up his own little website with a buy button. Soon, friends wanted him to put up their CDs too.

Then, friends of friends came along, buyers started asking for new arrivals, and, ten years later, CD Baby had 85 employees, two million customers, and distributed 200,000 musicians’ work online.

Never having set out to be an entrepreneur, Derek felt done with it in 2008. He sold the company for $22 million in cash, most of which he gave to charity, and went back to his solo artist life.

Whether he was happy with this “little detour” or not, it worked out in the end. But that’s why, in a free class about the whole experience, Derek encourages us to start our own journey with a question:

Why are you doing what you’re doing?

And even though he outlines several options, it’s not an easy one to answer. Because the devil is — as always — in the details.

The Three Forces That Drive Us

In his book Running Down A Dream, another business owner turned independent artist, Tim Grahl, remembers the time he heard Sivers talk about our three strongest motivators: fortune, fame, and freedom.

None of them are right or wrong. You can get more than one. However, only one will drive you. I knew I wanted freedom. Not freedom to travel. I still don’t go many places. Not freedom to work whenever I wanted. I still work set hours [each] day. I simply wanted the freedom to make those decisions myself. I wanted to live a life where nobody could make a claim on my time without my approval.

That’s already a huge step up from how most people live their lives, which is by mere imitation. Who of us hasn’t seen someone doing things that impress them, and instantly started piecing together a poor copy of that person’s life? Often, the copy is not poor because our idol’s life isn’t worth living, it’s poor because we don’t question any of its parts. If we don’t at least adapt it to our own wants and needs, that’s an almost guaranteed descent into misery.

That makes freedom a viable alternative. It’s also the theme Derek chose when he sold his company:

“I really liked the idea of setting up my life in a way that, at any point, I could just disappear. Or I could just be antisocial and go read books for a month, or whatever it may be. So I had to set up my career in a certain way to delegate almost everything, make myself unnecessary to the day-to-day running of my company, so that I was free to go do other things.”

As he explains this, he shows a little slide that says:

Refuse responsibility. Delegate everything.

I think that’s where we should start splitting hairs. Because I don’t believe true freedom is the absence of responsibility. I think it’s something different.

And I’m not alone. Just ask my friend Shaunta.

Rejecting the Zero-Task Lifestyle

I first watched Derek’s class in 2015. Now, next to money, stardom, and independence, he also mentions prestige (try getting a table at Masa) and legacy (there are 2509 Carnegie libraries) as purposes we can choose.

Still, like Tim, I felt freedom spoke the most to me, and so I chose to adopt Derek’s definition of it wholesale. I spent all of 2016 building a passive income business and I’m glad that, today, I control my time, who I work with, and what projects I tackle. But I also have more responsibility than ever. Now, thousands of people expect me to deliver. Readers, partners, customers.

That very much contradicts “not having to do anything,” but I still feel free. Maybe, there’s more nuance to it than “delegate everything.” Reflecting on these same ideas, Shaunta Grimes can’t imagine the zero-task lifestyle either:

Sometimes I think about the possibility of a totally passive income and what it would be like to spend the day on the beach, doing whatever the hell I want to do. But the absolute truth is that I wouldn’t last very long. I’d attract responsibilities like a magnet. It’s just how I am. And, I also find myself rebelling against the idea that freedom only means fewer responsibilities. I guess I’d say I’m partially driven by freedom — but my own interpretation of it. But the truth is, I often willfully make decisions that restrict my freedom.

I think this is true for most, if not all of us. We get bored when we idle for too long. We need a purpose. We want to solve problems. And so, the further I go in my own journey as a solo creative, the more I realize:

Freedom is not about shedding your responsibilities, it’s about choosing them.

When I first struck out on my own, I wasn’t worried so much about the pressure to deliver, to get clients, to make money. I was running away from having a boss, being bored at work, and owing my time to one person, one place. Because those were responsibilities I couldn’t stand having.

I felt much more comfortable with setting my own deadlines, coming up with ideas, and asking people for work, despite having to first learn all of those things. This distinction of what you’ll feel comfortable shouldering might have external consequences, but it comes from an inner place.

Responsibility is freedom, as long as you choose a labor of love.

A Burden We Can’t Shed

Why do people become soldiers? Because they love serving their country. It’s a responsibility they don’t just feel comfortable with — they enjoy bearing it.

Now, passion is tricky because it’s part talent, part love, and part just sticking with it. But if your recurring duties at work constantly make you feel like you’re bouncing around in a pressure cooker, they’re the wrong kind of duties.

The obligations of being a mom are different from the accountability of a CEO and have little in common with the burdens of a remote freelancer. No, you won’t get insta-rich from nailing this choice, but making it will make your life easier. Because we’re all good at being responsible for different things.

We often underestimate the negative impact a responsibility mismatch can have. A lot of us are running around like chickens, work always feels like work, and oh the stress of it all. But if we don’t learn to love the boring days, the exciting ones can never fill this huge hole in our everyday happiness.

The question, “why are you doing what you’re doing?” has many complex answers. But even if we aggregate them into high-level themes like fame, fortune, and freedom, at the end of the day, they all come down to this: “Because my goal comes with responsibilities I feel good about carrying.”

Think about it. Everything is accountable. And — for better or for worse — you’re the one getting all the credit. At the end of your life, you’ll either regret many things or just a few, but it’s all a reflection of how much responsibility you took in deciding what you did with your time. That’s a burden we can never shed, no matter what goals we dedicate ourselves to.

And so it’s not the absence of responsibility that makes us happy, but choosing the right set at the right time — picking duties we love fulfilling and that we feel confident we can deliver on. Maybe, why we do things isn’t as important as those things feeling light enough for us to not crack under their pressure.

Maybe, the better question is:

What kind of responsibility feels the lightest in your mind?

If we answer it correctly, we’ll always feel free. Regardless of our obligations.

Freedom From Within

Socrates supposedly said that “the unexamined life is not worth living.” If all we do is imitate those we admire, we might one day wake up and wonder what it’d feel like to truly be ourselves.

But nowadays, a lot of us pondering this idea associate it with complete and utter freedom — financial independence and a total lack of responsibilities. This isn’t just unrealistic, it’s delusional. Because the concept of responsibility itself will never vanish from our lives.

Only once we accept that we’ll always carry some degree of duty — that, as humans, we’re meant to — can we start choosing our obligations deliberately. These choices will dictate what we channel our energy into and how we design our lives, but they should ripple from the inside out.

Whatever we stand for should make us feel proud, and we should want to approach it with love and care, because when we do, we won’t mind the pressure our goals often put on us. We’ll enjoy our routines and our pace.

Most of all, we’ll learn to be happy and free, no matter how many hats we wear or whose expectations we need to fulfill.

And there’s nothing accidental about that.

Why Rest Is Essential To High Performance Cover

Why Rest Is Essential To High Performance

On The Tim Ferriss Show, LeBron James said he sleeps eight or nine hours each night. Sometimes ten. And if he can’t get those, he’ll catch up with a two-hour nap. James is a prominent fan of quality shut-eye, but not the only one.

According to ESPN, sprinter Usain Bolt and tennis stars Venus Williams and Maria Sharapova also shoot for an average sleeping time close to the double-digits. Point guard legend Steve Nash told The New York Times that naps on game day are a common occurrence among NBA players — and they help.

The message is that sleep isn’t just beneficial, but essential to top performance.

This is easy enough to understand for physically demanding activities, like sports, but when it comes to knowledge work and creative professions, we have a much harder time accepting the importance of sleep.

And yet, all of us know how tough it can be to host a long meeting or how hungry we are after hours of creativity. So what’s going on here?

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We're All Just Diamonds in the Rough Cover

We’re All Just Diamonds in the Rough

Imagine you’re going to an art gallery. The exhibition is called “Unfinished.”

In the lobby, Schubert’s Symphony №8 of the same name swells in the background. You get your ticket and enter the first room. The strings mount into their first crescendo, and there she is: The Mona Lisa. Well, the Mona.

Because Lisa is still kinda missing. You can see her shape, her arms, and her hair, but only half her face. Only half of that mysterious, enchanting smile. The backdrop isn’t done either. A blurry mix of blue, brown, green, and grey.

In the next room, van Gogh’s Starry Night feels off too. There’s a town and a tree, but where are the stars? Where’s the brightly lit crescent moon? Where are the swirls and the clouds that make you feel dreamy and moved?

A little confused, you continue to make your way through the exhibit. Dalí, Monet, Picasso, they’re all there, but…their paintings aren’t done. Slowly, it dawns on you. This isn’t about up and coming artists. It’s about you.

The sole purpose of the exhibit is to show you: Once upon a time, everything was unfinished. Even the world’s greatest masterpieces. And so are you.


On September 3, 1783, the United States finally signed a peace agreement with Great Britain that recognized American independence.

Contemporary painter Benjamin West aimed to capture the moment on canvas. After he’d sketched the American commissioners, however, the British delegation refused to pose. The painting remains, to this day, unfinished.

Right in the middle of the incomplete action sits none other than Benjamin Franklin. In his biography of the man, Walter Isaacson calls him “the most accomplished American of his age.”

But Franklin himself would never have accepted that kind of praise. After all, ‘accomplished’ pretty much means ‘done,’ and with Ben, that was never quite the case. He treated his life like a perpetual work in progress.

Towards the end of his career, he was elected as the governor of Pennsylvania, a position he held for three years — longer than any other — and well into his 80s. Even in his last year of being alive, he wrote essays about the cruelty of slavery and lead the local society supporting its abolition.

This is a trait he shares with many historic figures we call genius today. Einstein scribbled equations on his deathbed, Schubert completed 50 works in his last year, and Dante barely finished the Divine Comedy before he died.

Some might look at these people and see an addiction to work, delusional grandeur, and exaggerated feelings of self-importance. I see quite the opposite, actually. A laissez-faire approach to life that surrenders to the fact that we’ll never feel like we’re finished. Because there’s always more to do.

At just 20 years old, Franklin wrote down 13 virtues he committed to keep practicing throughout his life. Again, what might seem like strict rules at first turn out to be rough guidelines. In his autobiography, Franklin noted that he focused on just one value each week, leaving the others up to chance, and admitted to failing many times.

But he wholeheartedly believed the mere attempt of following them made him a better, happier, more successful person. What a forgiving approach to self-improvement.

He also penned the following quote, recognizing what a tough job it was:

“There are three things extremely hard: steel, a diamond, and to know one’s self.”


When a diamond emerges from the earth, it looks bland at best and is impossible to recognize at worst. Without the long refining process — the cutting, the shaping, the polishing — no one would want to buy one. It may have been created under pressure, but now it needs a softer treatment.

I think our lives are the same. We’re all just diamonds in the rough.

The hardest part of being human is to be born in the first place. That’s where we need the pressure. That’s where we defy the incomprehensible odds.

But now that we’re here, applying more of it won’t help. It’s time to stop beating ourselves up. No matter what we do, we’ll always remain a work in progress. We’ll always be ‘unfinished.’ But we’re still diamonds.

Once we let go of negative self-talk and accept this, we can focus on what we really need: Refinement. Incremental progress. Polish.

Polish is sticking to your values in the chaos of everyday life. It’s letting go of the big picture to take the next stroke of the brush. Polish is rolling up your sleeves and saying: “What good can I do today?” It always feels small in the moment, but in hindsight, you’ll see it’s what makes your life shine.

Most of all, when we accept our roughness, we’ll learn to enjoy life regardless. Because if you never arrive, celebrating the journey is the only way.

I wish we could visit the houses of history’s greatest artists. The Da Vincis and Dantes and Franklins. If we rummaged around in their attics, I bet we’d find tons of partial works. What’s true for all of them is that, somewhere along the line, they figured out how to live with that burden. How to go on despite never being finished. At least some of them enjoyed what they did anyway.

I also wish we could ask them to show their drafts in an exhibition. Because knowing all of this, first they would laugh, and then they would agree.

The Only Way to Find Success Is to Relentlessly Forgive Yourself Cover

The Only Way to Find Success Is to Relentlessly Forgive Yourself

Last week, my sister came to visit. It was awesome. We saw Mike Shinoda, got ice cream, and tried lots of great food. I love her and I’m glad we hung out.

But for some reason, whenever I go to an event, a friend stops by, or the week is just generally slow, I still feel like I should get as much done as I usually do. Like I should create the same output, regardless of the time I take off.

That’s impossible, of course. But it creates guilt and that guilt is the real problem. Guilt is a useful emotion. As opposed to shame, it makes us want to step up. To rectify what we did wrong.

But when it comes to being productive, there’s nothing to rectify. It’s not like a crooked picture you can just push back into place. Your life is continuous and each moment is a small dot on a long line. Work is such a big part of that line that it’s impossible to see how each dot shapes it day-to-day, week-to-week, often even year-to-year. Unlike other things we feel guilty about, you can’t just go back to the café, pay the bill you forgot, and reset the karma balance to zero. Because there’s always more work.

And so it may feel like focusing for one hour in the evening makes up for a bad day, but who wants to spend their entire life salvaging leftover scraps of time? That’s a surefire recipe for unhappiness. The solution lies on a higher level.

Who’s to say it was a bad day in the first place? Maybe you needed rest. Maybe you were affected by something in your subconscious. Why can’t we suspend that judgment altogether? Jim Carrey has a great metaphor for our moods:

“I have sadness and joy and elation and satisfaction and gratitude beyond belief, but all of it is weather. And it just spins around the planet.”

Shame, guilt, regret, these are also just weather phenomena. External conditions that’ll sometimes swing by your planet.

Of course, it’s hard to constantly practice this non-judgment in advance. To go into each experience without attachment or expectation. We’re human, after all. We fail. We let things get to us. And so we need to learn to pick ourselves back up. To realize when we’re complaining about the weather and stop.

The only way to do this over and over again, to keep moving forward no matter what happens, is to relentlessly forgive yourself. Forever and for everything. You won’t always do it immediately, but try to do it eventually.

Note that forgiving yourself is not about letting yourself off the hook. It’s not an excuse to not learn from your mistakes. It won’t guarantee it either, but without forgiveness, you can’t learn anything. Because regret is in the way. You must say: “Okay, that’s done, how will I move on and what will I change?”

This applies to all kinds of emotional weather you’ll experience, but when it comes to productivity, to using your time well, it’s especially important. Only forgiveness can remove the friction of guilt. The nagging that prevents you from picking up the pen again. From continuing to just do things.

We all have different definitions of success and that’s a good thing. For some, it’s raising their kids to exceed their own accomplishments. For others, it’s fighting for a cause or using art to change how we think. And some just want to live quietly and enjoy the little things.

But no matter what end work serves in your life, you’ll never do enough of it if you constantly kick yourself.

Forgiveness is the only way.

Why don’t we talk about this? When we’re looking for ways to move on, why do we encourage everything from resting to trying hard to having a purpose to proving someone wrong, but not loving yourself when all of these fail?

I don’t know. Maybe, it makes us feel like frauds. To say “alright, let’s move on,” when others had to pay stricter consequences. Maybe, forgiveness isn’t sexy enough. Not a compelling reason to continue. Or, maybe, it’s the hardest of them all to believe in. To actually mean it when you think it. Or say it.

I’d put my money on that last one.

It’s good to practice non-judgment. It helps me a lot every time I succeed. But often, I don’t. And then I’m wrestling with myself for forgiveness. I’d much rather learn to consistently win that second battle. The first one isn’t lost, but I know I’ll never reach perfection. Forgiveness, however, is always available.

It’s as if the healthiest option is right in front of us, but we’re too blind or stubborn to use it. Too scared to allow ourselves to move on. Well, I don’t know you, but here’s permission to forgive yourself. I hope you’ll exercise it. It’s time. Have courage. Move on. Turn the page. And don’t look back.

Maybe, life is not about finding the straightest path to success. Or the simplest. Or even the smoothest. Maybe, it’s about finding one, just one, that allows you to get there at all. But that requires letting go of our old beliefs.

Mike Shinoda is a lead member of Linkin Park. On his current record, he’s processing the loss of his best friend and band mate of 20 years. Imagine how much forgiveness that takes. It’s got sad songs, angry songs, desperate songs, helpless songs. But there’s also one that’s light. Optimistic. Forgiving.

Maybe, in our own quest for being kinder to ourselves, all we have to do is act on its lyrics:

And they’ll tell you I don’t care anymore
And I hope you’ll know that’s a lie
’Cause I’ve found what I have been waiting for
But to get there means crossing a line
So I’m crossing a line

Everything We Do Is Not For Today Cover

Everything We Do Is Not For Today

When the town’s crime boss wants a precious piece of land, he sends some of his goons to terrorize the school that’s built on it. First, they threaten the principal, then they torch a classroom.

Luckily, the local Kung Fu master saves the day. When he tries to acquire more help in form of the police, however, the chief says his hands are tied. His boss took the case. Corruption. After listening patiently, the master starts talking:

“The world’s not fair. But moral standards should apply to all. Those who rule aren’t superior and those who are ruled aren’t inferior. This world doesn’t belong to the rich. Or even the powerful. It belongs to those with pure hearts.

Have you thought about the children? Everything we do, they’re watching. And everything we don’t do. We need to be good role models.”

And then, master Ip Man says something important. Something we forget. Something that, little by little, seems to fade from the human story:

“Everything we do is not for today — but for tomorrow.”

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