Category: Work

You Must Meme Your Dreams Into Existence

Nik

Why is America “The Greatest Country in the World™?”

Unlike Italy (Caesar), Greece (Alexander the Great), and Mongolia (Genghis Khan), America never ruled half the known world. In fact, America is only 200 years old. It’s one of the youngest countries of all.

So why do they get that slogan? America gets that slogan because for all 200 of those years, they’ve been yelling it at the top of their lungs. When the founding fathers put their signatures on that document, they said: “This is what makes a country great.”

Ever since, America at large has been saying, “Look! This is what makes a country great. And we’re doing it! Look at us! That is why our country is the greatest.” It’s marketing — but it works.

“Which country is the best?” is a stupid question, of course, but let’s ignore that for a second. For any of the years it has existed, including this one, you could argue a thousand ways that America is not the greatest country in the world. You could use facts. You could use opinions. You could use ideas. What about originally taking the land from Native Americans? What about slavery? What about the problems with energy, finance, poverty, food, race, and a million other things? Every country has problems. America is no exception.

And yet, if you could put your ear on the global chatter-chamber, you’d find there’s no debate: By and large, people around the world agree that the USA are “The Greatest Country in the World™.” It might not be more than half the global population, but it sure is a hell of a lot more than just the 328 million people who live there. How many dream of moving to the USA? Billions.

USA wins, and it wins because when it comes to “the country reputation scoreboard,” Americans have made up a competition and declared themselves the winner. They’ve memed the outcome they wanted into existence, and even if the memes were just made up, the result is very much real.

Achieving your dreams works the exact same way.

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The Office Isn’t Dead

Nik

If home is where I live, the office can be where I work. I’ve never had a problem with this distinction. In fact, I used to quite like it until it disappeared.

If I ask you “How’s the office?” right now, you’ll probably say some version of: “What office? My office is everywhere, as long as it’s in my house.” But what if I slightly alter the question? What if I ask you: “How do you feel about the office?” What’s the first thing that comes to mind?

Maybe, it’s the spicy hot dogs you inappropriately ate at 9 AM in the morning in the canteen of the place you interned at when you were 23. Maybe, it’s that one overbearing boss whose antics made you paranoid about details in a way you can’t quite shake to this day, paranoia you now often wonder about, hating it, yet thinking it may actually, ironically, contribute to your success.

Maybe, it’s the friendly doorman greeting you with a relentless smile each morning as you entered a big skyscraper you knew you’d only leave when it was dark again. Maybe, it’s the pungent smell of your colleague’s desk plant, a plant you wanted to throw into the trash every time you walked by but that now, you still somehow seem to miss.

Whatever they may look like, chances are, your feelings about the office are more complicated than “I’m so glad to be rid of it.” At least mine are.

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You Don’t Need New Friends

Nik

A few weeks ago, I messaged an old friend. After some chit chat, she said: “We should catch up some time!” Instead of agreeing with the usual “For sure!” that never leads to anything, this time, I did something different: Right then and there, I hit the call button — and we talked for 20 minutes.

We talked about our careers, about the compromises in our relationships, and about how the pandemic has affected us. We talked about our plans, the memories of our time together, and about how we can’t believe it’s been eight years since we saw each other in person.

It was a deep, fun, and invigorating conversation, and that’s why, unlike many others, I still remember it today. When I reflected on the experience later, I realized: I have hit the stage in life where I don’t need new friends — I need to make sure I don’t lose the friends I have.

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If You Can’t Beat the Fear, Just Do It Scared

Nik

Glennon Doyle knows what fear is. The fear of eating, fear of drinking, and fear of speaking. The fear of saying what she wants, changing her mind, and admitting her marriage isn’t working.

Doyle struggled with bulimia, alcoholism, and other addictions. Her ex-husband was unfaithful. How should she raise their three daughters? How could she explain she now loved a woman?

More so than most people, Doyle needed her own advice: “If you can’t beat the fear, just do it scared.”

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Why I Quit My Substack After 6 Weeks and $3,700 in Revenue

Nik

If you don’t separate what’s working from what you wish was working, you’ll never commit to the right projects. This is a story about learning to tell the difference.

On January 11th, I started a freemium newsletter. I called it “You — A daily email full of inspiration, smart ideas, and emotional support for the most important person in your life.”

Three times a week, it was free. For two extra editions, plus audio recordings, plus community interaction, you had to pay. I launched with a discounted rate of $5/month or $50/year, which later went up to $7/$70. I started with 27,000 email subscribers, painstakingly acquired over the last seven years.

After six weeks, I had about 70 paying customers, for a projected annual revenue of about $3,700. I took a week off for my 30th birthday — and then I quit. I refunded everyone and shut the project down.

Here’s why in 5 lessons.

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You Will Learn To Love the Work You Choose

Nik

Our brain turns memories into stories. The difference is that a story will always make sense, while your memories may not.

If you’ve ever told an anecdote at a party and left out a tiny detail in service of the punchline, you know what I’m talking about. Maybe, the car had already stopped when you jumped in to save the puppy. Maybe, the wall you climbed wasn’t all that high. Shhhhh! It’s ok. I won’t tell anyone.

The most curious aspect of this is that the more you retell a story, the more polished it becomes. With every iteration, your memories warp a little more to match the consistency of the story — until the line between them gets so blurry, you start believing the story is the memory. That’s how strong our brain’s desire for coherence is.

While it’s harmless to take some liberties with a childhood adventure to make others laugh, when it comes to your career, you must resist your brain’s addiction to narratives.

If you don’t, one day, you’ll no longer be able to make good decisions — simply because they don’t fit the story arc you’ve created in your mind.

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The Wheaton Scale of Productivity

Nik

When you no longer have to work, how do you decide what to work on — and how much you work at all? Most people will never face this question, and so they zone out when others ask it.

Let’s consider a man named Jack. Jack thinks the above question is stupid. He assumes that if he didn’t have to, he’d never choose to work. In fact, why would anyone? Ironically, with that kind of mindset, if Jack came by some money, he’d just spend it all and, ultimately, be forced to go back to work.

Meanwhile, Blair has ventured deep into the world of work. She has studied productivity, time management, and flow. She knows about philosophical concepts like zen and self-actualization. She is thinking about leverage, delegating, and the impact her work makes on the world as a whole. Blair has had jobs where she was happy and jobs where she was miserable, and so, when she hears the above question, she is intrigued.

The reason Jack and Blair can barely have a conversation about work is that they’re too far apart on the Wheaton scale of productivity.

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30 Lessons Learned in 30 Years of Life

Nik

Yesterday, I turned 30. When I was 18, I thought by 30, I’d have it made.

My 20s were a long, slow grind of realizing “made” does not exist. “Made” is past tense — but you’re never done! The only finish line is death, and, thankfully, most of us don’t see it until we’re almost there.

Instead of the binary made/not made distinction, I now see life as round-based. You win some, you lose some, and different rounds have different themes. There’s a carefree-childhood season, a teenager-trying-to-understand-society season, an exuberant-20-something season, and so on.

At 30 years old, I’ve only played a few seasons, but each round feels more interesting than the last. If that trend persists, I can’t imagine what one’s 60s or 90s must be like. By that time, you’ve seen so much — and yet, there’ll always be new things to see.

Most seasons last longer than a year, and there’s plenty to talk about with respect to the important, defining decade from 20 to 30 alone, but today, I’d like to do something different: I want to share one thing I’ve learned from each year I’ve been alive.

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How To Know When To Quit

Nik

In 2006, Nike ran a series of ads called “Joga Bonito” leading up to the soccer world cup in Germany. It means “play beautifully.”

The clips showed world-class players like Ronaldo, Thierry Henry, and Zlatan Ibrahimovic performing soccer tricks, goofing off, and just enjoying the game. The ads were a smash hit, and my best friend and I spent hours watching them. We started downloading and collecting freestyle videos of all kinds, and, soon enough, we went outside and began to practice.

“How does Henry do this trick?” “What’s an ‘Around-the-World?’” Before long, we had a sizable repertoire of cool moves. Unlike my friend, I wasn’t on an actual soccer team, so instead of focusing mainly on that, I just kept practicing tricks. I trained outside for hours. I did sessions in our basement in the winter.

I also got more friends addicted to the fun, and, together, we discovered we weren’t the only ones. We hung out in forums. We started a local German freestyle group. We even had our own competitions. Everyone would film some footage, edit their best clips, add music, and, voilà, the trick-off was on!

By 2008, the movement had gained enough momentum to warrant its own world championship called Red Bull Street Style, which my then-practice buddy took part in. We also auditioned for Germany’s Got Talent, but neither of us made it to the show.

In 2009, I was gearing up for my A-levels and started having knee problems. That year, I shot my last clips. After graduation, I still dabbled with the ball on occasion, but when I went to college, I decided: That’s it. I quit. No more football freestyle. Today, all that’s left is grainy videos and a ball in my room.

In retrospect, this may sound like an obvious choice; the classic “giving up a hobby for something bigger.” Back then, it was a very painful decision.

Initially, there were less than 100 serious freestylers in Germany. I had peers from all over the world who respected my work. By being both early and dedicated, I had been, for a brief moment in time, one of the best football freestylers in the world. That’s hard to walk away from.

Ultimately, however, quitting was necessary. I wasn’t meant to be an athlete. I’m very happy with the job I have now — writing — and wouldn’t trade it for the world.

But how do you make these decisions? How do you know when to quit? Here are some of the factors I considered.

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Your Best Work Is Always Ahead

Nik

In the 1960s, Gene Wolfe worked as an industrial engineer at Procter & Gamble. One day, he was called into a team tasked with mass producing a new product: chips.

The process was divided into several stages, from dough-making, rolling, and pressing to cooking, salting, and packaging. Gene was in charge of the cooking stage. He had to build a machine that would fry an exact amount of chips for an exact amount of time.

Since this was a new kind of potato chip, a real innovation if you will, developing proper equipment was no easy feat.

The chips were wavy and shaped like a saddle. This way, they stacked neatly on top of one another, but it also meant they all had to look exactly the same — and not break. In order to protect each chip stack, P&G decided to sell them in a can rather than a bag, which led to more manufacturing challenges.

In fact, someone at P&G had invented the chip more than ten years ago, but so far, the company hadn’t been able to make all the puzzle pieces fit together. This was Gene’s time to shine.

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