You’re Not Lazy, Bored, Or Unmotivated Cover

You’re Not Lazy, Bored, Or Unmotivated

I don’t know you, but I know this: You have internet access and enough time to spend some of it reading.

This is obvious to you and me, but this non-observation tells me two further, much more interesting things about you:

  1. You are in the top half of humanity’s wealth distribution. That’s right. You may not live in Singapore, Dubai, or even the US or Europe, but access to this all-powerful tool alone puts you in the top 50% — because the other half isn’t even online yet.
  2. You are fighting the modern human struggle. Since you’re here, reading, you’re not busy surviving. You’ve got the basics covered. Food. A roof over your head. It may not be great, not what you dream about at night, but, where you live, the basics of civilization are in place. You know you’ll be around tomorrow. You’re fighting to thrive, not survive.

In this fight, this lifelong battle to fulfill your potential and build a life that makes you happy while also giving you a sense of meaning, you’re not dealing with physical obstacles. You’re trying to defeat abstract enemies.

There’s no one blocking the road to riches. Anyone can get on there. There’s just the market, and, yes, it’s a tough place. But people pay for things every day. Good products, good services, good people win.

There’s no obscure cult guarding the secret to happiness. It’s all in your head. And your hands. Happiness is a consequence of the decisions you make and the people you choose to engage with. Your actions, your emotions, your choices are what you have to work on.

Even if you are facing challenges with physical constraints, like excelling at sports, overcoming a disability, or moving to a place with more economic opportunity, these real-world barriers aren’t what’ll stop you from living the life you want. It’s the hypothetical, made up, self-conjured concepts in your head that will ruin you.

Concepts like laziness, boredom, self-doubt, procrastination, and everything Steven Pressfield would subsume under the term ‘Resistance.

I’m here to tell you: All these concepts are one and the same and there’s only one way to deal with them.

You’re not lazy. You’re not bored. You’re not unmotivated. What you are — what all of us are — is afraid. And the only thing we can do that really helps — the only line of motivation we’ll ever need, the only piece of self-help advice that actually works — is a three-word sentence Nike turned into the most successful marketing slogan of all time after slightly tweaking a serial killer’s last words in 1988: Just do it.

You’re Not Unmotivated

“I’m not motivated” is the dumbest thing I’ve ever heard. What does that even mean? Not motivated to do what? Work? In that case, aren’t you motivated to avoid it? You’re always motivated! Every action human beings ever take is driven by some kind of incentive.

It may not always be an obvious one, like money, but it’s always there. It could be a social incentive, some form of status among your peers, or an ethical incentive, the relief of feeling like you did the right thing, but behind every action lies a driving force, whether it’s happiness, or peace, or satisfying your conscience.

So if you work the counter at a sneaker store and hate every second of it, you’re not unmotivated to change. Heck, I bet you wish you could change much more so than the annoying corporate hack who’s on his third side hustle and pseudo-spiritual journey to inner peace already. But there’s something holding you back. For some reason, it feels like you can’t change no matter what you do. So you don’t even try. But that’s entirely different from not being motivated and it’s only a sign that it’s time to dig into this feeling.

You’re Not Bored

I talked to a girl on Tinder. She was a scrum master and physiologist. She was in business school, but, really, she wanted to study fashion and launch her own creative company. As soon as we touched upon her dream, the conversation tapered off.

Messages took days to come. She was “busy.” On vacation. Didn’t feel like small talk, but wasn’t interested in real talk either. Or getting coffee, for that matter. When I asked her why she even used the app, she spoke the most common lie in the world: “I’m bored.”

She wasn’t bored. Just like you aren’t bored. No one is ever bored anymore. Why should we be? There’s no reason to. We’re 100% connected, 100% of the time. You couldn’t even be bored if you chose to. And that’s the problem: We don’t even try to choose to be bored.

We just pretend we are so we can keep filling our days with meaningless little distractions, like empty conversations on Tinder. Not because we love our entertainment so much, but because we know what lies beneath the stillness: existential dread. Go through the door of boredom, and that’s what you’ll find. The great scientist and mathematician Blaise Pascal once said:

“All of humanity’s problems stem from man’s inability to sit quietly in a room alone.”

Zat Rana has a wonderful interpretation of what he means:

At its core, it’s not necessarily that we are addicted to a TV set because there is something uniquely satisfying about it, just like we are not addicted to most stimulants because the benefits outweigh the downsides. Rather, what we are really addicted to is a state of not-being-bored.

Almost anything else that controls our life in an unhealthy way finds its root in our realization that we dread the nothingness of nothing. We can’t imagine just being rather than doing. And therefore, we look for entertainment, we seek company, and if those fail, we chase even higher highs.

We ignore the fact that never facing this nothingness is the same as never facing ourselves. And never facing ourselves is why we feel lonely and anxious in spite of being so intimately connected to everything else around us.

So no. You’re not bored. You’re terrified of being alone with yourself in your own head.

You’re Not Lazy

Laziness is the scapegoat of everyone who’s trying to capitalize on your claim of “being bored.” “You’re not bored — you’re boring!” is what they’ll tell you. You need a hobby or a calling or a $250 fitness program with a personalized meal plan.

Of course, this too is nonsense. Laziness, like boredom, doesn’t exist. Psychology professor Devon Price explains:

If a person can’t get out of bed, something is making them exhausted. If a student isn’t writing papers, there’s some aspect of the assignment that they can’t do without help. If an employee misses deadlines constantly, something is making organization and deadline-meeting difficult. Even if a person is actively choosing to self-sabotage, there’s a reason for it — some fear they’re working through, some need not being met, a lack of self-esteem being expressed.

People do not choose to fail or disappoint. No one wants to feel incapable, apathetic, or ineffective. If you look at a person’s action (or inaction) and see only laziness, you are missing key details. There is always an explanation. There are always barriers. Just because you can’t see them or don’t view them as legitimate, doesn’t mean they’re not there. Look harder.

Once again, it’s not a lack of motivation, an inexplicable unwillingness to act that obstructs your path to success and happiness. It’s the invisible boundaries in your head that you’re tripping over — sometimes without ever moving at all.

Medicating the Symptoms of Our Only Disease

Laziness, boredom, procrastination, these are all excuses. Not as in “we suck because we succumb to these,” but as in, “we accept these as real problems when they’re just the symptoms.” Because that’s what they are. Surface-level phenomena that all lead back to the same root cause: fear.

My dad once told me this story: A colleague was driving to an appointment with a customer. As he was overtaking a truck, the truck moved into his lane. Seeing his car get crushed from the passenger side and compressing towards him, his animal instincts kicked in. Unleashing an ancient roar at the top of his lungs, he ripped out the gear lever of his automatic gearbox with one hand.

This is an automatic gearbox:

Image via Wikipedia

Clearly, we’re not talking about breaking off a knob on your radio. It’s a heavy piece of machinery, and the lever is properly fixated on it with multiple layers of further constraints built around it. That’s the power of fear. It can make you do unimaginable things.

Luckily, my dad’s co-worker survived the incident unscathed, but now imagine turning this same power not onto your physical environment, but against your own mind. That’s what you’re doing. That’s what you, and I, and everyone you know who’s struggling to realize their dreams is doing.

We’re taking this unbelievable source of raw power and, in lack of real-life threats to hurl it against, we turn it on ourselves. Of course, we don’t do it in outright, uncontrollable fits of rage — at least not most of us and not most of the time. We do it by self-medicating. By concocting and treating symptoms, like laziness, boredom, and other seemingly minor, but actually soul-crushing patterns.

John Gorman calls it “building around fear:”

Fear doesn’t manifest itself like you think, because often times we don’t give it the chance to. Fear isn’t always the sweaty palms that stop us cold in a job interview — fear is generally what prevents us from applying in the first place. It’s so subtly limiting that we often build around it without even noticing it’s there.

That’s why our long list of symptoms is so widely condoned and accepted. Society is playing a big, global, silently agreed upon game of “let’s hide the truth and move on with our day.” We want the cover-ups. And so in our day-to-day, it all looks the same; it all looks harmless.

The thing with fear is on a surface level it’s indistinguishable from laziness. 90% of the time it’s the former, and 90% of people will assume it’s the latter.

So instead of seeing everyone rip their gear levers out of their cars, we see them staring at their phones on the subway. We see them eating 4,000 calories in a single meal, playing 12 hours of video games in a day, or consuming weed, alcohol, and potentially worse drugs in the span of a few minutes. We see their outraged comments on social media, their finely curated highlight reels, their long or short list of small or intense vices, and we think, “Hey, these must be valid issues I have! After all, they have them too.”

No. The one true problem we all share is fear. We just choose to medicate it differently.

The Dog That Keeps on Chasing

Just like there is no reason to be bored anymore, there is no need to have any other problem in your life than fear. I mean, geez, that list is long. The number of things you can be afraid of is endless.

You’re afraid of dying early despite having no factual indication whatsoever that warrants believing you actually will. You read about plane crashes and armed robberies and natural disasters and newly discovered parasites and it all feels like it’s out to get you when, in fact, they’re all 0.01% incidents spun perfectly by the media to drill into your not-very-thick-skinned amygdala.

You’re afraid of being alone because well, existential dread, but also because it looks weird and gets weird looks, and if your parents haven’t asked why you’re still single yet, your friends most certainly have. You’re afraid of not meeting social expectations even though we all keep telling each other there are no more social expectations, afraid of talking the way you want to talk with your boss, your customer, and especially the dude you keep staring at at the café because for all you know, he’s your boss’s boss.

You’re afraid of writing chapter one of your book because who thinks that’ll ever work out, but you’re also afraid of wasting ten more hours watching Game of Thrones, especially now that you’ve already seen the whole thing twice. You’re afraid of never being rich, but not nearly as much as you’re afraid of losing whatever little you have, because how are you supposed to live without your IKEA living room table, your $500 iPad, or your custom-design wall decal of a world map highlighting all the places you’ve visited already?

This is just the tip of the iceberg. I could keep going all day. Fear of failure, fear of success, fear of looking stupid, fear of losing something or someone, fear of fear, fear of wasting time or not having enough, fear of not being good enough, smart enough, pretty enough, thin enough, or inadequate in any sense whatsoever — your mind is littered with fear.

There are real fears, fake fears, the kind of fears you can neatly convert into boredom or laziness and dismiss at the surface, and the kind that makes you freeze right down to your bones in front of your computer screen despite absolutely nothing happening at all.

Now, here’s the thing: In order to deal with all these fears, you could spend thousands of dollars to further support the billion-dollar self-help industry which lives off reaffirming all your irrational jitters and nods along fiercely whenever you talk yourself into yet another cover-up. You could buy a new book from a new guru each week, collect a stunning array of probably-placebo supplements on your shelf, and attend a new seminar with a new pyramid scheme that is totally going to work every six months. Or, you can wake the hell up.

Wake the hell up and realize: it’s all the same thing. It’s all. The same. Thing. Fear. There is nothing else and there never was. Never will be. It’s the same, godawful, rotten, dark creature that’s always plagued us, and it will continue to invent new tricks till kingdom come. But, at the end of the day, it’s all fear.

You have to find a way to live in spite of fear.

That dog is going to keep chasing you until you die. And some days, it will get to you. But it can never — never — stop you completely. You have to keep moving. Always. Forever. The day you run into the bright light at the end of the tunnel, I want you to look back and give the finger to that dog trailing behind. Smiling. “Screw you, I won this! I made it. And I did it my way.”

The Cure

Now, I’m not qualified to talk about fear any more than the guy at the corner store. I hold no degree in psychology, no certificate from some brain research institute, heck, I have zero formal training as a writer. But, like you, I have lived with fear my whole life. And, somehow, I’ve still arrived here. I have a job I love, lots of time, few complex structures in my life, and would describe myself as a happy, positive, optimistic person. I don’t know much and have my own issues to resolve, but I sure feel okay taking life one day at a time. And I think that’s what it’s about. Beat the dog. Again. And again. And again.

My theme for this year is ‘Focus.’ Across all areas of my life, I’m trying my best to drill down to what really matters. Projects. People. Parts of those projects and how I talk to those people. How I manage my time, my energy, my life.

The one thing that has helped me show up consistently in spite of fear, particularly with writing, but in other places too — and I have thought long and hard about this — is some version of Nike’s glib, cliché, annoyingly obvious slogan: Just Do It.

Because besides being glib, cliché, and annoyingly obvious, it’s also universally, inescapably true. “Just Do It” isn’t an elegant solution and certainly not a perfect one. It’s not dismissive or snobby but empowering and humble. It’s motivation. Inspiration. Action. Energy. And truth. And that’s why it’s the most brilliant piece of marketing of all time.

People don’t realize how deep this slogan is. I don’t think the creators did when they came up with it. They didn’t mean it to be. But it is. However, you can’t see that when you get hung up on its immediacy. “If it were that easy, don’t you think everybody would ‘just do it?’” No, no, no. You’ve got that all wrong. That’s not what it’s about. It’s about something a guy named Marcus Aurelius told himself 2,000 years ago:

“You must build up your life action by action, and be content if each one achieves its goal as far as possible — and no one can keep you from this.”

If all we did was focus on the task right in front of us, we’d accomplish 99% of our goals and then some.

Sure, we’d still have to pause and reflect on occasion, and not all goals would turn out to be worth chasing in the first place, but we’d just…get there. Don’t you get it? This is everything. All you need. The whole strategy. But it’s more than that still. It’s also a tactic. Because another consequence of a relentless bias towards action is that there’s no room for self-doubt. You don’t have time for big picture concerns when you’re doing. And I don’t mean running around all day like a rat in a maze. I mean steadily engaging and re-focusing on the task at hand. Even if it’s relaxing. Whatever the next small step is. Because the next small step is always doable.

Let’s talk a little more about what living “Just Do It” means.

“Just Do It” as a Strategy

A strategy is a long-term approach to getting what you want. A set of behaviors you’re committed to, a line of principles you’re unwilling to compromise.

Amazon’s strategy is to be the most convenient place on the internet to order stuff from. That’s “the way they do business.” Almost everything they do serves that strategy. The whole point of a strategy is that it can’t possibly work out tomorrow. It’s only efficient if you stick to it, and, because it’s a fundamental guideline in how you make decisions, it’s hard to change. If Amazon changes their strategy, all their hard work goes out the window. If they started being hell-bent on quality, they’d have to shrink their product range to the point of inconvenience. So they don’t. The strategy is set and maintaining it all these years has served them well.

Using “Just Do It” as the strategy, the operating system of your life, means committing to figuring it out on your own.

No more gimmicks. No more wholesale adoption of get-rich-quick schemes, diets with pointless rules (“never eat celery!”), and fake silver bullets you know can’t possibly keep the promises they make. You chase your goals based on what you believe in. If you think art should be free, then make art for free and get sponsors or donors. If you don’t believe in remote work, rent an office and hire locally. If you see the people in your country just not getting what you’re trying to do, move.

“Just Do It” is the best advice because it’s the only advice that works.

When I started writing, I gave lots of specific tips in my articles. “Here’s how to set goals, have a morning routine, be productive.” But specifics are full of hindsight bias. I’m only giving you the final 10% that worked and that worked for me in particular. The last iteration of all the cycles I’ve gone through. The messy 90% of the journey that led me there? I left those out completely. I might have tried 15 different things over the course of two years to finally nail my morning routine — but now I’ve turned that last, functioning process into a pattern and am telling you how to do just that step by step.

Am I even talking to the right person? Who is it for? Because if I’m talking to “me-from-two-years-ago,” then I’m talking to the wrong crowd. And if I do catch you at the point where you’ve covered the 90% of your own journey, well, then what do you need me for? My specific advice is only going to work for a tiny fraction of people who happen to be in the right place at the right time and for whom it will click immediately. Everyone else who still needs to go through the random 90% in their journey will be left out in the cold. Still feeling alone, still stuck with their fears. Except now, they’re disappointed too.

“Just Do It” may not be perfect, but at least it clears the air from the start: Yes, you are alone, but you also have everything you could ever need to figure things out. You will make many mistakes, and you’ll have to take responsibility for each and every one of the countless choices you’ll make on your own dime. But since no one on this planet can give you the perfect answers to the questions created by your unique, once-in-a-lifetime circumstances, choosing proudly and continuing to move forward is not just the best thing you can do, it’s also the right thing you should do.

That’s why I now keep saying things like “just start” and “get off your butt” and “go do things.” Because specifics won’t help. Fear or no fear, for each next challenge and next chapter, you’ll have to get through that messy, random part. You have to make your mistakes. Forget the advice. The empty promises of “proven plans you can follow.” There is no such thing. Summon your confidence. Be proud of who you are. Have faith in yourself. Pick your own battles and how you’ll try to win them. Commit to “Just Do It” as your strategy of getting everything you want out of life.

“Just Do It” as a Tactic

A tactic is a short- to medium-term course of action that serves as an attempt at living up to your strategy. “Given our strategy, this is the next thing we’re going to try.”

Going back to Amazon, Prime is a tactic. Launching a program that offers faster delivery, exclusive products, and extra discounts at a fixed price per year gave them the answer to the question: “Will people pay us to make ordering online even easier for them in a predictable, calculable way?” Based on the revenue they made from the new service, they concluded the answer was “yes.” Had it been “no,” then Amazon would’ve shelved Prime and that would’ve been the end of it. Compared to the commitment required by a strategy, a tactic is just a wet wipe. If it’s not enough, you toss it and pull out the next one. No hard feelings.

“Just Do It” as a tactic is refusing to let everyday hurdles get to you while relentlessly focusing on the next, smallest action you can control.

Your boss didn’t like the presentation? Fine, you do it over and show her again. You’ve run out of clients and your freelance business never really got off the ground? Fine, you shut it down and start from scratch. The girl behind your dream profile ghosted you for no apparent reason and made you feel miserable? Fine, you delete the app and try another way of meeting people.

All professional athletes ever do is to focus on the next play. How do we convert this move? How do we recover these inches? How can I get the ball out of the bunker? All year you worry about minutes, inches, seconds — and by the end of it, you’ve won the championship without ever thinking about it. Michael Jordan’s so-called “next play speed” was less than a second. He’d score, run back to defend, steal the inbound pass, lose the ball, then run down the opponent.

A “Just Do It” approach to managing your day-to-day brings down your next play speed, and you’ll be happier because of it.

The faster you can re-center after you complete something or get rattled, the better. Having a high next play speed also leads to improved happiness because it simply leaves you with little time to even worry about the picture. There’s no wiggle room to dance around your fears, but also not enough space to let them get to you. What’s the next play? What’s the next play? What’s the next play? That’s all you’re ever asking.

Again, this isn’t to say you should never rest or that you’ll never have moments where the dog creeps back around the corner and stares at you with unblinking eyes. It’s to say that, with this focus, it’ll happen far less often and you’ll feel more confident in handling it when it does. Once you’ve chosen a strategy, a set of long-term plays you want to make, forget the big picture. Keep your head down. What’s the next play? Figure it out. And then just do it.

Make a Promise to Yourself

I don’t know you, but I know this: You’re fighting the modern human struggle. You have been equipped with everything you need to accomplish everything you’ve ever dreamed of and a whole lot more. You’re not scraping around the bottom of human existence. You know you have it in you, and the only thing that can make it all come crashing down are the ghosts inside your mind.

Those ghosts are here to stay in all their nefarious, despicable, irrational forms, but you and I both know you can’t let them stop you. You won’t let them stop you. You’re going to use your gifts and use them to the best of your ability to fulfill your potential.

You’re not unmotivated. You’re not lazy. You’re not bored. In a world where you walk around without blinders on, these things don’t exist. You are afraid. Like me. Like your neighbor. Like all of us. We are all afraid. And yet, we are still here. So every day, choose to be here. To hold a flashlight in the face of your demons and say, “I’ve played your games before. I know who you are, and you all look the same to me.”

Nike’s simple, mainstream, maybe even trite but genius mantra is the perfect reminder of how simple and straightforward, yet how demanding and strenuous this lifelong battle is. “Just Do It” is the song we grew up on, the ad that made us smile and clench a fist in fierce resolution. It may be a corporate marketing ploy, but it’s also the spirit of human potential, of the original American Dream.

Using this motto as both your strategy for living your best life and the tactic to see it through will accelerate and clarify your personal growth in ways no self-improvement gimmick ever could. It’s a contract, a promise to yourself to live life on your own terms and not be swayed by the events in it or the tricks your mind plays on itself. It’s not a miracle drug and it won’t lead to a guaranteed happy ending, but I think it’s our best shot at looking back on the brief time we spend on this earth with pride instead of regret.

And if that’s not a cause worth fighting for, a promise worth keeping, then I don’t know what else to tell you. Except “Just Do It.”

Bullet Time: How To Live A Fully Engaged Life Cover

Bullet Time: How To Live A Fully Engaged Life

The Matrix revolutionized the film industry in many ways. One of them was the introduction of bullet time. It’s a visual effect that allows the viewer to transcend time and space.

Instead of seeing a scene from just one angle in one moment and another the next, you can now witness the same moment from multiple perspectives.

As a result, you can watch the hero not just dodge bullets, but dodge them in style and slow-motion.

At the time, this was a huge innovation. Now, the movie is 20 years old, and others have taken the concept a lot further, like Wonder Woman, Resident Evil, and X-Men. Today, the effect is standard practice in hundreds of movies, which makes it, well, just another visual effect.

At the same time, it’s still not your average action flick gimmick.

When you’re watching a movie, the moment bullet time triggers, you’re taken three levels deeper into the experience. Instantly. Time slows down. You look around. You get to see all aspects of a scene, not just the one the director deemed most relevant.

Suddenly, you’re more invested into everything that happens. Because you’re a bigger part of it. That’s why bullet time was such a brilliant invention and one of the reasons why the movie has become a piece of film history.

So how did they pull it off? How do you shoot a bullet time scene?

As the making of explains, the film crew built a special-purpose camera rig with over 120 cameras. They arranged them in a circle and built a system to trigger them at certain frame rates and in a certain sequence.

Each camera was height-adjustable, allowing the viewer’s perspective to follow a path of any shape. An s-curve. A stoop from above. A downward spiral. All in slow motion. Now that’s some commitment to the viewer.

Despite its action-packed disguise, however, The Matrix is a philosophical movie. At the end of the day, it explores fundamental issues of technology, culture, society, and religion. It’s not easy to digest. It takes a while to sink in. And every element of the film somehow connects to these themes.

Bullet time is no exception. There are two lessons from this cinematographic innovation that transcend great filmmaking and instead instruct us on — I think — how to live a great life.

1. If you want to live deeper, you have to slow down

Bullet time is the movie-equivalent of stopping your walk, looking around, and embracing the moment. Where are you right now? What is it like?

In order to experience something, you have to be there. Not just physically, but mentally too. You have to allow your senses to take in the scene. Not only parts of it. Everything.

Like the creation of a bullet time scene, that takes time. As John Gaeta, the Visual Effects Supervisor of the film, said: “It takes some pretty heavy thinking to get it together.” For some final results, they had to shoot the same scene dozens of times and then blend together individual cuts, as well as interpolate and digitally extend what you ultimately see on the screen.

Taking time to ‘be there’ in your life, to really experience what’s going on around you, is also a matter of effort and intent, but it yields the same result the effect does in the movie: you’re more invested in everything that happens.

The only way to be all-in on life is to savor every moment.

You can’t do that when you’re rushing through. You have to slow down. Thankfully, the film technique also provides instructions on how to do that.

2. The way you slow down is by observing

In physics, there is something called the quantum zeno effect. It says that if you continuously measure and observe a system of quantum particles, that system freezes in its state.

As the ancient philosopher Zeno, to whom the effect owes its name, poses in a paradox: If a flying arrow appears to be at rest in any particular instant of its flight, doesn’t that actually makes it motionless? It’s a fascinating question.

The real-life equivalent is staring at a stranger on the far side of the street until they stop and turn around — they felt you looking at them. Maybe you feel it’s hard to get work done or perform a certain task when someone’s watching you. That too is the quantum zeno effect. It’s not necessarily that a system can’t change while you’re watching it — it’s just harder for it to do so.

A corollary of all this is that the more time we spend seeing, noticing, examining the world and its events, the more alive we’ll feel.

The more we observe what goes on around us, the slower time passes.

With bullet time, it took 120 cameras taking thousands of pictures to film a scene that ultimately happened in seconds. Only by greatly increasing the number and perspectives of the things they captured could the producers make the scene feel slower to the viewer.

In our lives, intentional observation leads to a similar outcome: we get more out of our time.


The Matrix sends countless messages and will be the subject of analyses for decades to come. But its most universal one, transmitted both through its plot and the way the film itself came together, is that everything has something beneath its surface.

With bullet time, John Gaeta knew it would change how movies are made:

“It’s all baby steps towards something much larger that won’t be commonplace really for a few years, but there are people around the world scratching their heads about a new way to photograph things. It’ll be as revolutionary as when cameras came off sticks and went to a crane, when they came off cranes and went to steadicams. We’re talking about cameras that are now broken from the subject matter, that are virtual. So that’s the next phase.”

I don’t know what exactly lies beneath the surface of your life, but I know there’s an ocean of emotion, experience, and insight, waiting to be explored.

In order to do so, to find something, to reveal the truth, we must go deeper. Descending to these depths takes time and can only be accomplished through intent and careful observation. But if we take responsibility for those tasks, we can expect to live true to ourselves, to really enjoy our time, and to be fully engaged in life.

So go ahead. Hit the button. Trigger bullet time.

If you let us know what you find, you might even cause a revolution.

How You Do Anything Is How You Do Everything Cover

How You Do Anything Is How You Do Everything

There are only two ways to look at the world: One is that nothing matters, the other is that everything does. Both are true.

On the one hand, you’ll quickly be forgotten after you’re gone. On the other, it’s impossible to know how your actions will add up. In the end, they might make a huge difference for the world.

Which of these world views you choose to focus on is up to you, but only one affords you with a real chance to find meaning and happiness. I’d choose optimism any time.

But there’s a catch: If everything matters, you can never weasel out of responsibility. Ever.

Consequences have consequences. Everything you do is a domino, kicking off a long chain of infinitely perpetuating events — and so how you do even the smallest of things will determine how that sequence unfolds. In other words:

How you do anything is how you do everything.

There’s a new study room at my school. One of the doors is heavy. It takes a proper grip to shut. I’ve watched dozens of people enter and leave that room — and I’ve yet to see a single one after which it won’t swing wide open.

It’s as if an entire generation was never taught how to manually close a door with care. With care. That’s the point. How you do anything is how you do everything.

The only way to write a book is to start with one page, one paragraph, one sentence. The only way to make a million is to make a dollar. And the only way to be loved is to start to be loving.

Life is big, but it consists of many small moments. The only way to do great things is to chain together those moments into one, brilliant, shiny sequence. Keep tipping the dominos.

It makes no sense to do the small things wrong just because they’re small. Especially if the opposite leads to greatness. How you do anything is how you do everything.

So close the door. Do it right. And remember that everything matters.

Anchoring Bias & Subconscious Mind Explained Cover

Anchoring Bias Explained: How Powerful Is Your Subconscious Mind?

At a football game celebrating their latest pickpocket haul, con man Nicky and his apprentice Jess get into a series of escalating bets with a Chinese businessman.

$1,000, $5,000, $10,000 — $100,000 — they keep increasing the stakes — and Nicky keeps losing. Finally, Nicky can’t take it anymore and goes into overdrive. He bets 1.1 million dollars.

“Double or nothin’, high card takes it all.”

Nicky has now bet not just all of his, but his entire gang’s money — on a single card draw. When he turns over the deck, he almost faints. Three of hearts. His opponent drew the five of spades. Nicky lost. Again.

Suddenly, his throat feels dry. He’s shaking. Nicky can barely see straight. Having watched the disaster from two feet away, Jess is furious. She yells at him. Pounds on his chest.

“Let’s go!”

But then, just as they’re about walk out, Nicky stops. He can’t quit now. Not like this. He needs one more. One final play. He turns around.

“Double it. I’m good for it.”

The Chinese businessman can barely believe it.

“Dude, what are you doing? You’re crazy.”

At this point, that sure seems like a fair assessment. Especially considering the bet Nicky offers next:

“Pick any player on or off the field. And I will guess the number.”

When you include backups and swap-ins waiting on the sidelines, a football team easily racks up 50 players. That’s about 100–1 odds. In other words:

“That’s f*cking crazy.”

And, as if that wasn’t enough, Nicky then says he’ll let Jess guess the number. Not one to pass on free money, the businessman agrees. Jess keeps begging Nicky to call it off as they watch him survey the field, but Nicky won’t budge.

Once he has made his choice, the businessman hands Jess the binoculars. She’s terrified. Obviously. There are over $2 million at stake — and she’s pretty sure Nicky doesn’t have the money.

“I don’t…I don’t know.”

At the last second, their opponent offers to let them off the hook. But Nicky is beyond hope.

“Just. Pick. A number.”

Desperately, Jess scans the field, looking for any sign of indication, of what player, what number to pick. And then, right before she’s about to give up and just guess, she spots…Farhad.

Farhad is a fellow gang member and Nicky’s best friend. He’s overweight, obnoxious, and his head is full of some curly mess you can barely call hair. But he’s also standing there, right in the middle of the field, casually sporting the number 55.

“Oh my god,” Jess thinks. As it dawns on her that the whole thing may have been a setup from the beginning, Jess says the number. Slowly.

“Fifty…five. Number fifty-five.”

The Chinese gambler shakes his head. Not in smug victory, but in loser’s disbelief.

“No, no, no, no, no, no, no!”

Then, it’s his turn to lose his mind. But this time, in a good way.

“Holy sh*t! How did you do that? That’s right!”

He still can’t believe it. But he’s so in awe that he’s not even mad. He’s excited. He jumps up and down. He hands Nicky the money. Gladly. He even asks them to go to Vegas together. But, finally, Nicky declines.

When he and Jess leave the stadium, Nicky has turned 1.1 million dollars into more than four. And he did it thanks to the power of the subconscious mind.


In the back of the getaway car, Jess still can’t believe what just happened.

“How did you know who he was gonna pick?”

Nicky is pleased with himself.

“We told him. We’ve been telling him all day. From the moment he left his hotel room, we’ve been priming him. Programming his subconscious.”

And then, Nicky goes on to explain what scientists call anchoring.

“He’s been seeing the number 55 all day long. On the elevator. In the lobby. Even the stick pin on the doorman. Not only that, we loaded his route from the hotel to the stadium. He looks out the window, primers are everywhere.”

The road signs, billboards, a mob demonstrating for a group called “Local 55,” people wearing jerseys with the number — the Chinese businessman’s path is littered with the number 55.

“Now, he doesn’t see it, but he does. There’s no getting around it. He even sees Farhad. Suggestions are everywhere.”

What’s more, Nicky arranged for the song “Sympathy for the Devil” by The Rolling Stones to play in the victim’s hotel room all night. Why? The Mandarin word for ‘five’ is ‘woo.’ Therefore, “woo-woo” adds up to 55 — and there are 124 “woo-woos” in that song.

It sounds simple, primal, even stupid, but that’s how it works. Thousands of micro-suggestions that affect the human mind. And the result?

“Now, he’s not registering it, but it’s all there. So when he picks up those binoculars, looks out on the field, sees a familiar face with the number 55 on his jersey, some little voice in the back of his mind says: “That’s it.” And he thinks it’s intuition. And he picks.”


This scene from the movie Focus might sound like an exaggerated example, but if you watch shows running similar, real-world experiments, like Brain Games or Deception with Keith Barry, you’ll see: That’s the power of anchoring — and it happens to you and me every day, whether we like it or not.

Anchoring is when we rely too much on an initial piece of information to make further judgments and decisions.

Some of the first scientists to investigate this cognitive bias were Amos Tversky and Daniel Kahneman, and it’s particularly evident with numbers.

In their initial study, they asked people to calculate a complex multiplication within five seconds and found that people’s estimates varied a lot depending on which numbers they first saw in the sequence.

If I show you 1 x 2 x 3 x 4 x 5 x 6 x 7 x 8, you’ll start multiplying those first numbers, and when time runs out, you’ll probably guess that the end result is somewhere around 500. But if I show you 8 x 7 x 6 x 5 x 4 x 3 x 2 x 1 and you take the exact same approach, you’ll land at a much higher final estimate — likely around 2,000 — just because the first numbers were the larger ones.

The correct answer is 40,320, by the way. I know, crazy high, right? But it gets crazier: The anchor can be completely random, but will still work.

In that same study, Kahneman and Tversky showed participants a wheel of fortune that was set to always land on either 10 or 65. Afterwards, they asked them: “What is the percentage of African countries in the United Nations?” If people had seen the wheel stop on 10, they guessed 25% on average. If they had seen the number 65, their average guess was 45%. People knew the game they saw was based on chance. Yet, the result still biased their judgment. The correct answer is 28%.

But the anchoring bias goes further. As in the Chinese gambler’s case, it can literally make us choose differently.

Another researcher, Dan Ariely, asked students in his MBA class to write down the last two digits of their social security number (SSN). Then, he showed them some items, like wine or chocolate, and asked if they’d pay that amount for them. That was an easy yes-or-no question, but when he later asked them to bid on these goods, the initial number had become an anchor. Those with higher ending digits were willing to pay 60% to 120% more — for the same items! Just because their SSN had dictated a higher baseline.

But wait, there still is more. Beyond being random, powerful, and affecting both our judgment and our decisions, anchoring is also nearly impossible to avoid. For example, even if you know an anchor can’t possibly be on the spectrum of correct answers, it’ll still influence you.

One study asked students whether Mahatma Gandhi died “before or after age 9” or “before or after age 140.” Everyone knew both anchors were nonsense, but they still adjusted their guesses somewhat in that direction. The first group estimated he died at age 50, the second at age 67, on average. Gandhi lived to 78, by the way.

Other studies tried telling people about the anchoring bias before asking them to make guesses and paying them money to avoid anchoring — all to no avail.

There are several theories why anchoring happens, a favored one being selective accessibility. It suggests that, in an effort to make our lives easier, our brain wants an anchor to be the right answer, and starts testing for that assumption. But in trying to validate this hypothesis, it looks for ways in which new guesses are similar to the anchor — and thus sticks closely to it regardless.

There are also multiple factors that affect how prone we are to the anchoring bias, many of which are contextual, like our mood, personality, experience, and cognitive ability. The studies show conflicting evidence but, supposedly, being sad as opposed to happy or in a neutral mood makes you more susceptible. So does being agreeable, conscientious, and open to new experiences. Having knowledge and experience in the field related to the anchor helps combat the effect, while general intelligence may or may not do anything.

Like most cognitive biases, anchoring isn’t something we can ever completely get rid of, but we also don’t need to. As long as we fight it when its consequences are most damaging, we can live our lives just fine. That’s not a skill you pick up in a day, but one that requires repeated practice and, above all, awareness.

Having the information is important, but having a story to tie it to will help you remember. Maybe, it’ll be the story of how Nicky hustled a guy out of two million dollars. Maybe, that’ll be your anchor.

But, regardless of which story you choose, one thing’s for sure about this one: it’s a great example of the power of your subconscious mind.

Why Too Much Freedom Makes Us Unhappy Cover

Why Too Much Freedom Makes Us Unhappy

Back in the 90s, there were about 7,000 items in your average supermarket. That’s already a lot of stuff to choose from, but today, that number is as high as 50,000. That’s 50,000 choices, 50,000 yeses or nos — from one trip to the grocery store.

Given there are many more important things than doing our daily shopping, and almost each of them comes with a similarly outsized wealth of options, who wouldn’t feel stressed?

A nifty little concept to capture this anxiety we feel when we have too much freedom is FOMO — fear of missing out.

  • Can’t decide which stocks to buy? FOMO.
  • Wait till the last minute to pick the best event to go to? FOMO.
  • Have a hard time committing to a relationship? FOMO.

In The Paradox of Choice, Barry Schwartz explains how too much choice leads to four conditions that reduce our happiness. And they’re all rooted in FOMO.

1. Analysis Paralysis

It’s easier to pick one out of two meals than one out of 50. With more options, we spend more time analyzing and tend to get stuck. Often, we’ll choose to do nothing at all for a long time, and dragging your heels never feels good.

2. Anticipated Regret

If there are millions of options, you should be able to find the perfect one, right? Wrong. Perfect almost never exists. But with so much choice, we think it has to, and therefore face immense pressure to get each choice right.

3. Postdecision Regret

This imagined perfect choice sticks with you long after you’ve decided. So no matter what you pick, if you had too many options at the time you made your call, you’ll be more likely to regret the choice later — and think it’s your fault.

4. Escalated Expectations

The more choice we have, the higher our expectations become. Objectively, we might be able to pick a pair of better-fitting jeans out of a selection of ten rather than just three. But subjectively, we can still feel worse, because our expectations have risen even more in comparison. With ten pairs available, better isn’t enough anymore. Again, they would have to be perfect.

Since it creates these four conditions and thus puts a lot of psychological pressure on us, FOMO is at the heart of modern-day unhappiness. With FOMO, even the tiniest, most irrelevant choice can balloon into a full-blown existential crisis. But instead of constantly solving these, we should fix the root cause. We should start fighting FOMO.

The first step of doing so is recognizing it as it happens. When you find yourself hesitating or taking unusually long to make a choice, sit with the discomfort for a second. Probe it with questions. Why is this so hard? What is stopping me from moving forward here? Is this an important issue? Or could I flip a coin and wouldn’t care much about the outcome?

The more you do this, the more “important” decisions you’ll expose as actually near-meaningless. And with each one you unmask, an idea becomes clearer and a new belief begins to form: FOMO makes absolutely no sense.

Not all of us remember simpler times pre-smartphones, pre-internet, even pre-computers. But, whether you’re lucky enough to do so or not, remember: we used to make do with what we had in almost all areas of life.

When I was a kid, I had to call my friend’s house to arrange a playdate. We set a time and then we showed up. And when we went home, we had to stop talking. We might not see each other again for a week. And everything, all of that, was perfectly okay. Today, the sheer image of all the uncertainty in this might feel depressing. Will he pick up the phone? Will she have time? What was he doing all of last week?

Back then, there was no internet to stay connected 24-7. But there was also no issue of who and what to stay connected with 24-7. There were also only ten pairs of shoes at the store, only three cars in your price range at the local dealer, and only two girls you liked in your local peer group. None of it meant the end of the world. In fact, as we now know, it made us happier.

So no. We don’t need to obsess over every detail of our lives. We don’t need to get every pizza topping right. Forget FOMO. Don’t let freedom hijack your brain. Don’t let it fool you into false importance. In the grand scheme of things, we’re still small. And in this smallness is where happiness lies.

Find JOMO. The joy of missing out. In a world that’s too full, letting go is reason to celebrate not cringe. Whenever you’re limited, be glad you have fewer options. Say thank you, pick something, and move on. And when you’re faced with a big selection, define some criteria. Find what meets your standards, and then don’t look back.

50,000 items at the supermarket. The world has become a big place. But that’s no reason to allow it to turn you into a nervous wreck. You can engage with all this choice, but you can also decide not to. You can shrink your option-circle. Make one choice to eliminate 1,000. Be small on purpose. And not buy into “more is always better.”

No matter how many items they stock, you can set your own boundaries. You’re in control. Use it. Exercise it. Discipline is happiness. Not just at the grocery store, but it sure is a great place to start.

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How You See Yourself Will Determine How the World Sees You

I have been following Casey Neistat for almost ten years. He’s one of my favorite humans.

What few people know is that even before he started on Youtube, he was already a successful filmmaker. He and his brother sold a show to HBO for $2 million the year he opened his channel. He’d been nominated for a Daytime Emmy and had received lots of praise for his short films — films like iPod’s Dirty Secret, which pushed Apple, yes, Apple, into offering a battery replacement program and extended warranties for iPod’s that showed poor battery life.

If you’ve been following him long enough, none of this will come as a surprise. Because if one thing becomes evident from observing Casey, it’s that he’s a hustler. Always has been, always will be. He sets goals, works hard, achieves them, and then sets bigger goals. That’s who he is. He talks about it often.

Given his hardcore work ethic, soon, some of his first Youtube videos went viral. There was his analysis of Chatroulette, the one about $2 bills, and, of course, Make It Count for Nike, which reached three million views in its first week alone — in 2012.

Until 2015, Casey continued making hits like these on the regular. However, after five years and about 100 such videos, Casey had “just” 500,000 subscribers. That’s a lot, but considering how much Youtube itself grew in that time, Casey’s one hundred million views, and that even his Twitter following was half as large, that’s not what you’d expect.

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Choose to See Projects, Not Problems

She was in her 50s, I think. A lady with red hair, seated across the aisle. For a brief moment in time, about 45 minutes, we shared the same destination — and thus the same train.

Except for her fiery mane, nothing hinted at her remarkable energy. She was plain and rather sturdy. But as soon as she talked, you knew she was fierce.

Unfortunately, she dedicated all of that ferocity to raising complaints, none of which her friend was in any capacity to solve. They might have been nurses; granted, a tough work environment by any measure. But the way she spoke of her workplace, it felt like a place wholly without solutions. Just problems.

“He promised he’d give us more people, but then he broke his word last-minute.”

“They can’t change the rules like that, that reporting policy is ridiculous.”

In many countries, mine included, being a nurse is a tough, underpaid job. There’s much to improve, no doubt. But in blowing off steam for the entire train ride, the redheaded caretaker fundamentally neglected her job: She merely exhausted both herself and her friend.

Often, venting is our habit of last resort. We feel helpless. As if we’ve tried everything. Like there’s nothing else left we can do. Of course, that’s never quite the case. There’s always something else we can do.

But, sometimes, we’re too close to the to-do list to see it. Sometimes, we have to take a step back — a step up, even — and find a new perspective.


Heidi Hetzer was a German entrepreneur, rally driver, and a symbol of empowerment. Long after her company was sold, her career done and dusted, she set off on a trip around the world — at age 77, in a car older than herself.

Source

For nearly three years, she ventured around the globe. She blew through not just two co-drivers, but countless breakdowns, customs issues, and language barriers. She also survived an accident in which she lost two fingers, her cancer diagnosis, and several robberies and threats.

As a result, she saw dozens of countries, connected with hundreds of people, and inspired thousands more. She had the time of her life. And at 81, she did it all again. After her passing on Easter Sunday, her final Instagram post reads: “I live no longer, but I have lived.”

The gap between Heidi Hetzer and the lady on the train is not a physical one. It’s not genetic and it does not depend on their financial background.

Heidi Hetzer had a growth mindset. The nurse’s point of view was fixed.

Whatever situation in life you look at, this distinction makes all the difference.


From 1980 to 1984, John McEnroe was the #1 tennis player in the world. He was also arrogant, entitled, and angry. His outbreaks on the court made half the show. He’d often yell at organizers over minuscule details, only for them to make the changes and then apologize to him.

“This is what it was like to be number one,” he says in his autobiography. In Mindset, researcher Carol Dweck examines his case further:

He goes on to tell us about how he once threw up all over a dignified Japanese lady who was hosting him. The next day she bowed, apologized to him, and presented him with a gift.

“This,” McEnroe proclaims, “is also what it was like to be number one.”

“Everything was about you… ‘Did you get everything you need? Is everything okay? We’ll pay you this, we’ll do that, we’ll kiss your behind.’ You only have to do what you want; your reaction to anything else is, ‘Get the hell out of here.’ For a long time I didn’t mind it a bit. Would you?”

As the saying goes, “better late than never,” but McEnroe’s insight sure would’ve been more useful back in 1980. Contrast that with Michael Jordan, an athlete known for his die-hard work ethic, and the the first billionaire basketball player in history. Dweck again:

“When Jordan was cut from the varsity team, he was devastated. His mother says, “I told him to go back and discipline himself.” Boy, did he listen. He used to leave the house at six in the morning to go practice before school. At the University of North Carolina, he constantly worked on his weaknesses — his defensive game and his ball handling and shooting. The coach was taken aback by his willingness to work harder than anyone else. Once, after the team lost the last game of the season, Jordan went and practiced his shots for hours. He was preparing for the next year.”

The difference between a fixed and a growth mindset is like the difference between success and failure, between winning and losing, between creation and waste: first and foremost, it’s a matter of perspective.

A fixed mindset will hold talent over everything. Whatever goes wrong, it’s genetic, it’s external, it’s permanent, everyone else’s fault, and can’t be changed. With such a worldview, anyone would try to look smart, avoid difficult situations, and seek approval rather than attempt to win big.

A growth mindset, however, is hell-bent on internalizing your locus of control. It insists that life happens for you, not to you. Therefore, even the bad stuff serves a purpose — and it is yours to turn into a stepping stone to some bigger thing. In this mindset, what goes wrong is just a detour, a distraction, a temporary setback you can handle. The only question is what you’ll try next.

If you have a fixed mindset, it may not feel like it, but, by definition, which of these two lenses you select is a choice. However, that choice is made one day, one habit, one small action at a time.

The best of those actions I found comes from a little farm in France.


After graduating college, Hannah and her boyfriend worked for a farmer in Europe. His name was Emmanuel. One day, this happened:

He took us to the greenhouse and showed us spots of brown mold that had begun creeping over the leaves on the tomato plants. “Ze tomatoes get sick sometimes,” he said. “It’s a big…how do you say…a big pr…”

“A problem?” I suggested in my mind, assuming that was the word he was looking for.

But then Emmanuel smiled and said, “Ah, project. It’s a big project.”

This slight change of language can lead to a profound shift in your trajectory. It might be just two words, but one leads to a fixed mindset, the other looks for growth and opportunity.

A project is a challenge. Something you can choose to tackle or not. A problem is a nuisance. Something you need to “make go away.” It’s not optional.

A project offers multiple angles from the start. A problem is a thorn in your thigh: before you can do anything, you have to talk yourself into even trying to pull it out.

A project is a game. It has levels. You’ll immediately look for milestones and ways to leverage what you already know. A problem is game over. You’ve already lost. You feel like you’re at square one, and so that’s where you start. You’re not considering your assets.

A project has stakeholders. There are several parties involved and if you get it right, everyone wins. A problem is yours and yours alone. “Oh no, why me?” It brings out your ego and makes you self-centered.

Completing a project allows you to advance. Resolving a problem only gets you back to zero.

Every time you want to say ‘problem,’ say ‘project’ instead.

Replacing this one word could change your whole life.


My unintentional travel companion came from a hospital full of problems. Heidi Hetzer lived a life made of projects. Two women, two perspectives.

No one loves to lose money on a business idea or enjoys the woes of chronic back pain. But it takes an open mind to deal with such setbacks.

Who would you rather be on the court? A furious McEnroe, who’s angry at an environment he can’t change, or a determined Jordan, who’ll settle for his best effort, nothing more, nothing less?

The best people I know aren’t those with the most success, they’re those with the most meaningful journeys. Not all of this meaning can be found inside ourselves, but what’s on the outside largely depends on your point of view.

If you look at the world like a game of Tetris, you can spot projects everywhere, choose the ones you care about, and then make the pieces fit. If you insist it’s a labyrinth someone else designed, you’ll constantly feel lost.

You can’t always pick who you sit next to on the train, but you can decide if that person’s a friend or a stranger. You can’t win every match, but you can decide what the loss means. You can choose to see problems or you can choose to see projects.

It’s up to you to make up your mind, but until you do, let the train be the one to blow off some steam.

How To See The World As It Is Cover

How To See The World As It Is

It’s a sunny day. You’re driving. The view is clear and the road stretches for miles ahead. You hit cruise control, lean back, and enjoy the ride.

Suddenly, a few clouds pull up. The first raindrops begin to fall. “No biggie,” you think. You can still see and maneuver.

After a while, however, the storm really hits. The sky is all but grey, you can feel the wind inside the car, and your wipers don’t seem to do anything. Your windshield is so full of water, it might as well be frosted glass.

Now, you’re barely holding on, trying to steer, but really, you can’t see anything. You’re just hoping for the best.

That’s what life is like when you’re unaware of your biases. You can’t think straight or make good decisions, because you don’t see the world as it actually is. Without realizing it, you’re pushed around by invisible forces.

The way to start combatting these forces is to learn about them. Here are ten of the most important ones.


The Backfire Effect

You’ve probably heard of confirmation bias, which has us looking for information that confirms our views, instead of challenging them. The backfire effect is its big brother: If you see a correction after remembering something false, you’ll trust the false fact even more. For example, if the sexual harassment allegations against a celebrity are found to be untrue, you might now trust them even less, as you’re not sure what to believe anymore.

The Ambiguity Effect

If we don’t have enough information to guess the probability of something, we’ll avoid that option altogether. We’d rather buy lottery tickets than stocks, because one is simple, the other needs learning. This effect means we might not even try to go for our goals, only because we can better estimate the odds of more realistic options, like getting promoted vs succeeding as a freelancer.

Survivorship Bias

Tom has a successful blog. Tom writes like this. I want a successful blog. I’ll write like Tom. This rarely works. Tom just happened to survive long enough to succeed, regardless of his writing style. Maybe, many others wrote like him too, but didn’t make it. Therefore, copying Tom is no guarantee of success.

Zero-Risk Bias

Zero-risk bias makes us exert too much energy and money towards the wrong ends rather than focusing on important, more impactful factors. It occurs because we’d rather eliminate however little risk is left than reduce the overall amount by a big chunk. Instead of buying a second insurance policy for a different threat, we’ll get the full package for our car and pay a premium.

Probability Neglect

We completely ignore how likely it is we might fall down the stairs, but if any plane were to crash, it must be ours. Similarly, we’d rather gamble to win a billion than a million, even if the odds are much lower. That’s because we respond to the magnitude of events, not their probabilities. Probability neglect explains most of our misplaced fear and optimism.

The Bandwagon Effect

When you choose between two restaurants, you might go with the more crowded one. But if everyone before you did the same, the first guests inevitably chose at random between two empty ones. Often, we do things just because other people do them. This not just twists our ability to accurately assess information, especially on the web, but also ruins our happiness.

The Spotlight Effect

Because we live in our own heads 24/7, we think everyone else devotes nearly as much attention to our lives as we do. Of course, no one does, because they also suffer from this imaginary spotlight. People won’t notice your pimple or messy hair as they’re busy worrying you’ll notice their pimple or messy hair.

Loss Aversion

If I give you a mug today and tell you it’s worth $5, you won’t sell me back that same mug for $5 tomorrow. According to Daniel Kahneman, you’ll want as much as $10. Just because it’s yours now. But us owning things does not make them more valuable. Thinking it does is a problem because it also means we’re more afraid of losing whatever we have than not getting what we really want.

The Sunk Cost Fallacy

Do you leave the theater when the movie is bad? Because throwing your good time after dollars spent badly won’t help. We often stick to an irrational path of action solely to be consistent with our previous choices. But once the ship is sinking, it’s time to abandon ship, regardless of what caused the dilemma. The sunk cost fallacy keep us wasting time, money, and energy on things that are long past the point where they ever had a chance of working out.

Parkinson’s Law of Triviality

You may know that Parkison said “work expands to fill the time available for it,” but, related to that, there’s also his law of triviality. It says that we spend disproportionate amounts of time on trivial issues to avoid the cognitive discomfort of solving complex, important problems. When you start a blog, all you need to do is write. But designing the logo feels really important, right?


Wikipedia lists almost 200 cognitive biases. It’s impossible to fight them all, all the time. But it helps to develop awareness.

The first part of this awareness comes from being able to recognize a bias when it plays a trick on your or someone else’s mind. That’s why we need to know what they are and look out for them.

The second part is learning to notice them in real-time. This ability only forms with consistent practice. The best way to do this — and therefore our single-greatest weapon against deceitful perceptions — is to take a deep breath before all important decisions.

Whenever you’re about to take a big next steps, breathe. Pause. Give yourself a few seconds to reflect. What’s going on here? Am I biased? Why do I want to do this the way I want to do it?

Every cognitive bias is a small raindrop on your windshield. A few of them won’t hurt, but if they fill every inch, you might as well drive in the dark. If you have a general understanding of what they are and how they function, a short pause is often enough to find the awareness you need to think clearly.

So slow down. Drive safely. And turn on the wipers before it’s too late.

Happiness Is Loving the Boring Days Cover

Happiness Is Loving the Boring Days

Out of all the great TED talks that exist, Barry Schwartz’s is easily the best. He talks about what he calls The Paradox of Choice. I’ve gone back to it countless times for countless reasons, but my favorite part is when he shows this comic:

Ask anyone how they feel about their life from ten years ago, and they’ll likely tell you that “those were simpler times.” Less to worry about, more to enjoy. Somehow, everything was easier. Today, it’s all complicated. Always.

“Everything was better back when everything was worse.”

It’s more than a good chuckle. So simple, yet so instinctively true. But why does our gut want to agree so badly when we hear this? Barry explains:

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Finding Yourself Won't Make You Happy Cover

Finding Yourself Won’t Make You Happy

I have spent the last seven years finding myself.

It all started with my semester abroad, which created two breaks. One voluntary, from my emotional connections, the other necessary, from my material possessions. My usual environment of friends, school, and family turned into a small room, space to think, and a blank social canvas.

Thus began my journey of self-discovery. First I weeded out some bad behaviors, then I explored new ideas. I dove headfirst into blogs, books, travel, and events. I learned random skills like Persian, SQL, and the Gangnam Style dance. Like on a scatter plot, each dot shaped the line.

The line was my life, and the more I tried, the clearer its trajectory became.

At a fairly young age of 21, this turned out to be one of the most productive things I’ve ever done. Having a purpose is important, and finding it is one of the biggest challenges most of us face in life. But I also became obsessed with it. I used to think the line was all that mattered. That, as long as I knew who I was, I could care less about the rest of the world. Now, I’m not so sure.

Finding myself has helped me in countless ways and I wish I could’ve embarked on this adventure even sooner. But, ultimately, it’s not what contributes most to my happiness.

That requires something else.

An Intuitive Promise

Years ago, Kamal Ravikant was down in the dumps. He’d built a track record as a successful entrepreneur, but then his last company failed. Too depressed to leave the house, he spent weeks in the dark, bed-ridden and barely moving.

Eventually, however, he got sick of himself. His chosen helplessness and resignation. He decided he’d get out of the hole or die climbing. On the day he did, he wrote down a vow: the promise to love himself. Without an idea of what it meant or how it felt, he built a practice around this vow.

Kamal’s life improved. First slowly, then surely, but at an ever-accelerating pace. His mind cleared. He took care of his body. He engaged with the world again. Over time, Kamal’s good thoughts, decisions, and habits compounded.

Good things started happening, some of which he couldn’t possibly have controlled or anticipated. I can only judge from afar, but today, he seems calm and happy. A thriving author and investor, but one with few wants and needs.

When now asked why he thinks his simple idea worked so well, he says he intuitively built it around the best piece of advice he ever received:

“Life is from the inside out.”

Miraculously, both science and philosophy agree.

Unraveling the Existentialist Brain

One of my favorite German words is “Trampelpfad.” It describes a path in the woods that’s not quite a paved road, but well-trodden enough to make it the obvious choice. I like this word because it resembles neuroplasticity — your brain’s ability to physically change throughout your entire life. Donald Hebb summarized how you can use this to your advantage with a simple rhyme:

“Neurons that fire together, wire together.”

For every action you perform, your brain takes a picture with vast amounts of information. Which neurons fired, what was the context, how did you think of yourself at the time? Keep choosing the same actions in similar situations and your brain will start remembering it took a similar picture before — and make another one just like it. Actions become reactions, efforts become habits.

Neuroplasticity — the trampelpfads in your brain turning into highways — is what makes habits hard to get rid of. But it’s also what allows us to change them in the first place. All you need is to create new snapshots. You might not believe the line “I’m not a smoker” the first 100 times you use it to decline a cigarette but, over time, your mind will make it so. Until your brain is rewired.

That’s exactly what Kamal did. By insisting on loving himself long enough, he literally altered his mind, updating it with a new belief. Life is from the inside out. Beyond making biological sense, this idea is right up an existentialist philosopher’s alley.

For over 5,000 years, going all the way back to Plato, essentialism dominated our view of philosophy. It suggests we’re born with an inherent purpose, an ‘essence’ we must align with. But in the 20th century, a few bold individuals, like Kierkegaard, Nietzsche, and others, challenged this notion, asserting that:

“Existence precedes essence.”

Existentialism rejects the inherence of meaning. It says that first and foremost, you are. You exist. Discovering your essence, figuring out a purpose, all that comes second. In fact, doing so is not just your job, it’s the whole point of life.

So while both philosophies agree that “life is from the inside out,” only one leaves you with a say as to what that inside is. One is bent on finding yourself, the other allows you to invent yourself.

An essentialist Kamal would likely have concluded that, after a big failure, being an entrepreneur wasn’t who he was. And only an existentialist Kamal could have chosen to love himself in spite of not believing it at the time.

In a way, existentialism, like neuroplasticity, is the ultimate move towards gaining agency. If you believe you can create meaning from nothing, meaning is always just one thought away. That’s all fine and wonderful, but how does it contribute to your happiness? You’re right. It won’t. At least not on its own.

Life may be from the inside out. But happiness is from the outside in.

The Final, But Never-Ending Destination

Today, most people know Kamal as a founder and venture capitalist, but his first self-paced endeavor was to publish a book. A memoir of what he learned traveling the world after laying his father’s ashes to rest. Of course, no one wanted to read an unknown, unpublished author, so he kept rewriting it ten times over the course of a decade, collecting rejection letters along the way.

After his last, colossal failure as an entrepreneur, however, a friend urged him to self-publish a short account of how he’d recollected himself. Love Yourself Like Your Life Depends On It became an instant bestseller. Funny enough, he now had the credibility to tell his other story. Rebirth was published in 2017.

Kamal has a third book, published in between the other two. It’s called Live Your Truth. The title perfectly encapsulates not just the story of his life, but also its biggest lesson: Finding yourself is the starting point, but continuing to share your discoveries is the final if never-ending destination of a happy life.

Life is from the inside out. Before he could enjoy the externals, the accolades, relationships, financial freedom, Kamal had to rework his inner wirings. But only when he shared his self-created essence did his bet on neuroplasticity really pay off. There’s finding your truth and there’s living it. Two sides of the one coin that is your life. “Live Your Truth” is pulling from both directions.

Managing your mind, loving yourself, confidence, keeping your promises to yourself, minimizing regrets, all of these are important. But once we have them, once we find self-love, self-belief, self-compassion, we must share them with others. Turn back outside. Return to the world. Live your truth.

And you can’t do that in a vacuum.

Don’t Forget the Second Half

At some point in our lives, self-improvement catches most of us. I get it now. It’s attractive. Immediate. Change one thing, one habit, one pattern, and you might change your whole life.

But learning to live from the inside, to reassemble the infrastructure in our mind, is just the first step. Rewiring our brain is a waypoint on our larger path.

As the existentialist worldview takes over, we slowly learn to deal with the vastness of freedom we’ve been afforded. To be less trapped by religious dogma or political doctrines. But as empowering as it is to infuse your life with self-created meaning, it’s still one step shy of happiness.

Because unlike life, happiness is from the outside in.

Whatever we find inside ourselves that brings us joy, only sharing it can get that joy to multiply. Seeing our truth is not enough. We must live it. That’s a job that lasts a lifetime, but one with infinite space for new discoveries.

Change your habits, but let them serve something larger. Find a purpose, but fit it to something larger. Live your truth, but live as part of something larger.

Dive into yourself. May life flow from the inside. But do it with an open heart. Allow happiness to visit. Don’t forget the second half. Don’t forget…

…to engage with all of us.