Category: Daily Blog

In the 1738 edition of Poor Richard’s Almanack, Benjamin Franklin advised his readers to “either write things worth reading, or do things worth the writing.” In contemporary writing circles, the adage sometimes gets twisted: “In order to write something worth reading, first, you have to do something worth writing.” That’s nonsense. The kind of thing someone might say to discredit writing altogether, perhaps because they can’t do it well or lack imagination.

Imagination. German folk hero Baron von Münchhausen certainly had that in spades. He was a nobleman who fought in the Russo-Turkish war. After he returned home, he grew a reputation for telling tales on the tall end about his arguably already great exploits of his military career. People started visiting him just to hear his stories, and some sneakily wrote them down and published them. Today, everyone knows Münchhausen as “the man who rode on a cannonball across the battlefield,” a metaphor that has become synonymous with being a notorious liar.

The real Münchhausen never pulled himself out of a swamp by his own hair, fought a forty-foot crocodile, or traveled to the moon. He was mostly upset at his “Baron of Lies” reputation and being turned into a literary caricature. He likely saw himself as a man who “did things worth the writing,” and though his enthusiastic author-friends undoubtedly “wrote things worth reading,” the two were clearly distinct from one another.

One time, feeling the despair of having failed at yet another novel, Steven Pressfield decided to write a screenplay for a prison movie. “I have never been to prison,” he writes in Turning Pro. “I didn’t know the first thing about prison. But I was so desperate that I plunged in, slinging bullshit with both hands and not looking back.” When he was finished, he showed the script to other writers. “More than one tugged me aside and asked in a whisper, ‘Steve, where did you do time?'”

It’s called “creativity” because we are creating. Nowhere does it say that the ingredients of a creation must be preexisting materials. We can mesh the known with the true, sure, but we can just as well mix fact with fiction or fantasy with more fantasy. If real-world accomplishment were a requirement for writing, I’d have little to say and much less to show for. Most of my most popular stories are about other people, and often, those people don’t exist. They’re superheroes, video game characters, and scripted movie roles. George R. R. Martin never rode a dragon, and yet, whenever you read the word “Dracarys,” it still sends chills down your spine.

Good writing comes from boundless imagination and strong empathy. Truth is optional and might, in fact, appear only after we follow a long trail of well-intended lies. Just like Baron von Münchhausen, flying high above the battlefield on a cannonball, looking for the intel he cannot find by traversing the realm of mortals on foot.

You can write things worth reading, and you can do things worth writing. Just remember that, sometimes, the very best trait of those two ideals is that they’re two distinct opportunities to shine.

The German film director Werner Herzog was born in Munich in 1942, the middle of World War II. Two weeks into his life, the city was carpet-bombed, and his mother grabbed him and his brother and fled to a small village near the Austrian border. For the next three years, they had nothing. No running water, no electricity, and almost no food. The three of them had to share one loaf of bread per week. Given such a rough start, Herzog’s life story was, in a way, delayed.

The first time he used a phone — a very common technology even back then — he was 17 years old. Herzog had always dreamed of making movies, but it was only at age 15 that he stole his first camera and actually got to shoot any material. His first little film? 19 years old. Only when he was 30 did a feature film he made on a shoestring budget get him noticed in the community.

Today, Herzog is a legend in the business, directing everything from feature films to TV shows, documentaries, operas, theater plays, and even acting and voice acting on occasion. Werner Herzog was late — to everything — and yet, now 81 years old, he can look back on a wonderful life.

Catching up happens at your own pace — and it’s never too late to start walking.

Tim Urban draws pictures that help him understand the world. In one of them, he shows a gray line, vertical line, “Today,” separating the past from the future. In the past, there are a lot of black, meandering lines. Those are all the life paths we haven’t taken, Tim says. Then, there’s one — only one — green line: the path we have actually taken to get to today.

The future, however, looks very different. There are no black paths yet. After all, the future is not yet decided. It is, instead, full of possibility. Full of meandering, forking, dividing green lines — all life paths we could, might eventually take. Of course, in the end, as before, only one line will truly be green. The rest will turn into black ashes, just like all the other untaken life paths in our past.

Urban thinks we should think more about the green lines, less about the black ones. The future is where we’re headed, the past is nothing we can do anything about. But if I’m honest, I get more vertigo from the green sparks of potential than I get bitterness from looking at the tarmac of roads unridden. In fact, I’d prefer to reverse the colors. What lies ahead looks like an endless maze, whereas what’s behind has been let go and can rest in peace.

Peaceful indeed. That’s how deliberately blocked off life paths feel to me. The future with all its endless choice? That does little for me — especially because I know most of those winding new ways are not the right ones to begin with.

Do you struggle more with picking a lane or with loving the lane you have chosen? Are your future paths green, your past ones black, or vice versa? I can imagine we all struggle with both at times, but there seems to be a natural tendency towards one more so than the other. The difference is worth knowing. If the potential of the future weighs heavier than the losses of the past, you need more simplicity than variety. A person with the opposite tendency, meanwhile, might want to add ice, color, or any other form of open-mindedness into their life.

Knowing yourself today is the best remedy against both tomorrow and yesterday — and that’s a cup worth drinking from no matter which path you’re on.

Having tried so hard to bring her old friend out of retirement, mystery author Ariadne Oliver is starting to regret her decision: Hercule Poirot may be a brilliant detective, but he is also insufferable. Did Oliver manage to drag him to a Halloween Party and a seance? Yes. But now that a real murder has occurred at the latter, the old Poirot is back in full swing, and as a result, the eye-roll moments start piling up fast.

First, he dared put her on the suspects list, if only momentarily. Next, he locked a group of strangers in the perhaps haunted mansion where the murder occurred and started bossing them around. And now, worst of all, he did the thing he always does: He pretended to know more than everyone else in the world.

“I, as yet, know nothing,” Poirot claims with a smirk that says he has intuited a lot more than that so far. But when Oliver gives him her best “Really? This again?” look, all he has to offer is one of his many not-so-famous sayings: “You woke the bear from his sleep. You cannot cry when he tangos.”

After she reminds him that “that’s not an expression in any language,” Oliver can’t help but admit: Poirot is right yet again. The relentless willingness to entertain every possibility, the refusal to let anyone out of his sight until the truth has come to light, and, yes, even the made-up expressions — she knew what she was getting into when she interrupted his breakfast, and Poirot’s idiosyncrasies might just be what makes him so brilliant.

If your high school clique is an impossible group to have a serious conversation with, perhaps serious conversations aren’t what you should hang out with them for. Maybe it’s exactly the lack of seriousness that has kept you glued together all these years — so enjoy it for what it is! You’ve awoken the bear, so now let him tango if he wants to.

Similarly, you, too, have a right to bring your quirks and oddities wherever you go, and whoever wants you to denounce them is setting themselves up for failure, not you. Be a tangoing bear, proud intellectual, or catchphrase-inventing detective — and remember that our uniqueness is better celebrated than celibated.

This week, I remembered the TV paper. Every two weeks, we got a catalog in the mail that outlined exactly what show or movie would run on which channel at what time. Can you imagine? Scheduled programming, printed on paper. In times of “watch whatever you want, whenever you want,” it feels like a relic that may as well be buried with dinosaur bones — but in fact, our specific magazine, TV Spielfilm, still exists. Its print circulation is down 80% since 1998.

The German retail group Otto built a billion-dollar empire on mail order catalogs. In 2018, it sent out the last one. Now, everything happens online.

When I ordered some mangas last year from a small shop specializing in comics, they, too, sent a catalog. Hundreds of thin pages describing their inventory. But why? I can go to their website any time, search what I want, and see if they have it in stock.

There is, however, one catalog I receive worth remembering. After buying an old, first edition book from them a few years ago, every year, Sumner & Stillman, an antique bookshop in Maine, sends me their Literary First Editions catalog. It’s a simple but beautiful booklet with personally taken photographs and individual descriptions of every book they have for sale at the time. I always flick through it.

Time often washes away the status quo faster than we can blink. As an artist, business owner, or service provide, it can be exhausting to keep up. If you started a Youtube channel in 2006, you had one outlet to post your videos on. Now, you have at least half a dozen. Different formats. Different algorithms. Different audiences. No one can go hard on every platform — but you can make your channel special. Stick to Youtube. Stick to long-form. Post videos in a contemporary style, sure, but sprinkle in a few gems that celebrate the olden days. Van Neistat’s channel takes me back with every video, and it’s a wonderful place to visit.

Otto decided to build a good online shopping experience instead of doubling down on a dying medium. For a company with tens of thousands of employees, all aimed in one direction, that’s a special move to pull off. TV Spielfilm and the manga shop, meanwhile, are doing the new while maintaining the old in the same format. For whom and how long? Nobody knows. But only Sumner & Stillman took an action that beats both the pivot and the split: They reinvented the catalog. They made it smaller, not bigger. More thoughtful, less flimsy. They turned the status quo into the status novus. By making something special, they actually made it new.

You must go with the times, but you don’t have to follow every trend. If your resources are limited, don’t try to make everything new all the time. Just make it special. Special is more than enough — and often just as good — or even better than — new.

Mere hours after declining a great job to save her relationship, Robin is devastated: Her boyfriend Don took the very gig she was offered first — and will now leave her for a new career in Chicago. In the How I Met Your Mother episode that keeps on giving, aptly titled Unfinished, she struggles to find closure, leaving angry message after angry message on Don’s answering machine.

No matter how much Lily tries to help her, Robin just can’t move on. Eventually, she realizes:

“I am never going to have closure. Closure doesn’t exist. One day, Don and I are moving in together, and the next thing I know, he’s on a plane to Chicago. It just…ended. And no matter how much I try to forget that it happened, it will have never not happened. Don and I will always be a loose end. We’ll always be…unfinished.”

We all have relationships like that, don’t we? I’ve been rejected by many women in my life. Plenty of those interactions ended in ways that felt like Robin’s relationship crashing and burning — as if the other person just got on a plane and never came back. Unfinished.

In a dream the other day, I had a closure conversation with my high school crush. It was marked by all the usual oddities of a dream — first and foremost that we were two grown adults sitting in class — and yet even in this imaginary setting, we didn’t manage to see eye to eye before I woke up.

In fact, while still dreaming, I noticed I would never run out of things to say. About how I felt. About what I had wished for at the time. About what I thought of her actions, how I would change mine in retrospect, and on and on I could go. The mind will be an endless well for as long as you keep digging — and you can always keep digging.

The incident made me realize that, often in life, closure indeed escapes our grasp. We usually don’t get to nicely wrap up our last project on the job, say goodbye to everyone before we move, or find perfect harmony with an ex as we part ways. Like nature, life likes to leave loose ends, and we must learn to live with them.

But if closure isn’t really built into the system, perhaps it’s also not essential. After all, we do move on from imperfect situations all the time, don’t we? That’s the right keyword, too: time. Time is the universal remedy. We can’t apply too much of it. We can’t fake it. We can’t speed up its passage. But we always move through time, and after we’ve done so long enough, eventually, we’ll feel…open. Healed. Ready for something new.

Not thanks to closure, perhaps, but whatever the force that drives us to mend, to forget, to move on, eventually, it will bring us to a viewpoint from which we can look at the future, take it in fully, and simply enjoy the breadth of the road ahead. Just like Robin when, after nobody-knows-how-many months, she once again tries to call Don’s number, and a lady answers the phone in a foreign language. “Huh. Well… Finished with that, I guess.”

Closure may be a unicorn, but peace comes to all who are willing to wait for it. Don’t let loose ends hold you back for too long. Only the universe knows what’s unfinished, and it will gesture you to all the right starting lines soon enough.

The dream is to find the dream when you are eight years old — and many of us do. The problem is we forget it five years later, and then it takes us another 17 to remember it. Every once in a while, a unicorn manages to hold on to it. He’s the kid obsessed with space who actually ends up becoming an astronaut. The little chef who cooks every day, opens a Michelin star restaurant, and runs it until the day she dies.

For most of us, however, finding our purpose is less of a straightforward affair. We spend a decade from 20 to 30 purposing all over the place, and sometimes, we still emerge without an answer. That’s okay, of course, but even once we do pick a cause to hold on to, we might spend the next 50 years cleaning up the mess we created in the last ten. That’s certainly how I feel about my journey lately. I have this burning desire to just polish, polish, polish.

I want to polish my writing portfolio. Reunite every piece I’ve ever written on this blog, and make it the central and first place where everything appears. I want to polish my past creations, old courses that deserve to be bundled and improved. I want to polish Four Minute Books, from its design to its content and product offerings. Polish, polish, polish.

Everyone leaves a trail as they find their way through life, but if you want to climb at least one big mountain in your limited time, at some point, you’ll have to stick to a certain path. If you’ve found that path already — whether at 8 years old or at 30 — chances are, the daily work it requires looks less like a county fair and more like a professionals everyday routine. Polish, polish, polish.

The more polishing I do, the more shocked I am at how much there is left to yet make shiny. We’re all part of infinite systems offering infinite occupations, but it’s the few we stick to and push to the very boundary of their potential that will make all the difference. Godspeed on your pilgrimage towards purpose — and remember to polish, polish, polish.

Four years after restarting the Four Minute Books newsletter from scratch, it reached the epic milestone of 100,000 subscribers. In the email I sent out thanking everyone for being a reader, I reminisced about the nebulosity of that number:

When I started writing, I learned early on how important it is to have a list of direct contacts of the people you hope to serve, but back then, the number 100,000 felt inconceivably far away. I remember struggling to get to my first 1,000 subscribers, let alone my first 10,000. By the time I started this particular newsletter as its own effort, I had more experience, but I still never really thought about that number. Only once it came close did it slowly start sinking in.

I received a lot of kind responses to that email. One that stood out came from a fellow business owner I had recently become friendly with. It was only one sentence: “Dude, with the value you share, you will end up with millions.” What struck me was the nonchalance with which he seemed to make that comment. To him, it was obvious. Meanwhile, to me, the number 1,000,000 feels just as foggy and far away right now as the number 100,000 felt in 2019.

The episode made me realize: The specific point in time when we meet someone will shape our perception of them forever.

To some of my earliest readers, the 100,000-subscriber milestone might seem either like an outlandish claim or a well-deserved achievement after years of working towards it, depending on whether they believed I could reach it back when I had less than 1,000 subscribers. Someone who only recently became familiar with my work, meanwhile, might look at my past list of successes and conclude, “Oh yeah, that dude is going places. He’ll be way bigger soon, no doubt about it.” Fascinating, isn’t it?

Of course, both are looking at the same person, and only that person — me, in this case — will ever have the full picture of their own story and history — but that doesn’t make either of them wrong. In fact, I’m free to choose who I want to believe, and so I may as well choose the story that makes me work for and have faith in a better future. Why trust the disillusioned fan who thinks I have peaked over the excited follower who believes I have a ways to go? Other people’s opinions of you are just snapshots, and you decide which pics to upload to your story. You might as well pick the ones telling the tale you’d like to tell.

It’s true that how you see yourself will determine how the world sees you, but you can also let how others see you inform how you see yourself. Use other points of view as fuel rather than obstructions, and remember that the first meeting will shape all the others.

This morning, as I was opening the front door to embark on a five-hour trip home, I noticed a sting in my big toe. “That must be a tiny stone,” I thought. For a moment, I stood there, deliberating. “Do I ignore it and just go?” Instead, I decided to take off my shoe and remove the pebble.

Whenever you find yourself thinking before you act, know that the pause is a gift. A lucky break offering the chance to insert some patience, mindfulness, or perseverance into your day. While these are all traits almost universally worth cultivating, some situations deserve our best effort more than others — and since they’re never in infinite supply, we must occasionally pick our battles.

Of such battles, a half-day tussle with a grievance that takes 15 seconds to fix is perhaps not the most deserving of our fighting. The stone is literally cold and figuratively indifferent, and if you can both easily see and remove an obstacle, why would you endure it?

Never start a long journey with a pebble in your shoe, and never waste your best performance on a challenge you can avoid.

Ask a motivational guru peddling discomfort as the solution to everything, and he’ll tell you that, every morning, you should jump into an electrified pool full of sharks, punch six of them in the nose before eating the seventh one for breakfast, and then proceed to cold-email 200 venture capitalists asking them for $10 million each. Rejection, baby! It’s what makes the world go round!

No. Stop. Struggling is not the only way you can grow, and, actually, the comfort zone is where work gets done. Most of the time, discomfort must be carefully calibrated in order to yield its best-possible effect. Like too much Nutella on a piece of toast — and yes, there is such a thing — more hardship does not automatically lead to more improvement.

For the first nine months of 2023, working on Four Minute Books was comfortable. I was putting in serious hours, but I knew exactly what I was doing: publishing more pieces to get more traffic to the website. That’s it. That was the plan. Every month, I checked off box after box on Trello, releasing new writing, and tracking my stats as I went. Did the work still take a lot of effort? Was it boring sometimes? Was it challenging to write the best piece I could possibly write each time, and do so in a creative way? Of course, of course, of course! But it was the right kind of discomfort.

Then, in October, Google updated its magic formula, and my traffic went down the tube. Now, I’m stuck throwing darts in the dark, trying to guess and fix what’s wrong, all while thinking of and pursuing alternative solutions. This, too, is discomfort, but it’s the sort of discomfort I could very much have done without. When you’re thrown into a sink-or-swim situation, you’re by definition struggling to stay afloat. How could that possibly be your best performance?

Sometimes, a severe challenge will indeed bring out new sides of you and turn you into a stronger person — but it’s far from the only way to become a stronger person and rarely the path to achieving your dreams. That path is usually a long, winding one, and while venturing to a remote land is what might initially point you to it, once you’re on that path, what you must do is keep your feet moving and your eyes glued to the target.

My new situation forces me to look at my website from new angles. It makes me ask questions like, “Can I generate traffic from other sources? Can I better monetize what I already have?” It’s not without benefits, of course, but there’s no clear path to success. No guaranteed result, waiting to be collected as the reward for hard, focused work over a long period of time. The environment is murky, and the odds of getting everything back on track? Who’s to say?

Previously, I had identified a reliable connection: More posts, more traffic, more money. I had a certain traffic goal in mind, and the kind of discomfort I would have to endure to get there was clear. Given the choice, I’ll take the latter over the former any day. As long as you care about the goal, transparent discomfort is much easier to work with than nontransparent discomfort. You want to see the dip you’re descending into, not just step off a cliff and hope you don’t fall.

It’s true that discomfort is an essential component of both happiness and success, but it’s a more complex ingredient than we usually make it out to be. Dose your discomfort properly, and make sure you choose the right kind whenever you can. There are no prizes for punching sharks, but if you keep swimming in the right direction, perhaps one day you’ll find the magical island you seek.